A SUMMER TRAINING REPORT ON CUSTOMER AWARENESS AND

SATISFACTION LEVEL FOR THE INSURANCE POLICIES

BHARTI-AXA LIFE INSURANCE COMPANY

Submitted in partial fulfillment of the requirements For the award of the degree of

Bachelor of Business Administration (BBA) To Guru Gobind Singh Indraprastha University, Delhi

Guide: Ms.shilpa arora

Submitted By: shubhi khanna Roll no.16590301709

Institute of Information Technology & Management, New Delhi 110058

CERTIFICATE

I, Ms Shubhi khanna , Roll No. 16590301709 certify that the Summer Training Report (BBA - 311) entitled TO STUDYCUSTOMER AWARENESS SATISFACTION LEVEL FOR THE INSURANCE POLICIES is done by me and it is an authentic work carried out by me at BHARTI AXA Private Limited. The matter embodied in this has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.

Signature of student

Date: Certified that the Summer Training Report (BBA ) entitled Bharti axa is done by Ms Shubhi khanna, Roll no: 16590301709 is completed under my guidance. Signature of the Guide Date: Name of the Guide:

Countersigned Director

ACKNOWLEDGEMENT

No man is indispensable but there are certain mortals without whom the quality of work suffers. Their guidance becomes indispensable in acquiring quality results. My sincere thanks to my internal guide MrRohit Gupta(branchmanager) Bharti-AXA, whose excellent guidance, encouragement& patience has made possible the successful completion of my project. Last but not least, sincere thanks to the staff of Bharti-AXA, for their ever willing help. I am thankful toMs. ShilpaArora (Internal guide) Institute of Innovation In Technology And Management for cheerfully and generously giving his time, advice and efforts and also for sharing his experiences with me, which helped in completion of my project.

PREFACE

During this project I fully realized this and come to know about the present real world of insurance. Since it include all the activities involved in selling insurance products directly to financial customers. I am pleased to know about the customers' wants and various activities in the real world of insurance product. The Subject of Study is A STUDY OF INSURANCE POLICIES AND ACTIVITIES OF BHARTI-AXA LIFE INSURANCE. I have done this by applying various tools like Tele calling, and through direct interaction with customers. The report contains first of all brief introduction about BHARTI-AXA Life Insurance. Then it throws some light on the insurance policies and plans provided by BHARTI-AXA Life Insurance.

TABLE OF CONTENTS
S NO. 1 2 3 TOPIC Chapter 1 Introduction to indusrty Chapter 2 Introduction to company Chapter 3 Research Methodology
Title justification Objective Scope of the study Significance of the study Research design Sampling Methodology

PAGE NO 6 16 19 19 20 20 21 21 22

i. Sampling unit ii. Sampling technique Iii. Sampling area iv. Sample size Limitation

22 23 24 34 35 36 40

4 5 6 7 8 9

Chapter 4 Facts and Findings Chapter 5 Data Analysis and Interpretation Chapter 6 conclusion Chapter 7 recommendations Annexure
Questionnaire

Bibliography

Chapter 1

INTRODUCTION TO INDUSTRY

Indian economy is in transition over the last ten years owing to the initiation of major economic reforms affecting almost all sectors. The paradigm shift from a mixed economic organization to a market oriented organization has exposed all sectors to an intense competition. Insurance being one among the players in the financial services sector. Indian insurance business is the most significant one among them. The industry covers two dimensions viz. Life insurance and General insurance. While Life Insurance Corporation (LIC) of India is a financial intermediary which mobilizes people's savings and invests large amounts of premiums, the General Insurance Companies (GIC) does not collect savings, yet they raise crores of rupees from premiums. General insurance deals with exposure of risks to goods and property, whereas life insurance is a way to meet the contingencies of physical death and economic death. In case of premature death of the assured, the proceeds of policy are paid to the beneficiaries and annuities protect the assured against economic death when he lives too long to arrange for his necessities. In simple language, insurance promises a compensation of monetary loss sustained by a particular person, due to the damage or destruction of a particular piece of property owned by him, provided it happens due to certain courses. In other words, it is perfectly a simple promise to make good the loss.

Type of Insurance

The global insurance industry helps policyholders to shield themselves from potential risks, and covers everything from property protection to vehicle, medical, health and life insurance. The insurance industry is one of the most important financial services industries in the world. There are two broad sub-divisions of the insurance industry - the life insurance industry and the general insurance industry. The life insurance industry has been established to help dependents survive the loss of the family breadwinner. There are five main types of life insurance:

1. Term Insurance. Insurance is provided for a specific term, such as 30 years. If the policyholder dies during that period in which he has taken up the policy then a pre-specified amount of money is paid to the beneficiaries if they are still alive at the end of the period, no money is paid out. There is no investment component.

2. Whole Life Insurance. A form of term insurance in which the policy is in effect for the entire duration of the policyholder's life, not for a specified term.

3. UniversalLife Insurance. Includes a cash account component. Any monthly amount paid in that is above the minimum premium will be invested and will grow in value during the term of the policy. At the end of the term the surrender value is the size of the investment in the cash account, minus any charges applicable, and this amount is paid to the policyholder. If the policy holder dies during the term then the beneficiaries receive the death benefits.

4. Variable Life Insurance. Similar to universal life insurance, except that the cash account is managed by the policyholder, who can decide where to invest the additional funds. They are normally invested into mutual funds or unit trusts.

5. EndowmentPolicies. These are insurance policies in which a lump sum is paid out at the end of the pre-specified term, or when the policyholder dies if that is during the term of the policy. Traditional With Profit Endowment Policies pay out a minimum specific sum, the sum assured. This amount can be increased through investment performance. Since this policy type has additional benefits, it carries higher premium costs. The general insurance industry consists of all the available forms of insurance, other than life insurance. This includes a number of well known industries such as vehicle insurance, , home and content insurance, disability insurance, travel insurance, term insurance, medical insurance, dental insurance, keyman insurance, renters insurance, farmer insurance and general insurance.

CHAPTER 2 INTRODUCTION TO COMPANY

Bharti-AXA Life Insurance is a joint venture between Bharti, one of India's leading business groups with interests in telecom, agri business and retail, and AXA, world leader in financial protection and wealth management. The joint venture company has a 74% stake from Bharti and 26% stake of AXA The company launched national operations in December 2006. Today, we have over 5200 employees across over 12 states in the country. Our business philosophy is built around the promise of making people "Life Confident". As we expand our presence across the country to cater to your insurance and wealth management needs with our product and service offerings, we continue to bring 'life confidence' to customers spread across India. Whatever your plans in life, you can be confident that Bharti AXA Life will offer the rightfinancialsolutionsto help you achieve them. You would like to live your life and prepare for the future with complete confidence. The vision of Bharti AXA Life Insurance Company Limited is to become the preferred lifeinsurance company in India. This vision extends to our recruitment philosophy as well.Both the Bharti Group in India and AXA globally enjoy the status of being a very employee focused organization. At Bharti AXA Life Insurance, we are determined to achieve our vision through talent who are empowered, focused on customer service, and champions of strategic and operational excellence we at Bharti AXA Life Insurance, design solutions which will protect you and your family and help you realize your dreams.Bharti Enterprises is one of India's leading business groups with interests in telecom, agri business, insurance and retail. Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. BhartiAirtel Limited, a group company, is one of India's leadingprivate sector providers of telecommunications services with

an aggregate of 60 million customers, spanning mobile, fixed line, broadband and enterprise services.

AXA

AXA Group is a worldwide leader in Financial Protection. AXA's operations are diverse geographically, with major operations in Western Europe, North America and the Asia/Pacific area. AXA had Euro 1,315 billion in assets under management as of December 31, 2006. For full year 2006, IFRS revenues amounted to Euro 79 billion, IFRS underlying earnings amounted to Euro 4,010 million and IFRS adjusted earnings to Euro 5,140 million

The AXA Name:-

Despite being written in upper case, "AXA" is not an acronym, but was chosen because its name can be pronounced easily by people who speak any language. The selection criteria consisted of a short and snappy name to convey vitality, a name that begins with the letter A so that it would appear near the top of all lists, and something that could be pronounced easily in every language, consistent with the group's desire for an international presence. In 1985, Chairman and CEO Claude Bbar chose the name AXA.

Operations

AXA in the United Kingdom AXA trades in the United Kingdom as AXA Sun Life, AXA Insurance,AXA Investment Managersand AXA PPP Healthcare. AXA PPP Healthcare was created when AXA bought GuardianRoyalExchange(GRE), though

itsubsequently sold the other parts of GRE toAegon. The company also owns the onlineinsurer Swiftcover, distribution businessand fund manager. In January 2007 AXA was reorganised into "strategic business units" (SBU's) aimed at competing within their specific markets. AXA run its investment branch through AXA Investment Managers (IM).

AXA in the United States

The United States arm of AXA is AXA Equitable. AXA Equitable consists of many subsidiaries; AXA Advisors, LLC, AXA Network, AXA Equitable LifeInsurance, Mutual of New York (MONY) (famous for the song "MonyMony" that the logo on its building inspired), US Financial Life, andAllianceBernstein. On December 15 of 2006, AXA Advisors, LLC entered into agreements with LPL (Linsco Private Ledger), the country's largest independent broker- dealer. LPL agreed to provide brokerage, clearing and custody services on a fully-disclosed basis. The terms of the agreements are five years, subject to additional 24-month extensions. Services are expected to begin in August 2007.

Bharti group Bharti Enterprises is a large Indian business conglomerate based in NewDelhi, India, operating primarily across India and in some other Countries like SriLanka, Jersey, Seychelles. It was established by Sunil Mittal , one of the young and dynamic businessmen of India. The company offers mobile services all over India as well as in some foreign countries. TheAirtel brand is the flagship brand of Bharti. The company was founded by Sunil Bharti Mittal along with two siblings in eary1990s. The company was not so famous in India by its own name, rather its brand names likeAirtel andBeetel (PSTN Phone Sets) are household names

in India. The company underwent abrandreformation process and changed its logo and corporate Image. Bharti's primary industry is in the field of telecommunications via its subsidiary companiesBharti Airtel (mobile telecommunications),Bharti Infratel(PassiveTelecomInfrastructure provider) and Bharti Teletech (wired telecommunication services,Comviva Technologies and PSTNtelephone handsets). BhartiAirtel Ltd is one of Asia's leading telecommunications service provider. The Company is India's largest integrated telecom company in terms of customer base and offers Mobile Services, Fixed Line services, Broadband & IPTV, DTH service namedAirtel Digital TV , Long Distance and Enterprise services. Airtel also offers mobile services in Sri Lanka on a state-of-the art 3.5 G network. Bharti Retail Ltd. is a wholly owned subsidiary of Bharti Enterprises. BhartiRetail operates a chain of multiple format stores. The company's neighbourhood format stores operate under the "Easyday" brand and the compact hypermarket format under the "Easyday market" brand. Recently the company has become more involved in the food economic sectors, with a joint partnership in the agricultural company FieldFresh .Bharti Enterprises tied-up with Wal-Mart for opening a chain of retail stores all over India. Though the retail chain store venture is yet to see the light, the two companies, in August 2007, made a surprise statement that they have signed a wholesale cash-andcarry deal. The companies would open 10 - 15 cash-and- carry facilities over 7 years and would employ 5,000 people. Each store would occupy 50,000100,000 square feet. The other retail companies of Bharti group are Bharti Retail (Holdings) Private Limited and Bharti Retail Resources Private Limited. Bharti Teletech is India's leading telecom & allied products company. It is one of the largest manufacturers of landline telephones in the world. With a strong distribution network across the country, the company is also the primary distributor of IT and Telecom products from interntional brands such

as Motorola, Blackberry, Thomson,Polycom, Transcend, and Logitech. A subsidiary of Bharti, '''Telecom Seychelles Ltd.''' provides comprehensive telecom services including 3G mobile services in Seychelles, under the 'Airtel' brand. Comviva Technologies Limited is an India based organization providing VAS solutions for mobile operators around the world. Comviva was formerly known as BhartiTelesoft and took on the Comviva branding in April 2009. Bharti Del Monte India Pvt. Ltd is a joint venture between Bharti enterprises and DMPL India ltd(a subsidiary of Del Monte Pacific Ltd.). The company offers fresh fruits & vegetables and processed foods & beverages in the domestic as well as international markets. Bharti Retail Pvt. Ltd. Bharti AXA General Insurance is a joint venture between Bharti Enterprises and AXA, world leader in financial protection and wealth management. The company was incorporated in July 2007. Bharti AXA Life Insurance Company Ltd. is a joint venture between BhartiEnterprises and AXA, world leader in financial protection and wealth management. The company offers a range of life insurance and wealth management products.Bharti AXA Investment Managers Pvt. Ltd., an asset management company in India, is a joint venture between Bharti Enterprises, AXA Investment Managers (AXA IM) and AXA Asia Pacific Holdings (AXA APH). Centum Learning Limited (formerly '''Bharti Learning Systems Limited'''), a wholly owned subsidiary of Bharti Enterprises, is a learning and development organisation that specialises in the customer experience arena. Jersey Airtel, a subsidiary of Bharti, offersmobile services in Jersey (Channel Islands) over its full 2G, 3G and HSDPA enhanced network. The Company brings products and services to its customers under AirtelVodafone brand. Bharti Foundation was set up in 2000, with the vision, "To help underprivileged children and young people of our country realize their potential". It aims to create and support programs that bring about sustainable changes through education and the use of technology and information. bharti

Realty Private Ltd. is the in-house Real Estate Arm for Bharti Group and facilitates by extending support to the Group Companies for Identifying, Developing and Maintaining Quality Real Estate in line with their Business Models.

STRATEGY ADOPTED

i.Structured sales processes ii. Better understanding of customer needs and their assessment. iii. Training was one of the biggest initiatives they undertook last year

INDIVIDUAL PLANS

Bharti AXA Dream Life Pension

A Unit Linked Pension Product. Dream Life Pension, Bharti AXA Life Insurance's unique pension product ensures that your retirement life is your Dream Life. Live your Dreams! Be Life Confident.

Bharti AXA Life Aspire Life

Unit Linked Endowment Product. Aspire Life helps you create a pool of wealth to meet your long-term needs, while also providing you adequate protection in case the need arises.

Bharti AXA Life InvestConfident

Unit Linked Single Premium Product You have always strived hard to achieve the best for you and your loved ones, so when it comes to making an investment decision, we know that you would expect the best from it too.

Bharti AXA Life WealthConfident

A unit-linked investment cum protection policy. Your wealth, your status ensures that you get preferential status wherever you go. So why shouldn't your money get the same?

Bharti AXA Life FutureConfident I

A unit-linked policy which offers comprehensive protection along with wealth creation in the long term.

Bharti AXA Life FutureConfident II

A unit-linked product which offers enhanced protection along with wealth creation in the long term.

GROUP PLANS

Bharti AXA Life Mortgage Credit Shield

Mortgage Credit Shield is a Group Product that provides coverage to people who have availed of a Mortgage\ Home loan\ Home equity loan from an Institution/Bank.

Bharti AXA Life Credit Shield

Credit Shield is a Group Product that provides coverage to people who have availed of a loan for 1 to 5 years from Group Policyholder.

Bharti AXA Life Life Shield Life Shield is a single premium group term life insurance product

SWOT ANAYLSIS OF THE COMPANY

Business firms undertake Swot analysis to understand the external and internal environment. SWOT, which is the acronym for Strength, Weakness, Opportunities and Threats, is also known as WOT-UP Analysis. Through such an analysis strength and weakness existing within an organization can be matched with the opportunities and threats operating the environment so that an effective strategy can be formulated. An effective organization strategy, therefore, is one that is capitalized on the opportunities and through the use of strengths and neutralizes the threats maximizing the impact of weakness.

STRENGTH: Efficient manpower. r.

WEAKNESS:

the country.

OPPORTUNITY:

products in the market. market opportunity.

THREAT:

-AXA being a private life insurance company.

the Insurance sector and the company.

Chapter 3

REASEARCH METHODOLOGY

Research comprise defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating Hypothesis. In short, the search for Knowledge through Objective and Systematic method of finding solutions to a problem is Research.

RESEARCH OBJECTIVES 1) To find whether life insurance is still synonymous with L.I.C 2) To know how many people take insurance as what it is meant for and not as tax saving financial instrument. 3) To know whether people know fully about the benefits an insurance advisor . 4) To know how many people are interested in becoming an insurance advisor? 5 )To search for prospects who can become advisors and recruit and select the best.

SCOPE OF THE STUDY

To study and analyze the customers in order to find out their awareness power regarding various insurance policies prevailing in market with special reference to Bharti-Axa Life Insurance and rating the satisfaction level for the same.

SIGNIFICANCE OF THE STUDY

i.

Significance to the Industry

The analysis and conclusions drawn by me during the course of my study can serve as a guide to the industry people since a systematic analysis of facts has been attempted by me.

ii.

Significance for the Researcher

No professional curriculum is considered complete without work experience. It is well evident that work experience is an indispensable part of every professional course. In the same manner practical work in any organization is must for each an every individual, who is undergoing management course. Without the practical exposure one cannot consider himself as a qualified capable manager. Entering in the organization is like stepping into altogether a new world.

RESEARCH DESIGN

Type of Research: - descriptive research

Descriptive Research includes Surveys and fact-finding enquiries of different kinds. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening.

DATA SOURCES

There are two types of data.

i.

PRIMARY DATA:

In this research the data is collected from respondents through questionnaire.

ii.

SECONDARY DATA:

For the company information I had used secondary data like brochures, web site of the company etc. The Method used by me is Survey Method as the research done is descriptive Research.

SAMPLING METHODOLOGY

SAMPLING UNIT: -

The sample Unit taken by me is 100 people which consist of General public of different age group, different gender and different profession.

SAMPLING AREA:-

I have covered a portion of residential area of south Delhi city for the survey.

LIMITATIONS

1) The geographical area was very much limited to residential area ie

2) Biases and non-cooperation of the respondents 3) Due to limited time period and constraint working hours for most of
the respondents, the answers at times were vague enough to be ignored.

4) People are not interested in giving personal opinion

Chapter 4 FACTS AND FINDINGS

2. More education about what insurance really is needs to be imparted.

3. Legal formalities in becoming an advisor should be minimum.

4. Companies should use and promote new channels of distribution.

5. Most people in rural areas know that private companies are operating in insurance policies but life insurance is still synonymous with L.I.C. in urban areas.

6. A lot of people are not yet clear about insurance as a financial instrument. They mostly take it as a tax saving instrument.

7. Most of the people are aware about whom is an insurance advisor but having little knowledge about the benefits to the advisors and people in detail does also not know their earning.

8. As a result of this and a few other problems not many people are interested in becoming an insurance advisor.

Chapter 5 DATA ANYALIS AND INTERPRETATION

Q1).State the Comparison of the distribution of occupation of the respondents?

Options Self- Employed Public Sector Employees Private Sector Employees Other

No of respondants 14% 18% 62% 6%

Interpretation

It belonged to the employee in the private sector, 62 belong to the employee in the private sector, 18 are self employed and 14 are in the other category. All these 3 respondents are retired from there jobs.

Q2). Are you interested in products offered by the BHARTI-AXA LIFE INSURANCE?

Options Yes No Will think

No of respondants 61% 22% 17%

Interpretation

The good thing is that atleast the corporate were quite eager to find out what BHARTI-AXA has to offer whereas the major 39 % of the corporate were not even interested in the products as they are quite satisfied by the LIC and they are not in breaking theirlong relationship with them. The private players will have to play a long battle in order to ensure that they are serious player in the market.

Q3). Are you satisfied with your present insurer[Bharti AXA Life AspireLife?

Options Yes

No of respondants 95%

No

5%

Interpretation -

Here is where the challenge is. Inevitably most of the players are very satisfied with their present insurer which makes it tougher for the private players to attract the corporate. The remaining 5 % are also not very dissatisfied by the services but they are just open to new avenues and are looking forward that private companies come with good offers so that they may shift to them. Thus private players will have to be very proactive and in this regard since LIC is the leader and BHARTI-AXA Life Insurance is lagging behind its competitors in terms of competition.

Q4). What is people's main concern while taking a insurance policy?

Options(Concern ofPeople )

No of respondants

Security Savings Tax

10% 70% 20%

Interpretation-

People Investing more in Business for the concern of Savings Mainly

Q5). Where would you like to insure if given chance?

Companies name LIC ICICI BAJAJ ALLIANZ BHARTI-AXA SBI KOTAK MAHINDRA

Percentage of people 60% 10% 5% 15% 8% 2%

Interpretation

Majority of people prefer lic over any other comapny

Q6). Opinion for the premiums paid for the various policies by the customers?

Satisfaction Levels Very Low Low Moderate High Very High

No of respondants 9% 10% 11% 30% 40%

Interpretation

40%people are very highly satisfied, 30% of people are highly satisfied,11% are moderate, 10% of people are low satisfied, 9% are very low satisfied.

Q7)How you come to know about this policy?

Options Advertisements Friends and Relative Direct selling (i) and (ii) (ii) and (iii) (iii) and (i)

No of respondants 31% 9% 26% 4% 14% 10%

Interpretation-

The average score received was calculated by adding the score given by each respondent divided by the total number of respondent. Also it was noted that in case of LIC there were total of 13 respondents who give rating of 5 or less than 5 but the same in case of Bharti-AXA Life Insurance were only 3.It is inferred that though the difference between the averages score obtained on the satisfaction of financial needs is not much, the customers of Bharti-AXA Life Insurance seemed to be satisfied.

Q8). Are there any incentives (tax benefits or Bonuses) associated with insurance policy ?

Options Tax Benefits Bonuses

No of Respondants 60% 40%

Interpretation-

Responses show that customers prefer more of tax benefit rather than the bonuses while taking insurance policy. That's why the ratio of Tax benefit to Bonus

CONCLUSION

1. The current state of insurance distribution in India is still in flux. On one hand, insurers are awaiting regulations to be approved for brokerages and banc assurance to be truly launched. On the other hand they are trying the corporate model of intermediaries in addition to the traditional models in the market. 2. There is no right and wrong in all this. The success of marketing insurance depends on understanding the social and cultural needs of the target population, and matching the market segment with the suitable intermediary segment. 3. In addition a major segment of the Indian population has low disposable income, meaning that every penny won will be obtained after a lot of persuasion and the expected value for money is high. 4. All intermediaries can't sell all lines of business profitably in all markets. There should be clear demarcation in the marketing strategies of the company from this perspective. Clients should also receive price differentials for using different channels. This is not a new concept, as the Public sector Property Casualty companies are giving discounts in lieu of agency commission. The channel composition should not be homogeneous but should reflect the larger society.

RECOMMENDATIONS
1. More emphasis should be on promotional activities. 2. Plenty of advertisement should be done through T.V, Newspaper and Radio as these media's are having maximum recall value. 3. Total financial planning and advice should be given to every customer. 4. More business opportunity seminars should be conducted to make people aware of the offer given. 5. The company should quite frequently send their agent to the customer so that they should be aware of the latest offer. 6. The company should attempt to open more and more of its branches in the country so as to promote their product publicity. 7. Hierarchical management should be given preference. The central officers should assume the role of policy making whilst financial, administrative and operational authority to be delegated to zonal offices. 8. Strengthen the role of branches as a single point of service and contact for customers. 9. To overcome costly maintenance of organization and low returns, it must improve productivity of employees and streamline systems and procedures. 10 Training of agents and development officers to be reviewed and the practice of indiscriminate recruitment to be stopped as inefficient and untrained workforce,high turnover of agents.

ANNEXURE

OUESTIONAIRE Customer awareness and satisfaction level for the insuarance policies
Q1. Do you have any life insurance policies?

Yes

NO

If Yes: -

Name of the Company ________________

Name of the plan _________________

Annual Amount of premium _________________

Term of plan _________________

Are you satisfied with present insurer? A) YES [ ] B) NO [ ]

Q2. Which are the main issues that you take into consideration while

Purchasing any life insurance policy?

A) Security ( )

B) Returns ( )

C) Tax saving ( )

Others please specify_________

Q3. Are you aware of Unit Linked Insurance Plans offered by various Companies in india?

a)ICICI _ b) om kotak Mahindra _ c)tata aing _ d)bajaj Allianz _ e) lic _ f) birla sunlife _

Q4. Do you have a life insurance policy from BHARTI-AXA Life Insurance?

a) Yes

[]

b) No

[]

Q5. If yes, which policy have you taken?

_______________________________________________________

Q6. Does this policy satisfy your financial needs? (Please rate on the scale of 1 to 10 with one being least satisfied)

_______________________________________________________

Q7. Please express your opinion for the premiums paid for the above policy?

a) Very high b) High c) Moderate d) Low e) Very Low

Q8. How do you come to know about this policy? (Please tick).

a) Advertisements b) Friends and relatives c) Direct selling agents d) Others (please specify) _____________________.

Q9. Are there any incentives (tax benefits or Bonuses) associated with this policy? (Please give appropriate details about it). ____________________________________________________________

Q10. Are you satisfied with the incentives associated with your policy?

a) Highly satisfied b) Satisfied c) Moderate d) Unsatisfied e) Highly Unsatisfied

Q.11. If you are given a choice, which one you take:

a) ICICI b) OM KOTAK MAHINDRA c) TATA AIG d) BAJAJ ALLIANZ e) LIC f) SBI

Q12. What other plans or flexibility you expect from Insurance companies?

a) More returns b) Complementary gifts c) Investment Pattern

BIBLIOGRAPHY

Websites

-AXAlife.com -AXA.com

Magazines

- PAGE 43 - PAGE 1

Search engines

www.google.com www.yahoo.com