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kotler08 Identifying Market Segments and Targets
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Consumer marketing
Leading consumer brands are using these strategies - free eBook
elateral.com/consumer-marketing-20
Chapter 8: Identifyin
You created this PDF from an application that is not licensed to print to novaPDF printer (http://www.novapdf.com) http://www.scribd.com/doc/22324521/kotler08-Identifying-Market-Segments-and-Tar... 16/05/2012
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GENERAL
Multiple Ch
1. Instead of are now em have the gr services. a. rifl b. foc c. nic d. ma

Part 3: Connecting with Customers
4. A ________ consists of a group of cus
wants.
a. market target
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e. mic b. marke Answer: a c. mark d. marke 2. e. _______ In mark and mass Answer: d pr a. grou A mas 5. b. _______ c. gene a. differ d. segm b. flexib e. differ c. rigid Answer: b d. vertic e. hori 3. The Answer: b market, 6. If a higher mar and a. n consum
9. A niche is characterized as being all of a. the customers in the nich b. the customers will pay a pre
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c. b. m li willthe n most d. c. m a. the c hom e. the nich b. d. dif hete Answer: d m c. e. diffu Answer: e d. clus 10. e. scatt th Which of a. The Answer: a I b. Glob 7. c. Indu& Procter d. group to to Rece e. Exce et removal, Answer: bto P& apply a. Homo 11.b. Diffus When Nike school team c. Clus using which d. Psychol
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a. Diff e. Cult b. Cons Answer: c c. Instru 8. d. Partne u Marketers e. Gras a. dividi Answer: e b. condu c. allow 12. d. examin According is rapidly e. produc only a Answer: then ar a. nich b. gras c. expe d. serv e. good Answer: c
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13. Through types of exp a. reme b. forge c. simul d. act e. barg Answer: d
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tugba-avci-seckin-1170 Hi do you have the other chapters as well from this book? reply10 / 31 / 2010
Zain Qamer yeah i got them all contact me at [email protected] 01 / 19 / 2011 You must be logged in to leave a comment. Submit Characters: ... Upload a Document Search books, presentations, business, academics... Search Documents Follow Us! scribd.com/scribd twitter.com/scribd facebook.com/scribd About Press Blog Partners Scribd 101 Web Stuff Support FAQ Developers / API Jobs Terms Copyright Privacy
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kotler08 Identifying Market Segments and Targets

Scribd Upload a Document

kotler08 Identifying Market Segments and Targets

1. Instead of are now em have the gr services. a. rifl b. foc c. nic d. ma

4. A ________ consists of a group of cus

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

kotler08 Identifying Market Segments and Targets

Copyright 2012 Scribd Inc. Language: English

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