ESTRATEG

IA DEL
OCÉANO
AZUL
 Para iniciar...
Veamos un ejemplo

Watch2gether:
https://w2g.tv/rooms/052yl6f1dv6heu9oiz?lang=es
3 LECCIONES DEL CIRCO DU SOLEIL p u e de
Esto rse a
a
aplic mpresa!
u i e r e
cualq

CASO DE MODELO
ÉXITO DE DE PRODUCTO
OCÉANO AZUL NEGOCIO EXCELENTE
Enfoque en el producto, y
- Eliminación: Animales La propuesta de valor debe luego en el marketing. Si el
- Reducción: Payasadas encajar con el modelo de producto es suficientemente
- Creación: Narrativa negocio (no solo con el bueno, las personas hablarán
- Aumento: Comodidad mercado), para no morir. del mismo.
WHOA!
It could be the part of the
presentation where you can
introduce yourself, write your
email…
“This is a quote. Words full of wisdom that
someone important said and can make the
reader get inspired.”
—SOMEONE FAMOUS
AGEND INTRODUCTION
A
AGEND INTRODUCTION
A
AGEND INTRODUCTION
A
AGEND INTRODUCTION
A
 EJEMPLO

¿Aún te sigues quedando en hoteles al viajar? ¡Qué cosas! Con el concepto de

Airbnb los hoteles son más como una vieja reliquia del pasado. Esta empresa fue
fundada en el 2008 por un par de diseñadores industriales de San Francisco. En su
momento, ellos tenían la necesidad de conseguir dinero para pagar su alquiler y
entonces se les ocurrió la idea de rentar la habitación de invitados, lo que dio paso a
este negocio
El nicho de este negocio apunta a aquellas personas que buscan experiencias
diferentes a la hora de hospedarse durante sus vacaciones. Es un gran ejemplo de
aplicar la estrategia de Océano Azul, ya que fue muy original y además no necesitó
grandes inversiones para revolucionar la industria de la hotelería en todo el mundo.
Además, como la relación es directa con el cliente/arrendador, los precios son
generalmente más bajos que los de un hotel.
Do you know what helps you make your point clear? Lists like this one:

● Because they’re simple

● You can organize your ideas clearly
● And because you’ll never forget to buy milk!

And the most important thing: the audience won’t miss the point of your presentation
MAYBE YOU NEED TO DIVIDE THE CONTENT

MERCURY VENUS
Mercury is the closest planet to the Sun and the smallest Venus has a beautiful name and is the second planet
one in the Solar System—it’s only a bit larger than our from the Sun. It’s terribly hot—even hotter than
Moon. The planet’s name has nothing to do with the Mercury—and its atmosphere is extremely poisonous.
liquid metal since it was named after the Roman It’s the second-brightest natural object in the night sky
messenger god, Mercury after the Moon
DO YOU PREFER THIS DESIGN?

MARS JUPITER MERCURY

Despite being red, Mars is a It’s a gas giant and the biggest Mercury is the closest planet to
cold place, not hot. It’s full of planet in our Solar System. the Sun and the smallest one in
iron oxide dust, which gives Jupiter is the fourth-brightest our Solar System—it’s only a
the planet its reddish cast object in the sky bit larger than our Moon
A PICTURE ALWAYS
REINFORCES THE
CONCEPT
Images reveal large amounts of data, so
remember: use an image instead of long
texts. Your audience will appreciate that
 A PICTURE IS A
WORTH A THOUSAND
WORDS
ARA INICIAR… veamos un ejemp
SECTION 2
Use illustrations to introduce
a new section
REINFORCE THE CONCEPT
USING INFOGRAPHICS!

MERCURY MARS
It’s the closest planet to the Sun and is only Despite being red, Mars is a cold place, not
a bit larger than our Moon hot

VENUS JUPITER
Venus has a beautiful name, but it’s terribly hot, It’s a gas giant and the biggest planet in
even hotter than Mercury our Solar System
IF YOU WANT TO MODIFY THIS GRAPH, CLICK ON IT, FOLLOW
THE LINK,
CHANGE THE DATA AND REPLACE IT
INFOGRAPHICS MAKE
YOUR IDEA
UNDERSTANDABLE…
MERCURY
Mercury is the closest planet to the Sun and is only
a bit larger than our Moon
T1
MARS
Despite being red, Mars is a cold place, not hot
T2

JUPITER
It’s a gas giant and the biggest planet in our Solar T3
System

VENUS T4
Venus has a beautiful name, but it’s terribly hot,
even hotter than Mercury
10 20 30 40 50 60 70
… AND THE
SAME GOES
FOR TABLES
MASS DIAMETER SURFACE GRAVITY
(earths) (earths) (earths)

MERCURY 0,06 0,38 0,38

MARS 0,11 0,53 0,38

SATURN 95,2 9,4 1,16

THIS IS A MAP

MERCURY
Mercury is the closest planet to the Sun and is
only a bit larger than our Moon

MARS
Despite being red, Mars is a cold place, not hot

JUPITER
It’s a gas giant and the biggest planet in our
Solar System

VENUS
Venus has a beautiful name, but it’s terribly hot,
even hotter than Mercury
A
TIMELINE DAY 1

ALWAYS Mercury is the closest planet to the Sun and is only a

bit larger than our Moon

WORKS
FINE DA
Y1
DAY 4 DAY 2
DA DA
Jupiter is the biggest Y4 Y2 Despite being red, Mars is a cold place,
planet in our Solar not hot. The planet is full of iron oxide
System DA dust
Y3

DAY 3
The Sun is the star at the center of the
Solar System
DO YOU
PREFER THIS
TIMELINE? DAY 1 DAY 3
Mercury is the closest planet to the Saturn is the ringed planet. It’s a gas
Sun and is only a bit larger than our giant, composed mostly of hydrogen
Moon and helium

DAY 2 DAY 4
Despite being red, Mars is a cold Jupiter is a gas giant and the
place, not hot. The planet is full of biggest planet in our Solar
iron oxide dust System
HOW ABOUT THE
PERCENTAGES?

MERCURY
Mercury is the closest planet to the Sun
and is only a bit larger than our Moon

MARS
Despite being red, Mars is
a cold place, not hot

JUPITER
It’s a gas giant and the biggest
planet in our Solar System

VENUS
Venus has a beautiful name, but it’s
terribly hot, even hotter than Mercury
4,498,300,000
Big numbers catch your audience’s attention
SOMETIM
VENUS
ES, Venus has a beautiful name,
REVIEWIN but it’s terribly hot, even hotter
than Mercury
G
CONCEPT
S IS A MARS JUPITER
GOOD Despite being red, Mars is a It’s a gas giant and the
cold place, not hot. It’s full of biggest planet in our Solar
IDEA iron oxide dust System

SATURN
Saturn is a gas giant,
composed mostly of
hydrogen and helium
OUR
SERVICES

$35 $60 $85

You can explain your You can explain your You can explain your
product or your service product or your service product or your service

Characteristic Characteristic Characteristic

Characteristic Characteristic Characteristic

BASIC PRO PREMIUM

DESKTOP
SOFTWARE
You can replace the image on
the screen with your own
work. Just delete this one, add
yours and send it to the back
TABLE
T APP
You can replace the image on
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MOBILE
WEB
You can replace the image on
the screen with your own
work. Just delete this one, add
yours and send it to the back
 Our team

JAMES
HELENA JAMES JENNY DOE
PATTERSON
You can replace the image You can replace the
on the screen with your You can replace the image on the screen
own image on the screen with your own
with your own
 THANK
S!
Does anyone have any questions?

[email protected]
+91 620 421 838
yourcompany.com
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