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    Bussiness Analysis on EV Market

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    lokesh38

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    Bussiness Analysis on EV Market

    Uploaded by

    lokesh38
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    Bussiness Analysis on EV Market

    Uploaded by

    lokesh38

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    © All Rights Reserved
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    Business Analysis of Electric

    Vehicle Market in India: Trends,


    Challenges and Opportunities
    Group Number: 26
    Group Members: Vasanth Ravi, Sansal Khan A, Lokesh G,
    Ragav Ganesh, Ravikumar, Thamother R B, Preet Sethi
    Abstract:
    • The electric vehicle (EV) market is rapidly evolving, driven by technological
    advancements, regulatory changes, and consumer performance demand.
    • This presentation provides an overview of current trends, challenges, and opportunities
    in the EV sector, exploring India’s Position vs Other countries in EV Revolution, along
    with Case Studies
    Introduction:
    • Global Automotive Industry Revolutions Timeline

    Vehicles with Vehicles with Vehicles with Electric


    Steam Engines ICE Engines Engines/Motors

    Cars with First Car with First Automated EV Market –


    First ICE cars
    Steam Engine Airbag parking USD 255 Billion

    First Gasoline First Car with Global EV car sales Estimated over
    First Model T
    Engine ABS Exceed by 9% 70% new EV sales

    1850 1876 1886 1908 1973 1978 2006 2021 2023 2040
    The global electric vehicle (EV) market is experiencing significant growth due to environmental concerns,
    government policies, and technological advancements.
    This presentation explores the dynamic trends shaping the EV market and Impact of EVs in the Automobile
    Industry. Despite these challenges, the EV market offers substantial growth opportunities.
    This presentation aims to provide insights for businesses to strategically navigate and capitalize on the evolving EV
    landscape.

    "The EV revolution is transforming transportation just as the internal combustion engine


    did over a century ago, paving the way for a cleaner, greener future & Self Reliance
    (e.g. Athma Nirban Bharath)."
    Topics:
    • Market Size and Segmentation
    • Drivers of EV Adoption
    • Comparison of EV market India vs Europe
    • Impact of Employment by EV market
    • Challenges in EV market
    • Opportunities of Growth
    • Case Studies and Success Stories
    • Conclusion
    Market Size & Segmentation:
    Drivers of EV Adoption:
    Comparison of India Market vs Europe:
    Challenges in EV Market:
    1. India’s inadequate pubic charging infrastructure
    2. Added burden on India’s power capacity
    3. Range anxiety among consumers is a hurdle
    4. Higher initial cost
    1.India’s inadequate pubic charging infrastructure
    • Overall 296 EVs per public charging station.
    • Global standards range from 6-20 EVs/charging station.
    • To meet EV 30@30 vision (to have EVs comprise 30% of new private vehicle registrations by 2030),
    India needs around 39 lakh public and semi-public charging stations.
    • Very few fast chargers
    Note: Mostly concentrated in urban areas.
    2. Added burden on India’s power capacity
    • EV charging puts extra burden on our power infrastructure
    • Installed capacity of some states are already inadequate to meet existing their peak demands
    • Added burden can cause grid failures, blackouts and power shortages
    • Most of the power comes from the polluting fossil fuels, which causes severe environmental pollution
    Power Demand in Indian Statewide:
    3) Higher initial cost
    • EV costs 30-50% over a similar petrol vehicle
    • Battery cost accounts for around 20-50% of a new EV’s cost
    • Lower Demand and limited facilities are a hurdle
    • India heavily relies on imports for Li-ion batteries and cells (70% of requirements, imported from China
    and Hong-Kong)
    4) Range anxiety among consumers is a hurdle
    • Huge percentage of potential and existing EV drivers have range anxiety
    • Most electric cars in India have a range between 200 – 500 KMs; 2 wheelers -> 60-120 KM and 3 wheelers -
    > 80-130 KMs
    • Problems with inadequate charging infrastructure is a major factor behind range anxiety
    • Limitations in battery technology is a major causing factor for limited range
    • Time required to charge an EV is higher than conventional vehicles
    Opportunities of Growth:
    Case Studies and Success Stories:
    Study 1: Tata Nexon EV: Leading the Charge
    Introduction
    The Tata Nexon EV has emerged as a frontrunner in India’s electric vehicle market. Let’s explore why it
    outshines its competitors.
    Key Advantages
    1.Competitive Pricing:
    • The Nexon EV offers affordability without compromising on quality.
    • Priced between Rs 13.99-16.4 lakh, it appeals to budget-conscious buyers.
    • MG ZS EV : 20.88 - 23.58 lakhs
    • Hyundai Kona : 23.75 - 23.94 lakhs

    2. Real-World Range:
    • Despite a smaller battery (30.2 kWh), the Nexon EV delivers a real-world range of ~ 208 km.
    • Ideal for daily urban commuting.
    • MG ZS EV : 250-300km
    • Hyundai Kona : 200-250 km

    3. Fast Charging Capability:


    • The Nexon EV supports fast charging.
    • With a 25 kW DC fast charger, it reaches 80% capacity in just one hour.

    4. Performance:
    • A 129 hp electric motor ensures instant throttle response.
    • Accelerates from 0 to 100 km/h in 9.3 seconds.
    Key Advantages
    5. Ride and Handling:
    • Nimble handling, solid feel, and excellent bump absorption.
    • Perfect for city traffic and maneuvering.

    6. Interior Comfort:
    • Well-appointed cabin with new colors and leatherette seats.
    • A pleasant driving experience.

    Study Conclusion:
    The Tata Nexon EV strikes a balance between performance, affordability, and practicality. As India embraces
    electric mobility, the Nexon EV leads the way with its impressive features.
    Conclusion:

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