2 DAYS EUROPES BIGGEST TRAVEL CONFERENCE 90+ SPEAKERS 1000+ ATTENDEES

Travel Distribution Summit

17-18 April Business Design Centre London

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Register before 10th Feb

Distribution, Mobile, Search & Social Strategies That Will Enable You to Thrive!
Form profitable distribution agreements and benefit through strategy creating expert analysis across these vital topics:

Keynote Debates Distribution & Online Sales Revenue Management Mobile & Technology Marketing & Social Media
Meet and Learn from 90 industry thought-leaders, including:

Payment & Fraud Innovation - Whats Hot?

Barbara Pezzi, Director Bruce Poon Tip, CEO, Analytics & Search Optimisation, Fairmont G Adventures Raffles Hotels

Cedric Gobilliard, SVP Direct Sales & Loyalty, Accor Hospitality

Christian Kaul, MD UK & Ireland, Airbnb

Global Sponsor:

Sponsors:
David Slocombe, Head Nick Longman, of Mobile Development, Distribution Director, TUI Travel PLC Lastminute.com Tamarah Khatis, Head of Ecommerce, Europcar Peter Liney, CEO, STA Travel

Global Exhibitors: Exhibitors: Organised by:

Philip Saunders, CCO, Air Malta

Marcus Casey, Head of Richard Lewis, CEO, Simon Lilley, Director Interchange & Consort of Marketing & Ancillary Ecommerce & Mobile, Lufthansa Hotels (Operates Best Revenues, Flybe Western Hotels GB)

See The Full Speaker Line-Up Inside!

Stay updated at www.eyefortravel.com/tds

Welcome to Europes Top Summit for Travel Industry Professionals
EyeforTravels European Summit (and its 1000+ top travel attendees) will show you how to approach Mobile, Search, Social Media, GDS, Direct Connect, Sales & Ancillary Revenues to reduce your distribution and marketing costs, increase your inventory and sell more travel products. Since 1997 we have enabled top hoteliers, airlines, transport providers, travel agents, tour operators and the online gate keepers (be it newspapers, Google or Facebook) to adapt to the needs of your evolving travel consumer and truly fight off the competition. Critically its at this event our customers make the distribution deals that see them grow. Our customers remain strong despite the fluctuating European economy, because if you can anticipate the changes early, you can make more money from your travel products. Attending this one event simply gives you the contacts, knowledge and inspiration to ensure you sell more whilst reducing your costs. Check out the agendas overleaf now to see which contacts you can meet and which of our 36 sessions you need to attend. PS! Register early and save 300 and remember, if your plans change we can refund your pass completely up until 17th March 2012. We look forward to seeing you for the best TDS Europe yet.
Rosie Akenhead Global Events Director [email protected] 0044 207 375 7229 (UK) @rosieakenhead Tim Gunstone Managing Director [email protected] 0044 207 375 7557 (UK) @timgunstone

12% VP/Vice President/Head 29% Director/Consultant 36% Manager/Supervisor 3% Academics 2% Press 4% Other 4% Analyst/Executive

9% CEO/Founder/Partner 12% VP/Vice President/Head 29% Director/Consultant 36% Manager/Supervisor 3% Academics 2% Press 4% Other 4% Analyst/Executive

2011 attendees:
Breakdown By induStry Sector
42% Travel Supplier 20% Intermediaries 14% Consultant 3% Academics 17% Solution Providers 2% Press 2% Travel Associations

42% Travel Supplier 20% Intermediaries 14% Consultant 3% Academics 17% Solution Providers 2% Press 2% Travel Associations

Breakdown By Seniority

9% CEO/Founder/Partner 12% VP/Vice President/Hea 29% Director Consultant 36% Manager/Supervisor 3% Academics 2% Press 4% Other 4% Analyst/Executive

9% CEO/Founder/Partner 12% VP/Vice President/Head 29% Director/Consultant 36% Manager/Supervisor 3% Academics 2% Press 4% Other 4% Analyst/Executive

42% Travel Supplier 10% Intermediaries & Meta 14% Consultant 3% Academics 27% Solution Providers 2% Press 2% Travel Associations

See exactly who attended last year by going to www.eyefortravel.com/tds

SUMMIT AT A GLANCE
DAY 1: 17 April 2012
Luxury or Low Cost, Packaged or Unbundled? The Merging of Traditional Travel Companies
TRAvEL DISTRIbUTION PAYMENT IN TRAvEL REvENUE MANAGEMENT IN TRAvEL CONFERENCE SOCIAL MEDIA AND MARKETING CONFERENCE TRAvEL DISTRIbUTION SUMMIT KEYNOTE:

This is a visual representation and is not a timed agenda

DAY 2: 18 April 2012

42% Travel Supplier SUMMIT KEYNOTE: 20% Intermediaries Where Should You Spend14% Consultant More Time and Money Online? 3% Academics 17% Solution Providers MObILE & 2% Press INNOvATION INTERACTIvE & INvESTMENT TECH IN TRAvEL2% Travel Associations
CONFERENCE SESSIONS SOCIAL MEDIA AND MARKETING CONFERENCE

Keynote Debate: The Changing Travel Landscape & All New Travel Consumer Why Are We Still Investing in the Offline World? The New Distribution Models - Group Buying, Social Commerce and Peer to Peer Networks Ancillary Revenues - Whats Going to Happen Next?

Mobile Payments As Mobile Browsing Soars, How Will The Cash Flow? Near Field CommunicationsIt Works For Retail, Now It Hits Travel Commission Strategies Ensure Your Commission Payment is Set Up For Easy Profit and Security Discover How to Take Global Payments Hit Fraud Head OnBattling Fraud in Travel Payments

To Unbundle or To Rebundle, That Is The Question! Find Out How to Retain Customers, Create Loyalty & Win Back Old Clients Does Size Matter? Take an Informed Look at Bulk Pricing & Negotiated Deals Case Study: B2B Revenue Management Case Study: Using Competitive Rate Analysis To Hold Market Share Marketing and Social Media Keynote: What and Who to Watch In Social Media Marketing On The Move: Discover Winning Mobile Marketing Strategies Case Study: How To Make Your Advertising Campaigns Virally Viable Essential Search 2012 Update to Save You ! Debating The Future Role of The G.D.Ss Discover How To Measure The Effectiveness of Your Multi-Channel Marketing and Distribution

Going Mobile: Where To Invest Your Resources Getting Organised! How To Manage Mobile In-House The Sale: How Do You Get Customers to Buy Via Their Mobile Device? NEWS ALERT! Apple iPad To Outsell PC in 2012Prepare For TheTablet Phenomenon Capitalise on Out of This World, New Interactive Technology Plus! Mobile Payments (payment track) Plus! Marketing for Mobile (marketing track) Discover The Latest in Innovation and Invention Discover What Investors Are Looking For From Start-Ups and Companies Looking to Grow Measuring Social Media ROI - Yes, It is possible! Getting to Grips with Social Media: How to Manage It In-House? Beyond Google: How to Use Other Channels to Market Your Product Getting Personal: The Ins and Outs of Website Personalisation

See The Full Agendas and Speakers Overleaf

Distribution & Online Sales

17-18 APRIL: 2 DAY CONFERENCE IN MAIN AUDITORIUM
Day 1

KEYNOTE: Luxury or Low Cost, Packaged or Unbundled? The Merging of Traditional Travel Companies
The travel brands and business models you have cultivated and watched grow for decades are all a-change. Brands now need react to the new austerity demands of customers. EyeforTravel research has shown a huge growth in the blurring of the lines between luxury and low cost. Hear 4 leaders from top global travel companies debate: Is this blurring of product and brand values just the symptoms of panic or a real strategy for growth? How will new business models such as Air BnB impact the industry, can the consumer become the supplier? How is the low cost model evolving, and why? As more and more companies repackage products, is unbundling now a precarious strategy? Andreas Schrader, Head of Internationalizeration-Mobile, New Ventures & Brand, ODIGEO Group (eDreams, Go Voyages, Opodo, Travellink) Christian Kaul, MD UK & Ireland, Airbnb Nick Longman, Distribution Director, TUI UK & Ireland Cedric Gobillard, SVP Direct Sales & Loyalty, Accor Romain Roulleau, CEO, Travel Horizon Group Moderated by Philip Saunders, CCO, Air Malta

The New Distribution Models - Group buying, Social Commerce and Peer to Peer Networks - brilliant or backlash?
With the rise and rise of brands like Groupon, Air Bnb, Wipcar and Living Social, are new business models led with a recession mentality going to change the industry forever? Is group buying model heading for the big time, or the big loss, in travel? Learn how to protect your brand integrity and ethics if you choose to the social commerce or group buying channel Hear the pros and cons, including stats on traffic quality, and customer loyalty through these platforms Sneak peek at the future of these fast evolving business models- what do the key players have in mind to keep it fresh and exciting? Nick Stafford, General Manager, LivingSocial Arnaud Bertrand, CEO, HouseTrip Michael Riegel, Managing Director of the UK, Wimdu Edial Dekker, Co-founder & CEO, Gidsy.com

Power Struggle: The Great Direct v Intermediary Debate

After a turbulent 2011 regarding the supplier-OTA dynamic, negotiation is on the table again - or so suppliers hope. As discussed at our North American Summit, suppliers are furious about Google keyword theft and stubbornly high commission rates. As cruise companies axe commission rates to their agents, we discuss whether the rest of the industry will follow suit: Take a look at the current state of the agent and supplier relationship and predict how it will evolve for the next 12 months Does the sluggish economy mean more market share for the intermediaries? With Expedia relying on 59% of its revenue coming from hotels what will be the impact of Google Hotel Finder in Europe? Listen in on how suppliers and intermediaries seek to evolve their current relations to move forward Remy Merckx, VP Ecommerce, Accor Sandra Leonard, Director of Digital Strategy & Transformation, TUI Chris Amenechi, Managing Director- Merchandising, United-Continental Airlines

Ancillary Revenues - Now That The Era Of Unbundling Is Over... Whats Going to Happen Next?
Can the industry expand core and additional ancillary revenues now the obvious elements have been unbundled? It is easy to measure the profit from ancillary, but how do you measure the lost customers? How will ancillary work on mobile? - Forget point of sale how do you make the move to on-trip add ons? Simon Lilley, Director of Marketing & Ancillary Revenues, Flybe Paul Hastings- Gayle, Head of Distribution, Hostelbookers Sacha Wolzak, Ancillary Commerce Manager, Air France KLM Moderated by Michael Smith, Founder, Sea Mountain

Day 2

KEYNOTE DEbATE: Where In The Online World Should You Spend More Time and Money?
Google: the worlds biggest web player up against three industry veterans: Simon Breakwell, one of the founders of Expedia, Hedwig Wassing, CEO at @Leisure Group and also Bruce Poon Tip, the CEO of G Adventures. How should you sell to your customers through the web and where should the majority of your spend be? Hear our speakers investigate why customer interaction on their sites is changing and find out how you need to react Understand from the online giant how must you position yourself to grow your sales on worlds biggest websites Dann Robb, Industry Head - Travel, Google Simon Breakwell, Board Member at Hipmunk, Co-Founder & Board Member, Trover.com Bruce Poon Tip, CEO, G Adventures Hedwig Wassing, CEO, @Leisure Group

Why Are We Still Investing in the Offline World - Some Agents Still Invest Heavily in Their Stores... Why?
While the trend to go online has forced almost every brand off the high street, Virgin, Kuoni, STA, Flight Centre still invest heavily in their local stores. Whats their angle? Whys it working for them and not for others? Is this just a convenient legacy from the old days? Get real with experiential marketing - and see how key it is to selling the travel dream Figure out how to link the online and offline offer, marketing and brand building Peter Liney, CEO, STA Travel

Reserve your place now: www.eyefortravel.com/tds | Phone Sinead Mallon on 0044 207 375 7228 | Email: [email protected]

Distribution & Online Sales

17-18 APRIL: TWO DAY TRACK
Essential Search 2012 Update to Save You !
Search is back on the agenda like never before. Googles new Flight and hotel products could cause some major companies to fail... Vital listening to anyone working in such a powerful channel Break it down! Discuss how you can reduce the money you are giving to Google without impacting upon sales Find out how the leaders in meta search plan to compete with Google Flight Finder Are their concerns about Google refusing to promote other metasearch sites unfounded? We ask Google directly How should you deal with the OTAs holding market share on your hotels personal keywords How vital is the speed of search going to be over the coming months? Airport code search is on the up- learn how to incorporate this into your search strategy Tamarah Khatib, Head of Ecommerce, Europcar Frank Skivington, VP Commercial & Marketing, Skyscanner Simon Breakwell, Board Member at Hipmunk, Co-Founder & Board Member, Trover.com James Harrower, Search Marketing Manager, Hilton hotels Mike Giannotti, Industry Manager Travel, Google

Payment and Fraud

17 APRIL: ONE DAY TRACK
Mobile Payments As Mobile browsing Soars, How Will The Cash Flow?
See how the mobile customer evolving which one of your customers will pay from a smart phone, tablet or laptop? How worried should the merchants be about mobile payments? Identify which payment strategies work with mobile Take a look at the potential for mobile check in airports, car hire and hotels Sirpa Nordlund, Executive Director, Mobey Forum

Near Field Communications - It Works For Retail, Now It Hits Travel

It is predicted that NFC payments will be worth Euros 80 bn by 2014 and by 2015 over 785 million NFC capable units will be in the hands of your customers, so its time to get ready for the NFC phenomenon. Discover the ins and outs of NFC- will it be purely ticketing or will NFC payments provide savings and security for supplying check in, room keys and bar services? Learn how to educate your consumer to use NFC and reap the benefits What are the legal risks and obligations with NFC payments? Taking a look at NFC on the SIM vs. the device Speakers to be confirmed

Discover How To Measure The Effectiveness of Your Multi-Channel Marketing and Distribution
Marketing channels are constantly evolving. What do you put in place to make sure you test and evolve with them so you can exploit the system at the right time? Find out how to integrate new and evolving channels into an established marketing system See which channel management solutions work and decide who should manage your channel management strategy Maxim El Masri, Director Strategic Accounts & Luis De Hurtado Mendoza, Manager Strategic Accounts, Expedia James Murray, Marketing Research Analyst, Experian Hitwise Hedwig Wassing, CEO, @leisure

Commission Strategies Ensure Your Commission Payment is Set Up For Easy Profit and Security
How vital is a good commission payment system to keep agents working for you? Best practice strategies from the key industry payment gurus for receiving and paying commission Speakers to be confirmed

Discover How to Take Global Payments

The ability to facilitate an easy payment chain impacts the growth of online travel more than any other factor. Attend this session to understand: Every country and every destinations payment protocol is different. Learn how to better deal with local payment providers to ensure an easy payment in every instance Know the market! What are the costs and risks related to each payment system? How is online payment evolving? Tobi Kuhlang, VP Indirect Sales & Payment Systems, Accor (tbc) Alex Misfud CEO, Ixaris Systems Speaker to be confirmed, Barclaycard

Debating The Future Role of The G.D.Ss

Since 1997 (when EyeforTravel was just a toddling 1 year old) we have heard of the demise of the GDS but so far no one has come close to replacing the solid but expensive services they offer. See how the GDSs plan to maintain their market share and take a look at the services they now offer to contend in a competitive landscape Understand what diversification is happening, and does this limit what they can do? Are we set for another year of American Airlines controversy? - hear it from the horses mouth, so to speak! Bethold Trenkel, EVP Traveler & Transaction Services, Carlson Wagonlit Travel Additional speakers to be confirmed

Hit Fraud Head On- battling Fraud in Travel Payments

Long delays between product payment and product delivery and the somewhat fragile nature of travel market makes payment fraud in the travel sector a very real threat. Hear the opinions and strategies of the experts that make payment easy and safe. Michael Smith, Founder, Sea Mountain

Reserve your place now: www.eyefortravel.com/tds | Phone Sinead Mallon on 0044 207 375 7228 | Email: [email protected]

Mobile & Interactive Tech

17-18 APRIL: TWO DAY TRACK
Going Mobile: Where To Invest Your Resources Mobile Payments As Mobile Hear the latest stats and data on mobile app vs. mobile website usage and browsing Soars, How Will The Cash figure out a plan that is right for you Flow?
Analyse how travel brands are successfully leveraging mobile to engage, influence and sell from the dream stage right through to the conversion Identify which handsets are most popular amongst your target consumers and find out how to develop sites and apps to suit Do apps lead to extra bookings, or are they your already loyal customers just utilizing a different channel? Marcus Casey, Head of Ecommerce & Mobile, Lufthansa Nathan Clapton, VP Mobile Partnerships, TripAdvisor Rob Define, Senior Director, International Product Strategy & Mobile, Ebookers Dave Scheine, Director of European Operations, Yelp See how the mobile customer evolving which one of your customers will pay from a smart phone, tablet or laptop? How worried should the merchants be about mobile payments? Identify which payment strategies work with mobile Take a look at the potential for mobile check in airports, car hire and hotels Sirpa Nordlund, Executive Director, Mobey Forum

Getting Organised! How To Manage Mobile In-House

Should you outsource your mobile efforts to an agency, or should you keep it in-house? We look at the pros and cons Find out how to allocate a budget to mobile- understand the costs and time involved Hear tips on how to identify what kind of mobile influence you need in your organisation: a developer, a marketer, who? Figure out how to hire your mobile guy to really action all your mobile ideas and efforts Make sure your new digital team get integrated into the core aspects of the business: How and Why? Christa Bakker, Senior Digital Developer, Schipol Airport (Amsterdam)

NEWS ALERT! Apple iPad To Outsell PC in 2012- Prepare For The Tablet Phenomenon
iPad and Tablet sales are on the rise and are set to hold the market share moving forward. Can you afford to ignore this platform any longer? Identify what you need to change to tablet optimize your strategy Ensure that your product works on web, mobile and tablet adequately Discover whats on the horizon in terms of tablet and iPad development- what should you be preparing for, and which elements will be beneficial to travel marketers and distributors? Rob Deeming, General Manager- Europe, Jetsetter Additional speakers to be confirmed

The Sale: How Do You Get Customers to buy via Their Mobile Device?

Ancillary revenues and merchandising strategies have been a huge part of the New Interactive Technology travel industry for some years now, particularly in reference to the low-cost model. In 2009, Microsoft announced at an EyeforTravel conference So, inevitably, now the question is- how do I upsell to my consumer via mobile and that we should all get ready for surface tables and out of this the tablet? world technology, and they showed us the footage to prove With the emphasis on simplicity for mobile travel products, how do we actually it. In this session, we look to the future, in order to prepare for upsell our ancillary products on portable devices? inevitable technological changes which will transform the way we do business in the future. Understand and hone in your merchandising and marketing strategies so that they work for multiple platforms Find out whether Windows 7 will be a relevant platform in 1-2 Learn how to minimize checkout abandonment on mobile Per Voegerl, Commercial Director, Sixt David Slocombe, Head of Mobile Development, lastminute.com Jeroen Van Velzen, CEO, Sound of Data Jehan De The, Group E-Commerce Director, Europcar years. If not, what platform will be relevant then? Hear insights from the experts on what they expect from Apple in the next two years Face the facts on mobile hardware: Nokia, iPhone, Blackberry, Palm, Android- whats coming next? Find out how you can be a true multi-platform provider on mobile, desktop, iPad, Kindle Fire and more Discover the future capabilities of Near Field Communications (NFC) for travel, and ensure youre prepared How virtual reality and mobile impact the hospitality industry

Capitalise on Out of This World,

Marketing On The Move: Discover Winning Mobile Marketing Strategies

With a 500% increase YOY in mobile activity for travel websites, we all know that mobile cant be ignored. But with your traditional advertising space not seen on most devices, what can you do to help get your product seen on mobile?

Richard Lewis, CEO, Interchange & Consort Hotels Find out more about targeting your customer on their mobile through apps, SMS (operators of Best Western Hotels GB) Additional speakers to be confirmed messaging, emails & more What ad content works on mobile? What mistakes should you avoid? Discover the best strategy to market on mobile search engines What should you do with PPC advertising for mobile? Monique Jaspers-Wijn, Managing Director - Sales, EMEA, Sabre Hospitality Solutions Jim Cockell, IT Solutions Director, National Express Nate Bucholz, Industry Manager, Travel Google

Reserve your place now: www.eyefortravel.com/tds | Phone Sinead Mallon on 0044 207 375 7228 | Email: [email protected]

Revenue Management
18 APRIL: ONE DAY TRACK
Kill The Competition! Using Competitive Rate Analysis To Hold Your Market Share
Analyse how RM science is advancing as your competitors, consumers and wider economic landscape continue to be in a state of flux To discount or not to discount? How much attention should you be paying to competitors pricing? Shay Raz, Director of Revenue & Development, Leonardo Hotels Louis de Plessis, Head of Revenue Management, Virgin Atlantic Michael Heyward, Director Revenue Management, UK & I, IHG

Marketing & Social Media

17-18 APRIL: TWO DAY TRACK
Marketing and Social Media Keynote: What and Who to Watch In Social Media
Social media is really impacting your web traffic. How must you change your strategy for 2012? What will we be seeing in 2012 from Facebook, Twitter, Foursquare, Google +, YouTube & more With the introduction of Facebook verbs, like I want, and Like - how can we target and deliver more value to the customer without being invasive? Does advertising on social media channels like Facebook work? Results, stats and is it right for you? Getting to know Klout - what is it for, and how can you use it as a travel marketing tool? How can you prove to your anti-social media CEO that this channel is selling your product? Laurie Kirschner, Head of Travel Category, LinkedIn Jeroen Voort Hekke, Lecturer ICT & Social Media, Stenden University

To Unbundle or To Rebundle, That Is The Question!

Discover the latest in ancillary, merchandised and bundled products. After 2011 showed some luxury brands dabbling in the unbundling space, and some low cost brands bundling again, we look at the following criteria: How should we break down our products and price them? Learn to protect your loyalty customers from the unbundling backlash Understand when it is appropriate to up-sell and cross-sell, and when to step back Discover how to exploit every profitable element of your business without damaging consumer expectation

Find Out How to Retain Customers, Create Loyalty & Win back Old Clients
Use customer analytics to identify when a customer is ready to leave, and entice them back Create targeted discount offers that are consumer attractive but company profitable too Monitor consumer activity and behaviour to increase the total spend of each sale Identify your dormant loyalty customers and take the right approach to winning them back Jonathan Collard, Commercial Director, Tripudio

Marketing On The Move: Discover Winning Mobile Marketing Strategies

With a 500% increase YOY in mobile activity for travel websites, we all know that mobile cant be ignored. But with your traditional advertising space not seen on most devices, what can you do to help get your product seen on mobile? Find out more about targeting your customer on their mobile through apps, SMS messaging, emails & more What ad content works on mobile? What mistakes should you avoid? Discover the best strategy to market on mobile search engines What should you do with PPC advertising for mobile? Jim Cockell, IT Solutions Director, National Express Monique Jaspers-Wijn, Managing Director - Sales, EMEA, Sabre Hospitality Solutions

Does Size Matter? Take an Informed Look at bulk Pricing & Negotiated Deals
The core message of RM is how to price to the right customer, at the right time, in the right place. So how do large, bulk transactions fit into the mix? Hear from other revenue managers who have worked with sites like Groupon, Voyage Priv, Jetsetter & more Find out if and how you can do bulk transactions without damaging your brand See how large-scale corporate or leisure discounts will fit into your revenue management system- and discover how they fit into the whole picture Debate whether flash and private sales sites encourage more travellers to book late- and work out the implications before diving in head first Engineer negotiated deals to proactively shift demand and use up distressed inventory

Case Study: How To Make Your Advertising Campaigns virally viable

How do you get your marketing campaign from the drawing board to 1.5 million hits on YouTube? Once thats done, break it down: How do you unearth the stats and figures to prove that going viral can mean $$$ Learn how to create a campaign based around your brand ethic and discover why brand authenticity is vital for viral marketing Celebrity endorsement for video, social media and other marketing campaigns- how to do it, what are the pros and cons, and what are the results? Speaker to be confirmed

Case Study: Revenue Management for b2b

Join Benjamin Liagre, Head of B2B Revenue Management for TUI to find out how to strategise and streamline your b2b efforts for maximum profit and retention. Benjamin Liagre, Head of B2B Revenue Management, TUI

Reserve your place now: www.eyefortravel.com/tds | Phone Sinead Mallon on 0044 207 375 7228 | Email: [email protected]

Marketing & Social Media

17-18 APRIL: TWO DAY TRACK
Measuring Social Media ROI - Yes, It is possible!
Learn how to identify which followers/fans are most valuable to your brand Take away a step by step guide to adding meaning to your measurements Take a holistic approach to include measuring online, offline, on-site behaviour combined with social media channels to fully understand the social consumer eco-system. This session is worth your attendance to the event alone! Barbara Pezzi, Director Analytics & Search Optimisation, Fairmont Raffles Hotels Shashank Nigam, CEO, Simpliflying

Getting Personal: The Ins and Outs of Website Personalisation

Get the right mix of consumer, expert and brand content on your site Make it multi-lingual: get your blogs, websites and SEO strategies exposed on a global level Find out how to integrate social media, mobile and email to fit in with your website goals Avoid shopping cart abandonment: Ensure that your consumer has an easy path through to the booking point, even on mobile Frank Skivington, Director Sales & Marketing, Skyscanner Fiona Gillen, VP Brand Strategy, Splendia Hotels

Dont be a Supercreep! Learn How to Personally Target Your Customer Without Startling Them
The scenario: a consumer checks out your product on your website. Then they check their Hotmail - your product on the right hand side tantalising them back. So they leave and go to Google to find a million ads promoting the product. The problem: the consumer knows what you are up to and they dont like it. What is the legal standpoint on internet privacy issues and cookie capture? Get less creepy, get more targeted: hone in your efforts to ensure customer satisfaction Debate how much more personalised, invasive and perverse this style of marketing will become, and learn how you should react to changes

Innovation - Whats Hot?

17 APRIL: ONE DAY TRACK
Innovation and investment in Travel Conference
Discover The Latest in Innovation and Invention Who are the new players in the travel sphere? Hear from our pick of industry start-ups and see what they are offering and how they will affect you. In this fun format, our panel of judges and our moderator will be on hand to ask all the questions you dare not, and will subsequently select their favourite and a runner up. Well announce the winners of The EyeforTravel Innovation Award at the networking drinks! What are the investors looking for when they invest? 4 serial travel industry investors all with an eye for a winner, share their secrets as to what they are looking for in 2012 Panellists to include: Jim Davidson, CEO, Iflybags.com Dan Reilly, CEO, TripClass Alfredo Ouro, Founder, Hallst.com Greg Solovyev, CEO, Citybot (tbc) Alex Bainbridge, CEO, Tour CMS Judges to include: Leonard Brody, President, Examiner.com Cree Lawson, Founder, Travel Ad Network Don Birch, Travel Industry Mentor and Investor

Getting to Grips with Social Media: How to Manage It In-House?

Who should manage your social media accounts within your organization? Discover how to link your in-house databases with social media databases Learn how to manage multiple accounts across an international company Find out how to recruit the social media person for your organisation. What are you looking for, and why? Should you outsource to an agency or keep it in house? Time and resources: discover how social media fits into your company and what percentage of human and monetary resources should be allocated to it Diego Sartori, Social Media Strategist, CitizenM Hotels Benjamin Jost, CEO, TrustYou Gregg Tilston, Global Social Media Leader, Flight Centre

beyond Google: How to Use Other Channels to Market Your Product

As Google moves further into the travel space, the one question that every marketer should be asking is - what other channels should I be looking at to reduce my reliance on Google? Learn how to incorporate other key search engines into your marketing strategy Use local market leader review sites to build you brand ethos to engage the most profitable, convertible and loyal customers Figure out a strategy that combines Google SEO and keyword search along with a number of other key channels Dave Mackay, Head of European Brand Advertising, Yelp Martin Verdon-Roe, Head - Sales, Europe, TripAdvisor

Reserve your place now: www.eyefortravel.com/tds | Phone Sinead Mallon on 0044 207 375 7228 | Email: [email protected]

Travel Distribution Summit

17-18 April Business Design Centre London
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Purchase the Diamond Pass and also receive the EyeforTravel Social Media & Mobile Strategies for Travel report, worth 1000! Reserve your place now: www.eyefortravel.com/tds | Phone Sinead Mallon on 0044 207 375 7228 | Email: [email protected]