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Ford India Private Limited

Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited's head quarters are located in Chengalpattu, Chennai, Tamil Nadu. It currently is the 6th largest car maker in India after Maruti Suzuki, Hyundai, Tata, Mahindra and Chevrolet.

Models
Current 1. 2. 3. 4. 5. Ford Endeavour (Launched 2008) Ford Fiesta (Launched 2005) All New Ford Fiesta (Launched 2011) Ford Figo (Launched 2010) Ford Ecosport (Launched 2012)

Discontinued 1. Ford Ikon (19992010) 2. Ford Escort (19962001) 3. Ford Mondeo (20012006) 4. Ford Fusion (20042010)

Design process of ford fista

Exterior Design
Since the eosins concept vehicle introduced kinetic design in 2005, each new Ford has been created in a new interpretation of this form language, translating the trademark bold graphic elements and proportions to create a family of distinctive models.

Ford of Europes Executive Director of Design, Martin Smith, uses expressions like precision sculpted, agile muscularity and toned athleticism to describe the Ford design philosophy that has now created all-new Fiesta.

However, this does not mean a one size fits all approach. The result is a new Fiesta that joins a family of vehicles immediately identifiable as new generation Fords, yet with distinctive character to appeal to their target audiences. For all-new Fiesta, the challenge for Smith and his team was to reflect the character of this popular small car, while reinvigorating the Fiesta brand to attract a new generation of new customers and ensuring that the new model would be recognized as a modern Ford. The predominately young target audience was defined early on by the design team as Design Progressives a group that immediately identified with the kinetic design philosophy of energy in motion.

Early in the design process, the design team showed different design concepts to groups of these customers, translating the favoured treatment into the original Verve Concept, later revealed at auto shows around the world. From the outset, the Verve Concept was created with an eye toward production. Through this process, all-new Fiesta customers are clearly able to see the strong visual relationship between the concept car that excited them and the production car created from it. Many subtle design elements were designed to be enhanced through color. The unique exterior color of the European Verve Concept called Hot Magenta has been translated to the production car as one of seven new colors developed for all-new Fiesta with a total of 14 exterior colors available.

Front end

It wears the distinctive, bold Ford face, with the signature, large, inverted trapezoidal lower grille and large, centered Ford oval badge that characterizes both the Verve Concept and other modern Ford family vehicles. Chrome and bright work are used selectively, like jewellery accents, to convey elegance and sophistication. The lower grille features this effect with its clean, precise chrome surround. The grille is finished with a bisecting, horizontal number plate bar and framed by a dynamic-looking front structure, sculpted as if a pair of toned muscles were located on either side of the bonnet. The application of such a strong face creates recognition and communicates an attitude that is bold and sporty, yet friendly and engaging.

Moving rearwards, sleek, wraparound headlamps sweep back sharply, making both a strong visual statement as well as allowing for a very short shut-line to the sculpted, clamshell hood This treatment gives all-new Fiesta a friendly, open and inviting personality, and in turn helps fulfil the requirements of pedestrian protection.

Side view

Strong brand character elements feature along the side of the vehicle, with bold, pronounced wheel arch lips now a key feature of the Ford brand DNA and present across the portfolio of models. These communicate tension and muscularity, signature elements of kinetic design. Above the wheel lips is a rising body side beltline, a strong dynamic line sweeping along the side of the car towards the high rear light cluster.

This maintains the wedge attitude admired on the Verve Concept and communicates robustness. The undercut panel running beneath this line adds strength and tension, while the door handles are carefully integrated, for a tidy, harmonious finish. A sloping A-pillar extends forward towards the front wheel centre line to shorten visually the overhang, while an A-pillar window adds to the sporty look and aids visibility. This acts as a visual reinforcement of apparent movement that does much to emphasize the cars sporty character. Side windows combine neatly to create a unified side window graphic another kinetic design element that communicates dynamism.

The upper arc of this window shape forms a feature line that incorporates the shapes of the tail lamps and rear spoiler into a coherent signature, while an elegant chrome accent frames the lower edge of the side glass and accentuates the established Ford kick-up at the lower rear corner.

At the same time, the sweeping roofline extends back appealingly from the forwardstretching A-pillar, framing the bold graphic of the Fiesta side window profile just as on the Verve Concept. This design approach is applied to both three-door and five-door models, retaining a dramatic and dynamic profile without sacrificing the true family car package. We took the five-door design as seriously as the three-door, says Stefan Lamm. Both cars are based on the same body, which makes the five-door particularly sporty and dynamic, almost like a five-door coup.

Rear end

At the rear of the car, many kinetic elements combine, including the chamfered rear glass area, low roofline sweeping into a small spoiler, the distinctive licence plate graphic and tail lamps with honeycomb detailing, positioned high on Fiestas rear corners. Smith believes this combination is the most distinctive aspect of the vehicle. An integrated, dark grey lower diffuser insert accentuates the bumper shape and adds to the athletic stance of all-new Fiesta. The diffuser lends an air of lightness to the rear shape while its lines stretching outward toward the bumper lip draw the eyes once again to the wheels and Fiestas sporty stance.

Interior Design

Niko Vidakovic, Chief Interior Designer, explains: New Fiesta is a quantum leap in bringing kinetic design elements into interior design. "This type of visual innovation linking the form language of the interior so strongly with the exterior is something we believe no other company is doing. All-new Fiestas interior is characterized by a "courageous use of dynamic lines, full surfaces and bold graphics." Boldly shaped surfaces and contrasting colours and materials feature in an enveloping dashboard design that wraps around the driver and passenger and creates individual space.

Through the application of carefully developed and matched colours and trims, all-new Fiestas interior meets a full spectrum of customer desires, from a playful sense of fashion to mature sophistication.

Its a warm, inviting cabin, explains Niko Vidakovic. Weve taken great care to ensure that this overall feel is maintained across the all-new Fiesta range, but differentiated by the use of a range of colours and trim materials.

Designed for the Times

From the drivers seat, the eye is drawn immediately to all-new Fiestas striking instrument panel centre stack. Designed for a global population familiar with the design language and intuitive operation of mobile phones and personal music players, the centre stack houses the cars Human Machine Interface (HMI), linked to a multi-function display screen in a high-mounted binnacle, close to the drivers field of vision. Functionally, a key element of the design is the decoupling of the traditional in-car entertainment system elements screen, controls and electronics made possible by development of underlying technologies. This allowed designers to place controls and buttons for optimal ergonomic positioning in a design that resembles the usage logic of a modern mobile phone. Cars in the past featured a big brick audio head unit, which created vertical surfaces, explains Vidakovic.

In new Fiesta, the only visible part of the underlying electronics is the CD slot. The buttons and the multi-function displays are separated from the electronic control unit and this is far less constraining on design freedom.

As a result, every button and switch on the HMI has been crafted with the attention to detail that characterises portable electronic designs. The stylish rotary controls for heating and air-conditioning that sit at the base of the centre stack, styled to reflect the look and feel of high-end power shower controls. Simple touches can radiate a feeling of quality, says Vidakovic. These are critical touch points in the cabin, for both driver and passenger and creating a sensation of class through their styling and movement was essential. Surrounding the centre stack are several defining interior elements that tell you immediately this must be a new Ford with every one of these elements designed to reflect the character of the vehicle.

Most important is the steering wheel, highlights Vidakovic. Its the core interaction between driver and vehicle and carries a size and feel that communicates all-new Fiestas sportiness and confident driving quality. The wheel has a modern, sculpted feel, using bright accents on its spokes to create a futuristic look. The design of the new control stalks on the steering column inspired by the packaging of luxury cosmetics, which often incorporate sophisticated, quality detailing to convey brand appeal. Colors and trims The range and breadth of colours, materials and interior trims available is class leading and will address the needs of both traditional customers and the predominately younger buyers who may be new to the Ford brand. In total, there are five distinct series options Studio, Style, Zetec, Zetec S and Titanium and 20 different colour and trim combinations for the interior. Each option features a two-colour instrument panel, with differing contrasts toned to match the palette of the exterior. The blend of colours was inspired by the exclusive fabrics and leathers of haute couture, according to Ruth Pauli, Chief Designer, Colours and Trims, Ford of Europe. Colour plays an important role in making an emotional contact with customers, Pauli explains. With new Fiesta, we have selected expressive colours in the right harmonies and contrasts, together with quality materials like glove-leather thats beautiful to touch. These details bring a feeling of premium-ness into a volume small car. The use of colour and kinetic design elements allowed the Design team to create more contemporary interpretations of established models and to incorporate new considerations, such as street fashion, into other models in the range. For example:

The Studio model offers a warm, inviting cabin, using a light contrast instrument panel The Style and Style + series takes its inspiration from designer clothing and bespoke suits to emphasize a contemporary feel The all-new Zetec S model offers a neutral or blue theme in higher contrast colours and an inlaid graphic element reflective of those used in snowboard designs

Global Product Development System

All-new Fiesta is the first global Ford product developed using key methodologies from the new Ford Global Product Development System (GPDS). GPDS integrates digital design, engineering and manufacturing technologies to reduce the time-to-market of products and to facilitte manufacturing flexibility and product differentiation between different brands based on a common platform. This was essential in allowing Ford and Mazda to work together efficiently to share the core, yet invisible base architecture for their individual small cars. GPDS is essentially an extension of previous product development collaboration within the Ford family, explains Marin Burela, the companys Executive Director of Small Cars.

For example, the latest European Focus shares technologies and certain components and architectures with the Volvo S40/V50 and the Mazda 3.

For small cars, Ford and Mazda engineers collaborated closely on key engineering elements of a new architecture, bringing together the best of their respective areas of expertise. The approach delivered a strong foundation that would enable the two brands to design individual vehicles and customise the attributes of their respective products, choosing from an array of technologies that can be tuned to provide specific customer benefits. We undertook a complete CAE (Computer Aided Engineering) assessment at the attribute level and conducted two events to virtual-build the new car completely in the digital environment, says Dieter Schwarz, Vehicle Engineering Manager for all-new Fiesta globally.

Rear end

At the rear of the car, many kinetic elements combine, including the chamfered rear glass area, low roofline sweeping into a small spoiler, the distinctive licence plate graphic and tail lamps with honeycomb detailing, positioned high on Fiestas rear corners. Smith believes this combination is the most distinctive aspect of the vehicle. An integrated, dark grey lower diffuser insert accentuates the bumper shape and adds to the athletic stance of all-new Fiesta. The diffuser lends an air of lightness to the rear shape while its lines stretching outward toward the bumper lip draw the eyes once again to the wheels and Fiestas sporty stance.