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The Dupont Chart as an Analysis and Reporting Tool

Morrison & Associates San Francisco

Dupont Chart Evolution


Strategic Drivers Operating Drivers
Revenue/ customer Customer service level Receivables policy Sourcing costs

Original DuPont Chart


Price Margin Cost ROI W/C Turnover NFA
Financing Contribution

The idea has been extended forward to shareholder value. High-Level Financial Drivers

Industry attractiveness

Competitive position

ROE

..and back to the operatingDupont chart* The Original and strategic drivers of value. simple relationship: showed the

Cash Flow NI Growth Sales

Value

Net Showing the trade-offs for creating Income Net Income Capital value is particularly helpful to non- Employed Employed Sales Capital Cost of financial managers. Capital
* Invented in 1919 by a Dupont engineer who joined the finance department
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Benchmarking Example
Wal-Mart vs. General Merchandise Retailers Index
Cash Turn
1823
75

EBIT Margin
7.3% 8.9%

Financing Contribution NOPAT Margin


4.5% 4.5% 9.9% 5.1%

A/R Turn
93 5

Pre-Fin. Tax
2.8% 3.5%

ROE
37% 17%

Inventory Turn
7.8 6.3

Prepaid Exp. Turn


1075 153

CA Turn
7.1 2.7

ROI
27% 12%

Higher Same Lower Key


General Merchandise Retailer Index

W/C Turn
17 5

Capital Turn
6.0 2.7

Payables Turn
19 12

CL Turn
12 6

Wal-Mart

Other CL Turn
32 12

NFA Turn
9.1 6.0

XX

YY

The Dupont chart is highly useful for benchmarking. Here we see that Wal-Mart can sustain lower margins because it turns its assets much faster than its average competitor.
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Performance Reporting
DuPont Format Example
Operating Margin NOPAT Margin
17.7% .90 19.6%

Gross Margin
32.4% .98 33.1%

Revenue ($M)
1152 .89 1293

31%
.93 33%

Corp Expense
0.4% .22 1.8%

Cost of Goods
-788 .89 -883

Standard Cost
-741 .86 -857

Taxes (% of Sales)
-13.2% .98 -13.5%

Good Will Amortization


-2.0% 1.07 -1.9%

Hedging Gains
15 .55 27

Labor Variances
-12 2.4 -5

ROCE
19% .82 23%

Working Capital Turnover


-29 .50 .50

Material Variances
-40 8.0 -5

-59

Fixed Asset Turnover


1.43 .94 1.52

Receivables Turnover
10.3 .79 .79 13.0

Mfg OH Variances
+5 NA -16

Capital Turnover
1.05 .91 .91 1.16

Tax Liabilities Turnover


-4.35 1.02 -4.26

Payables Turnover
-8.3 .91 -9.2

As an innovative reporting tool, the Dupont chart allows quickly tracing the causes of off-plan performance.

Other Turnover
1.85 .86 2.15

Inventory Turnover
9.2 1.33 6.9

Key
Actual + Forecast Index Budget

Foreign Exchange Adjustment


-.01 NA .02

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For more information on Dupont charts or Strategy consulting Shareholder value consulting William A. Morrison Morrison & Associates 220 Sansome Street Suite 1100 San Francisco, CA 94104 USA 415-296-0960 [email protected]

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