MODULE 1
MODULE 1
MODULE 1
CHARACTERISTICS OF PERSONALITY
Traits: Enduring qualities and attributes that influence how a person
responds to situations and interacts with others, such as introversion,
extroversion, agreeableness, openness, conscientiousness, and emotional
stability.
Patterns of Behavior: Consistent ways of thinking, feeling, and behaving
across different situations and over time.
Emotional Expression: The manner in which emotions are experienced,
expressed, and managed, impacting a person's emotional reactivity and
stability.
Cognitive Patterns: How an individual processes information, makes
decisions, and perceives the world.
Social Interaction: How someone engages with others, communicates, and
maintains relationships, including communication style and social skills.
Motivation and Values: The driving forces behind a person's actions and
the principles that guide their behavior and decision-making.
Self-Concept and Self-Esteem: How an individual perceives and evaluates
themselves, affecting their self-confidence and self-worth.
Adaptability: The ability to adjust and cope with changing circumstances
and challenges.
Consistency: The tendency of individuals to display stable patterns of
thoughts, emotions, and behaviors across different situations and over
time. It implies predictability in how someone is likely to react and
respond in various circumstances.
Psychological: Refers to anything related to the mind, mental processes,
and behavior. In the context of personality, it involves studying and
understanding the psychological factors that shape an individual's unique
traits and characteristics.
Behaviors and Actions: The observable actions, reactions, and conduct of
an individual. These behaviors are influenced by various factors, including
personality traits, beliefs, and the environment.
Multiple Expressions: Indicates that individuals can exhibit various facets
of their personality depending on the situation or the people they are
interacting with. Different social settings, roles, or contexts may bring out
different aspects of a person's personality, highlighting its complexity and
flexibility.
USES OF PERSONALITY
Self-Awareness: Recognizing your personality traits helps you gain insight
into your strengths, weaknesses, and unique characteristics. This self-
awareness enables you to make more informed decisions and understand
how you interact with others.
Personal Growth: Knowing your personality allows you to identify areas for
personal growth and development. You can focus on enhancing positive
traits and working on aspects that might be hindering your progress.
Goal Setting: Setting realistic and achievable goals becomes easier when
you are aware of your personality traits and how they impact your
motivation and perseverance.
Mental Health: Recognizing certain personality traits can help you identify
potential mental health concerns, enabling you to seek appropriate
support and intervention when needed.
TRAIT THEORIES
As per these theories personalities are viewed as a result of genetic-
based characteristics that include.
Concordant: Cares about others, feels empathy, enjoys helping others
Conscientiousness: High levels of thoughtfulness, good impulse
control, goal- directed behaviours
Eager-to-please: Accommodating, passive, and conforming
Extroversion: Excitability, sociability, talkativeness, assertiveness,
and high amounts of emotional expressiveness
Introversion: Quiet, reserved
Neuroticism: Experiences, stress and dramatic shifts in mood, feels
anxious, worries about different things, gets upset easily, struggles to
bounce back after stressful events
Openness: Highly creative, open to trying new things, focuses on tackling
new challenges
PSYCHODYNAMIC THEORIES
Psychodynamic theories of personality are based on the idea that human
behavior and personality are influenced by unconscious processes and inner
conflicts. These theories were developed primarily by Sigmund Freud and his
followers and have had a significant impact on the field of psychology.
Id, Ego, and Superego: Freud proposed a model of the mind consisting of
three structures. The id operates on the pleasure principle and seeks
immediate gratification of desires. The ego operates on the reality
principle and mediates between the id and external reality. The superego
represents the internalized moral standards and ideals, acting as a
conscience.
In the scenario of studying for an exam, the id desires to procrastinate and
avoid studying for immediate pleasure, while the ego acknowledges the
temptation but weighs the importance of studying for long-term success. The
superego reinforces the need for responsibility and hard work, leading to
feelings of guilt if procrastination is considered. The final decision on how to
spend time studying will depend on how these three aspects of personality—
id, ego, and superego—interact and influence the individual's choices and
actions.
PSYCHOSEXUAL STAGE
1. Oral Stage (0-1 years):
- This stage occurs from birth to around one year of age.
- The primary focus of pleasure is on the mouth, and infants derive
satisfaction from activities such as sucking on a mother's breast or a bottle
and exploring objects through their mouths.
- Freud believed that unresolved conflicts during this stage, such as
inadequate or excessive oral stimulation, could lead to personality traits
associated with oral fixations. For example, individuals fixated at this stage
may develop habits like smoking, overeating, or nail-biting, as ways to cope
with anxiety or seek oral pleasure (weaning process).
HUMANIST THEORY
Humanist theory, also known as humanistic psychology, is a psychological
approach that emphasizes the unique qualities and potential of individuals. It
emerged as a reaction to the prevailing behaviorist and psychoanalytic
theories and gained prominence in the mid-20th century.
Trust vs. Mistrust (Infancy, 0-1 year): The primary task is to develop a
sense of trust in caregivers. If the baby's needs are consistently met with
love and care, they will develop a basic trust in the world. Conversely,
neglect or inconsistent care can lead to mistrust.
(It occurs between birth and the very first year of age, and is the most
fundamental stage in life. As the infant is totally dependent, the success of
this stage—development of trust—depends on the dependability and quality
of availability of child’s caregivers. The survival of the child is dependent on
the caregivers for everything they need, in terms of food, love, safety,
reliability, warmth and nurturing. If the caregiver fails to provide these
basic necessities, the child develops mistrust for adults in their life. When the
child successfully develops trust, they feel safe and secure in the world.
Inconsistent, emotionally unavailable and rejecting caregivers contribute to
developing a feeling of mistrust in the child for adults. This results in belief
and fear that the world is inconsistent and unpredictable. Successful
development of the child is about striking a balance between the trust and
mistrust, between the two opposite sides. With this, children acquire hope
and openness to face the world and its experiences. Formation of trust is
very important in formation of healthy attachments during childhood and
adulthood.)
Autonomy vs. Shame and Doubt (Early Childhood, 1-3 years): The focus is
on developing a sense of autonomy and independence. Children start
asserting their will and exploring the world. Supportive and encouraging
caregivers foster a sense of autonomy, while overly restrictive or critical
environments may lead to shame and doubt.
(It takes place during early childhood years and is about children developing
an enhanced sense of personal control. The children start gaining little
independence and making decisions on their preferences. By allowing kids to
take decisions, make choices, and gain control, the kids feel a sense of
greater autonomy.
The essence of this stage is that kids need to develop a sense of personal
control over physical skills and sense of independence. Learning to control
one’s bodily functions leads to a sense of control and independence in
children. Other important aspects are gaining control over food choices, toy
preferences and clothing selection.
Success in this stage helps in gaining autonomy, feeling secure and
confident, whereas failure leads to shame and doubt, feeling of inadequacy
and self-doubt. The goal is to achieve a balance between autonomy and
shame. This will lead children to act with proper intention and their will,
within their own reasons and limits.)
Initiative vs. Guilt (Preschool, 3-6 years): Children begin to take on more
responsibilities and explore their abilities. Encouragement from caregivers
allows them to develop a sense of initiative and purpose. If they face
constant criticism or limitations, they may develop feelings of guilt.
(The third stage occurs in the preschool years. At this point of psychosocial
interaction, children begin to put forward their power and play through social
interaction and directing play.
Successful children at this stage develop a sense of capability and leadership
skills—a sense of purpose, whereas, those who fail develop a sense of guilt,
self- doubt, and lack of adequacy and taking initiative. Too much of display
of power leads to disapproval and, hence, sense of guilt.
The essence of this stage for children is to begin to gain control and power
over the environment. The ideal goal is to strike a balance between
individual initiative and willingness to work with others, the ego quality
known as purpose emerges.)
Industry vs. Inferiority (School Age, 6-11 years): The focus shifts to school
and social interactions. Success in learning and developing skills fosters a
sense of industry and competence. Failure to meet expectations or
experiencing constant criticism can lead to feelings of inferiority.
(This psychosocial stage takes place during early school years,
approximately, from age 5 to 11. Through societal interactions, children
begin to get aware of their skills and show a sense of pride in their
achievements, accomplishments and abilities.
Successful completion of this stage leads to a sense of competence,
whereas, failure leads to a feeling of inferiority. Successful accomplishment
of balance during this stage leads to make them aware of their strengths and
develop a sense of competition among themselves. This makes them believe
in their abilities to handle tasks set before them.)
Intimacy vs. Isolation (Young Adulthood, 19-40 years): The primary task is
to form meaningful and intimate relationships with others. Developing
successful intimate relationships leads to a sense of connectedness, while
isolation and fear of commitment can result from unsuccessful
experiences.
(Young adults need to form intimate loving relationships with other people. It
is vital that people form close, committed relationships with their loved ones.
Successful relationships lead to strong relations that are resilient, enduring
and secure, whereas failure leads to loneliness and isolation. It starts from
period of early adulthood till entire lifetime, while people explore personal
relationships.
Importance of Building on Earlier Stages: We must remember and
understand the importance that each step builds over the skills learned in
earlier steps. A strong sense of personal identity is very important in
developing meaningful intimate relationships. Those with less self-sense tend
to have less committed relationships, and more likely struggle with self-
isolation, loneliness and depression.
Successful firmness and closure of this stage leads to a moral excellence
known as Love. It is marked by ability to form lasting meaningful
relationships with other people.)
Integrity vs. Despair (Late Adulthood, 65+ years): This final stage involves
reflecting on one's life and coming to terms with one's accomplishments
and failures. Achieving a sense of integrity leads to wisdom and
acceptance, while unresolved conflicts can result in feelings of despair.
(This is the final psychosocial stage occurring during old age, focusing on
reflecting back on life and its accomplishments. At this tenure, people look
back into their life and weigh the events to determine whether they have
lived a happy life or a regretful one for the things they missed or did. Older
adults should feel a sense of fulfilment, when they reflect back to their lives
the way they spent it. Success at this stage leads to feelings of wisdom,
whereas failure results in regret, bitterness and abandoned hope. They get a
feeling of their lives to how well they have lived it. If they feel good and
satisfied about it, it helps them to be ready to face the end of their lives with
a sense of peace. Whereas, those who are not content with their lives are
afraid to face the end of it, without accomplishing the things they wanted to
and feel they should have completed or have lived their lives a certain way
for it to be complete. They feel their lives have been wasted and may
experience bitterness and regrets of dismay.
One who have successfully completed this phase, those who are proud will
feel a sense if integrity and a general feeling of satisfaction. They attain
wisdom, even when facing death.)
Weaknesses:
Exact mechanisms of resolving conflicts and moving from one stage to
the next are not well described or developed.
It fails to describe the experiences that are necessary at each stage, in
order to successfully resolve the conflicts and move to the next stage
It provides a broad framework to view from the development throughout
the lifespan.
It emphasizes to the social nature of human beings and important
influences that societal relationships and behaviour have on
development.
VAKOG:
It stands for Visual, Auditory, Kinesthetic, Olfactory, and Gustatory. It
represents different sensory modalities that individuals use to process and
understand information from the environment.
Visual: This refers to the sense of sight and how individuals perceive and
understand information through images, colors, and visual cues.
Auditory: This relates to the sense of hearing and how individuals process
information through sounds, tones, and auditory stimuli.
Olfactory: This pertains to the sense of smell, and how certain smells can
trigger memories or emotions.
Gustatory: This involves the sense of taste, which can also evoke
memories or influence emotions.
Values: Emotions are also linked to personal values and belief systems. The
significance an individual places on certain aspects of life can influence the
intensity and type of emotions they experience. For instance, a person who
values honesty might feel guilty after lying.
Self-anchoring:
Self-anchoring, also known as grounding or centering, is a technique used to
maintain a sense of stability and focus during moments of stress, anxiety, or
emotional turbulence. It involves connecting with the present moment and
the physical sensations of the body.
5 steps to anchor-
Find a Calm Space: Choose a quiet and comfortable place where you
won't be disturbed.
Breathe Deeply: Take slow, deep breaths to help relax your body and
mind.
Engage the Senses: Use sensory cues like feeling your feet on the ground,
listening to calming sounds, or focusing on a specific object.
Rapport-
Rapport is a sense of mutual understanding, trust, and harmony established
between individuals during social interactions. It involves building a
connection and feeling comfortable with each other. Rapport is essential in
forming positive relationships, whether in personal or professional settings.
When people have rapport, they are more likely to communicate openly,
listen actively, and cooperate with each other. Establishing rapport enhances
communication, empathy, and a sense of camaraderie between individuals.
Four levels of rapport include-
Component of Self
Basically, self-concept is a collection of beliefs one holds about oneself and
the responses of others. They are identity, body image, self-confidence, self-
esteem and role performance. It is this personal identity in terms of its
uniqueness that sets one apart from others. It is the psychological
explanation of “Who am I”? It is the image that we have of ourselves
developed in many ways, specifically by interactions in societal ways.
Individual’s belief about oneself, including the personal attributes of who and
what the self is.
It is the individual perception of our behaviour, abilities and unique
characteristics— mental image of oneself as a person. Self-concept is more
flexible, when people are young and are undergoing process of self-
discovery and identity. As people age, the concept becomes much more
detailed, organized and clear, in terms of what and why they are a particular
way. Who they are and why they are?
Consist of personality traits.
Defined by our relationships.
Reflects our membership in our social group.
Individual Self: The individual self is the unique and distinct identity of a
person, shaped by personal experiences, preferences, and characteristics.
Rational Self: The rational self is the part of an individual's mind that
engages in logical thinking, decision-making, and problem-solving based on
reason and evidence. (defined by the relationship with our significant
others)
Collective Self: The collective self represents the social identity and sense of
belonging an individual derives from their group affiliations, such as cultural,
ethnic, or national communities.
The ideal self is the vision an individual has of their "perfect" or desired self,
representing the qualities, achievements, and attributes they aspire to
possess or become. This ideal self often serves as a motivating force for
personal growth and self-improvement.
How you wish you could be. In many cases, the way we see ourselves and
how we would like to see ourselves do not quite match up.
o Congruence: Congruence refers to a state of harmony and
consistency between a person's self-image, thoughts, feelings, and
actions. When someone is congruent, there is alignment between
their internal experiences and external expressions, leading to a
sense of authenticity and genuine interactions with others.
o Incongruence: Incongruence, on the other hand, occurs when there
is a mismatch or discrepancy between a person's self-image,
thoughts, feelings, and actions. This lack of alignment can lead to
inner conflict, confusion, and difficulties in understanding and
expressing oneself authentically. Addressing incongruence through
self-awareness and personal growth is essential for achieving a
more authentic and fulfilling life.
A person's ideal self may not be consistent with what actually happens in the
life and experiences of the person. Hence, a difference may exist between a
person's ideal self and actual experience. This is called incongruence.
Role Self: The role self is the aspect of an individual's identity that emerges
when they take on specific social roles or positions, often exhibiting certain
behaviors and characteristics associated with those roles.
Ideal Self: The ideal self is the person someone aspires to become,
encompassing their desired qualities, achievements, and values, reflecting
their vision of their "best" version.
Self-Awareness
Self-awareness is the ability to recognize and have conscious knowledge of
one's own thoughts, emotions, behaviors, and traits. It involves introspection
and understanding how one's actions and beliefs may impact oneself and
others.
It is a psychological state in which oneself becomes the focus of attention.
It is one of the first components of the self-concept to emerge.
Self-awareness emerges at different points depending on the situation and
your personality (People are not born completely self-aware). Self-awareness
is one of the most important factors in building the self-esteem and
confidence
A self-aware person is aware of their:
Wants in life
Strengths and weaknesses
Motivational factors and happiness factors
Areas to change in one’s life
Goals in life and timelines to implement
How to relate oneself with others
Need of improvement as a person
Important beliefs and values in oneself
Self-portrayal as a person: Directly related to self-value and self-esteem.
LEVELS OF SELF-AWARENESS
(level0= having no self-awareness; level5= explicit self-awareness)
TYPES OF SELF-AWARENESS
Public awareness: This refers to the awareness an individual has about
their own behavior, emotions, and thoughts that are visible to others. It
involves recognizing how one's actions and expressions may be perceived
by the people around them. (people are aware how they appear to
others)
The Johari Window is a psychological tool that helps individuals and groups
understand their self-awareness and how they relate to others. It consists of
four quadrants representing different aspects of knowledge about oneself:
The Johari Window encourages individuals and groups to increase their self-
awareness by expanding the open area (Quadrant 1) through honest and
open communication, reducing the blind area (Quadrant 2) by seeking
feedback from others, and sharing more of the hidden area (Quadrant 3) in a
trusting and supportive environment. By doing so, people can improve their
interpersonal relationships and collaborate more effectively in various
settings.
SWOT ANALYSIS
This technique was created by Albert Humphrey, who has done a research
project at Stanford university during the 1970’s and is specifically used for
determining the strengths, weakness, opportunities and threats of a business
organization.
It is a common tool in the professional world to evaluate the past, present
and future position of a company
It provides organizational leaders a new perspective on what the
organization does well, where its challenges lie and which avenues to
pursue.
EXAMPLES-
Strengths:
What are my key skills, talents, and areas of expertise?
What personal qualities and traits do I possess that set me apart?
What achievements am I proud of in my personal and professional life?
What do others see as my strengths or assets?
What values do you believe in that others fail to exhibit?
Weaknesses:
In which areas do I struggle or lack confidence and therefore avoid doing
them?
What skills or knowledge do I need to improve upon?
What personal habits or behaviors hinder my growth or success i.e. negative
working habits (being late, being disorganised, having short temper, fear of
public speaking)?
What feedback have I received from others about areas needing
improvement?
Opportunities:
What external factors could positively impact my personal and professional
growth?
Are there new technologies, trends, or industries I could capitalize on?
Are there any gaps in the market or competitors failing to do something
important where my skills or expertise could be valuable?
Are there networking or collaboration opportunities that could benefit me?
Threats:
What external factors might hinder my personal and professional progress?
Are there any changes in the industry or job market that could negatively
affect me?
Do I have any personal weaknesses or limitations that could be threats to my
goals?
Are there any competitors or challenges like technology that I need to be
aware of?
Example -
Strengths- Opportunities-
Excellent CommunicationProfessional Development
Skills Industry Networking
Analytical Mindset Events
Creativity Remote Work
Leadership Abilities Digital Marketing
Adaptability Leadership Training
Weaknesses- Threats-
Public Speaking Market Competition
Time Management Economic Uncertainty
Limited Technical Skills Technological
Conflict Management Advancements
Networking Burnout
Changing Job
Requirements
Big 5 Factors
The Big Five model, also known as the Five Factor Model (FFM), is a widely
used framework in psychology for describing and assessing personality
traits. Developed by multiple psychologists independently, the model seeks
to understand and categorize the fundamental dimensions of human
personality. These five factors are believed to capture the main traits that
differentiate individuals in terms of their behavior, emotions, and thought
patterns. The Big Five model is considered one of the most comprehensive
and well-established models of personality.
The five factors or dimensions of the Big Five model are often remembered
by the acronym OCEAN:
BEHAVIORAL OUTCOMES
o Relationships: In marriage, if one partner scores lower than the other in the
traits of agreeableness, stability and openness, there is more likely to be
marital dissatisfaction.
o Health: Neuroticism is a risk factor for many health issues, including
depression, schizophrenia, diabetes, asthma, irritable bowel syndrome, and
heart disease People high in neuroticism are particularly vulnerable to mood
disorders, such as, depression. Low agreeableness has also been linked to
higher chances of health problems. Conscientiousness is a protective factor
against health diseases. People who score high in conscientiousness have
been observed to have better health outcomes and longevity, because
conscientious people have regular and well-structured lives, as well as the
impulse control to follow diets, treatment plans, etc.
o Education: A high score on conscientiousness predicts better high school and
university grades. To the contrary, low agreeableness and low
conscientiousness predict juvenile delinquency.
o Work Conscientiousness is the strongest predictor of all five traits for job
performance. A high score of conscientiousness relates to high work
performance across all dimensions.The other traits have been shown to
predict more specific aspects of job performance. For instance,
agreeableness and neuroticism predict better performance in jobs, where
teamwork is involved efficiency. Extraversion is a predictor of leadership, as
well as success in sales and management positions.
Relationships:
o Openness to Experience: Individuals high in openness may seek
partners who share their interests in intellectual pursuits, arts, and
adventure. They may be more willing to try new activities together and
engage in open communication about emotions and experiences.
o -Conscientiousness: People high in conscientiousness tend to be
dependable and responsible partners. They are likely to contribute
actively to the relationship, set and honor commitments, and maintain
trust through consistent behavior.
o -Extraversion: Highly extraverted individuals may thrive in social
settings, enjoying frequent outings and gatherings with their partners.
They might be more open to meeting new people and expanding their
social circles as a couple.
o -Agreeableness: Those high in agreeableness are empathetic and
considerate partners, focusing on building harmony and resolving
conflicts amicably. They are likely to be more accommodating and
supportive in relationships.
o -Neuroticism: Individuals high in neuroticism might experience more
emotional ups and downs in relationships. They may seek reassurance
and support from their partners during stressful times.
Health:
o -Openness to Experience: High openness may lead to a greater interest
in exploring alternative health practices and wellness therapies.
o -Conscientiousness: Individuals with high conscientiousness are more
likely to adhere to healthy habits and routines, such as regular
exercise, nutritious eating, and medication compliance.
o -Extraversion: Extraverted individuals may be motivated to engage in
group fitness activities and team sports, benefiting from the social
aspect of health-related activities.
o -Agreeableness: Those high in agreeableness may be more willing to
seek help from healthcare providers and be receptive to medical
advice.
o Neuroticism: High neuroticism might lead to increased health anxiety
and hypochondria, making individuals more prone to seeking medical
attention for minor symptoms.
Education:
o Openness to Experience: Students high in openness might be more
curious and motivated to explore diverse subjects and unconventional
ideas.
o Conscientiousness: High conscientiousness correlates with diligent
study habits, meeting deadlines, and consistent academic
performance.
o Extraversion: Extraverted students might thrive in group discussions,
team projects, and public speaking engagements.
o Agreeableness: Individuals high in agreeableness may be collaborative
and supportive in group work, fostering a positive learning
environment
o Neuroticism: Students with high neuroticism might experience test
anxiety and stress during exams, potentially affecting their academic
performance.
Work:
o Openness to Experience: Individuals high in openness may excel in
creative professions, innovation-focused roles, and research-oriented
fields.
o Conscientiousness: High conscientiousness is associated with strong
work ethic, reliability, and attention to detail, making individuals
valuable employees.
o Extraversion: Extraverted individuals may thrive in sales, leadership
positions, and roles that involve networking and relationship-building.
o Agreeableness: Those high in agreeableness are likely to work well in
team settings, fostering cooperation and effective communication.
o Neuroticism: High neuroticism may lead to higher stress levels in the
workplace, affecting job satisfaction and overall performance.
LIMITATIONS
Limited Scope: The Big Five model focuses on broad personality dimensions,
but it may not capture all aspects of personality. It doesn't account for more
specific or unique personality traits that might be relevant in certain
contexts.
Lack of Explanation: The Big Five model describes personality traits but
doesn't offer explanations for why individuals possess certain traits or how
these traits develop.
Enduring: Attitudes are relatively stable over time, but they can also change
or be influenced by new information and experiences.
Subjective and Individual: Attitudes are personal and can vary from one
individual to another, even in response to the same stimuli.
CHARACTERISTICS OF ATTITUDE
Affective Cognitive consistency: The degree of consistency between the
affective and cognitive components influences the attitude—behaviour
relationship. That is, the greater the consistency between cognition and
evaluation, the greater the strength of the attitude–behaviour relation.
COMPONENTS OF ATTITUDE
Cognitive component: This involves a person's belief or knowledge about
an attitude object. This component refers to the thoughts, beliefs, and
knowledge a person has about a particular object, person, event, or
situation.
"I think apples are a healthy and nutritious fruit."
FUNCTIONS OF ATTITUDES
Utilitarian Function: Attitudes help individuals maximize rewards and
minimize punishments by guiding them towards things they like and away
from things they dislike.
Don'ts of Attitude:
Don't harbor negative or prejudiced attitudes towards others based on
stereotypes.
Don't let past failures or setbacks negatively influence your present attitude.
Don't be dismissive or close-minded about alternative viewpoints and
opinions.
Don't engage in gossip or spreading negativity, maintain a professional and
respectful demeanor.
Don't let ego or arrogance overshadow the importance of teamwork and
collaboration.
Attitudinal Change
Attitudinal change occurs anytime the attitude is modified. Change occurs
when the person goes from positive to negative, from slightly positive to
very positive, and no attitude to having one. Because of the change in values
and functionality of attitude, the processes changing them are a focus.
As per dual process of attitude change, the changing processes are under
two categories:
1. Low-effort processes: Attitude changing processes when one puts little
cognitive effect.
2. High-effort processes: Attitude change processes when one required to
put very high cognitive effect, greater use of mental insights and
imaginations.
Mere Exposure Effect: This effect suggests that people tend to develop a
more positive attitude towards something they are repeatedly exposed to,
even if it is initially neutral.
Example: After seeing a certain advertisement multiple times, a person
might start to develop a positive attitude towards the product being
advertised, simply because of the increased exposure to the advertisement.
The preference a newborn infant shows for his or her mother's voice.
Attribution Theory: Attribution theory examines how people infer the causes
of behavior and events, and it can influence attitude formation or change.
Example: If someone attributes their friend's rude behavior to stress or a bad
day, they might maintain a positive attitude towards their friend, assuming
that the behavior was due to temporary circumstances.
Cognitive Responses:
In high effort processes, individuals engage in critical thinking and cognitive
elaboration to evaluate the information or arguments related to the attitude
object. Cognitive responses involve analyzing the content of the message,
considering its credibility, and reflecting on personal beliefs and values.
Example: If someone is presented with a persuasive argument about the
benefits of regular exercise for health, they might critically assess the
evidence, consider their own health goals, and weigh the merits of the
argument before forming a positive attitude towards exercise.
Expectancy-Value Processes:
Expectancy-value processes involve individuals assessing the likelihood of
certain outcomes and the value or importance they attach to those
outcomes when forming or changing their attitude.
Example: When deciding whether to accept a job offer, a person might
consider the expected salary (expectancy) and the importance they place on
financial stability and career growth (value) to determine their overall
attitude towards the job.
Dissonance Processes:
Dissonance processes arise when individuals experience cognitive
dissonance, which is a feeling of discomfort caused by holding conflicting
attitudes, beliefs, or behaviors. To reduce dissonance, individuals may
reevaluate their attitudes and align them with their behavior.
Example: If someone values environmental conservation (attitude) but
occasionally uses single-use plastic bags (behavior), they might experience
dissonance. To reduce this discomfort, they might change their behavior by
using reusable bags or strengthen their commitment to environmental
protection.
STEREOTYPE
Stereotype refers to a fixed, oversimplified, and often exaggerated belief or
image that people have about a particular group or category of individuals.
These beliefs are based on generalizations and assumptions, rather than on
individual characteristics or traits. Stereotypes can be related to various
aspects, including race, ethnicity, gender, age, religion, occupation, or
nationality.
Stereotypes can be both positive and negative. Positive stereotypes can lead
to assumptions of exceptional abilities or qualities, but they still contribute to
oversimplification and can create unrealistic expectations. Negative
stereotypes, on the other hand, can lead to discrimination, social exclusion,
and systemic inequalities.
DISCRIMINATION
Discrimination is the act of treating individuals or groups unfairly or
differently based on certain characteristics or attributes, such as race,
ethnicity, gender, age, religion, disability, sexual orientation, or social class.
It involves making distinctions and judgments about people solely based on
these characteristics, rather than their individual merits, abilities, or
qualifications.
Discrimination can manifest in various forms, including:
Legal measures and policies have been put in place in many countries to
combat discrimination, promote equality, and protect the rights of
marginalized groups. However, discrimination persists in various forms, and
addressing it requires ongoing efforts in education, raising awareness,
challenging societal norms, and promoting inclusive and diverse
environments. Combating discrimination is essential for building a just and
equitable society where all individuals have equal opportunities and respect,
regardless of their background or identity.
EXAMPLES
Prejudice: Imagine someone assumes that all people from a specific
country are lazy and unproductive without having any personal
experience with individuals from that country. This negative attitude is an
example of prejudice.
THEORIES
Social Identity Theory: Proposed by Henri Tajfel, this theory suggests that
individuals categorize themselves and others into social groups, leading
to ingroup favoritism and outgroup bias. Prejudice and discrimination can
arise when people identify strongly with their ingroup and perceive the
outgroup as different or threatening.
Implicit Bias Theory: This theory suggests that individuals hold automatic,
unconscious biases or attitudes towards certain social groups. These
biases can influence behavior and decision-making, leading to
unintentional discrimination against specific groups.
WAYS TO OVERCOME
Overcome prejudice by promoting empathy and understanding through
education and intergroup contact.
Challenge stereotypes by exposing yourself to diverse perspectives and
questioning preconceived notions.
Address discrimination by advocating for equal rights and opportunities
for all individuals, regardless of their background or identity.
Foster inclusive environments that celebrate diversity and discourage
discriminatory behaviors.
Encourage self-awareness to recognize and confront implicit biases.
Promote representation and positive portrayals of diverse groups in media
and society.
Engage in open dialogues and discussions to break down barriers and
build bridges between different communities.
Implement and enforce anti-discrimination policies in institutions and
workplaces.
Support and participate in initiatives that aim to combat prejudice and
discrimination.
Strengthen the positive neural pathways in your brain: spend more time
thinking about positive things, for example by memorizing and recalling
lists of positive words; which activates these regions of your brain and
make this information accessible in your daily life.
Look for the silver linings: finding the upside to any downside or negative
situation.
Savoring life pleasures: everyday pleasures, on the other hand, can slip
by without much notice unless they disappear or seem threatened. Slow
down and focus. You will enjoy things more, whether a meal or a visit with
a friend.