KINGS FARM

“Growing Sustainability, Harvesting Diversity”

A Project Feasibility Study Presented to the Faculty of the College of Business

Administration Fullbright College San Jose Puerto Princesa City

In Fulfillment of the Requirements for the Degree Bachelor

of Science in Business Administration Major in

Marketing and Financial Management

Defelix, Glyzza Grace

Bungay, John Carlos

Malano, Bea Nicole

Mohammad, Ruby

Hussin, Amy Rose

Felizarte, Norman

Labesores, Jolina

Santos, Royen

June 2023
BUSINESS LOGO
 APPROVAL SHEET

In fulfillment of the requirement for the degree of Bachelor of Science in Business

Administration Major in Marketing and Financial Management, this study entitled " Kings Farm"

prepared and submitted by, Defelix, Glyzza Grace., Bungay, John Carlos., Malano, Bea Nicole.,

Felizarte, Norman., Hussin, Amy Rose., Mohammad, Ruby., Labesores, Jolina., Santos, Royen.

has been approved and is recommended for an oral examination.

ROSMIAH N. MAHMUD
Adviser

Approved as a fulfillment of the requirement for the degree of the Bachelor of Science in

Business Administration Major in Marketing and Financial Management by the committee of

oral examiners with a grade of _____________.

AGNES C. BARRERA
Chairman

JAYZA MAE G. ZABANAL CRESTYL AMIE F. CASAMPOL

Member Member

Accepted as fulfillment of the requirements for the degree of Bachelor of Science in

Business Administration Major in Marketing and Financial Management.

MR. ELEUTHERIUS L. EDUALINO

College President

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 ACKNOWLEDGEMENT

The researchers would like to express their profound gratitude to the following for their

invaluable contribution that helped in the completion of this feasibility study:

To the Almighty God who gives strength, knowledge determination, and secures the safety

of the researchers in doing this feasibility study.

To Ms. Rosmiah Mahmud, the researcher’s Feasibility Study adviser, who provides

guidance, support, time, effort, and oversight to complete this project;

To Engr. Karla Malano, who helped us with our floor plan and was patient with the changes

we made;

To the parents of the researchers, who have continuously offered assistance, support, and

encouragement:

To our relatives, friends, and classmates who collaborate, contribute, and exchange ideas

throughout the study’s many phases;

To the respondents, for actively engaging with the researchers during the study’s execution,

responding to questionnaires to enable the collection of any necessary information, and adding

time;

Together, we sincerely acknowledge and give thanks to the people mentioned above who

have brought the success of doing this feasibility study. We are very grateful for this wonderful

accomplishment.

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 DEDICATION

This study is dedicated to the resilient hands, passionate hearts, and innovative minds that

define agriculture. To the seasoned farmers, future cultivators, and those inspired to transform the

fields, your dedication forms the roots of our sustenance.

May this research inspire growth, innovation, and a thriving future for all those who nurture

the land.

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 EXECUTIVE SUMMARY

Title of the Feasibility Study:

Kings Farm

Researchers

Defelix, Glyzza Grace

Bungay, John Carlos

Malano, Bea Nicole

Felizarte, Norman

Hussin, Amy Rose

Mohammad, Ruvy

Labesores, Jolina

Santos, Royen

Degree: Bachelor of Science in Business Administration

Major: Marketing and Financial Management

Integrated farming of ducks, aquaponic fish, and vegetables is a sustainable agricultural

practice that synergistically combines multiple farming activities, promoting diversification in

agricultural production. This approach can lead to increased productivity and reduced

environmental impact. Diversification in this context refers to the cultivation of various crops and

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the integration of different farming components, such as ducks, aquaponic fish, and vegetables.

This integration helps mitigate risks, enhance resilience, and optimize resource utilization in the

agricultural system, creating a more sustainable and efficient farming model.

The research findings reveal that most respondents consist of retailers, householders, and

food service staff. There is a strong consumer interest in integrated farming products, with a

significant focus on vegetables, duck eggs, and tilapia fish, indicating a promising market

opportunity. Respondents have high expectations regarding the quality of these products, showing

positive potential for the business, and they also exhibit a good understanding of the concept of

integrated farming. Transparency in business operations is preferred, emphasizing trust and

accountability, even though some perceive the product prices as slightly higher than the market.

Nevertheless, their willingness to pay a premium suggests recognizing the value offered. Excellent

customer service is seen as essential, highlighting the importance of service quality in building a

loyal customer base. Moreover, respondents hold moderate expectations about the environmental

impact of integrated farming, viewing it as sustainable and environmentally friendly, reflecting a

growing interest in responsible practices and an opportunity to position the business as an

environmentally conscious choice in response to this awareness.

In the marketing aspect, the researchers utilize the mission and vision for the proposed

study. Employing a SWOT analysis to identify the potential business strengths, weaknesses,

opportunities, and threats, the researchers identify the marketing strategies associated with the

proposed business.

In Technical Aspect, the researchers create a floor plan, identify the best location, and emphasize

the process flow of vegetables, fish, ducks, and water nutrients. These aspects also identify the

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things that may needed by the farm in operation like equipment and machinery, supply, and direct

and indirect materials.

The researchers have determined the business structure for the proposed venture, chosen

for a proprietorship where the owner bears sole responsibility for business liabilities. Creating an

organizational chart that outlines job roles, responsibilities, and qualifications. The researchers

have also formulated a comprehensive plan for employee compensation and benefits. Establishing

rules and policies governing business hours and working schedules for the operation of the

business.

In the financial aspect, the researchers will present financial data and statements related to

the proposed business. These reports will offer insights into the business's performance, financial

status, and changes in its financial position. It is also revealed that the researchers funded the

establishment of the proposed business from their savings.

Lastly, the social responsibility that highlights the impact of the farm like Environmental

Stewardship addresses ecological concerns; Ethical Labor Practices promote fairness and human

rights; Community Engagement strengthens relationships and local development; Food Security

and Nutrition contribute to healthier communities.

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 TABLE OF CONTENTS

BUSINESS LOGO ......................................................................................................................... i

APPROVAL SHEET .................................................................................................................. vii

ACKNOWLEDGEMENT ......................................................................................................... viii

DEDICATION.............................................................................................................................. ix

EXECUTIVE SUMMARY .......................................................................................................... x

CHAPTER I .................................................................................................................................. 1

INTRODUCTION......................................................................................................................... 1

1.1 Background of the study ........................................................................................................ 1

1.2 Statement of the Problem ....................................................................................................... 3

1.3 Objectives................................................................................................................................. 4

1.3.1 Marketing ........................................................................................................................... 4

1.3.2 Production/Technical ......................................................................................................... 4

1.3.3 Organizational .................................................................................................................... 4

1.3.4 Financial ............................................................................................................................. 5

1.3.5 Social Responsibility .......................................................................................................... 5

1.4 Significant of the Study .......................................................................................................... 5

1.5 Scope and Delimitation ........................................................................................................... 6

1.6 Methodology ............................................................................................................................ 6

1.6.1 Primary Data ...................................................................................................................... 6

1.6.2 Secondary Data .................................................................................................................. 7

1.6.3 Research Design ................................................................................................................. 7

1.7 Sampling Procedure................................................................................................................ 7

1.8 Data Gathering Procedure ..................................................................................................... 8

1.9 Treatment of Data ................................................................................................................... 8

1.10 Review of Related Literature ............................................................................................... 9

1.10.1 Foreign Literature ............................................................................................................. 9

1.10.2 Local Literature .............................................................................................................. 15

1.11 Definition of Terms ............................................................................................................. 18

CHAPTER II ............................................................................................................................... 20

MARKETING ASPECT ............................................................................................................ 20

2.1 Mission ................................................................................................................................... 20

2.2 Vision...................................................................................................................................... 20

2.3 Product/Service Description ................................................................................................ 20

2.4 Target Market ....................................................................................................................... 21

2.5 Demand Analysis................................................................................................................... 21

2.6 Present Demand .................................................................................................................... 21

2.7 Future Demand ..................................................................................................................... 22

2.8 SWOT Analysis ..................................................................................................................... 23

2.9 Competitors Analysis ............................................................................................................ 24

2.10 Marketing strategy.............................................................................................................. 24

2.10.1 Product ........................................................................................................................... 24

2.10.2 Price................................................................................................................................ 25

2.10.3 Place ............................................................................................................................... 25

2.10.4 Promotion ....................................................................................................................... 26

2.10.5 People ............................................................................................................................. 26

 2.10.6 Process ............................................................................................................................ 27

2.10.7 Physical Evidence .......................................................................................................... 27

CHAPTER III ............................................................................................................................. 28

TECHNICAL ASPECT ............................................................................................................. 28

3.1 Location ................................................................................................................................. 28

3.2 Uniform .................................................................................................................................. 28

3.3 Floor Plan .............................................................................................................................. 29

3.4 Scope and Delimitation for construction ............................................................................ 41

3.5 Production Process Flow ...................................................................................................... 41

3.6 Process Flow of Vegetables .................................................................................................. 42

3.7 Process Flow of Fish.............................................................................................................. 43

3.8 Process Flow Ducks............................................................................................................... 45

3.9 Process Flow for Water Nutrients ....................................................................................... 47

3.10 Equipment and Tools .......................................................................................................... 50

3.10.1 Office Equipment ........................................................................................................... 50

3.10.2 Safety Equipment ........................................................................................................... 51

3.10.3 Transportation ................................................................................................................ 51

3.10.4 Equipment and Machinery ............................................................................................. 52

3.10.5 Furniture and Fixture...................................................................................................... 54

3.10.6 Indirect Materials ........................................................................................................... 55

3.10.7 Direct Materials (Kings Farm) ....................................................................................... 60

CHAPTER IV.............................................................................................................................. 64

MANAGEMENT ASPECT ....................................................................................................... 64

4.1 Form of the Business Organizational .................................................................................. 64

4.2 Organizational Chart............................................................................................................ 64

4.3 Worker’s Description and Qualification ............................................................................ 65

4.4 Personnel Component ........................................................................................................... 70

4.5 Working Schedule ................................................................................................................. 70

4.6 Compensation Scheme .......................................................................................................... 71

4.7 Policies, Rules, and Regulations .......................................................................................... 72

4.8 Business Rules and Regulations ........................................................................................... 73

4.9 SSS Contribution .................................................................................................................. 74

4.10 PhilHealth Contribution..................................................................................................... 75

4.11 Pag-ibig Contribution ......................................................................................................... 76

4.12 Requirements for Business Permit ................................................................................. 77

CHAPTER V ............................................................................................................................... 78

FINANCIAL ASPECT ............................................................................................................... 78

5.1 Capital Structure .................................................................................................................. 78

5.2 Projected Income .................................................................................................................. 78

5.3 Total Projected Cost ............................................................................................................. 81

5.4 Income Statement.................................................................................................................. 85

5.5 Balance Sheet ......................................................................................................................... 87

5.6 Cash Flow Statement ............................................................................................................ 89

5.7 Financial Ratio ...................................................................................................................... 91

5.8 Major Assumption ................................................................................................................ 94

5.9 Accumulated Depreciation ................................................................................................... 96

CHAPTER VI............................................................................................................................ 106

SOCIAL RESPONSIBILITY .................................................................................................. 106

CHAPTER VII .......................................................................................................................... 108

SUMMARY OF FINDINGS, CONCLUSION, RECOMMENDATION, AND

PRESENTATION OF DATA .................................................................................................. 108

7.1 Findings................................................................................................................................ 108

7.2 Conclusion ........................................................................................................................... 109

7.3 Recommendation................................................................................................................. 109

7.4 Presentation of data ............................................................................................................ 110

BIBLIOGRAPHY ..................................................................................................................... 114

APPENDICES ........................................................................................................................... 118

Appendix A. Survey Questionnaire ........................................................................................ 118

Appendix B. Letters ................................................................................................................ 123

Appendix C. Permits and License ........................................................................................... 124

Appendix D. Photo Documentation ........................................................................................ 130

Appendix E. Curriculum Vitae ............................................................................................... 131

 LIST OF TABLES

Table 1. Demand Analysis ..................................................................................................................... 21

Table 2. Present Demand ....................................................................................................................... 21

Table 3. Future Demand ......................................................................................................................... 22

Table 4. SWOT analysis ......................................................................................................................... 23

Table 5. Competitors Analysis .............................................................................................................. 24

Table 6. Office Equipment ..................................................................................................................... 50

Table 7. Safety Equipment ..................................................................................................................... 51

Table 8. Transportation .......................................................................................................................... 51

Table 9. Equipment And Machinery .................................................................................................... 52

Table 10. Furniture and Fixture ............................................................................................................. 54

Table 11. Indirect Materials ................................................................................................................... 55

Table 12. Direct Materials ..................................................................................................................... 60

Table 13. Personnel Component ........................................................................................................... 70

Table 14. Working Schedule ................................................................................................................. 71

Table 15. Employee’s wage ................................................................................................................... 72

Table 16. SSS Contribution ................................................................................................................... 74

Table 17. PhilHealth Contribution ........................................................................................................ 75

Table 18. Pag-ibig Contribution ............................................................................................................ 76

Table 19. Requirements for Business Permit ...................................................................................... 77

Table 20. Capital Structure .................................................................................................................... 78

Table 21. Projected Income for Vegetable Products .......................................................................... 78

Table 22. Projected Income for Fish ..................................................................................................... 79

Table 23. Projected Income for Ducks .................................................................................................. 80

Table 24 Annual projection of income for the year 2024-2026 ........................................................ 80

Table 25 Total projected Cost ............................................................................................................... 81

Table 26. Direct Labor Cost .................................................................................................................. 82

Table 27. Operating Expenses ............................................................................................................... 82

Table 28. Building Construction cost ................................................................................................... 83

Table 29. Total Projected Cost .............................................................................................................. 84

Table 30. Initial Capital Requirements ................................................................................................. 84

Table 31. Income Statement .................................................................................................................. 85

Table 32. Balance Sheet ......................................................................................................................... 87

Table 33. Cash Flow Statement ............................................................................................................. 89

Table 34. Accumulated Depreciation 2024 ......................................................................................... 96

Table 35. Accumulated depreciation 2025 .......................................................................................... 99

Table 36. Accumulated depreciation 2026 ........................................................................................ 102

Table 37. Occupation of the respondents ........................................................................................... 110

Table 38. Customers’ interest .............................................................................................................. 110

Table 39. Perceptions of the Customers ............................................................................................. 111

Table 40. Expectations of the Customer ............................................................................................ 111

Table 41. Preference of the Customer ................................................................................................ 112

 LIST OF FIGURES

Figure 1. Uniform .................................................................................................................................... 28

Figure 2. Production Process Flow ....................................................................................................... 41

Figure 3. Process Flow of Vegetables .................................................................................................. 42

Figure 4. Process Flow of Fish .............................................................................................................. 43

Figure 5. Process flow of Ducks ........................................................................................................... 45

Figure 6. Process Flow for Water Nutrients ........................................................................................ 47

Figure 7. Organizational Chart .............................................................................................................. 48

 CHAPTER I

INTRODUCTION

1.1 Background of the study

Integrated farming involves diversifying agricultural practices on a single farm by

combining various activities to enhance productivity, sustainability, and income, while minimizing

risks according to the Farming systems research of U.K Behera 2023. To achieve this, it

necessitates meticulous planning and management to harness the synergies between different

elements and maintain a sustainable balance between crop and animal production. The primary

objective of integrated farming is to broaden the scope of farm operations by integrating multiple

crops, livestock, and complementary activities, aiming for a well-rounded and efficient farming

system. This strategy frequently includes the integration of crops, livestock, aquaculture, and other

agricultural elements.

The website of Youmatter in their article “What Is The Aquaponics System? Definition,

Benefits, Weaknesses” published on May 16, 2020, explains some benefits of aquaponics system

in connection to integrated Farming are the sustainable food production system that combines

ducks, fish and vegetable cultivation, utilizing fish waste as a nitrogen source. It's highly efficient,

requires minimal water compared to traditional agriculture, eliminates soil-borne disease concerns,

and avoids the need for fertilizers or pesticides. The water that rotates in the system will also serve

as the pool of the duck. This method yields high-quality produce, offers better control over

production, and is adaptable to non-arable lands.

 It generates minimal waste and provides livelihood opportunities and valuable fish protein.

Moreover, it mimics natural aquatic ecosystems, making it an eco-friendly and efficient approach

to food production.

According to James T. 2023, integrated farming has experienced significant growth in the

Philippines due to its capacity to diversify income sources, encourage sustainable agricultural

practices, and optimize resource utilization. With limited arable land and vulnerability to

environmental challenges, Filipino farmers have embraced this approach to enhance income

stability, reduce reliance on external inputs, and foster nutrient cycling through waste reuse.

Government support and market demand for sustainably produced goods further fuel its popularity,

positioning integrated farming as a crucial driver of rural development and food security in the

country. (James T. 2023)

Integrated farming in Palawan, Philippines, offers a range of benefits. It boosts farmers'

ability to withstand environmental challenges such as encompassing crop cultivation, livestock

raising, and aquaculture. Moreover, it promotes sustainable farming practices that reduce soil

degradation and the use of pesticides, contributing to long-term food security. Integrated farming

optimizes the efficient utilization of limited land and water resources while decreasSing the

reliance on external inputs. Furthermore, it can enhance income stability for farmers by providing

multiple sources of income and fostering self-sufficiency. Integrated farming in Palawan has the

potential to improve livelihoods, environmental sustainability, and food security in the region.

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1.2 Statement of the Problem

The central problem of the study is to identify the perceptions, expectations, and preferences

of the respondents and evaluate the viability and feasibility of establishing an Integrated Farm in

Puerto Princesa, Palawan.

1. What is the demographic profile of the respondents in terms of:

a. Occupation of the respondents; and

b. Location of the respondents?

2. What is the Perception of the Customer in terms of:

a. products;

b. process;

c. price;

d. customer service; and

e. environmental impact?

3. What is the Expectation of the Customer in terms of:

a. products;

b. process;

c. price;

d. customer service; and

e. environment impact?

4. What is the Preference of the Customer in terms of:

a. products;

b. process;

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 c. price;

d. customer service; and

e. environmental impact?

1.3 Objectives

The main objectives of the study are to determine the feasibility and viability of the

proposed subject typically it includes the (5) five aspects of the feasibility study as follow:

1.3.1 Marketing
1. To identify the target market of the business.

2. To determine the marketing strategies, used in promoting the farm products.

3. To ascertain the strengths, weaknesses, opportunities, and threats (SWOT) analysis of

the company.

1.3.2 Production/Technical

1. To determine the operational procedure necessary for the business to function

effectively.

2. To search for an appropriate location for agriculture.

3. To develop a proactive method for safeguarding the farm against pests.

1.3.3 Organizational

1. To establish a welcoming atmosphere for both the organization and its employees.

2. To determine appropriate job-related compensation that aligns with their role.

3. To determine the organizational set-up that is appropriate for the business.

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1.3.4 Financial

1. To determine the initial financial requirement for the business to commence

operations.

2. To determine how businesses earn profits.

3. To determine the point at which the entire investment will be recovered.

1.3.5 Social Responsibility

1. To determine the social responsibilities of integrated farming.

2. To determine the benefits of integrated farming to the community.

1.4 Significant of the Study

This study will be identified to be beneficial for the following:

To the Readers. This study presents an understanding to broaden their knowledge of the field of

innovative ways of farming.

To the Farmers. Integrated farming allows farmers to earn income from various sources, reducing

their dependence on a single crop or livestock.

To the Future Farmers. Remember that farming can be a rewarding and fulfilling career, but it

requires hard work and continuous learning. Embrace the opportunities for growth and innovation

in the agricultural sector as you embark on your farming journey.

To the Community. This study can help the community to improve and grow, by encouraging

other people with the use of their land or farm and to be more productive by adapting innovative

ways of farming.

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The Society. It provides valuable insights into the agricultural sector and to think more positively

about integrated farming systems.

To the Future Researchers. The study likely contributes new knowledge, insights, or data to the

field, providing a foundation for future research to build upon.

1.5 Scope and Delimitation

The main purpose of this proposed business is to provide quality agricultural products to

consumers. The target market for these products will be retailers, the food service industry, and

household consumers. The survey respondents for duck eggs, fish, and vegetables will primarily

come from Puerto Princesa City, Palawan.

The estimated timeline for planning and finalizing the entire concept and process of this

proposed business is expected to span four (4) to five (5) months.

1.6 Methodology

This chapter describes and discusses how the researchers gather the necessary data

information that will be used in the entire study. It also shows the procedure of source of data and

methods of collecting data and discusses the type of research design.

1.6.1 Primary Data

The researchers collected data from willing customers interested in purchasing products

from integrated farming. then distributed survey questionnaires to retailers, food service staff, and

household consumers in Puerto Princesa City, Palawan, totaling 100 respondents. The responses

obtained from them will be used as primary data.

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1.6.2 Secondary Data

The researchers used secondary sources of data by gathering information from the internet

and other articles that are related to the proposed business.

1.6.3 Research Design

The researchers employed a descriptive research approach that involved both quantitative

and qualitative methods.

1.7 Sampling Procedure

To identify the respondents the researchers will use Purposive Sampling also known as

judgmental or selective sampling, this method involves deliberately selecting individuals who are

believed to be most informative or representative of the population.

1.8 Data Gathering Procedure

The researchers first established a research problem and objectives and then identified the

population of the potential respondents for the sampling process. Then the researchers conducted

a survey and administered it to 100 respondents. The data collected from the respondents are

organized and put into a tabulated form. And lastly, the data will be analyzed to identify the

findings and create a conclusion and recommendation.

1.9 Treatment of Data

The researchers will use the formula of R=P/B x 100 to calculate the percentage. Wherein,

R stands for Rate, P stands for Percentage/number of responses and B stands for Base/total number

of respondents.

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Financial Analysis

Profitability Ratios

These ratios show the operational performance and efficiency of the project.
Gross profit margin = Net Profit after Tax
Sales
Return on Investment = Net Income
Total Investment
Gross Profit Ratio = Gross Profit
Net Sales

Liquidity Ratio

These measures are used to determine a firm’s ability to meet short term obligations and to
remain solvent in the event of adversaries.
Current Ratio = Current Assets
Current Liabilities
Working Capital = Current Assets – Current Liabilities

Long-term Debt Ratio

Ratios that measure the extent of firm’s financing, with debts relative to equity and its ability
to cover interest and other fixed charges such as rent sinking funds payment.

Stockholder Ratio = Total Stockholder equity

Total asset
Debt Ratios = Total Liabilities
Total asset

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1.10 Review of Related Literature

This chapter presents a review of related literature, information, and studies from both local

and foreign researchers who might be able to define some of the words used in this study.

1.10.1 Foreign Literature

Marketing

In Brodholt A.'s 2015 article discussing the optimal strategies for promoting agricultural

products, it is asserted that internet-based advertising provides unmatched adaptability in defining

the target audience. This allows for reaching a broad or highly specific demographic, whether it

encompasses all UK farmers or is localized to a specific region. Internet advertising can be tailored

to accommodate budgets of varying sizes and offers valuable, measurable insights into campaign

effectiveness. While traditional audiences may be difficult to reach through typical online

channels, alternative approaches like E-newsletters have demonstrated their efficacy in effectively

engaging this particular demographic.

Begam (2021) highlights the leadership of eco farms in Tamil Nadu, promoting organic

products and sustainable food systems through consumer-oriented strategies. These farms address

consumer demands for healthy, eco-friendly options by employing marketing tactics like organic

labeling and direct-to-consumer sales through farmers' markets and online platforms. By

prioritizing transparency and consumer preferences, eco farms not only stimulate demand for

sustainable products but also contribute to resilient and environmentally friendly agricultural

practices.

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Technical
Aquaponic systems, as highlighted in Shafahi's 2014 research, offer a sustainable and eco-

friendly approach to food production by integrating aquaculture and hydroponics. These systems

conserve water resources and provide organic fertilization for plants. In this closed-loop setup, fish

waste rich in nutrients is converted by beneficial bacteria into forms directly absorbed by plants,

reducing the need for synthetic fertilizers and promoting water recycling. The continual

nourishment of aquatic organisms and plants minimizes waste and enhances water use efficiency.

Additionally, by incorporating organic and sustainable fish farming practices, aquaponics

contributes to a more environmentally friendly and resource-efficient approach to food production.

This makes it a promising solution for addressing increasing concerns about food and water

scarcity in the world.

According to Le (2015), research highlights the efficacy of aquaponic cultivation of

vegetables, specifically lettuce, water spinach, and water celery, in purifying wastewater generated

by duck farms. This innovative approach significantly improves water quality parameters by

reducing chemical oxygen demand (COD), ammonia nitrogen, and total phosphorus levels in the

wastewater. In a hydroponic system, the roots of these plants act as natural filters, removing and

assimilating excess nutrients and contaminants from the water. Lettuce, water spinach, and water

celery demonstrate particular effectiveness in nutrient uptake and water purification. By

integrating these hydroponically grown plants into the treatment process, duck farm wastewater

can be remediated effectively, leading to enhanced water quality and minimized environmental

impacts. This sustainable solution not only addresses pollution concerns but also holds the

potential for valuable reuse of treated water in agriculture or other applications, making it a

promising approach for the agricultural industry and environmental stewardship.

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 Based on Tarigan's (2021) research highlights the significant role of duckweed, a small

aquatic plant, in enhancing nutrient and water efficiency in freshwater systems when cultivated

alongside rice. The study demonstrates that incorporating duckweed alongside rice cultivation can

improve nutrient efficiency by approximately 10% and water use efficiency by a substantial 31%,

compared to rice cultivation alone. This positive synergy is attributed to duckweed's ability to act

as a natural nutrient sponge, absorbing excess nitrogen and phosphorus from the water, reducing

the risk of water pollution, and fostering healthier aquatic ecosystems. Moreover, the rapid growth

and surface coverage of duckweed contributes to reduced evaporation and enhanced water

retention, optimizing water use in rice paddies. This collaborative cultivation approach presents a

sustainable and eco-friendly method to enhance agricultural productivity while minimizing

environmental impacts in freshwater systems.

According to Li (2021), research documents the notable temperature tolerance of tilapia, a

commonly cultivated freshwater fish species, especially at elevated temperatures such as 33°C.

The enhanced survival capacity at higher temperatures is attributed to several key factors. Tilapia

exhibit an increased metabolic rate, allowing for more efficient energy processing and overall

vitality. Additionally, the fish's innate immune system is strengthened under elevated

temperatures, enhancing their ability to resist potential pathogens and diseases. This increased

temperature tolerance is significant for aquaculture, suggesting that tilapia can thrive in a broader

range of environmental conditions, optimizing their growth and survival potential. However, it is

crucial to emphasize that despite improved survival at higher temperatures, effective management

of water quality and health parameters in aquaculture systems remains critical to ensure the well-

being and productivity of tilapia populations.

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Financial
Based on Love (2015) emphasizes that commercial aquaponics holds promise but requires

significant capital investment. Establishing a successful aquaponics operation involves substantial

costs for specialized equipment, labor, and appropriate facilities. These expenses include

constructing and maintaining fish tanks, grow beds, filtration systems, and climate-controlled

environments, all essential for efficient production. Profitability depends not only on these upfront

costs but also on the chosen sources of income and production methods. Commercial aquaponics

systems may focus on selling fish, plants, or both, with revenue potential determined by this

selection. Additionally, factors such as aquaponic nutrient management, fish species, and crop

varieties significantly impact profitability. Achieving sustainability and profitability in

commercial aquaponics requires careful consideration and balance of these factors.

In the study of Sexton's 2014 study highlights the intricate relationship between retailers'

alternative pricing strategies for produce commodities and their impact on farmers' income and

price volatility. The adoption of strategies like volume-based discounts or supplier contracts can

adversely affect small-scale and mid-size farmers, diminishing their income and increasing farm

price volatility. These pricing arrangements often favor larger, more extensive operations capable

of meeting volume and quality standards set by retailers. While large-scale farmers may benefit

from economies of scale, consistent supply, and potential higher income through long-term

contracts, it's essential to recognize the broader implications. Alternative pricing strategies can

contribute to market concentration and reduced diversity in the agricultural sector, potentially

impacting food security and the industry's long-term resilience.

Diversification in agricultural enterprises, as emphasized by Lagodiienko (2022), is a

strategic approach with multifaceted benefits. It plays a crucial role in cost reduction by spreading

12
risks across various crops or livestock, mitigating the impact of adverse weather conditions or

market fluctuations on a single product. Diversification also eliminates heavy reliance on a single

set of suppliers and subcontractors, reducing vulnerability to their fluctuations in terms of

availability and pricing. This enhances economic stability and efficiency by ensuring a consistent

supply of inputs. Moreover, diversification leads to increased profitability by capitalizing on

different income streams and optimizing land and resource utilization, enabling farmers to tap into

various market opportunities. Ultimately, this strategy contributes to long-term financial

sustainability and resilience in the agricultural sector.

Organizational
According to Brezuleanu (2015), human resources management plays a crucial role in

enhancing labor productivity and efficiency on sustainable and ecological farms. These farms can

greatly benefit from investments in training courses and programs designed to educate and upskill

the workforce. By providing employees with the knowledge and skills necessary for sustainable

farming practices and an understanding of ecological principles, farms can ensure that operations

are carried out with maximum efficiency and adherence to environmentally friendly methods.

Additionally, the introduction of new production technologies, often aligned with sustainability

goals, can streamline processes, reduce waste, and boost overall productivity. Effective human

resources management not only empowers the workforce but also aligns their efforts with the

farm's ecological mission, fostering a sense of ownership and dedication that contributes to long-

term sustainability and success in the agricultural sector.

Matrix organizational management structures, as highlighted by Malysh (2021), have

proven to be particularly effective in managing innovation and investment support in agricultural

enterprises. These structures enable a flexible approach to decision-making by integrating

13
functional and project-based teams, facilitating swift responses to evolving needs and

opportunities in the agricultural sector. In the pursuit of innovation and investment, matrix

organizations promote collaboration between experts from various departments, enhancing the

creative synergy essential for agricultural development. The motivation of staff members is

integral to this system, as employees often work on multiple projects simultaneously, allowing for

personal and professional growth, which can boost their commitment and enthusiasm.

Additionally, the seamless flow of information in a matrix structure ensures that decision-makers

have access to the data and insights needed for effective management and control. This enables

agricultural enterprises to adapt to changing market conditions and technological advancements,

fostering sustainable growth and competitiveness in the industry.

Social Responsibility
According to Morgan (2018), Community Supported Agriculture (CSA) farms maintain

competitiveness through several key factors. Their commitment to providing high-quality, organic

produce appeals to consumers seeking fresh and sustainable food options in a health-conscious

market. Trust is foundational, as CSA members have a direct connection with the source of their

food, fostering transparency and reliability. Personal connections between farmers and customers

create a sense of community and shared values, transcending the typical producer-consumer

relationship. Convenient pick-up locations and flexible delivery options enhance the overall

customer experience. Additionally, CSA farms leverage social networks and word-of-mouth

marketing, often relying on satisfied members to spread the word, solidifying their presence and

competitiveness in local and regional food markets. These combined elements make CSA farms a

compelling and sustainable choice for consumers while bolstering the resilience and success of

such agricultural enterprises.

14
1.10.2 Local Literature

Marketing

The study of Salarda (2021) emphasizes that the advancement of agri-farm tourism in

Region IV-A can be achieved through a holistic and sustainable approach. To enhance assessment

ratings and ensure sustainable development, the focus should be on providing sustainable products

and services, such as organic produce, eco-friendly accommodations, and educational experiences.

Marketing efforts should highlight the region's unique agricultural and cultural heritage, promoting

responsible practices to attract environmentally conscious tourists. Establishing strong

partnerships with local communities, government agencies, and eco-conscious organizations can

foster resource-sharing and collaborative efforts, contributing to the long-term success and

sustainability of agri-farm tourism in the region. By embracing these principles, Region IV-A can

unlock the full potential of agri-farm tourism, providing economic opportunities while preserving

its rich agricultural traditions.

According to Magnaye (2019) in the study "Climate Smart Agriculture Edu-tourism: A

Strategy to Sustain Grassroots Pro-Biodiversity Entrepreneurship in the Philippines," the concept

of Climate Smart Agriculture Edu-Tourism integrates climate-resilient farming, educational

tourism, and pro-biodiversity entrepreneurship. This multifaceted approach provides financial and

cultural benefits to local communities, fostering a deeper connection to nature. Through eco-

friendly agricultural practices and educational experiences, the initiative generates income for

farmers and entrepreneurs, supports cultural preservation, and promotes community harmony with

the environment. The integrated concept serves as a model for holistic, sustainable growth,

aligning economic prosperity with ecological well-being and cultural preservation, while

promoting sustainable development and environmental conservation in the Philippines.

15
Technical

According to Martinez's study in 2020, aquaponics stands out as an innovative and

sustainable farming method that merges aquaculture and hydroponics, creating a closed-loop

system with notable environmental benefits. In this system, fish are raised in tanks, and their

nutrient-rich effluent, containing essential elements for plant growth, nourishes plants grown in a

soilless hydroponic environment. This symbiotic relationship significantly reduces water usage

compared to traditional farming, as water is recirculated through the system. Furthermore, it

diminishes the reliance on chemical fertilizers, making it an environmentally friendly and

sustainable agricultural approach. Aquaponics not only minimizes water wastage but also

presents an eco-friendly alternative to conventional farming, promoting self-sufficiency and

resource conservation.

Financial

According to Makita's (2016) emphasis on diversification at the household level in the

Philippines underscores the importance of maximizing income-generating opportunities. Through

agricultural certification and diversified activities, households can access multiple income streams,

reducing the risks associated with relying solely on one source of income. In a country where

agriculture significantly influences livelihoods, obtaining agricultural certifications can enhance

product marketability and value, leading to higher prices and increased income. Additionally,

diversifying into non-agricultural activities, such as cottage industries or small-scale businesses,

provides supplementary income sources. This approach improves economic stability and

resilience, enabling families to better cope with external shocks and market fluctuations, ultimately

contributing to improved living standards and poverty reduction in the Philippines.

16
Organizational

As emphasized by Gantalao and Ocampo (2021), the Philippines holds significant potential

for farm tourism, a sector that can bring numerous economic and social benefits to rural areas. To

fully realize this potential, the focus should be on harnessing entrepreneurial and hospitality skills.

While the country's rural landscapes are rich in natural beauty and cultural heritage, realizing the

full potential of farm tourism requires entrepreneurial individuals capable of creating and

managing attractive, well-organized agri-tourism destinations. Hospitality skills are equally

important, as they play a central role in providing a satisfying and memorable experience for

visitors. By addressing these skills gaps and fostering a welcoming and service-oriented culture in

rural areas, the Philippines can overcome challenges related to infrastructure, marketing, and

access. This approach can diversify rural income sources, boost local economies, and preserve

agricultural traditions, ultimately fostering sustainable development in these regions.

Social Responsibility

Based on Oakeshott (2016) emphasizes that social capital plays a pivotal role in bolstering

the sustainability and adaptability of smallholder farming clusters in the southern Philippines.

These closely-knit communities rely on bonds of trust, cooperation, and shared knowledge among

farmers to effectively navigate challenges in dynamic agricultural environments. Fostering social

capital enables farmers to access resources, information, and support networks crucial in

addressing common issues like changing weather patterns, market fluctuations, and technological

advancements. Collaborative efforts, including collective decision-making, resource sharing, and

knowledge exchange, enhance the competitiveness of these clusters, allowing them to respond

more effectively to external pressures and seize emerging opportunities. In doing so, social capital

17
not only sustains traditional farming practices but also propels smallholder communities toward

resilience and success in an ever-evolving agricultural landscape.

1.11 Definition of Terms

The following terms below are the words commonly encountered in this research.

Agriculture - the practice of cultivating plants, raising animals, and producing other food, fiber,

and medicinal products for human use. It encompasses a wide range of activities related to

the production of food, feed, fiber, and other agricultural commodities.

Aquaculture - the farming of aquatic organisms like fish, shrimp, or prawns alongside traditional

farming activities. It adds diversity to the farm and provides an additional source of income

and protein.

Aquaponics - is a sustainable agricultural method that combines aquaculture (the cultivation of

fish or other aquatic animals) with hydroponics (the cultivation of plants in water) in a

symbiotic environment. In an aquaponic system, fish waste provides nutrients for the

plants, while the plants help purify the water for the fish.

Crop - a cultivated plant or agricultural product that is grown and harvested for various purposes,

primarily for human consumption, animal feed, or industrial use.

Crop Cultivation - also known as crop farming or crop production, is the process of growing and

managing crops for human consumption, animal feed, industrial use, or other purposes.

Diversification - in integrated farming refers to the inclusion of multiple crops, livestock, and

other complementary agricultural activities within a single farming system. This reduces

risk and enhances resilience against pests, diseases, and market fluctuations.

18
Integrated Farming - a holistic and sustainable approach to agricultural production that combines

various agricultural practices and components to optimize resource utilization, increase

productivity, and enhance the overall efficiency of a farming system.

Livestock - refers to domesticated animals that are raised by humans for various purposes,

including agricultural, economic, and cultural reasons.

Organic Farming - a sustainable and environmentally friendly agricultural system that places a

strong emphasis on natural and holistic approaches to crop and livestock production

minimizes the use of synthetic chemicals, and promotes soil health and biodiversity.

19
 CHAPTER II

MARKETING ASPECT

In this aspect, it determines the demand of the target market and shows the strategies to

attract potential buyers.

2.1 Mission

"To empower the community of Puerto Princesa, Palawan, through sustainable and

integrated farming practices that enhance food security, economic prosperity, and environmental

resilience. We are committed to fostering holistic agricultural solutions that embrace traditional

wisdom while harnessing innovation, ensuring the well-being of our present and future

generations."

2.2 Vision

"Envisioning a vibrant and self-sustaining Puerto Princesa, Palawan, where integrated

farming harmonizes with the natural ecosystem, promoting biodiversity, resilience, and a high

quality of life. We aspire to become a model of sustainable agriculture, demonstrating the potential

to meet the growing demand for food while conserving our precious environment."

2.3 Product/Service Description

Kings Farm is a business that provides fish, duck eggs, and vegetable products to their

prospected customers in Puerto Princesa Palawan. Kings Farm will produce healthy and fresh

Tilapia and duck eggs and will also produce fresh vegetables such as Lettuce, Chinese cabbage,

Cabbage, Thai basil, lemon mint, and chili pepper. The Kings farm will provide Agri-tourism for

the customer who wants to visit the farm and take a tour and learn new things about farmin
2.4 Target Market

The target market of this study will be the customers in Puerto Princesa Palawan. That

focused on the Retailers, food service and household

2.5 Demand Analysis

This table shows the results of the survey questionnaire from the target market.

Table 1. Demand Analysis

Target Market Percentage of the target market

Retailers 40%

Food Service Staff 20%

Household Consumer 40%

Total 100%

2.6 Present Demand

Table 2 shows the result of the survey from the target respondents who are willing to

purchase and unwilling to purchase in King Farm.

Table 2. Present Demand

Target Market Willing to Purchase Unwilling to Purchase

Seller 40% 0%

Food Service Staff 20% 0%

Household 36% 4%

Total 96% 4%

21
 Based on the survey conducted in Puerto Princesa, out of 100 respondents, 96% of the target

market is willing to purchase, where 40% came from the seller, 20% came from the food service

staff and 36% came from the household consumer. On the other hand, 4% of the target market is

not willing to purchase, whereas 4% came from the household consumer.

2.7 Future Demand

Table 3 shows the present the future projection demand increase in years 2024, 2025, and

2026.

Table 3. Future Demand

Target Market Estimated Demand Present Projected Projected

percentage estimated demand year demand year demand year

increase increase 2024 2025 2026

per year

Retailer 20% 8 40 48 56

Food Service 20% 4 20 24 28

Household 20% 8 40 48 56

Consumer

Total 20 100 120 140

The future projection demand is based on the present demand for Kings Farm this

projection will set a 20% increase per year shown in the table above.

22
2.8 SWOT Analysis

The following SWOT analysis provides an overview of the project’s primary strengths and

weaknesses as well as the opportunities, and threats that Kings Farm faces.

This table shows the SWOT analysis for the Kings Farm business.

Table 4. SWOT analysis

Strength Weaknesses

Income Diversification High Initial Investment

Resource Efficiency/ Sustainable Technical Knowledge Complexity

Year-Round Production Energy Costs

Small scale

Opportunities Threats

Tourist Market Natural disaster

Partnership with Retailers and the food Pests and Diseases

service industry

Export potential Regulatory requirements

Community Engagement Market Competition

The SWOT analysis of the Kings Farm product business is for identifying the business

strengths, weaknesses, opportunities, and threats shown in the table above.

23
2.9 Competitors Analysis

To identify the competitors and evaluate present potential competitors to determine

strengths and weaknesses in the business.

This table shows the competitor’s analysis of Kings Farm's business.

Table 5. Competitors Analysis

Name of Company Strength Weaknesses

CF Garden and Agri Farm • High volume supply • Pest Control

• Already known business • Farming in soil

The Farm-to-Table Show • More produce variety of • Pest control

crops • Farming in soil

• Restaurant on the farm

2.10 Marketing strategy

This presents the marketing strategy of Kings Farm for reaching out to potential customers.

By using the 7 Ps (product, price, place, promotion, people, process, and physical evidence) in

achieving goals.

2.10.1 Product

Product Differentiation: Highlight that the vegetables and animals are grown in a

sustainable integrated farming system, which is organic and pesticide-free. Emphasize its freshness

and superior quality compared to conventionally grown vegetables.

Product Development: Continuously monitor and optimize the aquaponic system to ensure

the vegetables are of the highest quality.

24
 Product Life Cycle: Recognize the growth stages of the crops, and animals and plan for

consistent production throughout the year.

Branding: Create a brand that communicates the sustainability and eco-friendly farming

system.

2.10.2 Price

Penetration pricing This strategy involves setting a lower-than-average price to gain market

share quickly. It is often used for new products to attract customers and build brand recognition.

Bundle pricing combines multiple products or services into a single package and offers

them at a lower overall price than if each item were purchased separately. This encourages

customers to buy more.

Psychological Pricing this strategy leverages psychological factors to influence consumer

perception. It includes techniques like setting prices just below round numbers (e.g., Php 99 instead

of Php100) or using "charm pricing" (e.g., Php195).

Dynamic pricing involves adjusting prices in real time based on factors such as demand,

supply, customer behavior, and market conditions.

2.10.3 Place

The Kings Farm will deliver to the customers in a location for the customer to pick up.

Choosing Tacduan as a farm place is reasonable since it is far from the city, the pollution, and

noise since the residents in Tacduan are far from each other. By supplying products in Puerto

Princesa, in the future if there is a chance the farm can also supply products in Aborlan, and Narra.

25
2.10.4 Promotion

Advertising

• Social media ads (Facebook, Instagram, Twitter)

Sales promotion

• Discounts and coupons

• Limited-time offers and flash sales

• Loyalty programs and rewards

• Contests like video editing competition

Direct Marketing

• Calling cards

• Flyers

Content Marketing

• Social media content

• Vlog (Farm updates, Tips, and procedures in farming)

2.10.5 People

• Train the staff that is involved in the business to be knowledgeable about

aquaponics and products. Ensure they can provide information and customer

support.

• Maintain friendly and knowledgeable customer service to build trust and loyalty.

26
2.10.6 Process

• Streamline the integrated farming process to maximize efficiency and ensure

consistent quality of the farm products.

• Optimize order fulfillment and delivery processes to provide customers with the

freshest produce.

2.10.7 Physical Evidence

• Ensure that the aquaponics facility and duck cage are clean, well-maintained, and

environmentally friendly.

• Showcase sustainable practices through tours and visual materials that customers

can see both online and in person.

27
 CHAPTER III

TECHNICAL ASPECT

3.1 Location

The proposed business is located at km.40 Barangay Tagbarungis, Sitio Tacduan, Puerto

Princesa City, Palawan. With a total area of 1,400 sq. meters.

3.2 Uniform

The Green color in the uniform represents the vegetables, the white color represents the

duck and lastly the gray represents the tilapia fish.

Figure 1 Uniform
3.3 Floor Plan

29
30
31
32
33
34
35
36
37
38
39
40
3.4 Scope and Delimitation for construction

The proposed agricultural farm Kings Farm is delimited to architectural plans, consisting

of a perspective, site development plan, vicinity map, floor plan, and elevations. It does not include

a comprehensive structural analysis, specifying quantities, and material specifications. Thus, the

financial report relies on a rough estimation, computed based on the current construction cost per

square meter in the Philippines.

3.5 Production Process Flow

Kings Farm performed a production flow analysis and evaluation of a proposed project to

determine if it is technically feasible to manufacture the product to meet customer requirements.

Ordering - At this stage, the client or customer arranges the order.

Processing Process - orders are ready to deliver.

Classifying - sort the vegetables and fish.

Preparing - After the order is processed, start preparing.

Delivering - Deliveries of fish, eggs, and vegetables are made to clients at their separate locations.

Receiving payment - Getting paid will complete the transaction.

Ordering Processing Classifying

Receiving payment Delivering Preparing

Figure 2. Production Process Flow

41
3.6 Process Flow of Vegetables

Seeds Growing
Fill the seeding dish with the seeds. Wait 2-10 days for sprout to appear.

Harvesting Transplant
Wait for 30 to 40 days before Move it to the planting holes once it
harvesting. reaches a certain size.

Figure 3. Process Flow of Vegetables

42
3.7 Process Flow of Fish

Hatchery Nursery
A hatchery for tilapia fish is a A facility or area where young
specialized facility dedicated to the tilapia fish are raised and cared
controlled breeding, hatching, and for during their early stages of
early rearing of tilapia fish. development.

Grow out/ Harvest

Breeding
In roughly 4 to 7 months, fish can
Identify the sex of the tilapia and reach a marketable size a minimum
prepare a place for them to breed. of 200g weight that can be sold in
5 tilapia, 3 male and 2 male. the market.

Figure 4. Process Flow of Fish

43
Pond Population

The Kings farm utilized 15 tilapia in every 1 cubic meter which was supported by Philip

S. Cruz, in his research about Aquaculture Feed and Fertilizer Resource Atlas of the Philippines,

stated that the stocking density is 20 pieces/m3. In Pansipit River which drains Taal Lake, tilapia

cage culture in running water is practiced at densities of 150-300 pieces/m3. Brackishwater or

marine cage culture of milkfish and tilapia is starting to find commercial success in areas such as

Bohol, Batan Bay in Aklan, and Davao Oriental.

Durability of the Fish

As documented in Li's research from 2021, tilapia, a commonly cultivated freshwater fish

species, demonstrated a notable capacity for survival at elevated temperatures, particularly at 33°C.

This enhanced survival ability can be attributed to several key factors. At higher temperatures,

tilapia exhibit an increased metabolic rate, which enables them to process energy more efficiently,

enhancing their overall vitality and resilience. Additionally, the fish's innate immune system is

boosted under these conditions, allowing them to better combat potential pathogens and diseases.

Fish Feeds

According to Hussein, E. (2015), an optimal feeding rate for red tilapia fingerlings is

typically set at 5% of their body weight daily, a strategy that significantly boosts fish growth, feed

utilization, and body composition parameters. This higher feeding rate is particularly beneficial

during the early stages of tilapia growth, fostering faster development and efficient feed usage.

However, it is crucial to ensure that the fish can consume this quantity within 5-10 minutes to

avoid overfeeding, which can harm water quality and fish health.

44
3.8 Process Flow Ducks

Ducklings
After hatching, ducklings rely on their Ducks
mother for warmth, protection, and
Khaki Campbells typically start laying
guidance, with the mother duck
eggs at a relatively young age, often
providing brooding to keep them warm.
around 20 to 24 weeks old.

Duck Eggs for Selling

Ducks Wash eggs with warm water (not hot) to
remove surface dirt. Avoid using soap to
Set up a reliable egg incubator, the ideal
protect the egg's natural coating. Keep
temperature for incubating duck eggs is
hands and equipment clean and sanitized
around 99.5°F (37.5°C). Make sure the
to prevent contamination. Labeled each
incubator is clean and properly calibrated.
egg based on their size before selling in
the market.

Figure 5. Process flow of Ducks

45
Duck Specification

The duck species that the Kings farm utilized a Khaki Campbell duck since it has a high

egg producer according to Roy, A., 2017, in his study about Supplementing Rural Livelihoods

through Backyard Duckery Farming stated that, ducks are renowned as the world's top egg

producers, known for their impressive laying abilities. They typically lay between 250 to 340 large

white eggs per year, making them a favorite among poultry keepers and commercial egg farms

alike. To maximize their egg-laying potential, these ducks are often kept in a stocking density

ranging from 4 to 6 ducks per square meter, ensuring efficient space utilization while harnessing

their exceptional egg-laying prowess. This breed's combination of high productivity and efficient

space usage makes it a popular choice for those seeking a steady supply of quality eggs.

Duck Cage Size

The cage size will be 5x20 meters = 100 square meters multiplied by the number of ducks

which 4 equals 400 ducks can be fitted into the 100 square meters of area.

46
3.9 Process Flow for Water Nutrients

Fish Pond Duck Pond

The water from the fish pond that is The water from the duck pond that is
rich in ammonia that came from fish rich in ammonia that came from duck
waste will serve as a nutrient to the waste will serve as a nutrient to the
plants. plants.

Loop Process
Loop Process

Fish Pond
The water from biofilters with the combination of water
from the fish and duck pond will flow to the pipes and
serves as a nutrient from the plants that are rich in
ammonia.
Figure 6. Process Flow for Water Nutrients

47
Food production for Ducks and Fish

The Kings farm would create their DIY feeds that will feed to the animals, by this it can

minimize the expense and achieve more nutritional value for the animals. Such as Water Spinach,

Moringa Powder, and Trichantera.

The animals’ feed total that the animals will consume is 40 kilograms a day

Nutritional value for every kilogram of DIY feeds (Per 1 kilogram)

• Protein: 15-20%

• Carbohydrates: 40-50%

• Fat: 5-10%

• Fiber: 10-15%

• Vitamins and Minerals: 2-5%

Ingredients (Per 1 kilogram)

• Coconut Pulp: 100-150 grams

• Corn: 200-250 grams

• Molasses: 20-50 grams

• Water Spinach: 100-150 grams

• Darak (rice bran): 200-250 grams

• Soy Pulp: 100-150 grams

• Moringa Powder: 20-50 grams

• Trichantera: 50-100 grams

• (Fish feeds for the fish)

48
 Daily Consumption total for every 40 kilogram a day of feeds

• 5 kilograms of Coconut Pulp

• 9 kilograms of Corn

• 1.4 kilograms of Molasses

• 5 kilograms of Water Spinach

• 9 kilograms of Darak (rice bran)

• 5 kilograms of Soy Pulp

• 1.4 kilograms of Moringa Powder

• 3 kilograms of Trichantera

Waste management

The waste of the duck will be put into the plants and herbs that are planted in the soil, these

plants and herbs will serve as the vitamins and foods of the fish and ducks. In harvesting a fish

pond and cleaning a duck pond the water will be put into the plants and herbs.

The Kings farm will utilize trash bins that will be put into the outside and inside of the building

which helps to maintain the cleanliness inside the farm.

Pest Control

The Kings Farm will control pests by planting herbs and mints and extracting the oil and

the DIY insecticides that control the pests in the farm will be sprayed outside the building.

Inside the building, there will be humidifiers or air fresheners that help to avoid insects inside, and

also fish eat the eggs of the insects that may lay on the ponds.

49
3.10 Equipment and Tools

The following, office equipment, office supply, and safety equipment, transportation,

equipment, machine, furniture and fixtures, indirect materials, and direct materials are required

to operate this proposed business.

3.10.1 Office Equipment

This table shows the office equipment used in the business operation

Table 6. Office Equipment

Description Quantity Unit cost Total Cost

IdeaPad Slim 1i

(15”Gen7) 3 ₱16,995 ₱50,985

Laptop

Printer 1 ₱5,495 ₱5,495

Casio Calculator 2 ₱200 ₱400

Total ₱56,880

50
3.10.2 Safety Equipment

This table shows the safety equipment used in the business operation.

Table 7. Safety Equipment

Description Quantity Unit cost Total Cost

Fire Extinguisher 2 ₱1,099 ₱2,198

CCTV Package 1 ₱42,000 ₱42,000

Fire alarm set 1 ₱750 ₱750

Total ₱44,948

3.10.3 Transportation

This table shows the transportation use in the business operation

Table 8. Transportation

Description Quantity Unit cost Total Cost

Rusco Multicab 1 ₱270,000 ₱270,000

Total ₱270,000

51
3.10.4 Equipment and Machinery

This table shows the equipment and machinery used in the business operation

Table 9. Equipment And Machinery

Description Quantity Unit cost Total Cost

PVC Pipe (8.5

432 ₱275 ₱118,800
feet)

Elbow Pipe 288 ₱95 ₱27,360

Water Hose 100 ₱1,000 ₱100,000

Water Tanks 3 ₱2,200 ₱6,600

PH and EC
2 ₱300 ₱600
meter

Ink bird Temp.

2 ₱2,500 ₱5,000
Controller

52
 Digital
1 ₱700 ₱700
weighing scale

Extension Cord 10 30 ₱300

Water pump 27 ₱1,850 ₱49,950

₱7,500
Air pump (For
10 ₱750
fish)

Generator 1 ₱15,000 ₱15,000

Sponge Filter 120 150 ₱18,000

Spray 5 ₱150 ₱750

53
 Drum water/ for

DIY mechanical 12 ₱249 ₱2,988

filter

Total ₱353,548

3.10.5 Furniture and Fixture

This table shows the furniture and fixtures used in the business operation.

Table 10. Furniture and Fixture

Description Quantity Unit cost Total Cost

Office table 3 ₱1,407 ₱4,221

Office chair 8 ₱567 ₱4,536

Waiting chair 1 ₱1,399 ₱1,399

54
 Wall clock 1 ₱149 ₱149

Stand fan 1 ₱1,440 ₱1,440

Filling cabinet 1 ₱1,619 ₱1,619

Total ₱13,364

3.10.6 Indirect Materials

This table shows the indirect materials used in the business operation.

Table 11. Indirect Materials

Description Quantity Unit cost Total Cost

Mop 1 ₱199 ₱199

Pail 6 ₱50 ₱300

Dipper 6 ₱35 ₱210

55
 Brush 2 ₱69 ₱138

Toilet tissue 50 ₱145 ₱7,250

Hand soap(14L) 1 ₱98 ₱98

Dustpan and

broom
1 ₱100 ₱100

Alcohol (1 L) 2 ₱175 ₱350

Doormat 2 ₱25 ₱50

Trash Bin 3 ₱189 ₱567

56
 Trash Bag
100 ₱87 ₱8,700
(large)

Total ₱17,962

Office Supplies

Record book 2 ₱70 ₱140

Bond paper long 3 ₱248 ₱744

Bond paper

short
3 ₱248 ₱744

Stapler 1 ₱81 ₱81

Stapler wire 5 ₱55 ₱275

57
 Scissor 3 ₱31 ₱93

20

Folder short ₱120 ₱2,400

Folder long 20 ₱130 ₱2,600

Puncher 1 ₱124 ₱124

Tape 5 ₱185 ₱925

Glue 5 ₱32 ₱160

58
 HBW Black
2 ₱59 ₱118
Ballpen

Mongol #2
₱10 ₱10
Pencil

File folder 1 ₱78 ₱78

Pilot Pentel pen 2 ₱42 ₱84

Whiteboard
1 ₱99 ₱99
(35x50cm)

59
 Pentel pen ink 1 ₱80 ₱80

Printer ink 3 ₱290 ₱870

Fastener 10 ₱25 ₱250

Total ₱9,875

3.10.7 Direct Materials (Kings Farm)

This table shows the indirect materials used in the business operation.

Table 12. Direct Materials

Description Quantity Unit Cost Total Cost

Seeding tray 20 30 ₱600

60
 Vegetable
20 ₱555 ₱11,100
tray

Net cup 5,040 ₱7 ₱35,280

Pelletizer 1 25,000 ₱25,000

Styro Box
10 ₱900 ₱9,000
(fish)

Seeds

Lettuce 15 20 ₱300

Chinese
10 60 ₱600
Cabbage

120

Lemon Mint 1 ₱120

Trichantera/
100 100 ₱10,000
Madre De Agua

61
Fish

Red Tilapia 2,880 0 ₱0

Duck

Khaki Campbell 200 180 ₱36,000

Total ₱128,000

Feeds

Coconut Pulp 5 35 ₱175

Corn 9

22 ₱198

Molasses 60 ₱60

Water Spinach 0 0 ₱0

62
 Darak 9 20 ₱180

Soy Pulp 5 40 ₱200

0 0 ₱0
Moringa

0 0 ₱0
Trichantera

Fish meal 5 36 ₱180

Total
₱993

Total for 50 weeks

₱49,650

Total
₱177,650

63
 CHAPTER IV

MANAGEMENT ASPECT

This chapter shows the requirements of the business and other details of the business in terms

of managing the company and its employees.

4.1 Form of the Business Organizational

Kings Farm is a sole proprietorship that refers to a person who owns the business and is

personally liable for debts, fully owns all assets and profits of the business, and has unlimited

responsibility for all losses and debts.

4.2 Organizational Chart

OWNER/MANAGER

ALL AROUND FARMER OFFICE STAFF

DELIVERY FARMERS CASHIER MARKETING STAFF

STAFFSTAFF
Figure 7. Organizational Chart
4.3 Worker’s Description and Qualification

Job Title: Manager

Job Description

1. Should have a strong leadership quality.

2. Responsible for developing comprehensive farm plans that integrate various

agricultural practices to maximize productivity and sustainability.

3. Responsible for overseeing all business activities, and monitoring business operations.

4. Supervising the farmworkers, providing guidance, training, and support to ensure the

successful execution of farming tasks.

5. Knowledgeable in any business procedures, by managing operational expenses,

budgeting, and monitoring financial aspects.

Personal Qualification

The owner of the farm will also serve as the manager who will manage the farm.

Job title: Office Staff

Job Description:

1. Organize and distribute daily reports.

2. Input and update information databases and spreadsheets.

3. Assist clients or customers with inquiries, requests, and basic information.

4. Resolve organizational and management issues as they arise.

5. Enter and manage data, and occasionally perform basic data analysis reports.

65
Personal Qualification

1. Must be a college graduate preferably in a business administration course.

2. Confident in using office machinery such as printers, fax machines, and photocopies.

3. Computer literate; Microsoft Word, Excel, PowerPoint presentation.

4. Fast and proficient typist.

5. Strong verbal and written communication skills; excellent customer service skills.

Jobs Title Cashier

Job Description:

1. Issue receipts to customers.

2. Deal with refunds and money and items.

3. Maintains cash control over the register drawer over the register drawer and verifies

amounts are correct.

4. Answer customer's questions as they are.

5. Responsible for collecting cash payments from customers.

Personal Qualifications:

1. Females 21 to 30 years old and willing to be trained

2. Must be a high school level.

3. Maintain cash control over the register drawer and verify amounts are correct.

4. Answer customer's questions as they are.

5. Responsible for collecting cash payments from customers.

66
Personal Qualifications:

1. Females 21 to 30 years old and willing to be trained.

2. Must be a high school level.

3. Trustworthy to handle cash.

4. Having 6 months of experience handling money and working with cashiers.

5. Basic Computer knowledge Flexibility and efficiency.

6. Must have the ability to add, subtract, multiply, and divide.

7. Strong relationship to customer service.

Job Title: Marketing staff

Job Description:

1. Hire to advertise and promote the product and services.

2. Cooperate with the manager in preparing budgets and monitoring expenses.

3. Conduct market research to identify opportunities for promotion and growth.

4. Contribute to the implementation of marketing strategies

5. Support the manager in overseeing business operations.

6. Plan with the manager about advertising and promotional campaigns for products or

services on a variety of social media

Personal Qualification:

1. Male/Females,25 to 35 years old.

2. Graduate with a Bachelor of Science in Business Administration majoring in Marketing

or business-related courses.

67
 3. With good moral character, hardworking can do multi-tasking, and can work in flexible

time.

4. With at least 2 years of proven experience as a marketing officer.

5. Must have strong communication skills.

6. Must be good at promoting products.

7. Strong knowledge of marketing techniques and principles

Job title: Maintenance Staff/ Farmer

Job Description:

1. Performs routine maintenance on the aquaponics system

2. Order supplies and materials needed for repairs and maintenance

3. Responsible for collecting trash, especially in the manufacturing area.

4. Inspect and identify equipment or machines in need of repair.

5. Expert to repair the equipment or machine.

6. Knowledgeable in farming

Personal Qualification:

1. Female/Male, 28 years old and above as long as knows how to maintain the products and

equipment.

2. With a least high school level or graduate.

3. With a working experience as a maintenance worker for 2 years.

4. Ability to use hand tools and power tools.

5. Ability to maintain focus while working individually and efficiently.

68
Job Title: Delivery Staff

Job Description:

1. Responsible for assisting with loading and unloading items from vehicles.

2. Responsible for the inspection and operation of delivery vehicles.

3. Must have drivers licensed with a restrictions code 1,2,3.

4. Must know how to maintain vehicles.

5. Honest and trustworthy in accepting payments from customers.

6. Preparing reports and other documents relating to deliveries.

7. Handle with care to the product or items.

Job Title: Farmer

Job Description:

Personal Qualifications:

1. Male, 25 to 40 years old.

2. High School graduate or NCII driving holder.

3. With a clean driving record.

4. Ability to walk, drive lift and carry heavy items.

5. Must be able to safely operate and navigate delivery vehicles. 42.

Personal Qualification:

1. Female/Male, 28 years old and above as long as knows how to maintain the products

and equipment.

2. With a least high school level or graduate.

3. With a working experience as a maintenance worker for 2 years.

4. Ability to use hand tools and power tools.

69
 5. Ability to maintain focus while working individually and efficiently.

4.4 Personnel Component

Kings Farm is composed of eight (8) employees assigned with different responsibilities in

daily operations which is, (1) Manager, (1) Office Staff, (1) Marketing Staff, (1) Cashier, (1)

Delivery, (1) all around Farmer, (2) Farmers

This table shows the personnel component of employees in the charge work position.

Table 13. Personnel Component

Job Title Person In Charge

Manager 1

Office Staff 1

Marketing Staff 1

Cashier 1

Delivery 1

Maintenance/ Farmer 1

Farmers 2

4.5 Working Schedule

This table shows the working schedule of Kings Farm for daily operation every employee

is required to work 8 hours daily.

70
Table 14. Working Schedule

POSITION DAY DAY OFF HOURS

Manager Monday - Sunday Sunday 8:00 – 5:00 pm

Office Staff Monday - Sunday Sunday 8:00 – 5:00 pm

Marketing Staff Monday - Sunday Sunday 8:00 – 5:00 pm

Cashier Monday - Sunday Sunday 8:00 – 5:00 pm

Delivery Monday - Sunday Sunday 8:00 – 5:00 pm

Maintenance/ Farmer Monday - Sunday Tuesday Stay-in 24 hours

Farmer Monday - Sunday Wednesday Stay-in 24 hours

Farmer Monday - Sunday Thursday Stay-in 24 hours

4.6 Compensation Scheme

In the compensation scheme of Kings Farm, every employee will receive their salary every

15th and 30th of the month. Every employee has additional pay for their overtime hours their

additional pay is based on their overtime hours and every employee received all benefits such as

SSS, Pag-Ibig, and Phil health Those benefits are deducted over the 30th of the month.

71
Table 15. Employee’s wage

Basic
1-15th day of the 16-30th day of Total Salary per
Job Title Salary
month the month month
Per day

Manager ___ ___ ___ ___

Office Staff 400.00 5200.00 5200.00 10800.00

Cashier 400.00 5200.00 5200.00 10800.00

Marketing Staff 400.00 5200.00 5200.00 10800.00

Delivery 400.00 5200.00 5200.00 10800.00

All around 16400.00

800.00 7800.00 7800.00
farmer/ Farmer 1

Farmer 2 400.00 5200.00 5200.00 10800.00

Farmer 3 400.00 5200.00 5200.00 10800.00

Total 81200.00

Total Annual 974400.00

4.7 Policies, Rules, and Regulations

The company guidelines support the health and safety of employees and clients.

1. Ensuring the well-being and safety of employees and clients is of utmost importance, as

workplace safety violations can pose risks to both personnel.

72
2. Implementing an employee code of conduct policy can aid employees in comprehending the

expectations regarding their conduct and performance. This policy may encompass specific

guidelines concerning issues such as substance misuse, sexual harassment, gift-giving, dress code,

confidentiality, and the use of mobile phones or social media during working hours.

3. Failure to inform management of an absence from work results in categorization as Absence

Without Official Leave (AWOL).

4. All staff members are obliged to adhere to the regulations stipulated by the authorized governing

body.

4.8 Business Rules and Regulations

1. Punctuality is essential; avoid tardiness.

2. Employees should give the manager one hour's notice if they expect to be absent or late.

3. Maintain a positive and amiable demeanor towards all individuals, with a particular emphasis

on clients.

4. Maintain an accurate daily timekeeping record.

5. Contribute to cultivating a favorable impression with customers.

6. Foster a safe and welcoming work environment within the workplace.

73
4.9 SSS Contribution

This table shows the share of employers for the SSS Contribution.

Table 16. SSS Contribution

Monthly Employee share Employer share Total

Job Title
Contribution
Salary -4.50% -9.50%

Manager --- --- --- ---

Office Staff 10800.00 486.00 1026.00 1512.00

Cashier 10800.00 486.00 1026.00 1512.00

Marketing
10800.00 486.00 1026.00 1512.00
Staff

Delivery 10800.00 486.00 1026.00 1512.00

All around

farmer/ 16400.00 738.00 1558.00 2296.00

Farmer 1

Farmer 2 10800.00 486.00 1026.00 1512.00

Farmer 3 10800.00 486.00 1026.00 1512.00

11368.00

Total
136416.00
Annual

Note: Based on SSS contribution employee’s share will be 4.5% and 9.5% for the employer

share the total contribution for SSS will be 14%.

74
4.10 PhilHealth Contribution

This table shows the contribution share between employees and employers for PhilHealth.

Table 17. PhilHealth Contribution

Monthly Employee share Employer share Total Contribution

Job Title
(2.25%) (2.25%) (4.5%)
Salary

Manager --- --- --- ---

Office Staff 10800.00 243.00 243.00 486.00

Cashier 10800.00 243.00 243.00 486.00

Marketing 243.00
10800.00 243.00 486.00
Staff

Delivery 10800.00 243.00 243.00 486.00

All around

farmer/ 16400.00 369.00 369.00 738.00

Farmer 1

Farmer 2 10800.00 243.00 243.00 486.00

Farmer 3 10800.00 243.00 243.00 486.00

Total 3654.00

Total
43848.00
Annual

Note: Based on PhilHealth contribution the employee and employer share 2.25%. On

starting June 2023 PhilHealth contribution increased by 2.25% premium rate.

75
4.11 Pag-ibig Contribution

This table shows the contribution share of employees and employers for the Pag-ibig.

Table 18. Pag-ibig Contribution

Monthly Employee share Employer share Total Contribution

Job Title
(2%) (2%) (4%)
Salary

Manager --- --- --- ---

Office
10800.00 216.00 216.00 432.00
Staff

Cashier 10800.00 216.00 216.00 432.00

Marketing
10800.00 216.00 216.00 432.00
Staff

Delivery 10800.00 216.00 216.00 432.00

All around 656.00

farmer/ 16400.00 328.00 328.00

Farmer 1

Farmer 2 10800.00 216.00 216.00 432.00

Farmer 3 10800.00 216.00 216.00 432.00

Total 3248.00

Total
38976.00
Annual

76
 Note: Based on the 2023 PAG-IBIG contribution the monthly salary is below for

₱5,000.00, the contribution of the employee and employer will be ₱100.00, if the employee’s

salary exceeds ₱5, 000.00 the Pag-Ibig contribution will be a 2% share for the employee and the

employer will be a total of 4%.

4.12 Requirements for Business Permit

This table shows the requirements for a business permit.

Table 19. Requirements for Business Permit

Description Amount

Barangay Clearance 100.00

Mayor’s Permit 300.00

Department of Trade and Industry (DTI) 500.00

Bureau of Internal Revenue (BIR) 500.00

Building Permit 20000.00

Bureau of Fisheries and Aquatic Resources (BFAR) 200.00

Sanitary Inspection Fee 200.00

Fire Safety Inspection Fee 649.00

Business License Plate 250.00

Business License Sticker 60.00

Annual Building Inspection Fee 530.00

Total 23289.00

77
 CHAPTER V

FINANCIAL ASPECT

The proposed business financial information and statements will be presented in this chapter.

It will include details on the operations, financial position, and alterations in the financial position

of the business.

5.1 Capital Structure

The source of financing for the establishment of the proposed business is the personal

savings of the owner of this business

This table shows the capital of King’s Farm.

Table 20. Capital Structure

Owner’s Name Capital Source of Capital

John Carlos Bungay ₱ 6,000,000 Savings

5.2 Projected Income

Table 21. Projected Income for Vegetable Products

Vegetables Weight Holes Overall Price Per Total Total amount

yield Harvest Harvest

per year

Lettuce 1000 2520.00 500 190.00 95,000 8 760000

 90.00
Chinese
500 840.00 500 45,000 8 360000
Cabbage

Cabbage 1500 840.00 1260 80.00 100,800 5 504000

Thai Basil 100 420.00 50 1500.00 75,000 8 600000

Lemon
100 420.00 50 1500.00 75,000 8 600000
mint

Chili
400 420.00 180 800.00 144,000 8 1152000
pepper

3976000

Less: 1%

of unsold 39760

Product

Total
₱4,015,760.00
Income

Table 22 Projected Income for Fish

Fish Weight Pieces Overall Prices per No. of Harvest per

yield harvest harvest year
per year

Tilapia 200g 5 2, 880 80 46, 080 ₱ 138, 240.00

Less: 1% for unsold products 1, 382.40

Total ₱ 136, 857.60

Income

79
Table 23. Projected Income for Ducks

Number of Estimated laid per Market Income per Income per

Ducks year each duck Price month year

200 300 5 5000 60,000

Less: 1% for unsold products 600

Total Income 60,600

Table 24 Annual projection of income for the year 2024-2026

KING’S FARM

ANNUAL PROJECTED INCOME

(2024-2026)

YEAR 2024 2025 2026

Vegetables, fish, and ₱ 3,277,929.6 ₱ 3,605,722.56 ₱ 3,966,294.823.00

duck eggs

Total Income ₱ 3,277,929.6 ₱ 3,605,722.56 ₱ 3,966,294.82

Note: 15% increase in income due to continuous marketing strategy.

80
5.3 Total Projected Cost

Table 25 Total Projected Cost

Direct Materials No. Unit Cost per Unit Total

Seeding tray 20 30 ₱600
Vegetable tray 20 ₱555 ₱11,100
Net cup 5,040 ₱7 ₱35,280
Pelletizer 1 25,000 ₱25,000
Styro Box (fish) 10 ₱900 ₱9,000
Seeds
Lettuce 15 20 ₱300
Chinese Cabbage 10 60 ₱600
Lemon Mint 1 120 ₱120
Trichantera/ Madre De Agua 100 100 ₱10,000

Fish
Red Tilapia 2,880 0 ₱0
Duck
Khaki Campbell 200 180 ₱36,000
Total ₱128,000
Feeds
Coconut Pulp 5 35 ₱175
Corn 9 22 ₱198
Molasses 1 60 ₱60
Water Spinach 0 0 ₱0
Darak 9 20 ₱180
Soy Pulp 5 40 ₱200
Moringa 0 0 ₱0
Trichantera 0 0 ₱0
Fish meal 5 36 ₱180

81
 Total ₱993
Total for 50 weeks ₱49,650
Total ₱177,650

Table 26. Direct Labor Cost

Direct Labor Total Amount

Salaries and Wages 974400.00

Total Amount 974400.00

Table 27. Operating Expenses

Operating Expenses Total Amount

Salaries Expenses ₱974,400.00

Utilities Expense (Electricity) ₱900,000.00

Communication Expenses 10,000.00

Advertisement Expenses 50,000.00

Repairs and Maintenance Expenses 5,000.00

Fuel and lubricants 28,000.00

Permit license 23,289.00

Depreciation Expenses 121,378.01

13th Month Pay 39,000.00

SSS/PHIC/PAG-IBIG 219,240

Total Operating Expenses ₱2,370,307

82
Table 28. Building Construction cost

Manufacturing Overhead PERCENTAGE (100%) COST

RCC Construction Work 35% ₱484,614.90

Masonry and plastering 22% ₱304,615.08

Plumbing Work 6% ₱83,076.84

Waterproofing Work 4% ₱55,384.56

Carpentry Work 3% ₱41,538.42

Electrical Work 7% ₱96,922.98

Tile Fixing Work 11% ₱152,307.54

Painting Work 6% ₱83,076.84

Departmental Labor 4% ₱55,384.56

Others 2% ₱27,692.28

Labor 35% ₱1,384,614

Cement 17.90% ₱460,285.25

Sand 15% ₱385,713.90

Steel 11.40% ₱293,142.56

Aggregate 5% ₱128,571.30

Brick/Concrete Hollow Blocks 9.30% ₱239,142.62

Wood 7.10% ₱182,571.25

Window 5% ₱128,571.30

Flooring 9.30% ₱239,142.62

Plumbing 8.60% ₱221,142.64

83
 Electrical 4.30% ₱110,571.32

Painting 2% ₱51,428.52

Other materials 5.10% ₱131,142.73

Materials 65% ₱2,571,426

Total ₱3,956,040.01

Table 29. Total Projected Cost

Total Projected Cost Total Amount

Direct Materials ₱177,650
Operating Expenses ₱2,370,307
Manufacturing Overhead ₱3,956,040.01
Total Amount ₱6,503,997

Table 30. Initial Capital Requirements

Initial Capital Requirements Total Amount

Office Equipment ₱56,880
Furniture and Fixture ₱13,364
Machine Equipment ₱353,548
Safety Equipment ₱44,948
Transportation Vehicle ₱270,000
Operating Expenses ₱17,962
Direct Materials ₱974,400
Direct Labor ₱177,650
Permit and License ₱23,289
Cash in Bank ₱5,436,272.96
Total Amount ₱7,368,314

84
5.4 Income Statement

This table shows the King’s Farm Income Statement for the year ended December 31, 2024,

2025, and 2026.

Table 31. Income Statement

KING’S FARM

INCOME STATEMENT

FOR THE YEAR ENDED DECEMBER 31, 2024-2026.

2024 2025 2026

Sales ₱4,823,255.00 ₱5,787,906.00 ₱6,945,487.20

Cost of Goods Sold 159,885.00 193,638.50 213,002.35

Beginning Inventory 17,765.00 19,541.50

Purchases 177,650.00 195,415.00 214,956.50

Less: Ending Inventory 17,765.00 19,541.50 21,495.65

Gross Profit ₱4,663,370.00 ₱5,594,267.50 ₱6,732,484.85

Operating Expenses

Salaries Expenses ₱974,400.00 ₱1,169,280 ₱1,403,136.00

Utilities Expense (Electricity) ₱900,000.00 ₱1,080,000 ₱1,296,000

Communication Expenses 10,000.00 ₱12,000 ₱14,400.00

Advertisement Expenses 50,000.00 ₱60,000 ₱72,000.00

Repairs and Maintenance Expenses 5,000.00 ₱6,000 ₱7,200.00

Fuel and lubricants 28,000.00 ₱33,600 ₱40,320.00

85
Permit license 23,289.00 ₱27,947 ₱33,536.16

Depreciation Expenses 121,378.01 ₱145,654 ₱174,784.34

13th Month Pay 974,400.00 ₱1,169,280 ₱1,403,136.00

SSS/PHIC/PAG-IBIG 219,240 ₱263,088 ₱315,705.60

Total Operating Expenses ₱3,305,707 ₱3,966,848 ₱4,760,218.10

Net Income Before Tax ₱1,357,662.99 ₱1,627,419.09 ₱1,972,266.75

Percentage of tax 8% 108,613.04 130,193.53 157,781.34

Net Income After Tax ₱1,249,049.95 ₱1,497,225.56 ₱1,814,485.41

86
5.5 Balance Sheet

This table shows the King’s Farm balance sheet for December 31, 2024, 2025, and 2026.

Table 32. Balance Sheet

KING’S FARM BALANCE SHEET

FOR THE YEAR ENDED DECEMBER 31, 2024-2026.

2024 2025 2026

ASSETS

Current Assets:

Cash in Bank ₱5,436,272.96 ₱5,768,482.08 ₱6,141,502.20

Inventory 17,765.00 19,541.50 21,495.65

Direct materials 177,650 213180 217443.6

Total Current Assets ₱5,631,687.96 ₱6,001,203.58 ₱6,380,441.45

Non-Current Asset

Land ₱140,000.00 ₱140,000.00 ₱140,000.00

Building 3,956,040.01 3,956,040.00 3,956,040.00

Total Non-Current Asset ₱4,096,040.01 ₱4,096,040.00 ₱4,096,040.00

Fixed Assets:

Office Equipment 56,880 56,918 56,918

Less: Accumulated.
11,396.00 22,792 34,188
Depreciation

Furniture and Fixtures 13,364 13,364 13,364

87
Less: Accumulated.
7,852.99 15,705.98 23,558.96
Depreciation

Machine Equipment 353,548 353,548 353,548

Less: Accumulated.
60,940.02 121,880.05 123,420.07
Depreciation

Safety Equipment 44,948 44,948 44,948

Less: Accumulated.
7,439.00 14,878.00 22,317.00
Depreciation

Transportation Equipment 270,000 270,000 270,000

Less: Accumulated.
33,750.00 67,500.00 101,250.00
Depreciation

Total Fixed Assets ₱738,740 ₱738,778 ₱738,778

Total Accumulated
₱121,378.01 ₱242,756.02 ₱304,734.04
Depreciation

Total net fixed Asset ₱617,361.99 ₱496,021.98 ₱434,043.96

TOTAL ASSET ₱6,249,050 ₱6,497,226 ₱6,814,485

LIABILITIES AND OWNER’S EQUITY

Capital Investment ₱5,000,000 ₱5,000,000 ₱5,000,000

Retained Earnings ₱1,249,049.95 1,497,225.56 1,814,485.41

Total Capital ₱6,249,050 ₱6,497,225.56 ₱6,814,485.41

88
5.6 Cash Flow Statement

This table shows the Kings Farm cash flow for the year 2024 – 2026

Table 33. Cash Flow Statement

KING’S FARM

CASH FLOW STATEMENT

FOR THE YEAR 2024-2025.

Pre-operating 2024 2025 2026

Cash Beginning Balance 111,919 1,482,346.95 3,222,328.53

ADD-Net Income 1,249,049.95 1,497,225.56 1,814,485.41

CAPITAL INVESTMENT 6,000,000.00

Less: Depreciation – Office

11,396.00 22,792.00 34,188.00
Equipment

Less: Depreciation – furniture

7,852.99 15,705.98 23,558.96
& fixtures

Less: Depreciation – Machine

60,940.02 121,880.05 123,420.07
Equipment

Less: Depreciation – Safety

₱7,439 ₱14,878 22,317.00
Equipment

Less: Depreciation –
33,750.00 67,500.00 101,250.00
Transportation Equipment

Total Cash Inflows 121,378.01 242,756.02 304,734.04

Less: Cash Outflow

89
Construction Kings Farm 3,956,040.01

Office Equipment 56,880

Furniture and Fixture 13,364

Machine Equipment 353,548

Safety Equipment 44,948

Transportation Vehicle 270,000

Indirect Materials 17,962.00

Direct Labor 974,400.00

Direct Materials 177,650

Permit and Licenses 23,289.00

Total Cash Outflows 5,888,081

Ending Balance 111,919 1,482,346.95 3,222,328.53 5,341,547.98

90
5.7 Financial Ratio

Return on Investment (ROI) = Net Income

Average Total Capital
For the year 2025

ROI = ₱1,497,225.56

₱ 6,249,050 + ₱ 6,497,228.56

= ₱1,497,225.56

6,373,137.78

= 0.2349 X 100

= 23.49%

The return investment from the year 2024-2025 is 23.49%. the return on investment is the

profit made as a result of investment.

For the year 2026

ROI = ₱ 1,814,485.41

₱ 6,497,225.56 + ₱ 6,814,485.41

= ₱ 1,814,485.41 X100

₱ 6,655,855.485

= 27.26%

91
 The return investment from the year 2025-2026 is 2.69%. the return on investment is the

profit made as a result of investment.

Returns on Assets (ROA) = Net Income

Average Fixed Assets

For the year 2025

ROA = ₱1,497,225.56

₱ 617,361.99 + ₱ 496,021.98 / 2

= ₱1,497,225.56

556,691.985

= 2.69: 1

For the year 2026

ROA = 1,814,485.41

₱ 496,021.98 + ₱ 434,043.96 / 2

= ₱ 1,814,485.41

465,032.97

= 3.90: 1

The return on assets from the year 2024-2025 is 2.69:1, while from the year 2025-2026 is

3.90:1. It is a profitability ratio that provides how much a company can generate from its assets.

92
Gross Profit Margin = Net income

Sales

2024 = ₱ 1,249,049.95 2025 = ₱ 1,497,225.56

4,823,225 ₱ 5,787,906

= 0.2590 x 100 = 0.2587 x 100

= 25.90% = 25.87%

2026 = ₱ 1,814,485.41

₱ 6,945,487.20

= 0.2612 x 100

= 26.12 %

The Gross Profit Margin in 2024 is 25.90%, while the year 2025 is 3325.87% and for 2026

is 26.12%. These are the profits a business makes.

Inventory Turnover = Cost of Goods Sold

Ave. Inventory Turnover

= 193,638.50

17,765 + 19,541.50 /2

= 193,638.50

18,653.25

= 10.38 times days

93
 The inventory turnover is 10.38 times. It is the amount of time that passes from the day

an item is purchased by a company until it is sold.

Average Sales Period = 365 days

10.38

= 38.16 days

The average sales period is within 13 days.

Payback Period = Capital Investment

Total cash outflow

= 6,000,000

5,888.087

= 1.02 or 1 year

The payback period1.02 which means number of 1 year and 2 days is required.

5.8 Major Assumption

1. The proposed business has an initial capital ₱6,000,000.00

2. The business will operate six (6) days a week from Monday to Saturday and eight (8) hours

daily. No working schedule every Sunday and special holidays.

3. Personnel salary increase of 2%

4. 13th-month pay increase of 2% annually

5. Repair and Maintenance for vehicles increase by 2% annually.

94
6. Fuel and Lubricants increase by 2% annually.

7. Permits and Licenses increase by 2% annually.

8. Direct materials increase by 2% annually.

9. The projection of income increases by 10% annually.

10. Projection of depreciation of fixed assets, estimated life of one (1) to seven (8) years.

95
5.9 Accumulated Depreciation

Table 34. Accumulated Depreciation 2024

This table shows the Kings Farm fixed assets for the year ended December 31, 2024

KINGS FARM

FIXED ASSETS

FOR THE YEAR ENDED

DECEMBER 31, 2024

Estimated Depn. Accum. Book

Description Quantity Cost Total Cost
life Expenses Dep. value

OFFICE EQUIPMENT

IdeaPad Slim ₱16,995

1i (15”Gen7) 3 5 ₱50,985 ₱10,197 ₱10,197 ₱40,788

Laptop

Printer 1 5 5,495 ₱5,495 ₱1,099 ₱1,099 ₱4,396

Casio
2 4 ₱200 ₱400 ₱100 ₱100 ₱300
Calculator

Total ₱22,690.00 ₱56,880 ₱11,396 ₱11,396 ₱45,484

FURNITURE AND FIXTURE

Office table 3 7 ₱4,221 ₱12,663 ₱1,809 ₱1,809 ₱10,854

Office chair 8 7 4,536 ₱36,288 ₱5,184 ₱5,184 ₱31,104

Waiting chair 1 7 1,399 ₱1,399 ₱200 ₱200 ₱1,199

Wall clock 1 3 149 ₱149 ₱50 ₱50 ₱99

96
 Stand fan 1 7 1,440 ₱1,440 ₱206 ₱206 ₱1,234

Filling
1 4 1,619 ₱1,619 ₱405 ₱405 ₱1,214
cabinet

Total 13,364 ₱53,558 ₱7,853 ₱7,853 ₱45,705

MACHINE EQUIPMENT

Pipe/8.5ft 432 6 ₱275 ₱118,800 ₱19,800 ₱19,800 ₱99,000

Elbow Pipe 288 6 95 ₱27,360 ₱4,560 ₱4,560 ₱22,800

Water Hose 100 6 1,000 ₱100,000 ₱16,667 ₱16,667 ₱83,333

Water tanks 3 7 2,200 ₱6,600 ₱943 ₱943 ₱5,657

PH and EC
2 5 300 ₱600 ₱120 ₱120 ₱480
meter

Ink bird ₱4,000

Temp. 2 5 2,500 ₱5,000 ₱1,000 ₱1,000

Controller

Digital

weighing 1 5 700 ₱700 ₱140 ₱140 ₱560

scale

Extension
10 5 30 ₱300 ₱60 ₱60 ₱240
cord

Water pump 27 5 1,850 ₱49,950 ₱9,990 ₱9,990 ₱39,960

Air pump
10 5 750 ₱7,500 ₱1,500 ₱1,500 ₱6,000
(For fish)

Generator 1 8 15,000 ₱15,000 ₱1,875 ₱1,875 ₱13,125

97
Sponge filter 120 5 150 ₱18,000 ₱3,600 ₱3,600 ₱14,400

Spray 5 4 150 ₱750 ₱188 ₱188 ₱563

Drum

water/for

DIY 12 6 249 ₱2,988 ₱498 ₱498 ₱2,490

mechanical

filter

Total ₱25,249 ₱353,548 ₱60,940 ₱60,940 ₱292,608

SAFETY EQUIPMENT

Fire
2 7 ₱1,099 ₱2,198 ₱314 ₱314 ₱1,884
Extinguisher

CCTV
1 6 ₱42,000 ₱42,000 ₱7,000 ₱7,000 ₱35,000
package

Fire alarm set 1 6 ₱750 ₱750 ₱125 ₱125 ₱625

Total ₱43,849 ₱44,948 ₱7,439 ₱7,439 ₱37,509

TRANSPORTATION EQUIPMENT

Delivery ₱270,000

Vehicle
1 8 ₱270,000 ₱33,750 ₱33,750 ₱236,250
(Rusco

Multicab)

Total ₱270,000 ₱270,000 ₱33,750 ₱33,750 ₱236,250

98
Table 35. Accumulated depreciation 2025

This table shows the Kings Farm fixed assets for the year ended December 31, 2025

KINGS FARM

FIXED ASSETS

FOR THE YEAR ENDED

DECEMBER 31, 2025

Estimated Total Depn. Accum. Book

Description Quantity Cost
life Cost Expenses Dep. value

OFFICE EQUIPMENT

IdeaPad ₱30,591

Slim 1i
3 5 ₱16,995 ₱50,985 ₱10,197 ₱20,394
(15”Gen7)

Laptop

Printer 1 5 ₱5,495 ₱5,495 ₱1,099 ₱2,198 ₱3,297

Casio
2 4 ₱200 ₱400 ₱100 ₱200 ₱200
Calculator

Total 22690 ₱56,880 ₱11,396 ₱22,792 ₱34,088

FURNITURE AND FIXTURE

Office table 3 7 ₱4,221 ₱12,663 ₱1,809 ₱3,618 ₱9,045

Office chair 8 7 ₱4,536 ₱36,288 ₱5,184 ₱10,368 ₱25,920

Waiting
1 7 ₱1,399 ₱1,399 ₱200 ₱400 ₱999
chair

99
Wall clock 1 3 ₱149 ₱149 ₱50 ₱99 ₱50

Stand fan 1 7 ₱1,440 ₱1,440 ₱206 ₱411 ₱1,029

Filling
1 4 ₱1,619 ₱1,619 ₱405 ₱810 ₱810
cabinet

Total 13,364 ₱53,558 ₱7,853 ₱15,706 ₱37,852

MACHINE EQUIPMENT

Pipe/8.5ft 432 6 ₱275 ₱118,800 ₱19,800 ₱39,600 ₱79,200

Elbow Pipe 288 6 ₱95 ₱27,360 ₱4,560 ₱9,120 ₱18,240

Water Hose 100 6 ₱1,000 ₱100,000 ₱16,667 ₱33,333 ₱66,667

Water tanks 3 7 ₱2,200 ₱6,600 ₱943 ₱1,886 ₱4,714

PH and EC
2 5 ₱300 ₱600 ₱120 ₱240 ₱360
meter

Ink bird

Temp. 2 5 ₱2,500 ₱5,000 ₱1,000 ₱2,000 ₱3,000

Controller

Digital 5

weighing 1 ₱700 ₱700 ₱140 ₱280 ₱420

scale

Extension
10 5 ₱30 ₱300 ₱60 ₱120 ₱180
cord

Water pump 27 5 ₱1,850 ₱49,950 ₱9,990 ₱19,980 ₱29,970

Air pump
10 5 ₱750 ₱7,500 ₱1,500 ₱3,000 ₱4,500
(For fish)

100
 Generator 1 8 ₱15,000 ₱15,000 ₱1,875 ₱3,750 ₱11,250

Sponge
120 5 ₱150 ₱18,000 ₱3,600 ₱7,200 ₱10,800
filter

Spray 5 4 ₱150 ₱750 ₱188 ₱375 ₱375

Drum

water/for

DIY 12 6 ₱249 ₱2,988 ₱498 ₱996 ₱1,992

mechanical

filter

Total ₱25,249 ₱353,548 ₱60,940 ₱121,880 ₱231,668

SAFETY EQUIPMENT

Fire
2 7 ₱1,099 ₱2,198 ₱314 ₱628 ₱1,570
Extinguisher

CCTV
1 6 ₱42,000 ₱42,000 ₱7,000 ₱14,000 ₱28,000
package

Fire alarm 6
1 ₱750 ₱750 ₱125 ₱250 ₱500
set

₱43,849 ₱30,070
Total ₱44,948 ₱7,439 ₱14,878

101
 TRANSPORTATION EQUIPMENT

Delivery

Vehicle
1 8 ₱270,000 ₱270,000 ₱33,750 ₱67,500 ₱202,500
(Rusco

Multicab)

Total ₱270,000 ₱270,000 ₱33,750 ₱67,500 ₱202,500

Table 36. Accumulated depreciation 2026

This table shows the Kings Farm fixed assets for the year ended December 31, 2026

KINGS FARM

FIXED ASSETS

FOR THE YEAR ENDED

DECEMBER 31, 2026

Estimated Depn. Accum. Book

Description Quantity Cost Total Cost
life Expenses Dep. value

OFFICE EQUIPMENT

IdeaPad

Slim 1i
3 5 ₱16,995 ₱50,985 ₱10,197 ₱30,591 ₱20,394
(15”Gen7)

Laptop

Printer 1 5 ₱5,495 ₱5,495 ₱1,099 ₱3,297 ₱2,198

102
 Casio
2 4 ₱200 ₱400 ₱100 ₱300 ₱100
Calculator

Total 22690 ₱56,880 ₱11,396 ₱34,188 ₱22,692

FURNITURE AND FIXTURE

Office table 3 7 ₱4,221 ₱12,663 ₱1,809 ₱5,427 ₱7,236

Office chair 8 7 ₱4,536 ₱36,288 ₱5,184 ₱15,552 ₱20,736

Waiting
1 7 ₱1,399 ₱1,399 ₱200 ₱600 ₱799
chair

Wall clock 1 3 ₱149 ₱149 ₱50 ₱149 ₱0

Stand fan 1 7 ₱1,440 ₱1,440 ₱206 ₱617 ₱823

Filling
1 4 ₱1,619 ₱1,619 ₱405 ₱1,214 ₱405
cabinet

Total 13,364 ₱53,558 ₱7,853 ₱23,559 ₱29,999

MACHINE EQUIPMENT

Pipe/8.5ft 432 6 ₱275 ₱118,800 ₱19,800 ₱59,400 ₱59,400

Elbow Pipe 288 6 ₱95 ₱27,360 ₱4,560 ₱13,680 ₱13,680

Water Hose 100 6 ₱1,000 ₱100,000 ₱16,667 ₱50,000 ₱50,000

Water tanks 3 7 ₱2,200 ₱6,600 ₱943 ₱2,829 ₱3,771

PH and EC 5
2 ₱300 ₱600 ₱120 ₱360 ₱240
meter

Ink bird

Temp. 2 5 ₱2,500 ₱5,000 ₱1,000 ₱3,000 ₱2,000

Controller

103
 Digital

weighing 1 5 ₱700 ₱700 ₱140 ₱420 ₱280

scale

Extension
10 5 ₱30 ₱300 ₱60 ₱180 ₱120
cord

Water pump 27 5 ₱1,850 ₱49,950 ₱9,990 ₱29,970 ₱19,980

Air pump
10 5 ₱750 ₱7,500 ₱1,500 ₱4,500 ₱3,000
(For fish)

Generator 1 8 ₱15,000 ₱15,000 ₱1,875 ₱5,625 ₱9,375

Sponge
120 5 ₱150 ₱18,000 ₱3,600 ₱10,800 ₱7,200
filter

Spray 5 4 ₱150 ₱750 ₱188 ₱563 ₱188

Drum ₱1,494

water/for

DIY 12 6 ₱249 ₱2,988 ₱498 ₱1,494

mechanical

filter

Total ₱24,974 ₱234,748 ₱41,140 ₱123,420 ₱111,328

SAFETY EQUIPMENT

Fire
2 7 ₱1,099 ₱2,198 ₱314 ₱942 ₱1,256
Extinguisher

CCTV
1 6 ₱42,000 ₱42,000 ₱7,000 ₱21,000 ₱21,000
package

104
Fire alarm
1 6 ₱750 ₱750 ₱125 ₱375 ₱375
set

Total ₱43,849 ₱44,948 ₱7,439 ₱22,317 ₱22,631

TRANSPORTATION EQUIPMENT

Delivery
Vehicle
1 8 ₱270,000 ₱270,000 ₱33,750 ₱101,250 ₱168,750
(Rusco
Multicab)
Total ₱270,000 ₱270,000 ₱33,750 ₱101,250 ₱168,750

105
 CHAPTER VI

SOCIAL RESPONSIBILITY

This section will provide a brief description of the various social responsibilities of the

study given.

Environmental Stewardship implementing sustainable and eco-friendly farming

practices is a key aspect of social responsibility for the integrated farming business. This involves

reducing water and energy consumption, minimizing chemical pesticide use, and managing waste

responsibly.

Ethical Labor Practices ensure that the employees are treated fairly and provided with

safe working conditions. It's important to offer fair wages and benefits, as well as opportunities for

training and development.

Community Engagement collaborates with local communities and supports local

development initiatives. Engage with neighboring farms and communities, sharing knowledge and

resources to help them improve their farming practices.

Food Security and Nutrition focus on producing healthy and nutritious food products for

the community. The farm can play a crucial role in ensuring access to quality food for those in

need.

Education and Awareness to promote sustainable farming practices, and raise awareness

through educational programs or workshops. Offer tours or educational experiences on the farm

to inform the public about integrated farming.

Transparency is essential for building trust with stakeholders. Be open about the progress

and any challenges that may face, and demonstrate a commitment to improvement
 Continuous Improvement continuously seeks ways to improve and refine the social

responsibility efforts. Stay informed about the latest developments in sustainable agriculture and

adapt the practices accordingly.

107
 CHAPTER VII

SUMMARY OF FINDINGS, CONCLUSION, RECOMMENDATION, AND

PRESENTATION OF DATA

This chapter presents the conclusion and recommendation based on the results gathered by

the respondents, the main objective is to determine the feasibility and achievability of the proposed

project. The study was conducted in Puerto Princesa City, Palawan. The respondents were from

the main target customers such as retailers, the food service industry, and households.

7.1 Findings

The research found out that the majority of the respondents are a retailer and a householder

and lastly the food service staff.

The survey revealed a strong consumer interest in integrated farming products, with a significant

focus on vegetables, duck eggs, and tilapia fish, indicating a promising market opportunity.

Respondents expressed high expectations regarding the quality of integrated farming

products, which is a positive indicator of the business's potential success.

Many respondents displayed confidence in their understanding of the concept of integrated

farming, suggesting a receptive and informed target audience.

The preference for full transparency in the operation of the integrated farming business

underscores the importance of trust and accountability.

While respondents perceived integrated farming product prices as slightly higher than the

market, their willingness to pay a premium suggests a recognition of the value offered.
Excellent customer service is considered an essential aspect of the integrated farm experience,

emphasizing the importance of service quality in building a loyal customer base.

Respondents held moderate expectations about the impact of integrated farming on the

environment, and believed it to be environmentally sustainable and friendly, reflecting the growing

interest in environmentally responsible practices.

The consideration of environmental impact as a significant factor in purchasing decisions

highlights an opportunity to position the business as an environmentally conscious choice.

7.2 Conclusion

In conclusion, the findings from the survey indicate a robust market potential for integrated

farming products, with a particular interest in vegetables, duck eggs, and tilapia fish. Consumer

expectations of exceptional product quality, a preference for transparency, and a willingness to

pay a premium are promising indicators of the success of the business. The community's

confidence in understanding integrated farming and the importance placed on environmental

impact highlight an opportunity for continued engagement and education. This aligns with the

overall trend of sustainable practices, and by leveraging these insights, the integrated farming

venture can position itself as a socially and environmentally responsible choice for consumers.

7.3 Recommendation

To maximize the potential of the integrated farming business, it is advisable to focus on the

production of vegetables, duck eggs, and tilapia fish while maintaining high product quality

standards. Continue engaging and educating the community to foster a deeper connection with the

farm and emphasize transparency in farm operations, underscoring sustainable and

environmentally friendly practices. Carefully consider the pricing strategy to reflect product value

109
while accommodating the consumer's willingness to pay a premium. Investing in excellent

customer service will help build a loyal customer base, and effectively use marketing to

communicate the positive environmental impact of integrated farming practices, aligning with

consumers' environmental concerns.

7.4 Presentation of data

Demographic Profile of the Respondents

The table shows the occupations of the respondents

Table 37. Occupation of the respondents

Occupation Percentage

Retailers 40%

Food Service Staff 20%

Household 40%

Total 100%

Table 38. Customers’ interest

Customer of Percentage

Vegetables 32%

Duck eggs 40%

Tilapia Fish 16%

All 26%

110
Perceptions of the Customers

The table below shows the perception of the respondents in terms of the 5 aspects.

Table 39. Perceptions of the Customers

Perception of Customer Answers

Products Most of the respondents are very likely to consider products

from integrated farming

Process Most of the respondent are confident about their

understanding of the concept of integrated farming.

Price Most of the respondents think that the price range for

integrated farming is Slightly higher than the market price.

Customer Service Most of the respondents are likely to consider a good level of

customer service to the farm.

Environmental Impact Most of the respondents expect that integrated farming is

more environmentally sustainable.

Expectation of the Customer

The table below shows the expectations of the respondents in terms of the 5 aspects.

Table 40. Expectation of the Customer

Expectation of Customer Answers

Products Most of the respondents expected that the quality of the

product from the integrated farming was exceptional.

111
 Process Most of the respondents expect full transparency for the

operation of the business

Price Most of the respondents expect a price range of products that

is Slightly higher than the market.

Customer Service Most respondents have a moderate expectation of integrated

farming service

Environmental Impact Most of the respondents expect that integrated farming is

more environmentally sustainable.

Preference of the Customer

The table below shows the preferences of the respondents in terms of the 5 aspects

Table 41. Preference of the Customer

Perception of Customer Answers

Products Most of the respondents are interested in vegetables (52),

duck eggs (44), and lastly tilapia fish (40).

Process All of the respondents equally answered that they prefer

that the farm should consider waste management,

aquaponics system, and animal care and welfare.

Price Most of the respondents are willing to pay a premium price

for the integrated farm products

Customer Service Most of the respondents prefer basic support for the

customer support of the farm.

112
Environmental Impact Most of the respondents consider the importance of

environmental impact before purchasing a farm product.

113
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117
 APPENDICES

Appendix A. Survey Questionnaire

KINGS FARM

Survey Questionnaire for Educational Purpose only

Name (Optional): ____________________________________

Occupation: Seller/Retailer Food Service Staff Household

If others please specify: ________________

Address: ____________________________

Customer of:

Duck Eggs Tilapia Fish Vegetables All

A. Directions: The following statement describes about Integrated farming. Please indicate your

perception, expectation, and preference to the following questions.

1. How likely would you be to consider products from an integrated farming business if it were

to exist?

__Very Likely

__ Likely

__ Neutral

__ Unlikely

__ Unlikely

2. If an integrated farming business were to exist, what level of product quality would you expect

from it?

118
__ Exceptional

__ High

__ Moderate

__ Low

__ No Expectation

3. If you were to purchase products from an integrated farming business, which specific products

would you be most interested in? (Select all that apply)

__ Tilapia Fish

__ Vegetables

__ Duck Eggs

4. How confident are you in your understanding of the concept of integrated farming?

__ Very Confident

__ Confident

__ Neutral

__ Not Very Confident

__ Not Confident at All

5. What level of transparency and clarity would you expect in the processes of an integrated

farming business?

__ Full Transparency

__ High Transparency

__ Moderate Transparency

119
__ Low Transparency

__ No Expectation

6. Do you have a preference for a particular aspect of the integrated farming process?

__ Strong preference for waste management

__ Strong preference for aquaponics system

__ Strong preference for animal care and welfare

__ No specific preference

7. What do you think a reasonable price range for the integrated farming product?

__ Lower than market prices

__ Comparable to market prices

__ Slightly higher than market prices

__ Much higher than market prices

__ Not Sure

8. What price range for an integrated farm products do you consider reasonable?

__ Lower than market prices

__ Comparable to market prices

__ Slightly higher than market prices

__ Much higher than market prices

__ Not Sure

9. Would you be willing to pay a premium for products from an integrated farming business?

120
__ Yes, I would pay more for certified products

__ No, I prefer lower prices regardless of certification

__ I am indifferent

10. What level of service would you think from an integrated farming company?

__ High level of service

__ Moderate level of service

__ Basic level of service

__ No Expectation

11. What level of service would you expect from an integrated farming company?

__ Exceptional

__ High

__ Moderate

__ Low

__ No Expectation

12. What level of customer support would you prefer from an integrated farming company?

__ Extensive support and guidance

__ Basic support

__ Self-service with minimal support

__ No preference

121
13. How do you think an integrated farming business might impact the environment?

__ Highly Positive

__ Positive

__ Neutral

__ Negative

__ Highly Negative

14. What would be your expectations regarding the environmental sustainability practices of an

integrated farming business?

__ Very Environmentally Friendly

__ Environmentally Friendly

__ Neutral

__ Not Environmentally Friendly

__ Highly Not Environmentally Friendly

15. How important would the environmental impact of a business be when making your

purchasing decisions?

__ Extremely Important

__ Very Important

__ Moderately Important

__ Slightly Important

__ Not Important

122
Appendix B. Letters

Dear Respondents,

Greetings!

We, the 4thyear students of Business Administration Major in Financial Management and

Marketing Management from Fullbright College. We are presently conducting a feasibility study

entitled “Kings Farm” and will be conducted at Puerto Princesa, Palawan

In this regard, we would like to ask for your help by answering our questionnaire. Rest

assured that all your responses will be kept confidential.

Thank you very much for your cooperation.

Respectfully yours,

Defelix, Glyzza Grace

Bungay, John Carlos

Malano, Bea Nicole

Felizarte, Norman

Hussin, Amy Rose

Mohammad, Ruvy

Labesores, Jolina

Santos, Royen

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Appendix C. Permits and License

124
125
126
127
128
129
Appendix D. Photo Documentation

Survey making process

Aquaponics Seminar at Gintong Butil PPC

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Appendix E. Curriculum Vitae
CURRICULUM VITAE

JOHN CARLOS BUNGAY

Maigaya II, Barangay Tagburos
09151929284
[email protected]

PERSONAL INFORMATION
BIRTH DATE : April 1, 2002
BIRTH PLACE : Roxas Palawan
AGE : 21
NATIONALITY : Filipino
RELIGION : Catholic
CIVIL STATUS : Single

EDUCATIONAL BACKGROUND
TERTIARY:
SCHOOL : Fullbright College Inc.
ADDRESS : Brgy. San Jose, Puerto Princesa City, Palawan
COURSE : BSBA Major in Marketing Management
YEAR : 2023 - 2024
SECONDARY:
SCHOOL : San Pedro Annex
ADDRESS : Brgy. San Pedro Pagadian City
YEAR : 2017 - 2018
ELEMENTARY:
SCHOOL : Balangasan Central Elementary School
ADDRESS : Brgy. Balangasan, Pagadian City
YEAR : 2012- 2013

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 CURRICULUM VITAE
GLYZZA GRACE B. DEFELIX
Lomboy St., Brgy. San Jose, Puerto Princesa City
09165710290
lightsapphire22gmail.com

PERSONAL INFORMATION
BIRTH DATE : January 22, 2002
BIRTH PLACE : Abongan, Taytay, Palawan
AGE : 22 yrs. old
NATIONALITY : Filipino
RELIGION : Catholic
CIVIL STATUS : Single

EDUCATIONAL BACKGROUND
TERTIARY:
SCHOOL : Fullbright College Inc.
ADDRESS : Brgy. San Jose National Highway, Puerto Princesa City
COURSE : BSBA Major in Financial Management
YEAR : 2023 - 2024
SECONDARY:
SCHOOL : Abongan National High School
ADDRESS : Abongan, Taytay, Palawan
YEAR : 2017 - 2018
ELEMENTARY:
SCHOOL : Abongan, Elementary School
ADDRESS : Abongan, Taytay, Palawan
YEAR : 2012- 2013

132
 CURRICULUM VITAE
BEA NICOLE G. MALANO
Barangay San Manuel Puerto Princesa City
09922106987
[email protected]

PERSONAL INFORMATION
BIRTH DATE : April 8, 2002
BIRTH PLACE : Barangay San Manuel Puerto Princesa City
AGE : 22 yrs. old
NATIONALITY : Filipino
RELIGION : Born Again Christian
CIVIL STATUS : Single

EDUCATIONAL BACKGROUND
TERTIARY:
SCHOOL : Fullbright College Inc.
ADDRESS : Brgy. San Jose National Highway, Puerto Princesa City
COURSE : BSBA Major in Financial Management
YEAR : 2023 - 2024
SECONDARY:
SCHOOL : Palawan National School
ADDRESS : H. Mendoza St. Puerto Princesa City
YEAR : 2017 - 2018
ELEMENTARY:
SCHOOL : Manuel Austria Memorial Elementary School
ADDRESS : Barangay San Manuel Puerto Princesa City
YEAR : 2012- 2013

133
 CURRICULUM VITAE
RUBY C. MOHAMMAD
Barangay San Jose, Puerto Princesa City
09563077537
[email protected]

PERSONAL INFORMATION
BIRTH DATE : October 15, 2001
BIRTH PLACE : Pulot Shore, Sofronio Espanola Palawan.
AGE : 22
NATIONALITY : Filipino
RELIGION : Islam
CIVIL STATUS : Single

EDUCATIONAL BACKGROUND
TERTIARY:
SCHOOL: Fullbright College.Inc
ADDRESS: Brgy. San Jose National Highway, Puerto Princesa City
COURSE: BSBA Major in Financial Management
YEAR: 2023 - 2024
SECONDARY:
SCHOOL: Pulot National High School
ADDRESS: Pulot Center Sofronio Espanola Palawan
YEAR: 2017 - 2018
ELEMENTARY:
SCHOOL: Pulot Shore Elementary School
ADDRESS: Brgy. Pulot Shore Sofronio Espanola Palawan
YEAR: 2012-2013

134
 CURRICULUM VITAE
NORMAN FELIZARTE
Barangay:Bagong Silang Roxas St
09197862017
Normanfelizart321gmail.com

PERSONAL INFORMATION
BIRTH DATE : July 25,2001
BIRTH PLACE : Puerto Princesa City Palawan
AGE : 22
NATIONALITY : Filipino
RELIGION : Islam
CIVIL STATUS : Single

EDUCATIONAL BACKGROUND
TERTIARY:
SCHOOL : Fullbright College Inc.
ADDRESS : Brgy. San Jose National Highway, Puerto Princesa City
COURSE : BSBA Major in Financial Management
YEAR : 2023
SECONDARY:
SCHOOL : Palawan National School
ADDRESS : H. Mendoza St. Puerto Princesa City
YEAR : 2017- 2018
ELEMENTARY:
SCHOOL : Pilot elementary School
ADDRESS : Roxas St
YEAR : 2012-2013

135
 CURRICULUM VITAE
AMY ROSE HUSSIN
Barangay Bagong Silang Puerto Princesa City Palawan
09452511779
radaamyrosegmail.com

PERSONAL INFORMATION
BIRTH DATE : December, 19, 1996
BIRTH PLACE : Puerto Princesa
AGE : 26
NATIONALITY : Filipino
RELIGION : Islam
CIVIL STATUS : Married

EDUCATIONAL BACKGROUND
TERTIARY:
SCHOOL : Fullbrigth College
ADDRESS : Brggy, San Jose, Puerto Princesa City Palawan
COURSE : BSBA Major in Marketing Management
YEAR : 2019 - 2023
SECONDARY:
SCHOOL : Cabayugan National highschool
ADDRESS : Barangay Cabayugan, Puerto Princesa Plawan
YEAR : 2013
ELEMENTARY:
SCHOOL : New Panggangan Elementary School
ADDRESS : New Panggangan, Puerto Princesa City Palawan
YEAR : 2019-2010

136
 CURRICULUM VITAE
JOLINA LABESORES
Barangay Tagburos, Puerto Princesa City, Palawan
09756695703
[email protected]

PERSONAL INFORMATION
BIRTH DATE : December 14, 1996
BIRTH PLACE : Ubay, Bohol
AGE : 26
NATIONALITY : Filipino
RELIGION : Catholic
CIVIL STATUS : Married

EDUCATIONAL BACKGROUND
TERTIARY:
SCHOOL : Fullbright College Inc.
ADDRESS : Brgy. San Jose National Highway, Puerto Princesa City
COURSE : BSBA Major in Financial Management
YEAR : 2023 - 2024
SECONDARY:
SCHOOL : San Jose National High School
ADDRESS : San Jose, Puerto Princesa City Palawan
YEAR : 2014-2015
ELEMENTARY:
SCHOOL : Humay-humay Elementary School
ADDRESS : Ubay, Bohol
YEAR : 2010

137
 CURRICULUM VITAE
ROYEN SANTOS
Barangay San Jose, Puerto Princesa City, Palawan
09777086794
[email protected]

PERSONAL INFORMATION
BIRTH DATE : December 29, 1996
BIRTH PLACE : Paniqui, Tarlac
AGE : 26
NATIONALITY : Filipino
RELIGION : Iglesia Ni Cristo
CIVIL STATUS : Single

EDUCATIONAL BACKGROUND
TERTIARY:
SCHOOL : Fullbright College
ADDRESS : Km5 National Highway, San Jose, Puerto Princesa, Palawan
COURSE : BSBA – Financial Management
YEAR : 2023-2024
SECONDARY:
SCHOOL : San Jose National High School
ADDRESS : San Jose, Puerto Princesa Palawan
YEAR : 2011-2012
ELEMENTARY:
SCHOOL : Puerto Princesa Pilot Elementary School
ADDRESS : Roxas Street, Puerto Princesa, Palawan
YEAR : 2007-2008

138