Chapter:1 Introduction

Contents:(1) Introduction (2) NRB History (3) The Vision and mission (4) NRB cultures and values (5) Environment, Health and Safety policy (6) Company overview (7) Certification History (8) NRB Board (9) Bearing description (10) NRB products (11) Facilities in India (12) Objective of NRB (13) Scope of NRB (14) NRB Valuable Customers (15) Jalna plant functional organization

INTRODUCTION
In the word of the bearing technology, where the specialization is the order of the day. NRB bearing limited has grown to attain to a position of strength & quality leadership. But amidst constant. They continue to believe is nothing but the best. The best technology. The highest in the field. Which is perhaps reasons why theyve steadily moved ahead to become the Indias most diversified bearing manufacture and most specialized. NRB produces needle roller bearing, cylindrical roller bearing, spherical roller bearing, tapered roller bearing & ball bearing. With such a wide range of products NRB gets the mark of being A one stop shop for a almost all-bearing requirements. NRB was incorporated in 1965 as an indo French venture with nadella, pioneering the production of needle roller bearing in India. NRB acquired SNL bearings limited (SNL formerly shri ram needle bearing industries limited) in June 2000. The TUV management services (Gmbh), internationally acclaimed registrars awarded the QS 9000 corporate certification for NRB at the corporate office & in all its in may 2000. Over the years NRB has expanded, cylindrical & tapered roller bearing & ball bearing. With continual thrust on tailoring to sut specific, NRB has successful developed customization & application expertise needs, NRB has successful developed customization & application expertise as their forte. Growing skills and precision over year have won NRB worldwide acceptance, even in the markets as demanding Europe, South East Asia & Australia. NRB today manufacture the most diverse of bearing in India offering a combination of manufacturing capabilities, application engineering. NRB bearing established in 1982 in Jalna. The land in sq. m 62,220. Build up area is 19,287 sq.m. The product of NRB bearing of Jalna Ball bearing, Cylindrical roller bearings, spherical roller bearing, tapered roller bearing, clutch release bearing, steel ball.

The NRB bearing is the no.1 bearing company in India. The daily production Rs 5000000. The monthly production of NRB company 15 core. The vision of the NRB Company is to be the preferred provider of tech driven innovative bearing solutions. The mission of the NRB company is will be provide class bearing solution to the Indian and global markets. The target of the NRB company is to take the certificate of TPM, TPS in 2010. In NRB company there is many departments that is as follows:1) Personal department 2) Toll room 3) Granding department 4) Ball department 5) Planning department 6) Cage department 7) Assembly department 8) Turning department 9) Heating department 10) Store room department 11) Designing department 12) Maintenance department 13) Quality department These are the main 13 department of the NRB Company.

NRB HISTORY
NRB was established 1965 as an indo-French joint venture with. Financial and technical collaboration from nadella. Nadella belongs 50% to SNR, French a subsidiary of the Renault group and 50% to Torrington, U.S.A. part of innersole rand worldwide. NRB was incorporated in Mumbai under the NEEDLY ROLLER BEARING COMPANY LIMITED. The company to manufacturing needle roller in India. Starting with an initial capital base of Rs. 1.00 million in 1996, NRBs. Equality capital grew to Rs. 83.20 million by 1993 idealized only through bonus issues. In 1995 there was fresh influence of capital base of NRB is Rs. 9692 million & it is public limited company quoted on the Bombay stock exchange as well as the national stock exchange. The NRB was established in Jalna in 1982. The general bearing division was set up at Jalna in Maharashtra to manufacturing cylindrical roller bearing in collaboration with RHP of UK. Soon thereafter, it diversified further & ball bearing. Jalna currently has capacity has the capacity to manufacture 7.5 million bearings per annum.

1982:

Added CRB to its product line and a new General Bearings Division at Jalna

HISTORICAL PERSPECTIVE
1965: Setup as a joint venture with Nadella, France Began production of needle rollers at Thane Added CRB to its product line and a new General Bearings Division at Jalna.

1966: 1982:

1995:

Public Issue

1998:

Decision to invest in our own engineering centre and R & D and not sign the technology agreement with Torrington

2000:

Set up a Engineering Centre at Thane with investment of Rs. 40 million

2000:

Acquired SNL Bearings Limited an INA JV manufacturing Needle rollers, Bushes and Cages

2005:

Indian promoters acquire Timkens 26% equity stake

2007:

Commissioning of a plant in Thailand.

2008:

Commissioning of a plant in Uttaranchal.

THE VISION

We want NRB to be the first choice for bearings and allied solutions for every application where we can be a market leader and to become a billion dollar company by 2020, with a presence in every vehicle in the world.

THE MISSION

We will provide class bearing solution to the Indian & global markets. We will attain leadership in roller bearing through continues improvement research and development and by ensuring the optimum utilization of resources.
We will draw upon the committed efforts of our people for

sustained growth and prosperity to create winning position for our customers, our, employees, our suppliers and shareholder.

NRB CULTURES AND VALUES

OUR MANAGEMENT
We see ourselves as promoters of change. We shall work in committed teams and achieve out business objectives with honesty & integrity. OUR PEOPLE Our people shall be competent, self driven, and promoted on merit. They shall, with honesty & integrity, work within an environment where free expression, based on mutual trust shall foster innovation. OUR CUSTOMERS We hope our customers will be delighted by our products & services and would like to build long term relationships based on mutual trust, leading NRB to be the preferred brand. OUR BUSINESS We see our business as being market driven, competitive and profitable, built on partnerships based on mutual trust with respect to customers, suppliers, employees & shareholders who see us as a progressive, dependable & reliable Company.

Environment, Health and Safety Policy

NRB is committed to a safe and healthy work environment. We

shall strive to ensure 100% awareness of the harmful effects of pollutants, on our health and quality of life and work towards the creation of a safe environment where wastage of resources and effect of pollutants is minimized. We shall strive for an accident free work environment, supported by a safety awareness campaign on a company wide scale, with an aim to minimize accidents involving our employees and their families outside the work environment, as well. We shall strive to comply with all applicable legal/regulatory requirements and other environmental requirements.

10

C o m p a n y O v e rv ie w

C o m p a n y O v e r v ie w 2 0 0 -62 0 0 7
T u rn o v e r N

o f R s .3 0 3 0 m illio n

u m b e r o f P la n ts : E x is tin 6 t in g N ew 2

T o ta l

E m p lo y e e 1 3 5 3 s O p e r a to r s ( a ll p la 3 2s ) 9 n tts M a n a g e m e n t S ta 2f 1 t4 f a

11

Q u a llit y S y s t e m s it

C e r tif ic a tio n H is to r y

D e c 1 9 9 IS O 9 0-1 9 9 6 7 02 J u n e 2 0 0 0S 9 0-1 9 9 8 Q 00 S e p 2 0 0 IS O 9 0- 0 1 0 0 & Q S - 9 0 0 0 3 20 1998 M a y 2 0 0IS O 1 4 0 2 0 0 4 & O H S A S 6 - 01 18001999 J u ly 2 0 0 IS O / T S 1 6 2 0 0 2 & IS O 7 - 949 9 0 0 -12 0 0 0 J a n 2 0 1 0 P M , T P S ta r g e t T

12

Quality & Environment

Certifications

ISO 9001 2000 : TS 16949: 2002

From : TAFE

ISO 14001 2004 : OHSAS 18001 1999 :

From : Quality Circle Forum of India

13

NRB BOARD

Mr. Trilochan singh shaney director Ms. H.S. Zaveri Mr. Devesh singh shaney Mr. P.D. Ojha Mr. B.R. Sule Dr. (Ms) Kala Pant Mr. Mohammad zameer Europe Mr. Lan marsden Torrington :

Chairman & managing

President

Director strategic souring : : : : : Director Director Director Director, operation torringtor Director, Managing director, Europe (Alternate to Mr. lan marsden)

Mr. K.M. Elavia

14

BEARING DESCRIPATION
A bearing is a machine element which supports another moving machine element (known as journal). It permits relative motion between the contact are classified as: 1. Sliding contact bearing 2. Rolling contact bearings In rolling contact the between the bearing surface is rolling i.e. line contact which increases the load carrying capacity of the bearing compared with point contact. The most outstanding advantages of rolling bearing are that it has staring friction hence these bearing are also known as antifriction bearing. Needle roller bearing is one of the type of the rolling contact bearing. The life of the roller bearing may be defined as the number of revolutions, which the bearing run before first evidence of fatigue development in material of one of the needle. The material for rolling contact bearing is quality steel e.g. high carbon alloy steel with Ni and either Cr or Mo. This company uses high carbon high chromium steel as material for needle. Greases is the most common lubricant used for the lubricant.

15

Advantages:1. Low starting and running friction except at high speed. 2. Since on lubrication is requirement, low of speed 3. Small over all, dimensions. 4. Accuracy of shaft alignment. 5. Easy to mount and erect and more cleanliness.

Disadvantages:1. More noise at high speed. 2. Low resistance to shock loading 3. More initial cost. Design of bearing housing is completed.

16

FOLLOWING ARE THE TYPES OF BEARINGS IN NRB

O ur Products.

B ig E n d B e a r in g s .

C r a n k P in s .

R o c k e r A r m B e a r in g s

B u s h B e a r in g s .

P o ly a m id e Cages

17

C o m p a n y O v e rv ie w

F a c ilitie s in In d ia

N R B P la n ts
Thane A u ra n g a b a d W a lu j J a ln a H y d e ra b a d R anchi

N e w p la n t s C o m m is s io n in g :
- T h a i la n d - U tta ra n c h a l

1 1 w a r e h o u s e s fo r J IT d e li v e r i e s t o c u s t o m e r s

18

OBJECTIVES OF NRB
NRB shall focus on the following environmental, health,

safety objectives and targets, and strive to:

Safety Policy among the employees and suppliers

1. Improve awareness and respect for our Environment, Health and

2. Provide our employees with environmental, health and safety

education to motivate them to assist in the creation of a safe and healthy environment

3. Reduce the level of Air Pollution at the work place. 4. Reduce the level of Water Pollution within the Plants 5. Reduce wastage of resources including Water, Electricity, Raw
material and C Consumable.

6. Continually improve our waste disposal management system to

minimize pollution

7. Comply all applicable legal & other requirements related to

Environment, Health, & Safety.

19

SCOPE OF NRB COMPANY

In group of NRB company the Jalna plant no: 1 in production

and sealing thats why the Jalna plant has very scope in feature.

NRB Company develops new types of bearing this new types

of bearing are use to two wheeler, four wheeler car companies.

NRB Company seals the bearings not only in India but also in

all over the world thats why the NRB company is very important for every types of Vehicle Company.

The NRB Company seal good quality products so the

company has the very scope in the international market.

The bearing are use to not only for vehicle but also for fighter plans, jet plans, etc it very help to the Indian army and navy.

To make the bearing there is need of steel there for there is

much scope to the steel industries, therefore in Jalna there is very much steel industries in M.I.D.C.

20

O u r v a lu a b le C u s to m e r s
M a ru ti U d y o g T a tM o t o r s a B a j A ju t o a H ero H o n d a H o n d a M o to rs M a h i n&dM aa h i n d r a r R e n a u lt F r a n c e V o lv o P ia g g io ZF

21

Jalna Plant - Functional Organisation

Plant Head B.Venketraman

DGM(Manf) D.Mukherjee

Quality Control R. R. Kulkarni

DGM(HR) S.R.Mulay

Planning V.Z.Godha

Design D.B.Jagtap

Projects R.M.Kamat

Accounts V.S.Savji

TPM P.J.Zanzari

22

Chapter:2 Introduction Of Topic

Contents:(1) Introduction of topic (2) Scope of project report (3) Objective of project report

23

Introduction of topic
The NRB Company is very big firm and their daily production is Rs. 5, 00, 00,000.thats why I was selected the management of NRB company. I am also studding finance management, marketing management, seals management and H.R. management. I am also studding types bearing are made in NRB company, and how to manage the raw material management. I am also studding the management of NRB company department. I am studying there marketing policy, seals policy, quality policy, environment, health and safety policy. I am also studding how they train and develop their employees. I am also studding their feature planning and feature certificate target. I am studding about their customers, which types of customer they have. HR department is most important department of NRB Company. In todays highly complex and competitive situation, choice of right personnel has far-reaching implication for an organizations functioning. Screening can be done by using a variety of methods. Some are discussed below. A detailed discussion of major methods of selection and some other methods is given below. The candidate is subjected to screening tests and if he is successful under each screening test, he may be finally selected and appointed by the organization. I am studding there training policy in NRB company. Human resource or manpower planning is the process by which an enterprise ensure that it has the right number of people, the right kind of people, at the right places, at the right times, doing the right kind of things, which result in the long-run maximum personal and organizational benefits.

24

Job design indicates the structure and contents of a job. In influence productivity as well as worker satisfaction. It requires combination of engineering approach represented by scientific management and human resource represented by behavioral science. Marketing management usually represents all managerial efforts and function to operates the marketing concept. Marketing management has to assure the marketing effectiveness of a NRB company, and its product line. Marketing effectiveness of NRB company depends on five activities. Planning process usually begins with a review of current market situation through situation analysis. Marketing research involves applied research. Basic or pure research attempts to expand the limits of knowledge. The sales manager is the most important manager in the sales organization. All activities are based on his functions and responsibility the following are some principles duties of sales manager. Raw material is the material which is or processed before they are ready to be used in assembly. The activities of agriculture, employees, workers, officers, traders and industrials are by the financial factors. Financial planning is the act of deciding in advanced the financial activities necessary for a firm to achieve is basic objective. To start an industry, there must be adequate finance for purchasing fixed assets such as building, machinery and raw material. In NRB Company the most important management department is planning department, planning department play important role in NRB Company. Planning department is the most important department in the NRB Company, planning department plays important role in NRB Company. Planning department is work like a blood working in body.

25

SCOPE
The scope of management includes an outline of transformation and issue, tentative generic skills required in performing H.R.M roles.

The roles of a management practitioner the assumption is made that roles are interred linked an interdependent, even though this relationship may not be expressly stated.
These projects help to understand about management of NRB

company. Because of this project any one can easily understand about the company.
This project describes the whole management of NRB Company, i.e.

H.R MANAGEMENT, FINANCE MANAGEMENT, MARKETING MANAGEMENT. SAELS MANAGEMENT, etc.

In this project all the information is included of NRB. Mince in this

company which types of bearing are made, how they plan to make bearing in one month, they have which kind of customer. This project helps to their customer to understand the management of NRB Company.

26

OBJECTIVE OF PROJECT REPORTS

To gain practical knowledge regarding the management theories that we have study in our syllabus.

To understand actual working environment and how the solutions of problems are provide.

Providing us the opportunity for free expression.

Opportunity to gain lots of practical information, knowledge about personnel management.

Work experience.

The study of this project it is fulfillment of B.B.A. course.

27

Chapter:3 Research and Methodology

Contents:(1) (a) (b) Research Methodology Primary data Secondary data

28

RESEARCH METHODOLOGY
Following are the tow types of research material data:(1) Primary data. (2) Secondary data. (1) Primary data:(a) Information obtained from original sources by researcher. (1) Consumer (3) Salesmen (5) Invoices (2) Dealers (4) Original sales record (6) Credit slips, etc.

Original data gathered specifically on the project at hand. (b) Primary data can be gather slowly at a high cost. But it offers Much greater accuracy and reliability. It is personally developed. It gives latest information. (c) It is not a published source of data. It has to be created.

29

 Personal visit
We visited company by our own. There were we meet personnel manager and during in-plant training we visited company four day in a week usually one day is spanned on interaction with employees. There personal manager provide all the key information that helped us in project completion.

Study
Previous document were very helpful for me. All the books of NRB company gave me lot of information about project. (2) Secondary data:(a) It already exists. It must be relevant to the researches under study. (b) It is readily available for processing. It saves time. It is a cheaper source of data. Unit cost of information is low. It may not give higher accuracy, reliability. (c) It may have bias. It must be sufficient current. It is published or semi-published data.

30

 Reference of book
I referred many book for writing the different content of project.

Reference of newspapers Reference of website Reference of Maxine

31

Chapter:4

Data Interpretation And Analyses

32

Of NRB COMPANY
Contents:(1) Management of NRB company (2) Management of H.R. Department (3) Management of Marketing Department (4) Management of Sales Department (5) Management of Raw material (6) Management of Finance Department (7) Management of NRB Department (8) Limitation of study

33

MANAGEMENT OF NRB COMPANY

Management function include a variety of activities, and key among them is deciding what staffing need you have and whether to use independent contractors or hire employees to fill these need, recruiting and training the best employees, ensuring they are high performance, practices conform to various regulation. Activities also include managing your approach to employees benefits and compensation, employees records and personnel policies. Usually small businesses (for-profit or nonprofit) have to carry out these activities themselves because they cant yet afford part-orfull-time help. However, they should always ensure that employees have and are aware of personnel policies which confirm to current regulation. These policies are often in the form of employees manuals, which all employees have. Note that some people distinguish a difference between HRM (a major management activity) and HRD (Human resource development, a profession). Those people might include HRM in HRD, explaining that HRD include the broader range of activities to develop personnel inside of organization development, training, organization development, etc. There is a long-standing argument about where HR-related function should be organized into large organizations, e.g., should HR be in the organization development or the other way around? The HRM function and HRD profession have undergone tremendous change over the past 20-30 years. Many years ago, large organization looked to the personal department, mostly to manage the paperwork around hiring and paying a major role in staffing, training and helping to manage people so that people ant the organization are performing at maximize capacity in a highly fulfilling manner.

34

1. MANAGEMENT OF H.R DEPARTMENT

HR department is most important department of NRB Company. In todays highly complex and competitive situation, choice of right personnel has far-reaching implication for an organizations functioning. Employees well-selected and well placed would not only contribute to the efficient running of the organization but offer significant potential for future replacement. Hence, building and maintaining an effective human organization becomes the most important management function. Following are the process of selection consists of three stages recruitment, screening, selection.

A. Recruitment
The need for recruitment may arise out of the following situations.
1. Vacancies due to transfer, promoter, retirement, permanent disability,

or death. 2. Creation of vacancies due to expansion, diversification, growth, or job reclassification. Recruitment is done by using a number of methods. Some are discussed below.

Compulsory Notification of vacancies Act, 1959 Employment agencies Advertisement Campus Recruitment Deputation Professional Association Word of month Casual application Raiding

35

B. SCREENING
Screening can be done by using a variety of methods. Some are discussed below. Preliminary Applications Tests of Deselect ion Screening interviews

C. SELECTION
A detailed discussion of major methods of selection and some other methods is given below. Application Blanks Following are contents of Application Blanks. a. b. c. d. e. personal data marital data physical data education data employment data

Interview Following are types of Interview. a. b. c. d. preliminary interview patterned interview stress interview depth interview

36

SELECTION PROCEDURE
The hiring procedure work best on a foundation provided by job analysis. Job description and job specification which tell us the kind of person that is necessary to fulfill properly the responsibilities of the job. The hiring or selection procedure involves a series of personal studies to discover the qualifications and characteristics of an applicant for the job. The candidate is subjected to screening tests and if he is successful under each screening test, he may be finally selected and appointed by the organization.

Preliminary interview Application blank Checking of reference Selection Final interview Supervisors consent Medical or physical examination Induction or orientation training

37

 TRAINING POLICY IN NRB COMPANY

OBJECTIVES OF TRAINING 1. To help employee irrespective of education, ability and aptitude to perform efficiently. 2. To help employee towards higher contribution in their present jobs and prepare them for higher responsibilities to achieve Organization goals. 3. To ensure job satisfaction. 4. Employee development career growth of employee. 5. To improve organization culture. TRAINING GUIDELINS The following policy guideline have formulated for training purpose. 1. All training program to be aligned to achieve organization business goals. 2. While conducting training programmers, TPM approach should be followed. 3. 4. Programmers to be designed / conducted in a focused manner to bridge competency gap. Primary responsibility for designing / conducting and organizing training programmer rest with HRD manager. The training plan will be from April to March.

5.

38

IMPORTANCE OF TRANNING
The importance of tanning to a business enterprise is quite obvious as trained labour is an invaluable asset to the organization and training is considered as a vital part of managerial control. Increased productivity. Higher employee more. Reduced supervision.

Reduced accident, spoiled works, damage to equipment and machinery. Increased organizational stability and flexibility. Self-development, versatility and adaptability. Reduced turnover and absenteeism. Talents locations.

39

METHODS OF TRAINING
Broadly speaking there are four methods of vocational training. (1) On the job Training (2) Vestibule school (3) Apprenticeship (4) Special course

Class room Methods (1) Lecture method (2) Case Method (3) Role playing (4) Conference Method

40

HUMAN RESOURCE PLANNING

Human resource or manpower planning is the process by which an enterprise ensure that it has the right number of people, the right kind of people, at the right places, at the right times, doing the right kind of things, which result in the long-run maximum personal and organizational benefits. It is the process by which a management determines how an organization should move from its current manpower position to its desire manpower position as per plan. Management plans for creating new markets, new capital investment and new development programme. In the same manner, principles of business planning can also be applied to the personnel function. This new approach is termed as human resource planning. Human resource planning covers the following: (1) Manpower forecast: On the basis of corporate goals and manpower analysis, we can have manpower forecast pointing out the number and the kind of people needed for the conduct of the business in the given period. e.g. the next five year. (2) Manpower inventory: Making an inventory at present manpower resource and finding out the extent to which these manpower resources are employed optimally. (3) Manpower problem: Anticipating manpower problem by projecting present manpower resource into the future an comparing them with the forecast of a requirement to determine their adequacy, both in quality and in number.

41

(4) Manpower management: Planning scientific requirement, selection, tanning, development, utilization, transfer, promotion, motivation, compaction, etc. to ensure that future manpower needs are met. Thus, manpower planning covers forecasting future manpower needs and developing manpower plans for implementation.

JOB ANALYSIS PROGRAMME

Job design indicates the structure and contents of a job. In influence productivity as well as worker satisfaction. It requires combination of engineering approach represented by scientific management and human resource represented by behavioral science. Work study technical emphasis high output. Industrial physiology stresses human aspect and ease of work on the job. Herzberg emphasis that the job contains are the real motivator and jobs can be designed in such a manner that the work it self provides the motive power to the workers. A job must be meaningful, interesting, creative and challenging. Job enlargement, job rotation, job enrichment are the new techniques in designing job works. Acute divisions of labors, specification are now discounted in designing jobs. (1) Job analysis (2) Job description (3) Job specification

42

2. MANAGEMENT OF MARKETING DEPARTMENT

Marketing management usually represents all managerial efforts and function to operates the marketing concept not only letter but also in spirit. Marketing concept demands customer-oriented marketing plans, programs and policies so that the marketers can assure perfect positive correlation between the supply, i.e., market offering and the demand, i.e. bundle of customer desire and expectations. The survival and growth of any business depends upon profitability and when marketing management becomes a good practitioner of marketing concept, profitability and growth are duly assured. We have the management cycle of planning-effective implementation-evaluation and control-feed back replanting. marketing management is thus an ongoing process under dynamic marketing environment. Marketing management would be influenced by: (1) the forces operating in the marketing system, and (2) the philosophy and objectives of the organization. At present the philosophy and objective of the organization are reflected in the broadened marketing concept, i.e., social marketing concept, where in we have socially responsible marketing. As an agency of demand management, marketing management is in charge of regulating the level, timing and character of market demand in such a manner that the enterprise will be enabled to achieve its objective, viz., productivity, customer and social satisfaction. Marketing management has to implement marketing strategies, programs and campaigns. Finally it must evaluate the effectiveness of each part of marketing-mix and introduce necessary modifications to remove discrepancies in the actual execution of plans, policies, strategies, procedure, and programs.

43

FOLLOWING ARE THE MARKETING RESPONCIBILITY OF NRB COMPANY

Marketing management has to assure the marketing effectiveness of a NRB company, and its product line. Marketing effectiveness of NRB company depends on five activities. 1) Customer philosophy:Management accept the important of the market place and of unsatisfied and potential customer needs and wants in formulating company plans and shaping company operations around customers. 2) Integrated marketing organization:An organization has the staff to carry out marketing analysis, planning, implementation and control effectively. Proper co-ordination and integration can give us harmony and team work in marketing. 3) Adequate marketing information:The marketing management has efficient marketing information system to receive the relevant information necessary to conduct effective marketing planning control. 4) Strategies orientation:The marketing management able to generate innovative strategies and plans for long-term growth and profitability. 5) Operational efficiency:Marketing plans are implemented in cost-effective manner, and the result are monitored for repaid corrective action.

44

MARKETING PLANNING PROCESS OF NRB

Planning process usually begins with a review of current market situation through situation analysis. Market opportunity analysis and assessment of marketing opportunity. Marketing objectives to match the marketing opportunities in a competitive marketing. Marketing strategy providing market segmentation, and market share. Marketing mix involving product, price, and promotion and distribution strategy. Controlling the marketing plan to achieve accomplishment of marketing objective. Following are the marketing planning process,

Market opportunity Analysis

Marketing objective

Marketing strategy

Development and implementing marketing plans and policies

Controlling the marketing plans

Results 1. Customer satisfaction 2. Profitability 3. Market share 4. Survival 5. Company image

45

TARGET OF MARKETING
Marketing segmentation reveals the firms market segment opportunity. The firm now has to evaluate the various segments and decide how many which ones to target. Evaluating market segments In evaluating different market segments, a firm must look at three different factors: the company should enter only segments in which it can offer superior value and gain advantages over the competitors. Select target market segment After evaluating segments, the company must decide which and how many segment it will target. A target market consist of a set of buyers how share common needs or characteristics that the company decide to survey. Target marketing can be carried out at a several different levels: (a) Undifferentiated marketing (Or mass marketing) (b) Differentiated marketing (Or segmented marketing) (c) Niche marketing (Or constructed marketing) (d) Micro marketing (Or local and individual marketing)

46

(a) Undifferentiated marketing The company decides to ignore market segment differences and target the whole market with one offer. It focuses on what is common in the needs of consumer and designs a product and marketing program that will appeal to the largest number of customer. The firm relies on mass distribution and mass advertising. It aims to endow the product with a superior image in peoples mind. (b) Differentiated marketing Here the company decides to operate in several market segments and designs separates offers for each. By offering product and marketing variations to segments, companies hopes for higher seals and a stronger positions within each market segment. Differentiated marketing create more total seal than mass marketing, but at increased cost. (c) Niche marketing Niche marketing involves marketing in a very small but profitable marketing segment. A niche is very narrowly defined customer group desiring a distinctive mix of benefits. Markets generally identify niches by dividing a segment into sub segments. (d) Micro marketing Micro marketing is the practice of tailoring products and marketing programs to suit the taste of specific individual and location. It includes local marketing and individual marketing. Local marketing involves tailoring brands and promotions to the needs and wants of local customer gropescities, neighborhoods, and even specific stores. Individual marketing involves tailoring products and marketing programmes to the needs and preference of individual customers. This process is also known as one to one marketing customized marketing.

47

MARKETING RESEARCH
Marketing research is the systemic design, collection, analysis and reporting of data relevant to specific marketing situation facing organization. Marketing research involves applied research. Basic or pure research attempts to expand the limits of knowledge. It is not aimed at solving a particular problem. Applied research is conducted when decision must be made about a specific real-life problem. Marketing research focuses on applied research studies that are conducted to answer questions about specific marketing problem pr to make decision about particular course of action, strategies or policies. Scientific method techniques and procedures are used to study, recognize and understand marketing phenomena.

Scope of marketing research

Marketing research consist of all the activities that enable an organization to obtain the market information it needs to make decision about its environment, marketing mix, and present or potential customers. Marketing research plays an important role in all three of the marketing management processes planning, implementation and evaluation. Depending on their needs and levels of sophistication, marketing managers makes use of four main sources of information for decisionmarketing. 1. Syndicated service These are regularly scheduled reports that are produced and sold by marketing research firms. Industry survey reports of chambers of commerce and industry, the Hindu survey of Indian industry, etc. also available for sale, and contain valuable data.

48

2. Marketing information system This is an internally coordinated activity that provides continues, scheduled, or on demand standardized report. These rely on sales reports, inventory amount, production scheduled and also purchase and also purchased information. Tracking sales performance of product and monitoring changing consumer tastes are important applications of MkIS. 3. Decision support system DSS in an internal system in the company but interactive. It permits a decision maker to interact directly with data through a PC to answer specific questions. The difference between MkIS and DSS is that while the former only provides information on the basis of which decision is taken, the latter provides answer or decisions appreciate to a situation. 4. Market research project These projects are studies conducted to find answer to specific problem in marketing. In some cases such projects are done by the company staff or are outsourcers to external agencies.

49

The marketing research process

Whatever be the problem or issues to be studies as a marketing research project, it will have to go through a research process consist of stages or steps, in a sequential and planned manner, to guide the researcher from start to finish. Confining the research to systematic steps will ensure success of the research project and help to avoid failures or market errors. The steps in the marketing research process are shown in figure

1. Problem formulation

2. Selecting of research methodology

3. Developing research design

4. Selecting of data collecting techniques

5. Actual data collection

6. Analysis and interpretation of data

7. Preparing of research report

50

Importance of services marketing

Services are defined as a form of product that consist of activities, benefits or satisfactions offered for sale that are essential intangible and do not result in the ownership of anything.

There are different types of service industries in operation and service are a fast-growing sector. Government offer services through courts, employment exchanges, hospitals, military services, police and fire departments, postal service, buses, trains and schools.

Private non-profit organization like airlines, banks, hotels, insurance companies, entertainment companies, advertising agencies, legal consultants, etc., offer services. The service industry has been growing during the recent past due to various reasons. Factors like increasing income levels, increasing affluence, desire to use leisure time, availability of credit cards and credit facilities, increasing availability of new product and gadgets, etc, have contributed to the growth of service industries.

Example: mobile phone service, cable TV service, internet browser service, etc.

51

3. MANAGEMENT OF SALES DEPARTMENT

Sales management is generally acknowledged to be the backbone of marketing. Brech defines it as the overall management of sales and it refers to only a specialized application of the process of management as a whole. According to the American marketing association the planning, direction and control of the personal selling activities of a business unit include recruiting, selection, training, assigning, rating, supervising, paying and motivating; as these tasks apply to the personal sales force. The intimate objective of sales management is to influence the consumer of the target market to get sales orders. A sales force serves as a companys personal link to customers.

Role of sale management NRB Company in market

Marketing stresses the important of satisfying customers needs and wants through a process of exchange. Marketing occurs in virtually every aspect of life. The advertising and marketing magazine defines business is marketing. Marketing and selling are directly related to each other. As consumer of goods and services we all participate in marketing process many times each day. Today, however, a new philosophy concerning the relationship between marketing and sales is emerging, with both functions being carried by the same person. Many scholars characterizes todays trend setting sales people in this way They work teams The computer is there primary sales tool They do not sell customers rather partner with them The term salespeople are out, relationship manager is in.

52

Sales management plays in management role in marketing, espically for a firm in business to business markets. Personal selling is most frequently used promotional technique in business market and management of sales force is an important quality component of any selling efforts. The relationship between sales and marketing strategies is discussed by using following diagram, Marketing occurs in virtually every aspect of life. The advertising and marketing magazine defines business is marketing. Marketing and selling are directly related to each other. The intimate objective of sales management is to influence the Consumer of the target market to get sales orders. A sales force serves as a companys personal link to customers Marketing stresses the important of satisfying customers needs and Wants through a process of exchange. Marketing occurs in virtually every aspect of life

53

FOLLOWING ARE THE SALES AND MARKETING STRATEGIES IS DISCUSSED IN FIGURE

Corporate Marketing Objective = Increase profit

Strategy

Objective= Increase market share

Selling

Strategy= Market penetration

Objective = Increase share

Tactics

Strategy = selected Products to selected Customer

Tactics = special Presentations to group of store managers

54

SALES MANAGER DUTIES OF NRB COMPANY

The sales manager is the most important manager in the sales organization. All activities are based on his functions and responsibility the following are some principles duties of sales manager: 1. Organizing sales research, product research, etc. 2. Getting the best output from the sales force under him. 3. Setting and controlling the targets, territories, sales experience, Distribution expenses, etc. 4. Advising the company and various media, sales promotion Schemes, etc. 5. Monitoring the companys sales policy.

PROBLEM OF SALES MANAGEMENT

1. Designing and managing sales force 2. Sales force authority 3. Target-setting 4. Sales forecasting

55

1. Designing and managing sales force Designing and managing sales force: The sales managers control over the various activities of the sales force a must. These activity may, sometimes be beyond control, leading to intractable problems in a sales origination. So the sales manager must maintain a vigilant check on the various activities of the sales force. Actual supervision of and guidance to individual salesmen is also a sine qua non of a sound sales manager. 2. Sales force authority If authority is not delegate to the sales force, they will not be able to deal with the customers, who in turn do not like to deal with persons who respect to the following: (a) changing or fixing prices; (b) credit facilities to old and existing customers; (c) assurance regarding quality and after-sale service; (d) payment terms and settlement of claims, In reality, power in these areas are rarely delegate to sales targets are fixed on the basis of past experience, time period and brand positioning in the markets. In a competitively environment, targets can be based on the different aspect of sales strategies. 3. Target-setting Target-setting is necessary for achieving organizational goals. Sales targets are fixed on the basis of past experience, time period and brand positioning in the market. In a competitive environment, targets can be based on the different aspects of sales strategies.

56

4. Sales forecasting It is difficult to say how long consumers will continue to accept existing goods in a changing environment, which is changing fast with new competitors, new technologies, new fashion articles, new advertising strategies being regularly introduced. Sales forecast must change as conditions change. Accuracy depends on meticulous planning and dynamic strategies.

MANAGEMENT OF SALES FORCE OF NRB

1. Recruitment and Selection 2. Training 3. Compensation (remuneration & expenses) 4. Supervision and Direction 5. Motivation of Salesman 6. Control and Evaluation

57

4. RAW MATERIAL MANAGEMENT OF NRB

Raw material is the material which is or processed before they are ready to be used in assembly following condition: The material should satisfied following condition: 1. Material should be able to get shaped and join easily. 2. Material must stand up service demand e.g. proper strength, wear Resistance, corrosion resistance. 3. Raw material should be economical. 4. Any surface such as pitting, scratches, rest or any type damage should be not present. The main suppliers for NRB bearing Ltd are diado steel (Japan) and ascometer (France). The raw material purchased by company is in three sizes which are: 5.5 mm diameter 7.5 mm diameter 9.5 mm diameter And approximate requirement of the company is 90mt/month the raw material used is SAE 52100 (Grade of steel) and it has following properties and composition: Carbon : 0.95 to 1.10% Mn : 0.25 to 0.40% Cr : 1.30 to 1.65% Nickel : 0.45% Si + Ph : 0.03% Ultimate strength : 90 to 105 Kg / mm2 Yield strength : 70kg/mm2 Elongation : 64 to 68 The available raw material in above from of wire diameter is stored with the principal of inventory management e.g. the stock of the material of each from in between certain level.
58

5. FINANCIAL MANAGEMENT
The activities of agriculture, employees, workers, officers, traders and industrials are by the financial factors. No economic activity can carried out and for running any business, big or small, there is need to mobilize funds. These funds are needed for a variety of purposes - for land and buildings, for plant and machinery, for wages and salaries, for insurance and taxes ; and the importance of finance has increased tremendously these days because of the adoption of capital intensive techniques, mass production and difficulties in raising finance. Financial management involves managerial activities concerned with procurement and utilization of fund for business purpose. The finance manager deals with planning, organizing directing and controlling financial activities of the enterprise. The scope of financial management is very wide. It should not be considered to be merely restricted to raising of capital as it also cover other aspect of financing like assessing the needs for capital, rising sufficient amount of funds, cost of financing, budgeting, maintaining liquidity, leading and borrowing policies, dividend policy, etc.

DEFINITION:(a) Finance may be defined as that administrative area or set of administrative function in an organization which relate with the arrangement of cash credit so that organization may have the means to carry out its objectives as satisfactorily as possible. (b) In a modern money-using economy, finance may be defined as the provision of money at the time it is wanted.

59

Financial organization

The financial department is usually divided into several section or sub-division to take care of the various activities, namely, taxes, wages accounts, financial account, cost accounts, audit, budgeting, financial account, credit collection, cash etc. In a typical company, there may be several sub-divisions, which among them may perform all the activities concerned with the finance functions. The sections in a typical organization are: (a) Financial planning and budgeting department: (b) Cash department:

(c) Credit department:

(d) Accounting department:

(e) Cost accounting department: (f) Audit department:

60

FINANCIAL PLANNING
Financial planning is the act of deciding in advanced the financial activities necessary for a firm to achieve is basic objective. It involve three fundamental step; (a) Determining long term financial objective. (b) Formulating and promulgating financial policies. (c) Developing procedure that will help in the formulation and fulfillment of the firms policies. The ultimate aim of any firm is to optimize the potential of different factors of production in each of its operation areas including finance. The primary objective of finance planning is to secure and employ capital resource in such proportions and ratios as may increase the efficient of the factors of production. The planning process in financial management involves framing of policies that act as guides to different members of the staff in achieving its primary objectives. Policies of company can be classified as follows: (a) To determine the corporate profits and their appropriation. (b) To govern the credit and collection activities of the company. (c) To decide the amount of funds to be invested in fixed and working capital.

61

(d) Policies that estimate the amount of capital required. (e) Policies to determine the control by the parties who provide the (f) To act as a guide in the use of debt and equity capital. (g) To guide management in the selection of the sources finance.

SOURCE OF FINANCE
To start an industry, there must be adequate finance for purchasing fixed assets such as building, machinery and raw material. There should be sufficient finance to meet day-to-day expenditure of the enterprise.

(A) External Source

(a) Medium-term source of finance (1) Bank loans (3) hire purchase (2) Equipment leasing

(b) Long term sources of finance (1) Public deposit (3) Debentures (4) Loans. (2) Corporate bonds (4) Share capital

62

(c) Short term sources of finance (1) Trade credit (d) Special institutions (1) Industrial finance corporation (2) State finance corporation (3) National industrial development corporation (4) National small industrial corporation (5) Industrial development (6) Stock exchange (7) Unit trust of India (8) LIC (e) Indian capital market: To meet the demand of large scale industrial unit for medium and long term loans, the following institutes provides fund: (1) IRBI (Industrial reconstruction bank of India) (2) ICICI (Industrial credit and Investment Corporation of India) (3) IDBI (Industrial development bank of India) (4) SIDBI (Small industrial development bank of India) (5) IFCI (Industrial Finance Corporation of India) (2) Credit facilities

63

(B) Internal sources

(a) Personal funds (b) Deprecation funds (c) Deferred taxation (d) Retained equity earning

Terms used in internal and external sources of finance:(a) Loans. Money can be borrowed from friends and relative, commercial banks, lending institutes (b) Share. Funds are collected by issuing shares to public. Shares are issued when starting a new business or expanding the existing one. Each is represented by a printed document which bears the number of the share.

Financial resource:(1) Share capital (2) Bonds (3) Borrowings from the central government (4) Borrowings from RBI (5) Borrowings from foreign exchange.

64

TYPES OF CAPITAL
Capital : (a) Capital is the life-blood of a business enterprise. (b) Capital is a universal lubricant which keeps enterprises dynamic. (c) Capital designates physical sources when applied to production and Money when applied to finance. (d) Capital, in its meaning, covers all the elements (e.g. money, land, building, machinery (e) Capital is the measure of the amount of resources of an enterprise. (f) Capital develops products, keeps workers and machines at work, encourages management to make progress and create value. Capital may be of the following tow types: (a) Fixed or blocked capital. (b) Working or current capital.

65

THE MANAGEMENT OF NRB COMPANY DEPARTMENT:In NRB Company the most important management department is planning department, planning department play important role in NRB Company. The planning department takes the order from the sale department for production of goods. The planning department take the order of monthly production of goods, then the planning department divide production work in week then after in days then after in shifts. Then the planning department gives the target to the all department. When the target of the day in completed then all the goods go to the assembly department for packing.

Following are the diagram of how to complete the production target :target

Planning department

Cage department

Granding department

Turing department

Ball department

Heating department

Assembly department

Packing

Target completed

66

1.

MANAGEMENT OF PLANNING DEPARTMENT

Planning department is the most important department in the NRB Company, planning department plays important role in NRB Company. Planning department is work like a blood working in body. Planning department is giving the target to the cage department, boll department, granding department, turning department, heating department. Planning department check the delay production of every department. The assembly department is the most impotent department for planning department, because all the parts of bearing is assemble in assembly department. The planning department takes the order from the sale department for production of goods. The planning department take the order of monthly production of goods, then the planning department divide production work in week then after in days then after in shifts. Then the planning department gives the target to the all department. When the target of the day in completed then all the goods go to the assembly department for packing.

2. MANAGEMENT OF CAGE DEPARTMENT

Cage department take the production plan from the planning department. Cage department takes the monthly production plan from planning department and divide that in week, days, and then in shift. Therefore the production is very efficient. The monthly production of goods is the responsibility of the head of that department. Cage department produce the important part of the bearing. Cage department have the maximum number of machine to produce the products. Cage produce cage part of bearing, cage department produce 4 lakh inner and outer part of bearing per month. Cage department must have to give the delay report to the planning department.

67

3. MANAGEMENT OF BALL DEPARTMENT

Ball department take the production plan from the planning department. Ball department takes the monthly production plan from planning department and divide that in week, days, and then in shift. Therefore the production is very efficient. The monthly production of goods is the responsibility of the head of that department. Ball department produce 40 lakh balls per month. The balls are the part of the bearing. Ball department produce the important part of the bearing. Ball department have the minimum number of machine to produce the products. Ball department must have to give the delay report to the planning department.

4. MANAGEMENT OF TURNING DEPARTMENT Turning department produce soft inner outer part of bearing. Turning department take the production plan from the
planning department. Ball department takes the monthly production plan from planning department and divide that in week, days, and then in shift. Therefore the production is very efficient. The monthly production of goods is the responsibility of the head of that department. Turning department produce 4 to 5 lakh the soft inner and outer product per month. Turning department have the maximum number of machine to produce the products. Turning department divide the work in three shifts in one day, thats why turning department complete monthly production plan. The turning department supplies the delay productions to the assembly department foe assemble. The turning department produces the important part of bearing.

68

5. MANAGEMENT HEATING DEPARTMENT

Heating department take a product from cage department, turning department. The heating department makes the product hard by giving them heat. Heating department also have monthly target and they divide the work in week then in days and finally in shifts. It gives the delay record to the planning department. The responsibility of every shift head of the department to complete the delay target. The heating department works 24 hours therefore they complete the delay target and also monthly target. Heating department having the maximum number of machinery thats why they achieve the target easily. Heating department supplies the delay heating product to the granding department.

6. MANAGEMENT OF GRANDING DEPARTMENT

Granding department take a product from heating department, then the grading department makes the product soft and shine. Granding department also have monthly target and they divide the work in week then in days and finally in shifts. It gives the delay record to the planning department. Granding department having the maximum number of machinery thats why they achieve the target easily. The responsibility of every shift head of the department to complete the delay target. Granding department works 24 hours therefore they complete the delay target and also monthly target. The granding department delay supplies the production to the assembly department to assembly of bearing. Granding department is the most important department for the production of the bearings. Granding department is connected with the quality department. Granding department is most important in assembly department.

69

Limitation Of study

Limitation of study
70

Time limitation When I approached the company that time they are very busy with their activities. It was very long process NRB assist manager gave limited time to me and lots of time I waited to meet him.

The topic management of NRB company is very vast subject it

was impossible to include all its specification so I had to omit the one which ware not used in the company on regulars. The rules and regulations of NRB Company are so secrete that they doesnt give whole information on this topic. The NRB Company is very big firm therefore I was not able to visit each and every department. The NRB company is situated in Jalna and I studding in Aurangabad it was not possible for me doing up and down from Jalna to Aurangabad.

71

Chapter:5

Future planning

72

FUTURE PLANNING

The aim of NRB company is to achieve TPM & TPS certificate in 2010. The NRB company is having 50, 00,000 Rs. Per day and thus this company wants to increase their production by 20 % more. The NRB Company wants to produce a new type of bearing which will be helpful for customers, this new types will launch soon in the market. As the marketing policy of NRB company is good and they want to make the best policies.

As the management of NRB company is good and they want to make the best management. As the seals policy, finance management and H.R. policy of NRB company is good and they want to make the best. NRB to be the first choice for bearings and allied solutions for every application where we can be a market leader and to become a billion dollar company by 2020, with a presence in every vehicle in the world.

73

Chapter:6 Summary

74

SUMMERY

NRB is very big firm, first of it kind, managed very keenly by its

directors and employee.

The provide good benefits and services to their employee and

worker. Like education, health check up, trips, training etc.

NRB is the firm earning profit because of it manufacturing and

marketing technique but all this rest upon the shoulder of the employees which in turn are managed by the management of the company. The NRB companies management, marketing management, seals management, finance management, raw material management and H.R. department is very good.

75

Chapter:7 Conclusion
Contents:(1) Suggestion

76

CONCLUSION
So, may be the other department are the brain, hand of the company but management is the heart and sole of the company. In NRB company the most important department is the planning department because this department helps to the management department. The management of the NRB company is very good and important for the company. I am very thankful to the asst. manager and staff member for giving good cooperation, support and encouragement. Thus I conclude that this great experience will be helpful to building my carrier.

77

Suggestion

78

Suggestion

The customers of NRB Company are multinational. I think the company should give some discount and scheme to small industries and companies, as a result they can become the companys customer, it will increase companys.

The management of the NRB company is so good but I think they have to improve there management and make it best.

The sales and finance policies of NRB company is so good but I think they have to improve there policies and make them the best.

The health and safety policies are so good but I think they have to improve there policies and make it the best.

79

Chapter:8 Bibliography

80

BIBLIOGRAPHY
BOOKS

(1) Industrial Engineering and management O.P. Khanna.

(2) Management C.B. Manoria Hialaya Publishing house. (3) Human Resources Management ZED Academy (NMIMS). (4) Management of personal in Indian Enterprises N.N Chatterjee. (5) Industrial organization and management S.R.Chintakindi.

NEWSPEPARE WEBSITE www.nrbbearings.com MAXINE

81

82