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    JOURNALISM OF COURAGE

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    News / Health and Wellness / The Nestle Cerelac effect: Is that health drink, packaged fruit juice behind your child being
    indianexpress.com asks for your
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    The Nestle Cerelac effect: Is that health drink,
    Personalised advertising and content,
    packaged fruit
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    and content behind your child being
    measurement,
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    overweight?
    development

    Parents Store
    are and/or
    overloading kids’ meals
    access information with imbalanced diets, fortified foods
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    with misleading labels and added sugars, say experts


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    Written by Ankita Upadhyay


    Updated: April 30, 2024 14:31 IST

    5 min read
    EXPRESS PREMIUM A mobile phone, an orange scarf
    and 11 murders – how Punjab Police tracked X
    down a ‘serial killer’
    Children aged between one and three years need 13 gm of protein per day. For children between four and
    eight years, it is 19 gm per day.

    Six-year-old Gungun Sharma’ s daily diet is a classic example of how parents, in


    their zeal to ensure the best nutrition for their kids, may be unwittingly
    overfeeding them and triggering childhood obesity. Given the latest row over
    added sugar in Nestle’s Cerelac and the general unawareness about reading
    labels of supplements and packaged food, are you giving them more than they
    can chew? Also, is the child’s home food enough?

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    Let’s consider Gungun, who weighed 30 kg (about 10 kg overweight) when she
    walked into the consultation room of Dr Vibhu Kwatra, the paediatrician-
    pulmonologist at Rainbow Children Hospital at Delhi’s Malviya Nagar. “Her
    mother told me she had eggs, jam on bread and milk with fortified powder. The
    child had packaged fruit juices instead of colas during the day, cookies for
    snacking. She even dribbled ketchup on her sandwiches. And a chocolate piece
    or two. Despite all the home food her mother was cooking, there was a sugar
    overload in her diet — added sugars in her health drink, morning cereal,
    packaged juices, cookies, jams, tomato sauce. No wonder her weight increased,
    making her sluggish,” says Dr Kwatra. Now the girl has taken up swimming
    lessons to avoid the risk of developing diabetes in her later years.

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