Leading through Digital Disruption

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 Table of Contents
Task 1: The Case for Change...........................................................................................................2

Task 2: Gaining Digital Business Agility........................................................................................2

Task 3: Create a Digital Ready Culture...........................................................................................5

Task 4: Steer Collaboration.............................................................................................................6

Task 5: Develop your Leaders.........................................................................................................7

References........................................................................................................................................9

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Introduction:
Businesses use digital progression to make sure they are utilizing the appropriate digital
technologies to produce new goods and services that are catered to their core
demographic. Businesses must make sure they have the appropriate technology in
place for their operations to run smoothly and in line with the competitive sector. The
foremost retailer of furniture in the world is an organization called IKEA, which was
established in Sweden in 1943. To guarantee that the proper measures and
improvements are being applied, the company has adopted a number of procedural
changes.

Task 1: The Case for Change

IKEA is the biggest retailer of furniture that needs to be maintained in the world, but
given the current situation, the corporation is incapable of satisfying customer requests.
The company must make sure that it's able to easily contact customers and that it is
operating in line with the competition. All businesses have started to adjust to online
methods of grabbing clients' attention. Organizational actions must be supported in
order to provide a greater processing rate (Kim, 2020). Adopting the proper technology
to ensure that the business's operations and procedures function smoothly is a
necessary step in the digital transformation strategy.
Because change is not always easy, the organization must make sure they are giving it
everything they have. IKEA will need to make sure that their workplace is safe and that
their portfolio gets stronger over time. Challenges can include market takeovers by rival
businesses that cost the business customers.

Objective
IKEA needs to increase customer satisfaction by 50% by the end of 2024.
The company wants to make sure that its 45 percent investment in technology will yield
a profit by the end of 2023.
By the end of 2025, be able to undergo digital transformation and enhance profit
margins by 35%.

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Task 2: Gaining Digital Business Agility
Companies to visualise how digital disruption is affecting the industries and firms as a
whole in the market conditions can use the model that has been developed by the
Global Centre for Digital Business Transformation. Every industry is affected by this
disruption. The model helps to hint towards an inevitable movement towards a digitized
business model, supply chain and offerings are created for a digital core. Corporations
can use the model created by the Global Centre for Digital Business Transformation to
see how digital disruption is impacting businesses and industries as a whole in the
current market environment. This upheaval has an impact on all industries. The concept
aids in pointing out the unavoidable transition to a digitized business model, supply
chain, and offerings for a digital core.

a) Make informed decisions:

When someone has all the knowledge pertinent to the decision topic, they can
make an informed decision. It entails weighing the advantages, disadvantages,
and risks of each option before selecting which is best for you. You can choose
the option that best satisfies your needs and moves you closer to reaching your
goals after taking into account all the aspects associated with each choice.

 Improving confidence:
People may be more assured that they made the right choice and be less
likely to second-guess it if they make an informed decision.
 Creating more realistic expectations:
Individuals might have more realistic expectations of the outcome of the
decision when they make informed decisions because they have a better
understanding of the risks and advantages associated with each
alternative.
 Learning more options:
Getting the facts, you require to make an informed choice may open your
eyes to choices you hadn't previously thought of.

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b. Hyperawareness:
Behavioral awareness and situational awareness are the two digital
accelerators that connect to hyperawareness in the workplace. Their job is to
gather information from the workers, customers, and operational environment
regarding the internal and external business environment.
 Behavioral Awareness:
Companies require technical support to enable "behavioral awareness,"
which efficiently collects data from a workforce comprised of thousands
(or even tens of thousands) of employees and contractors.
Employees can easily provide anonymous real-time feedback using apps
like Waggl, for instance. This encourages a "listening culture" that may
aid in surfacing "useful" negative comments.
 Situational Awareness:
Monitoring modifications in the industry that are pertinent to an
organization's goal includes a company's customer base, competitors,
and partner ecosystem. This is referred to as "situational awareness." It
also entails perceiving the working environment, which involves keeping
track of changes to the physical assets that businesses utilize to deliver
the goods and services they offer, including oil rigs, manufacturing
facilities, fleets of vehicles, and facilities.

c. Execute fast:
The personnel has a significant impact on how quickly and effectively a
business operates. Fast workplace transformation execution depends on
both systems and capabilities.
A company’s resources, financial, and technological capital are
considered dynamic resources, and they may be quickly acquired,
deployed, managed, and shifted depending on the needs of the
organization. They fall into two categories of resources.
 Agile Talent:

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 The capacity to quickly and accurately compose teams, identify
employees with the relevant intellectual capabilities.
 Agile Technology:
The capacity to use digital infrastructure and resources swiftly to address
changing client requirements.

Task 3: Create a Digital Ready Culture

In the workplace, formalized working must exist, but good informal working is also
necessary to get to know the staff. Cultural diversity must be handled within an
organization if better collaboration is to take place (Raustiala et al., 2019) To create a
better workplace culture, it is essential to fully comprehend employees. Democratic
leadership styles incorporate both formal and informal understanding since there must
be room for compromise. Formal operations will make sure that everyone is on the
same page and that staff members follow through with whatever implementations or
obligations they possess. It is expected of personnel to keep the business running
smoothly and effectively. The corporate environment is significantly influenced by
employees, who also ensure a higher level of efficiency. To ensure that IKEA maintains
a high standard, staff must be effectively understood in order for better working and
value to be present. In order to create a more favorable working environment and
impact on the job that will be done, leaders will be able to organize and construct the
organization effectively (Gkeredakis, Lifshitz-Assaf and Barrett, 2021). The business
must make sure that plans are developed in conjunction with employees in order to
improve corporate culture and the working environment for them.
To increase productivity, leaders must make sure that quality work is being done. For
there to be transparency and for their trust to be established, there must also be
informal communication between the staff and the leaders. Relationships with
employees must be preserved in order to guarantee good working and implementation.
There must be a strong functional comprehension and effective understanding for there
to be a higher culture feature present. To give their clients the best services possible,
IKEA has developed a workplace culture for both themselves and their employees
(Collings and et.al., 2021). In order for a firm to succeed, there needs to be a strong

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leader in place to ensure that a productive working atmosphere is created. Employees
must be involved in the digital transformation process in order to gain a thorough
understanding of how to work.
Task 4: Steer Collaboration
To ensure that the business is operating at its peak productivity, a variety of
collaboration solutions are available on the market. To operate effectively, businesses
must make sure they have the right operational and working procedures in place. IKEA
can utilize Slack as a tool to make sure that their operations are more effective and
productive, which will lead to better working conditions. Strong internal communication
is necessary for maintaining proper working and operations (Gillpatrick, Blunck, and
Boa, 2019). Employees have access to all relevant information when they are made to
feel welcome. To make the proper decisions and ensure that the firm has a competitive
edge, employees need to have the right perspective on how to operate. In order for a
company to improve, effective working practices must exist there. The information must
be disseminated in order to make sure everything is operating effectively. Slack offers
video calls and messaging to make sure that the right procedures are followed.
IKEA makes sure they have the appropriate team-building tool in place to guarantee
that their business operations are as effective as possible. In order to attract the right
clientele in the future, the company must make sure they are using the right strategy.
Additionally, a strong team will be needed to ensure that there are effective operations
in place. Specific collaboration is necessary to provide a positive direct working
environment. IKEA will be able to maintain a higher standard thanks to this (Gigliotti,
2020). Businesses must ensure that they have the proper working standards by
investing in their own methods and equipment and making a wise investment won't be
detrimental to the organization.
Task 5: Develop your Leaders
In order to make significant changes in the company, the leader has a big part to play.
As they learn more about the circumstances, they will also change in behavior and
perceptions. Leaders must act in accordance with the staff members of a certain
organization. Businesses make the sure company has a capable leader in place in
order to guarantee effective interaction and digital transformation (Verhoef et.al., 2021).

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To get the intended results and performance through digital transformation, a lot of
patience and careful implementation are required. Since they thrive in a certain area
and wish to maintain it that way, employees are resistant to change, which is a bad
quality to have. Businesses must make sure they are using the right procedures, and
managers must be able to create these procedures specifically for their workforce.
Employees must have the right to regularly provide feedback to leaders and to be
heard. In this manner, the leaders would be able to maintain the appropriate
performance for them, increasing their competitive advantage (Kerr and Kelly, 2017).
To ensure that a superior operation is in place, businesses must make sure they have a
solid understanding of their executives. Employees are put under a lot of stress when
there are changes, but the leader needs to be able to grasp the situation and guarantee
that a better standard is maintained. The appropriate amount of implementation must be
present in order for them to obtain the proper operating and positioning (Mergel,
Edelmann and Haug, 2019). IKEA is taking steps to guarantee that the management of
the business makes the best judgments possible in light of the target market within the
business's internal setting.
CONCLUSION:
The research that has come before can be used to draw the conclusion that the
organization needs to implement good digital transformation. Having the right strategy
for competitors who are expanding in the industry is essential to getting the greatest
results. To attain the proper profit margins in the market, the company must be able to
ensure that both internal and external aspects are maintained. Leadership is essential
for executing changes inside the company and guaranteeing the processes and tools
required are in place to perform better work.

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 References

Collings, 2021. Leading through paradox in a covid‐19 world ... - wiley online library.
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Gillpatrick, T., Blunck, E. and Boa, S., 2019. Understanding the role of consumer
behavior in forecasting the ... - srce. Available at: https://hrcak.srce.hr/file/332653

Gigliotti, R.A., 2020. (PDF) sudden shifts to fully online: Perceptions of campus
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Gkeredakis, M., Lifshitz-Assaf, H. & Barrett, M., 2021. Crisis as opportunity, disruption
and exposure: Exploring emergent responses to crisis through digital technology.
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Kerr, G. & Kelly, L., 2017. IMC Education and Digital Disruption. European Journal of
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