SSCI-Q2-ImpactofSocialMediaUse
SSCI-Q2-ImpactofSocialMediaUse
SSCI-Q2-ImpactofSocialMediaUse
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university students
Li Cheng
School of Public Administration and Communication,
Guilin University of Technology, Guilin, China Received 13 November 2021
Revised 18 February 2022
Gege Fang 11 May 2022
24 June 2022
School of Journalism and Communication, Tsinghua University, Beijing, China and Accepted 24 June 2022
Faculty of Arts and Social Sciences, National University of Singapore, Singapore
Xiaoxue Zhang and Yuxiang Lv
School of Journalism and Communication, Tsinghua University, Beijing, China, and
Lingxuan Liu
School of Journalism and Communication, Sichuan International Studies University,
Chongqing, China
Abstract
Purpose – This research aims to discover the relationship between social media usage (SMU) and the critical
thinking ability (CTA) of university students, and to answer the question that whether social media dependence
(SMD) affects the development of CTA, and thus providing a reference for the social media access strategy of
academic libraries from the perspective of media information literacy.
Design/methodology/approach – The research data were collected via 300 valid questionnaires whose
respondents are students from three universities in China. Multistage stratified cluster sampling method was
used to select the respondents, which guarantees statistical representativeness. A pre-test was conducted to
ensure the validity of the questionnaire.
Findings – It is shown that the total score of CTA and the six sub-dimensions are significantly positively
correlated with SMU, but strongly negatively correlated with SMD. Based on the mediating effect testing, it is
discovered that the degree of SMD can affect the promoting relations between the usage intensity of social
media (UISM) and CTA. Clearly, SMU is a double-edged sword. While it narrows the digital gap in terms of
accessibility, it widens the digital gap in terms of usage.
Originality/value – The differences in SMU have a significant impact on the development of CTA of
university students. This inspires us to consider the ability of “using social media in a balanced way” as an
important evaluation and training direction when inquiring media literacy. As social media is becoming a
critical channel in cultivating individual’s thinking skills, it is highly suggested that the amount of time spent
on reading fragmented information on the internet should be controlled.
Keywords Critical thinking ability, University students, Social media usage, Social media dependence,
Digital gap
Paper type Technical paper
1. Introduction
Critical thinking is an important learning and innovative ability that students must develop.
It includes basic skills, such as analysis, reasoning, induction, deduction, judgment, and
evaluation (Lai, 2011). High-level critical thinking ability (CTA) can help students develop
communication and leadership skills, cultivate team spirit, and inspire multi-cultural and
inter-cultural awareness (Manasijevic et al., 2016). CTA is typically considered as a vital
indicator of quality education (Ay et al., 2015). Library Hi Tech
Social media has become a part of daily living, especially for the young generation. People © Emerald Publishing Limited
0737-8831
can now access all types of information from across the globe via social media, such as DOI 10.1108/LHT-11-2021-0393
LHT Facebook, Twitter, Yahoo, Telegram, Imo, Skype, Messenger, WhatsApp, and YouTube.
Social media has also become a research focus in the field of library science. At the beginning
of the 21st century, Han and Liu (2009) examined data on Chinese academic libraries and
found that the overall penetration and diversity of the Web 2.0 network in Chinese libraries
were low. Similarly, Linh (2008) conducted a study using Australian libraries as the
observation objects and found that the overall use of Web 2.0 products was minimal and
underdeveloped. Previous studies related to digital libraries have critically analysed the
value, purpose, and practical use of social media. However, the library science literature lacks
sufficient studies on how social media practices can promote marketing, public relations, and
learning (Young and Rossmann, 2015). So far, most libraries that have adopted social
networks mainly use them for marketing and information announcement, but the extensive
and two-sided impact of social media use (SMU) is yet to be fully explored (Forcier et al., 2013).
SMU can improve the CTA of users. According to Black (2005), online discussions have
the potential to stir students’ inquiry and create a context for collaborative learning,
promoting both reflection and critical thinking (Maurino, 2006-2007). Using Facebook and
WhatsApp can enhance students’ CTA through analysing, evaluating, applying, generating,
and expressing ideas (Kustijono and Zuhri, 2018).
However, students’ academic achievement has a significantly negative correlation with
SMU (Ndaku, 2013) and smartphone usage (Lepp et al., 2015; Samaha and Hawi, 2016).
Millennials are considered to possess low CTA because they are more inclined to passively
accepting information from social media (Menichelli and Braccini, 2020). Bauerlein (2011)
noted that the social media generation has become the least intelligent generation because
they spend far more time on social media than on studying and reading. Consequently, their
knowledge level, reading ability, sense of social responsibility, and international
competitiveness are much inferior to those of previous generations.
Therefore, this research focused on the relationship between SMU (at different levels) and
the CTA of university students. Meanwhile, regarding the construction of digital libraries,
this study also provides empirical data on the possible two-sided impact of social media
introduction as well as specific recommendations for preventing multimedia devices in the
library from affecting learning efficiency.
2. Literature review
2.1 Necessity of critical thinking ability for students
Previous studies have shown that a correlation exists between CTA and students’ academic
achievement. Watson and Glaser (1980) found that CTA is associated with Grade Point
Average (GPA) and the grades that teachers assign to students. Facione (1997) reported a
statistically significant positive correlation between CTA and GPA, ranging between 0.235
and 0.596. A weak but consistent relationship was also found between CTA (dispositions) and
GPA (Bers et al., 1996; Giancarlo and Facione, 2001) among college and university students.
Fong et al. (2017) found that CTA was moderately related to the success of community college
students while the relationship between students’ achievement and CTA (as skills or
dispositions) was constant for grades and individual test outcomes. Students’ CTA was more
strongly associated with long-term than short term outcomes. Ma et al. (2021) examined the
relationship between CTA and student’s academic achievement in science in the context of
Chinese physical education. With the same control, a statistically significant relationship was
found between students’ CTA and their achievement in physical education.
However, some studies have reported that no relationship exists between students’ CTA
and their academic achievements. In a distant-learning class, Puzziferro (2006) successful and
under-achieving students in terms of their course grades and CTA and found no significant
difference between both groups. Similarly, Singleton-Williams (2009) found a non-significant
correlation between students’ CTA and their final grades in an introductory class of computer
application. Shirazi and Heidari (2019) studied the relationship between CTA and the Impact of
academic achievement of nursing students and found no correlation between CTA and social media
academic achievement, whereas Thompson (2009) and Foust (2008) found negative effects.
use
2.2 The positive impact of SMU on CTA
Typically, the usage intensity of social media (UISM) does not emphasise inappropriate SMU
but only measures SMU frequency, time spent on different social media platforms, and the
subjective feelings of social media users. To understand user behavior on social media,
researchers have proposed and validated numerous scales, most of which can be mainly
categorised into two groups. The first group focuses on the intensity of social media use while
the second group focuses on the addictive aspects of social media use (Mieczkowski et al.,
2020). Using different word choice in the questionnaires of these groups may yield different
results (Jenkins-Guarnieri et al., 2013). Therefore, this study differentiated between the
concepts of usage intensity and media dependence.
Previous studies have focused on the relationship between SMU and CTA, and some have
reported that differences in social media activities can result in differences in self-
construction, affecting an individual’s way of thinking. Thus, social media activities influence
individuals’ self-constructions, thereby influencing their relative reliance on cognitive and
affective thinking styles (Xu et al., 2019). Sumanti et al. (2019) investigated the usage of a
geography-related group on Facebook and found that social media can help develop CTA;
Facebook and WhatsApp may also help to improve students’ CTA (Kustijono and Zuhri,
2018). Reciprocal peer tutoring via Facebook can also enhance students’ CTA during the
learning process (Zulkifli et al., 2020).
The differences in CTA development and UISM reflect the gap in digital technology
usage, further pointing to a knowledge gap. From the perspective of the third digital divide,
which is the knowledge gap on the internet, Internet usage influences personal knowledge
acquisition. For example, individuals who use the internet for political purposes tend to be
more knowledgeable about presidential candidates (Wei and Zhang, 2006). Tien and Fu
(2008) used different statistical methods, such as multiple regression and generalised
ordered logit models, to investigate the digital divide among 3,083 freshmen from 12
universities in Taiwan. The study showed that computer literacy is an indicator of
academic achievement, as students who possessed vast computer software knowledge
performed better academically. Kuh and Vesper (2001) investigated the relationship
between the impact of information technology usage and the ideal academic outcomes of
125,000 university students in the US. They found that the more familiar the students were
with computers, the more capable they were to develop important skills and abilities,
including analytical, logical, and comprehensive thinking abilities as well as
conceptualisation and social skills.
3. Methodology
The questionnaire used for this study included three scales: the scales of CTA, UISM, and
SMD. Demographic control variables such as gender, age, and economic status were also
included. The questionnaire mainly explored the basic status and differences in CTA among
undergraduates in different universities in China. It also incorporated two new variables,
UISM and SMD, to further explain the influence of social media exposure and usage on critical
thinking. The scale of critical thinking refers to the California Critical Thinking Disposition
Inventory (CCTDI) (Facione and Facione, 1992), as well as a simplified Chinese version of the
scale adapted by Yu and Yu (2020) and others. The simplified Chinese version, also known as
Critical Thinking Disposition Inventory-Chinese Version (CTDI-CV), is a revised version of
Impact of
social media
use
Figure 1.
Research framework
CCTDI based on the translation and edition made by Peng et al. (2004). The revised version
further corrects factor stability and semantic expression, making it more robust to the
language habits of Chinese in terms of reliability, factor structure, and explanatory power.
The scale of critical thinking contains a total of 28 items in the 6 sub-dimensions. Self-
confidence represents an individual’s trust in his own rational analysis process; inquisitiveness
represents an individual’s intellectual curiosity and desire for learning; systematicity represents
an individual’s organisation, orderliness, concentration, and diligence; cognitive maturity
represents an individual’s degree of wisdom in making decisions; analyticity represents an
individual’s ability to question and use evidence to solve problems; truth-seeking represents an
individual’s ability to solve problems in a specific situation, including his/her eagerness to seek
the best solution, and his/her honesty and objectivity in the inquiry even when the ultimate
findings are inconsistent with his/her interests or existing perceptions.
WeChat, the infrastructural social media platform in China, was selected as the
representative social media given its large userbase. In January 2021, WeChat founder, Zhang
Xiaolong, disclosed in the WeChat Open Class that 1.09 billion users were using WeChat
every day, establishing WeChat as platform with the highest number of user registrations
and daily active rate in China.
For the measurement of the Scale of UISM, we referred to the questionnaire compiled by
Ellison et al. (2007) and translated and revised by Chen (2015) in Chinese. In the original
questionnaire, the first two questions asked for a self-measurement of the total number of friends
on a social networking site and the average time spent on social networking sites each day. The
rest six questions measured the strength of an individual’s emotional connection with social
networking sites and the degree to which social networking sites integrated into the individual’s
life. These eight questions were reduced to six questions to fit the actual demand of this research.
The scale for social media dependence contains three dimensions: time of usage, emotional
connection strength, and degree of integration of social networking sites into the individual’s
life. This research assumes that increasing SMU may contribute to SMD and addiction. The
scale for this part is adapted from the Mobile Phone Addiction Index (Leung, 2008; Bianchi
and Phillips, 2005). We also refer to the Chinese translation of the MPAI proposed by Chinese
scholars (Jiang et al., 2019). The MPAI comprises 11 questions. All the scales mentioned above
are assessed to have acceptable reliability and structural validity.
The respondents of this research were Chinese university students selected via stratified
sampling. According to the 2021 Chinese university ranking on CNUR.com compiled by the
ABC RANKING consulting agency, we divided the top 100 universities in China into three
categories: A (ranked 1–33), B (ranked 34–67), and C (ranked 68–100). For the ranking offered
LHT by the ABC RANKING consulting agency, the “hierarchical classification” and “segmented
analysis” methods were adopted to construct five first-level indicators (including talent
training, social reputation, academic research, social services, and international exchanges),
and 14 second-level indicators. The evaluation data were acquired from public sources
disclosed on the universities’ official websites or the websites of relevant departments,
ensuring the credibility and authority of the evaluation. One university from each of the three
categories was selected, namely, Tsinghua University (ranked 1), Beijing Foreign Studies
University (ranked 34), and Shenzhen University (ranked 76).
This research randomly sampled students of an elective course from the three universities.
The selected public elective course was open to the whole university and thus included
students from different majors and with different grades and genders. Therefore, the
diversity and representativeness of the samples was guaranteed. From March to May 2021,
with permission, researchers came in person to the classroom of the course and requested
students to fill in the questionnaire with the assistance of the teaching assistant during the 10-
min class break. We distributed 163, 128, and 133 questionnaires to students of the selected
elective course respectively and collected 353 (116 þ 113 þ 124) answered questionnaires in
total, making the response rate 83%. Ten questionnaires were eliminated as the respondents
were from non-target institutions. To ensure that respondents carefully made judgements
about their SMU, we set reverse questions in the questionnaire to check the consistency of the
answers. Thirty-four questionnaires were then eliminated because of inconsistencies in the
answers. The remaining questionnaires were completed between 50 s and 2,000 s, and no
same option was selected for all the questions. Therefore, all the remaining questionnaires
were valid. Overall, a total of 53 invalid questionnaires were excluded, and 300 valid
questionnaires were adopted, with an effective recovery rate of 85%. Meanwhile, z-score
standardisation was performed on the questionnaire data. We used AMOS for data analysis.
AMOS is an analytical software for structural equation modelling and measures basic
features of data, such as variance and covariance. The software encompasses the structural
equations to explore the relationships between variables. To a certain extent, the data
analysis of AMOS overcomes the limitation of large sample conditions, and the results of
Bayesian methods are still relatively stable when the sample is below 200 or even below 100.
4. Results
4.1 Reliability analysis
We conducted a reliability test, which is also known as credibility or consistency test. The
reliability of the results is defined and measured by the scores obtained by individuals on
successive independent tests. The reliability test aims to draw the same conclusions through
repeated tests so as to determine the generality and stability between different project
variables (Cronbach, 1947).
Table 1 presents the results of reliability tests that were performed for the scale of overall
critical thinking and the six sub-dimensions. The Cronbach α values were all above 0.9,
indicating both reliability and validity. The Cronbach α values of the scale of WeChat usage
intensity and the scale of WeChat usage dependence were 0.913 and 0.935, respectively,
showing good reliability and validity.
Self-confidence 7 0.911
Inquisitiveness 5 0.879
Systematicity 5 0.897
Cognitive maturity 5 0.89
Analyticity 3 0.838
Truth-seeking 3 0.844
Overall critical thinking 28 0.89 Table 1.
Overall WeChat usage intensity 6 0.913 Reliability analysis
Overall WeChat dependence 11 0.935 (n 5 300)
model showed that all the VIF values in the model were less than 5, indicating that no
collinearity problem was encountered. The D-W value was approximately 2, indicating that
the model lacked autocorrelation while no correlation existed between the sample data. Thus,
the model was well-established. Further specific analysis results are described below.
Among the control variables, the regression coefficient of parental income was 0.296
(t 5 6.680, p 5 0.000 < 0.01); thus, parental income had a significantly positive influence on
the total CTA score. The regression coefficient of parental educational level was 0.110
LHT
Table 5.
Discriminative validity
Self-confidence Inquisitiveness Systematicity CM Analyticity Truth-seeking UISM SMD
Self-confidence 0.791
Inquisitiveness 0.247 0.796
Systematicity 0.310 0.224 0.822
CM 0.195 0.215 0.247 0.816
Analyticity 0.197 0.163 0.206 0.360 0.811
Truth-seeking 0.117 0.160 0.191 0.285 0.169 0.827
UISM 0.326 0.297 0.325 0.383 0.276 0.235 0.810
SMD 0.456 0.328 0.294 0.396 0.263 0.281 0.382 0.760
Note(s): The diagonal numbers in italic are the AVE square root values
1 2 3 4 5 6 7 8 9 10 11
1 1
2 0.394*** 1
3 0.367*** 0.209*** 1
4 0.233*** 0.250*** 0.247*** 1
5 0.311*** 0.164** 0.310*** 0.224*** 1
6 0.379*** 0.287*** 0.195*** 0.215*** 0.247*** 1
7 0.289*** 0.264*** 0.197*** 0.163** 0.206*** 0.360*** 1
8 0.330*** 0.253*** 0.117* 0.160** 0.191*** 0.285*** 0.169** 1
9 0.536*** 0.388*** 0.672*** 0.580*** 0.643*** 0.635*** 0.513*** 0.459*** 1
10 0.291*** 0.260*** 0.326*** 0.297*** 0.325*** 0.383*** 0.276*** 0.235*** 0.524*** 1
11 0.330*** 0.253*** 0.456*** 0.328*** 0.294*** 0.396*** 0.263*** 0.281*** 0.584*** 0.382*** 1
Note(s): 1 Parental income; 2 Parental educational level; 3–11 Self-confidence, inquisitiveness, systematicity, cognitive maturity, analyticity, truth-seeking, critical
thinking ability, social media usage intensity, and WeChat usage dependence, respectively; *p < 0.05; **p < 0.01; ***p < 0.001
use
social media
Impact of
Table 6.
Pearson correlation
LHT
Table 7.
regression
Results of linear
analysis (n 5 300)
Non-standardised coefficient Standardised coefficient
B SE Beta t p VIF R2 Adjusted R2 F
SMD (low)
5
SMD (high)
4
Critical thinking (CTA)
2
Figure 2.
Moderating effect test
results 1
UISM (low) UISM (high)
SMD (low)
5
SMD (high)
4
Self-confidence
2
Figure 3.
Moderating effect
1 results
UISM (low) UISM (high)
5
SMD(high)
Inquisitiveness 3
2
Figure 4.
Moderating effect
results 1
UISM(low) UISM(high)
the fluctuation of the adjustment variable (WeChat usage dependence) may not have a
significant influence. In other words, WeChat usage dependence will not affect the
relationship between WeChat usage intensity and systematicity. Thus, the result of the
moderating effect test did not support Hypothesis 5b.
As shown in Table 12, when the interference of the moderating variable (usage
dependence of WeChat) was excluded, the independent variable (WeChat usage intensity)
had a significant influence (t 5 5.188, p 5 0.000 < 0.05) on the dependent variable
(cognitive maturity). Meanwhile, WeChat usage intensity and WeChat usage dependence were
significantly correlated (t 5 2.916, p 5 0.004 < 0.05), indicating that when usage intensity of
WeChat influences cognitive maturity, the fluctuation of the adjustment variable (WeChat
usage dependence) may have a significant influence. The horizontal axis shows the difference
of UISM, and the vertical axis shows inquisitiveness (Figure 5); the influence of UISM on
inquisitiveness is stronger at the low level of SMD than at the high level of SMD. Thus, the
result of the moderating effect test supports Hypothesis 6b.
As shown in Table 13, when the interference of the moderating variable (WeChat usage
dependence) was excluded, the independent variable (usage intensity of WeChat) had a
significant effect (t 5 3.262, p 5 0.001 < 0.05) on the dependent variable (analyticity).
However, WeChat usage intensity and WeChat usage dependence were not significantly
correlated (t 5 1.946, p 5 0.053 > 0.05). Combining the indication from Model 1 (that X has
Model 1 Model 2 Model 3
Impact of
social media
PI 0.252*** (4.460) 0.206*** (3.659) 0.216*** (3.873) use
PE 0.115* (2.054) 0.094 (1.715) 0.076 (1.387)
UISM 0.279*** (5.188) 0.213*** (3.867) 0.213*** (3.923)
SMD 0.223*** (4.012) 0.227*** (4.135)
UISM 3 SMD 0.133** (2.916)
Sample 300 300 300
R2 0.236 0.275 0.296
2
Adjusted R 0.228 0.265 0.284
F Value F 5 30.419, p 5 0.000 F 5 28.002, p 5 0.000 F 5 24.673, p 5 0.000
ΔR2 0.236 0.040 0.020
ΔF Value F 5 30.419, p 5 0.000 F 5 16.097, p 5 0.000 F 5 8.506, p 5 0.004 Table 12.
Note(s): *p < 0.05 **p < 0.01 ***p < 0.001 Results of moderating
DV: Cognitive maturity effects
SMD(low)
5
SMD(high)
CogniƟve maturity CM
2
Figure 5.
Moderating effect
1 results
UISM(low) UISM(high)
an influence on Y), we assumed that when WeChat usage intensity influences analyticity, the
fluctuation of the adjustment variable (WeChat usage dependence) may not have a significant
influence. In other words, WeChat usage dependence will not affect the relationship between
LHT WeChat usage intensity and analyticity. Thus, the result of the moderating effect test does
not support Hypothesis 7b.
As shown in Table 14, when the interference of the moderating variable (WeChat usage
dependence) was excluded, the independent variable (WeChat usage intensity) had a
significant influence (t 5 2.325, p 5 0.021 < 0.05) on the dependent variable (truth-seeking).
However, WeChat usage intensity and WeChat usage dependence were not significantly
correlated (t 5 0.259, p 5 0.796 > 0.05). Combining the indication from Model 1 (that X has
an influence on Y), we assumed that when WeChat usage intensity influences truth-seeking,
the fluctuation of the adjustment variable (WeChat usage dependence) may not have a
significant influence. In other words, WeChat usage dependence will not affect the
relationship between WeChat usage intensity and truth-seeking. Thus, the result of the
moderating effect test does not support Hypothesis 8b.
5. Discussion
5.1 Principal findings
Most hypotheses of this research were verified using the statistical results presented above.
In terms of correlation, the total CTA score was significantly positively correlated with SMU
and significantly correlated with four of the six sub-dimensions of CTA, namely, self-
confidence, inquisitiveness, cognitive maturity, and analyticity. On the contrary, SMD was
significantly negatively correlated with the total CTA score and significantly negatively
correlated with all six sub-dimensions of CTA. According to the moderating effect tests, we
found that the degree of SMD affected the mutually beneficial relationship between UISM and
CTA. In other words, when the degree of social media dependence is high, an increase in
UISM may suppress or slow down the development of CTA.
In the test of the moderating effect of the six sub-dimensions of CTA, we found that the
same moderating effect was valid in three sub-dimensions, namely, self-confidence,
inquisitiveness, and cognitive maturity. The other three sub-dimensions, however, were
not valid in this context. As social media platforms become integrated into infrastructures,
algorithms serve as social intermediaries that influence users’ decision-making. Algorithms
pose a twofold challenge to users’ decision-making and judgment. First, people exhibit
prudent, dialectical, and reflective attitudes towards algorithms and are sceptical about some
decisions and judgments of algorithms. Second, people need the connections, shared
5.2 Conclusion
We conducted an exploratory research on the relationship between SMU and CTA. We found
that the usage intensity of social media (UISM) can promote the development of the CTA of
college students. We also verified the moderating effect of SMD. Our results have
enlightening value for library science. Some scholars have discussed the advantages and
LHT disadvantages of adopting social media applications in academic libraries (Collins and Quan-
Haase, 2014). On the one hand, linking library resources with public relations has become “the
most remarkable achievement of many libraries using social media” (Young and Rossmann,
2015). The learning community constructed by social media is based on the interest points of
the group and improves the learning effect through e-reading or multi-media intervention. Xu
et al. (2009) found that as an extension of traditional libraries, Web 2.0 can deliver news about
the library. Meanwhile, sites such as Facebook can foster norms of reciprocity and trust and,
therefore, create opportunities for collective action (Valenzuela et al., 2009). Cooper and May
(2009) argue that academic library blogs can encourage students to participate in campus
activities and gain library experience. On the other hand, although libraries must remain
current, proactive, and aware of emerging technologies to retain user interest, they are also
faced with the trap of misallocating personnel and technical resources, especially when
emerging technologies are used for non-academic purposes (Burhanna et al., 2009; Jacobson,
2011). Moreover, the use of social media in libraries may affect learning effect for young
people. These groups may use these tools primarily for social purposes and entertainment but
may be less familiar with information-seeking skills on the Web or the methods for using and
assessing digital resources (Collins and Quan-Haase, 2014). On this controversial issue, our
study demonstrates the positive effect of moderate SMU on students’ CTA and provides data
for vigilance against dependence and distraction caused by social media. Under the
environment of new media, media literacy education will become a new direction for
university libraries to help users improve their information evaluation ability effectively and
cultivate their critical thinking skills. The future online information literacy instruction of
university libraries should be based on information demand, and multi-level media literacy
training should be conducted, which can comprehensively promote the development of media
literacy education.
This study has several implications and merits. First, it provides a deeper exploration of
the controversial topic: What effect does SMU have on the health condition of college
students? Traditionally, more emphasis has been attached to the unhealthy impact of social
media on students. Several studies have reported a negative correlation between social media
and academic performance as social media can lead to behaviours that are potentially
harmful to students’ careers (Lau, 2017; Hasnain et al., 2015). Using social media for non-
academic purposes (video gaming in particular) and social media multitasking significantly
negatively predicted academic performance. However, with the recent commoditisation of e-
learning, many scholars have affirmed the positive effects of social media on online teaching
and learning (Kent, 2013; Selwyn, 2009). Social media is often used as a handy tool for
promoting CTA in learning activities (Cheung et al., 2011; Ekoc, 2014). This study describes
the complex relationships between SMU and CTA.
Second, we paid close attention to the conflict of interest and ethical issues in SMU.
Interesting and informative information on social media can indeed broaden horizons, but
this fragmented and entertaining pattern of information acquisition excludes or even rejects
deep thinking. In terms of promoting media literacy among undergraduates, we expect a
moderated use of social media as e-learning is not a complete substitute for offline classes and
face-to-face activities.
Third, for media literacy education, this study highlighted the importance of preventing
social media addiction and social media dependency. The results can provide a basis for
media literacy education and media contact among college students. CTA is an important and
necessary skill because it can help a person address mental and spiritual questions (Hatcher
and Spencer, 2005). As CTA requires higher-order thinking than simply the ability to recall
information, it is necessary for schools, families, and the society to provide curricula where
CTA can be reinforced in the parenting, teaching, and learning processes. Now is the most
appropriate time for university libraries to perform media information literacy education
(MIL) for students. Basic knowledge training of MIL is conducted for university student to Impact of
lead them in establishing correct media awareness and media ethics. The training also helps social media
the students lay a good foundation for the effective development of new college students’
learning and the overall improvement in their comprehensive quality.
use
5.3 Limitations
One possible deficiency of this research is the sampling method used. It was almost
impossible to obtain the information of all students at each university given the objective
constraints. The multistage stratified cluster sampling method was therefore used. Such a
sample selection method does not fully guarantee the randomness and heterogeneity of the
sample and cannot exclude the impact of different professions which may affect
students’ behaviours on media use. Journalism and communication students, for example,
need to use the internet more frequently to browse the news and observe topical social events
because of the demands of their coursework. However, students in science and engineering
disciplines have fewer needs in this respect. Finally, this study investigated the impact of
SMU on CTA at a meso level. Considering the functional diversity of WeChat, such as reading
news, checking study materials, chatting, and playing online games, the differences arising
from different behaviours should be further investigated. We suggest that, where available,
future studies that use probability sampling should obtain a statistically representative
sample set. It might also be helpful to control factors such as major, gender, and grade while
focusing on the impact of specific media use behaviours on the development of CTA.
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Corresponding author
Li Cheng can be contacted at: [email protected]
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