The Dupont Chart As An Analysis and Reporting Tool: Click Mouse To View Slides
The Dupont Chart As An Analysis and Reporting Tool: Click Mouse To View Slides
The Dupont Chart As An Analysis and Reporting Tool: Click Mouse To View Slides
The idea has been extended forward to shareholder value. High-Level Financial Drivers
Industry attractiveness
Competitive position
ROE
..and back to the operatingDupont chart* The Original and strategic drivers of value. simple relationship: showed the
Value
Net Showing the trade-offs for creating Income Net Income Capital value is particularly helpful to non- Employed Employed Sales Capital Cost of financial managers. Capital
* Invented in 1919 by a Dupont engineer who joined the finance department
Morrison & Associates
2
Benchmarking Example
Wal-Mart vs. General Merchandise Retailers Index
Cash Turn
1823
75
EBIT Margin
7.3% 8.9%
A/R Turn
93 5
Pre-Fin. Tax
2.8% 3.5%
ROE
37% 17%
Inventory Turn
7.8 6.3
CA Turn
7.1 2.7
ROI
27% 12%
W/C Turn
17 5
Capital Turn
6.0 2.7
Payables Turn
19 12
CL Turn
12 6
Wal-Mart
Other CL Turn
32 12
NFA Turn
9.1 6.0
XX
YY
The Dupont chart is highly useful for benchmarking. Here we see that Wal-Mart can sustain lower margins because it turns its assets much faster than its average competitor.
Morrison & Associates
3
Performance Reporting
DuPont Format Example
Operating Margin NOPAT Margin
17.7% .90 19.6%
Gross Margin
32.4% .98 33.1%
Revenue ($M)
1152 .89 1293
31%
.93 33%
Corp Expense
0.4% .22 1.8%
Cost of Goods
-788 .89 -883
Standard Cost
-741 .86 -857
Taxes (% of Sales)
-13.2% .98 -13.5%
Hedging Gains
15 .55 27
Labor Variances
-12 2.4 -5
ROCE
19% .82 23%
Material Variances
-40 8.0 -5
-59
Receivables Turnover
10.3 .79 .79 13.0
Mfg OH Variances
+5 NA -16
Capital Turnover
1.05 .91 .91 1.16
Payables Turnover
-8.3 .91 -9.2
As an innovative reporting tool, the Dupont chart allows quickly tracing the causes of off-plan performance.
Other Turnover
1.85 .86 2.15
Inventory Turnover
9.2 1.33 6.9
Key
Actual + Forecast Index Budget
For more information on Dupont charts or Strategy consulting Shareholder value consulting William A. Morrison Morrison & Associates 220 Sansome Street Suite 1100 San Francisco, CA 94104 USA 415-296-0960 [email protected]