MMC Sittipol Co.,Ltd.
MMC Sittipol Co.,Ltd.
MMC Sittipol Co.,Ltd.
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CONTENT
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Message from The Chahperson of The Board and T e Pfesldent & CNef &ecuthre MRcer h
~IU~~TU~~WI~JL~ULQU~ The MMC St p Company's P f W t l o n Lines lH d
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Waking Together for Hlghest Customer Satisfaction
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bne of Thanand's Most Modern Manager~llUnits
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four Decades of Technological Excellence
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Working hard to Boost Thailand's the Automobile-Exporter Image Globally
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Going hd-lrrHand with the World
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Organization Chart
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Bwrd of Directors & Executives
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Seminar & Service Actlvltles for Customer Satisfaction
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Mmkeilng and Romotlon AdMtles
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Environmental Concern Activities
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Sport Activities
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Thai-Koshhrvakal Club
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company and our subsidiaries whlch have obtained the company's technology. The parts produced by them represent 80 percent of an automobile. The automobile business is sensitive, procedural, and yet modem and, thereby, requires a great deal of investment funds. The production method has to be, therefore, changed and modernized at all times in order to render quality and beauty. With regard to quality, the automobiles made and sold in the country shall be controiied by all of the Ministries which deal with the country's economy, that is, the Ministry of industry, with respect to quality standards ;
(Research & Development). We are also proud of ourselves to be honored and cheered up by your vlsitlng our production plants today and strongly hope that you would have seen the new introductions and would greater understand and love the people who make automobiles and the automobiles that you are currently uslng. Should you have any quest~ons, klndly contact the Company's officers today or afterwards. We attentively look fonvard to your next visits to our Company, along with your new 'Mitsubishi', On behalf of the Company's management and of the Company itself, we would like to Takashi Murasawa
President & Chef ExecvtF/e Officer
. the Ministry of
customs duty, excise, revenue tax and V T , A : the Ministry of Transports and Communications, with respect to the portion of pollution and registration , the Ministry of Science, Technology and Environment, with respect to environmental aspects , and : the Ministry of Commerce, with respect to retail and wholesale plices. In the exportation side, The Company stlll has to develop quallty, quantity, and standards parts of all local parts In respect of all of thier procedures to the extent approved to be sold, Yours respecffuliy,
in accordance with the rules and law of each country. Automobile are the goods strictly governed by the regulations and laws concerning consumers and are the products under long term responsibility in terms of warranties and services after the dlsposltion. These numerous sensitivities divide the investment into the following 2 catagories . On the vlsible side, for example, in buildings and machineries ; and intangible objects, that is, in development of characteristics, assembiy, and designing and in calculation of all Parts to make each automobile beautiful, maneuverable, and economical and to pass the tests for safety purposes in order to be a model for each type and each automobile
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THE MMC SITTIPOL C O M P A N Y ' S PRODUCTION LINES ARE FULLY EQUIPPED WITH LATEST TECHNOLOGY WHERE EVERY PROCESS IS COMPUTER CONTROLLED.
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ENGINE A S M L AND TESTING S E BY
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RUNNING TEST
Superb computer aided designing and manufacturing CAD-CAM Technologies transferred from Mitsublshl Motors Corporation, Japan, compounded wlth the expertise of the company's engineering teams, have made every Mitsublshl car more than just an ordlnary vehicle. It is an automobile incorporated wlth advanced technology that can live up to the mankind's aspirations.
Customer satisfaction of the highest possiDle order has only been guaranteed by rallying everyone in MMC Sittipol Company to the same philosophy, ensuring an effective cooperation between different departments and creating a great image for the company.
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Quality
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MMC SITTIPOL--FOUR DECADES OF TECHNOLOGICAL EXCELLENCE
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MMC Smwl dim forward on Its road to development stability 1919 - Mr. Kanok Leelsranukul began his vehlcle reluted blginess by octlng a assembler and locol-distributwoI'RALEGH' the worid-famous bicycle trom En~land. 1961 - August 2 1961, SiMpal Motor Company was . established and authorized as sole dlstributor of Mltsubishi three-wheeler 'Leo' and the early-stage .Colt' models. 1964 - Founded in October, The United Development Motor Industries Co..Ltd. (UDMI).The Comwny's outlay began with an initial registered copitai of 1 million baht. 0 1965 - Mitsubishi Motors Corporation, Japan (MMC) took part in the venture with UDMl by taking 48% shores. The additional resources had
enabled UDMl's operation to expand significantly. 1966 1972 1974 1977 1979
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1990 -
European Morket. 1993 - Lounching Mitsubishi Golant Ultimo. - April 28. 1993. Press Conference of TV program for environme~tol concern 'Rak Roo Rak Loke' supported by MMC Sittipol Co.. Ltd. - November i1. 1993 The Mitsubishi Day 1993 1994 - Started exporting successful Mitsubishi Champ to Israel. - Launched the 'Diamond Card',a distinguished credit card sanctioned by Thal Farmers Bank and Master Card. - lntroduced 'Mitsubishi Pojero V6-3500' to the Thai market, - On June 26, 1994, H H Princess Moho R Chokri Slrindhorn graciously opened an AutomOtNe Technology Training Center at the Chulachomklao Royal Military Academy, Nakorn Nayok. - lntroduced 'Space Runner' to h e domest~c morket. - On August 23. 1994, H H Princess Moho Chakri R Sirindhorn presided over the official foundation stone laying ceremony for the fourth Automobile Assembly Factory at Loem Chabang lndustrlol Estate.This factory would be the manufacturing base for L200 Pick-up Truck to be exported to 139 countries. 1995 - Mitsubishi Lancer 1.5 & 1.6 GWi models were given a new look and this coincided with a highly successful launch of medium size Mttsubishi Lancer 1.3. - The ground breoking ceremony for the company's new head office on Phoholyothin Rood. km. 44-45 (Rongsit).
1981 -
1984 -
In July, 'UDMI' began its first production of Mitsubishi llght-duty trucks Started to ossemble of 'Mitsubishi Galant' Introducedworld-renowned'Mitsubkhi Lancer'. lntroduced 'Mitsubishi Galant Sima' Started constructionof the new UDMl assembly plont in Lod krobong and registered copital was boosted to 20 million baht and started production of 'Mitsubishi Lancer (ND)'. UDMI introduced the production of 'Mltsubkhl L2W I-ton pick-up trucks. In Apr~l, assembly of the 'Mltsublshi Colt F' and 'Mitsubishi Colt Mirage' took place. Production of the newer version of 'Mitsublshi Galant (YD)' and the newer model 'Mitsublshi Lancer (LA)'
1985 - UDMl started to assemble Mitsubishi Fuso, the heavy !en-wheel trucks. 1986 - In Juiy, started to assemble the notion's top 1987 compact 'Mitsubishi Lancer Chomp' January 2. 1987, Sittlpol Motor Co., Ltd. ond UDMl were formed a Joint to name as 'MMC Sittipol Co..Ltd.' indeed, the partnership has resulted In better cooperatlon and has bolstered the company's posltion for future internationol project. - on Apcil 7, MMC Sittipol, set o record In the
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country's outomoblle industry with the signing of a long-term agreement with Chrysler Canada Ltd.. to supply Thal-Assembled Mitsublshl cars In the ConacfKln market. - Awarded 'Mlllion Baht Buslness Honours Company' 1988 - On Jonuory 10. 1988. the first export car 420 units of 'Mltsublshl Lancer Champ' has been shipped to Canada, according to the passenger car supply agreement with Chrysler Canado Ltd. - Received the 'Best New Market-Exporter Pioneering'
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MMC SITTIPOL--UNRIVALED PRODUCTION PROWESS
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producing engine parts, a group of 13 factories producing main parts and more than 80 factories under 'Thai Kashiwakai Club' producing larger automobile parts. The presence of all these units has elevated the MMC Sittipol's status to that of "One Factory for the World' that is comprehensive,consistent and advanced enough to have on annual production capacity of over
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IMPORTED CARS
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M M C SITTIPUL- WORKING HARD T BOOST THAILAND'S THE AUTOMOBILE- EXPORTER IMAGE GLOBALLY O
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The company reached another milestone in 1996, when automotlve moguls from 139 countries across the globe entrusted their faith in the Thal company and signed contracts to be MMC Sittipol's business partners by importing 'Mitsubishi L200' plck-up trucks for sales in their respective countries. Despite all the success, MMC Sittipol company's quest to dellver something better than what the world has thought to be the best continues. When it comes to the national development, there is no stopping the dedicated work-force of MMC Sittipol Company.
Thalland emerge a$a new industrblized nation on the lnternatlonal ecanmic horizons Over the past four decades, it has made an untlrlng effort to develop the local automotive industry, accumulated marketing experience and, with It, expanded Its production base On January 10, 1988, MMC Slttlpol Company opened up a new chapter In the natlonal automoblle Industry's
history book by exporting the flrst 'Mitsublshl
Champ' to NorthAmedca, the biggest automoblle market in the world But It was only the flrst step on the ladder that carned the company to the Insurmountableacme of success, as It expanded ~tsmarket to Indochina. Australia, Asia-Paclflc and Europe and the process continues unabated.
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B adhering to the company's philosophy y based on close co-operation between MMC Sittipol Company and Mitsubishi Motors Corporation, Japan, the company enjoys a great deal of advantages offered by Mitsubishi's unabated advance in the field technological development. At the same time, the close cooperatlon between the two Important units hos helped MMC Slttipol Company develop an efficient management system whlch can deliver total customer satisfaction. B having both Thai y and Japanese experts imparting knowledge of the rapid technical changes taking place In the automotive industry to the company's staff to enhance their vision, MMC Simpol Company has the potentlal and capability to keep driving forward in top gear and establish itself at the apex of the Thai automobile industry and as a Mitsubishi global exporter.
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TECHNOLOGY ZONE
Technology Zone is one of the most important zones In the servlce center to selve you and your Mltsublshl car. It can dlagnose problems, check and repair every system and parts by using advanced computerized equlpment and expert technicians.
In order to successfully serve all our customers needs, MMC Sittipol Company has established a nationwide network of over 200 showrooms with an Identical standard of technology and sincerity.
At present MMC Sittipol Company's
customers are not only in Thailand but also in distant countries. Hence, sewlce and spare parts centers have been upgraded with modern technology with the capability to dish out fast service, making it necessary to exchange maintenance data and spare parts information on-line globally. Every staff and mechanic has been trained to gain identical know-how, therefore, Mitsublshi mechanicsanywhere aboard or at a service center nearest to your base do have the same standard, skills and expertise to take good care of your Mitsubishi vehicle at all times.
-GENERAL
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SEMINAR & SERVICE ACTIVITIES FOR CUSTOMER SATISFACTION
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MARKETING AND PROMOTION ACTIVITIES
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HISTORY O F PRODUCTS
10 6
1 65
1 70
175
GALANT A
COLT GALANT
GALANT GTO
GALANT
Dec '69
Jun. 73
Moy
76
JUPITER I 10. I l l
FUSO 1620
FVSO 16%
FUSO FK
J d '59
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NO". '70
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SUPER SALOON
GALANT
UL~MA
Dec
(YJ
N o v 90
May q3
CHAMP HATCHBACK
COLT
K6
3
Apt
79
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LANCER
LANCER
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&
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AUO 'W
83
1 PAJERO Vb 3M10
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33 J3
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May. 9 4
I AEROBODY
NRBO
1 [ STRADA SNGLE C A B
Feb 9 3
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CAB
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SPACE WAGON
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SPACE RUNNER CANTER
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CANTER
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FIGHTER
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EXECUTIVE CANTEEN
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TECHNICAL
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CASHIER SERVICE CENTER TECHNOLOGY ZONE BODY & PAINT SHOP CUSTOMER RELATIONS SECT.
LEGAL DIV. OFFICE OF MARKETING MARKETING & PLANNING DIV. ADVERTISING & PUBLIC RELATIONS DIV
3 r d FLOOR
ACCOUNTING DIV. FINANCE DIV. PROPERTY DIV. CORPORATE PLANNING DIV. COMWTER C E M R
3 r d FLOOR
2 na ROOR O F K E OF =VICE
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