EJ1284721
EJ1284721
EJ1284721
2; 2021
ISSN 1913-9020 E-ISSN 1913-9039
Published by Canadian Center of Science and Education
Received: August 4, 2020 Accepted: October 8, 2020 Online Published: January 27, 2021
doi:10.5539/ies.v14n2p44 URL: https://doi.org/10.5539/ies.v14n2p44
Abstract
The research aimed to: 1) develop the chatbot; 2) evaluate its effectiveness; and 3) investigate its effects on
students’ research knowledge. The sample consisted of 36 Thai university students. The research instruments
consisted of: 1) the chatbot; 2) an evaluation form; 3) an effectiveness questionnaire; and 4) research tests. Data
analysis used was mean, standard deviation, content analysis and a t-test. The findings indicated that: 1) the
chatbot was evaluated by experts with the applicability at a very high level ( = 4.67, S.D. = 0.08) with
recommendation to add more research content and interactive learning. The pilot test was done with 14 non-target
group of students. Students perceived the chatbot’s effectiveness at a high level ( = 4.43, S.D. = 0.35) with
comments to add more examples and graphics to make the chatbot more interesting; 2) the 36 target group of Thai
university students perceived the chatbot as an effective technology to use as a digital learning tool at a high level
( = 4.37, S.D. = 0.48). They thought that chatbot technology was easy to use, easy to understand, innovative and
fun for learning. They could get answers instantly and be able to seek specific information without waiting for
responses. However, in response to questions not matched keywords specified, further details of finding proper
answers such as links should be provided instead of leaving those questions unanswered. Also, the chatbot only
provided responses when typing correctly so there should be an option to choose from a list of questions or
keywords; and 3) the post-test scores were significantly higher than the pre-test scores at the 0.05 level of
significance. In conclusion, using chatbot technology in education settings to increase students’ research
knowledge gave positive results as it led to positive learning outcomes and helped provide better personalized
learning experience for students.
Keywords: chatbot, digital learning tool, research knowledge
1. Introduction
In educational settings, the role of research has greatly increased in modern times (Kothari, 2004) because research
is studied in some subjects and sometimes required by educational institutions as graduation criteria. However, the
lack of basic research knowledge on research skills may cause students to feel inadequate or result in serious
academic difficulties and not success in study (Sutasuwan, Sumalee, & Supsombat, 2016). Therefore, it is
important to understand basic knowledge of research so that the translation of that research knowledge into
research skills will be easily facilitated.
There are many possible means with technology support that can be integrated as a digital learning tool to help
enhance student’s research knowledge through personalized learning support due to the fact that technology for
education nowadays is changing how students learn (Singh, 2018) and it can help students learn faster with a wider
perspective (Havenstein, 2008), increase teaching’s effectiveness (Ellison, Steinfield, & Lampe, 2007), offer
guidance and use as information retrieval tool to give a positive and sometimes fun digital learning experience to
students who have good adoption of technology-based learning.
Chatbots are considered as one of the latest and trendy learning technologies with artificial intelligence. A chatbot
is programmed with text messages or speeches to simulate human conversation in a scripted way (Rouse, 2017;
Hettige & Karunananda, 2015; Imran, 2015; Heller & Procter, 2010; Dryden, 2008; Wang, 2008; Bayan & Atwell,
2007; Heller, Procter, Mah, Jewell, & Cheung, 2005; Weizenbaum, 1975), engages with a computer, often, over the
internet through text messages or speeches (Xu, Liu, Guo, Sinha, & Akkiraju, 2017), and can be trained with any
language or some jokes to create fun learning. Only typing questions or keywords are needed to receive answers or
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explanation instantly (Shawar, 2005). Two types of chatbots are popular. Firstly, it is a rule-based or retrieval-based
chatbot that uses preprogrammed responses to match with the text messages or speeches inputted. Secondly, it is a
generative chatbot that generates as suitable a response as possible from the input through Natural Language
Processing (NLP) and deep machine learning (Liu et al., 2016; Nieves, 2018).
With integrated artificial intelligence, chatbots can be used as a digital learning tool to ask questions, give answers
to questions, retrieve information (Shawar & Atwell, 2007), visualize the contents (Bayan, 2005), explore online
content (James, 2016), provide useful information (Brandtzaeg & Følstad, 2017), establish the knowledge that the
students has to learn (Wenger, 1987), and propose possible solutions to the students individually (Singh, 2018)
because several studies have shown that poor personalized support can lead to weak student learning outcomes
while good personalized support can improve student learning outcomes (Pane et al., 2017; Hone & El Said, 2016;
Brinton et al., 2015; Eom, Wen, & Ashill, 2006).
Therefore, educational institutions should utilize chatbots to provide interactive e-learning environment for
students (Kowalski, Hoffman, Jain, & Mumtaz, 2011; Bii, 2013) and sometimes fun learning. Responses to
frequently asked questions can be programmed and instant responses can be provided (Cameron et al., 2017) while
making it easier and more comfortable for students to ask questions and obtain immediate answers to questions. As
a result, chatbots are able to support the learning process to be more engaging, interesting and entertaining for the
students while facilitating the teaching process (Singh, 2018) to free up teachers from responding to repetitive
questions and act as a virtual assistant or tutors (Garcia-Brustenga, Fuertes-Alpiste, & Molas-Castells, 2018) for
students.
Using chatbot technology has many potential benefits. The advantages of using chatbots include low cost, less
time in obtaining answers, better interaction, creative learning and improved efficiency when using in instruction
(Llic & Markovic, 2016; Bii, 2013) because users find chatbots safe and easy to chat online (Cameron et al., 2017)
with the ability to operate as a 24/7 support service, provide responses to repetitive or frequently asked questions
that can easily resolved, and give access to learning contents (Garcia-Brustenga et al., 2018; Winkler & Söllner,
2018) when required. In addition, students can refresh their memory by using chatbots to help recall, revise and
remember the knowledge studied. With chatbots, timely and efficient assistance or information can be obtained
with reported motivation and curiosity in their entertaining, social and relational factors. Students also view
chatbots as a novel phenomenon.
Furthermore, chatbots can play the role of teaching guide (Silvervarg, Kirkegaard, Nirme, Haake, & Gulz, 2014)
and assistant throughout the learning process with wide range of functions of obtaining information for students,
giving knowledge and enhancing its understanding with uninterrupted availability if learning through chatbot
technology is properly designed. The teachers can also use questions asked to collect data, modify a knowledge
base, and expand more knowledge by using chatbot technology to look for questions and add additional answers to
those questions asked in its knowledge base. Most students prefer using chatbot technology because chatbots are
able to give direct answers instead of links for further searching like using search and sort-based tools (Shawar &
Atwell, 2007; Shawar, 2005).
Nowadays, chatbots can work on Facebook’s instant messaging platform that is installed on most smart phones
(Stalista, 2017) and becomes the main network where students and teachers have their own account users with no
need to download any application and more comfort to use the application that they are already familiar with
(Lachs, 2017; Singh, 2018; Preedasutti, 2010). Apart from that, it is not necessary to have programming
knowledge to use chatbot technology as chatbots can recognize the language inputted by users, and recognize their
intent to provide relevant responses according to the input (Cameron et al., 2017).
Chatbots have significant educational potential and positive impact on student learning and satisfaction through
their personalized learning support (Winkler & Söllner, 2018). Although there were numerous studies related to
successful implementation of chatbots (Dutta, 2017; Huang, Lee, Kwon, & Kim, 2017; Kerly, Hall, & Bull, 2007),
only few of them have been used for educational purposes (Kowalski et al., 2011). At present, the use of chatbots in
education was scarce as not much research has been done on the utilization of chatbot technology in classrooms
(Baker, 2016; Goos et al., 1998; Bayan & Atwel, 2007; Gimeno, 2008; Wang, 2008; Torma, 2011; Govindasamy,
2014; Osodo, Indoshi, & Ongati, 2010). In Thailand context, there were some researches done on the use of
chatbots to provide customer service (Santirattanaphakdi, 2018), to guide a system (Bungodchai, 2017), to act as
performer agents (Lerdsahapan, 2015) and to diagnose a disease (Mokarat, Unchai, & Marpae, 2016) but there is
little research being done in education although chatbot technology has high potentials as a digital learning tool for
providing personalized learning support. Therefore, more researches are necessary to widen findings related to
chatbot technology.
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Due to the possible and potential of chatbot technology as a digital learning tool with many functions to use for
education and the limited research on chatbot technology in educational settings, especially in Thailand, the
current study tended to use chatbot technology as a digital learning tool on Facebook’s instant messaging platform
to increase research knowledge of Thai students. It is anticipated that the chatbot developed can be used as a digital
learning tool in class to increase students’ research knowledge and create positive personalized learning support
through this digital platform.
2. Objective
1) To develop the chatbot as a digital learning tool with personalized learning support to increase students’
research knowledge
2) To evaluate the effectiveness of the chatbot from student perceptions
3) To investigate the effects of the chatbot on student’s research knowledge
3. Method
The experimental research was conducted with a mix method design. The quantitative research was related to the
chatbot applicability, its effectiveness, and students’ research knowledge before and after the chatbot use. The
qualitative research was related to recommendations from experts and feedback on the chatbot technology from
students. This research consisted of 2 main stages: 1) the development of the chatbot, questionnaires, and research
tests and 2) the implementation of the developed chatbot to investigate the effectiveness and effects of the chatbot
with related questionnaires and research tests.
Stage 1 involved the literature review of chatbot technology, the study of research content, and the development of
the chatbot, an evaluation form, an effectiveness questionnaire, and research tests.
Stage 2 involved the evaluation of the chatbot and related research instruments by 3 experts and the pilot test with
non-target group of 14 students. The results of the experts’ opinions and the pilot study were utilized to improve the
chatbot. Next, the chatbot was implemented with 36 Thai university students for one semester to investigate the
effectiveness and the effects on students’ research knowledge after the use of chatbot.
3.1 Population and Sampling Procedures
There were 60 Thai university students under the curriculum of Business and Computer Education at the Faculty of
Education, Kasetsart University, who were required by the curriculum to conduct research as graduation criteria.
36 Thai university students were selected using purposive sampling method as they were entitled to conduct
researches under the selected curriculum so they must have research knowledge in order to conduct researches
effectively and successfully, were Facebook messenger users as Facebook messenger was the instant messaging
platform where the developed chatbot was integrated, enrolled in classes which the researcher was the instructor,
and were willing to participate in this study. Although most of participants did not have online learning experience
with chatbot technology before, they were able to keep up with chatbot technology after the brief introduction of
how to use chatbot technology was provided as they were already accustomed to the Facebook’s instant messaging
platform.
3.2 Instruments
The chatbot was designed and developed to explore the effectiveness of chatbot technology and its effects with
three questionnaires, that is, an evaluation form, an effectiveness questionnaire and research tests. The details were
as following.
The chatbot was developed from the literature review of chatbot technology and content of research knowledge
with strong focus on the content, organization of the content and the application of chatbot. 3 experts evaluated it
with an evaluation from and the pilot test was done with 14 non-target group of students, who needed to conduct
researches as required by the selected curriculum and were Facebook messenger members with strong focus on the
chatbot effectiveness in 9 areas, that is, quickness, flexibility, convenience, interaction, providing information,
searching information, familiarity, learning and satisfaction.
The first questionnaire was an evaluation form based on the key components of chatbot technology in 3 areas, that
is, content of knowledge with 4 items, organization of content with 3 items, and application of chatbot with 5
items. Therefore, there were 12 items on a 5 Likert scale basis (1=very low to 5= very high) with an open-ended
question at the end of the form. The evaluation criteria of average scores () was established at a level of 4.50-5.00
as the highest, 3.50-4.49 as higher, 2.50-3.49 as average, 1.50-2.49 as lower, and 1.00-1.49 as lowest. The level of
4.50-5.00 was accepted applicability of the chatbot. This questionnaire was then utilized to obtain opinions related
to the chatbot applicability from experts before its use. The results of scores and recommendations were reported
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The chatbot was then verified by 3 experts with strong expertise and experiences in education and technology to
check for its applicability and recommendation on its improvement so that it could be further improved to increase
students’ research knowledge and create a better personalized learning support. The chatbot applicability for use
was demonstrated in Table 1.
Table 1 demonstrated that the overall mean was 4.67 and standard deviation (S.D.) was 0.08, which was in very
high level. In particular, the mean and standard deviation of content of knowledge was high ( = 4.50, S.D. = 0.25)
while the mean and standard deviation of organization of content and application of chatbot was very high ( =
4.89, S.D. = 0.19, = 4.67, S.D. = 0.12, respectively). The experts recommended an addition of research
knowledge and interaction between users and the chatbot for more interactive learning. The necessary changes
were made according to experts’ opinions. The chatbot was then tested with 14 non-target group of students with
the high level of perceived effectiveness ( = 4.43, S.D. = 0.35). The students recommended an addition of more
graphics and more examples to make the chatbot more interesting. The necessary changes were made according to
the students to improve the chatbot prior to its use with the target group of students.
4.2 Students’ Perceived Effectiveness of the Chatbot
The chatbot was introduced at the beginning of the selected semester and implemented over one semester with
target group of students who were encouraged to use the chatbot as a self-help digital learning tool in inputting
their research queries and/or searching for information needed to get replies instantly without waiting for long
time. Students conversed and interacted with chatbots via smart phones or computers at any time, either in class or
outside class for personalized learning support as many times as needed. They were given an effectiveness
questionnaire at the end of semester to investigate their perceptions of the chatbot effectiveness. Student
perceptions towards the chatbot effectiveness were demonstrated in Table 2.
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Table 2 demonstrated that students’ perceived effectiveness of the chatbot was in a high level ( = 4.37, S.D. =
0.48). In particular, students perceived the chatbot effectiveness in terms of quickness, interaction, providing
information, searching information, familiarity, learning and satisfaction at high levels ( = 4.32, S.D. = 0.58, =
4.06, S.D. = 0.69, = 4.42, S.D. = 0.50, = 4.25, S.D. = 0.66, = 4.32, S.D. = 0.70, = 4.40, S.D. = 0.74 and
= 4.44, S.D. = 0.62, respectively) while perceived the chatbot in terms of flexibility and convenience at very high
levels ( = 4.54, S.D. = 0.47 and = 4.56, S.D. = 0.50, respectively). Students reflected that chatbot technology
was easy to use, easy to understand, innovative and fun for learning. They could get answers instantly and able to
seek specific information related to research knowledge without waiting for responses. However, in response to
questions that did not match the keywords specified, further details of finding proper answers such as links for
further action should be provided instead of inputting the new questions and left those questions unanswered. Also,
the chatbots only provided responses when typing correctly so there should be an option for the students to choose
from a list of questions or keywords without typing any texts to get the answers required.
4.3 Effects of the Chatbot on Students’ Research Knowledge
Two research tests were assigned to students. Before starting the chatbot, students were given pre-tests. At the end
of semester, post-tests were distributed to determine if there were changes in student’s research knowledge. The
paired sample t-test was then used to determine if there was a significant difference between the two means of
students’ research knowledge at the different times (before and after use of the chatbot). The researcher checked
assumptions of normality before starting statistical procedures to ensure that there were no missing values and
outliers in the differences between the two means for the same group of students. The dependent variables were
normally distributed. Assumptions of normality were met for the two means and their testing showed no violation.
Table 3 demonstrated students’ research knowledge before and after implementing the chatbot.
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Table 3. Students’ research knowledge before and after implementing the chatbot
Student’s research knowledge Total Scores S.D. t-test Sig*
Pre-test 30 21.83 1.54
9.81* 0.00
Post-test 30 25.75 1.76
Table 3 demonstrated that the mean of the pre-test scores was 21.83 (S.D. = 1.54). After the chatbot use, the mean
of post-test scores increased to 25.75 (S.D. = 1.76). The post-test scores were higher than the pre-test scores at the
0.05 level of significance. The findings indicated that the chatbot increased students’ research knowledge because
students with higher scores reflected that the chatbot made it easier to get answers needed and make understanding
of those answers. At the end, students’ research knowledge was significantly increased when students understood
the knowledge clearly through using the chatbot as a digital tool to help recall, revise and remember the knowledge
studied with personalized learning support.
The main findings indicated that the chatbot, when used as an effective digital learning tool to provide personalized
learning support, was effective according to students’ perceived effectiveness and increased research knowledge
after the chatbot use. The findings were in line with Winkler and Söllner (2018) who reported that chatbots had
positive impact on successful learning and student satisfaction when using as personalized learning support. The
more chatbots learn from questions and keywords, the better chatbots can be further developed to provide better
content knowledge, which was in accordance with Knill, Carlsson, Chi, and Lezama (2004) who found that
chatbots helped the teacher see through asked questions where student had problems, gauge student learning and
weaknesses so that personalized support can be provided. Also, the findings can help instructors better integrate
chatbot technology to monitor student’s knowledge and create better personalized learning support in the future.
Therefore, using chatbot technology was effective in enhancing students’ knowledge, as the research findings
illustrated that there was significant difference in students’ scores before and after the chatbot implementation. The
current study can provide guidelines of using chatbot technology as a useful digital learning tool with personalized
learning support in an educational context to monitor students’ understanding and increase content knowledge.
With possible and potential use of chatbot technology, chatbots can present content knowledge with texts, images,
graphs, audio, videos or a combination of these to increase knowledge and motivate student learning through its
personalized learning support.
5. Conclusion and Recommendation
In conclusion, using chatbot technology in education settings to give personalized learning support in order to
increase students’ research knowledge gave positive results as it led to positive learning outcomes and helped
provide better personalized learning support through this digital platform. However, the sample size in this
research was quite small. Therefore, it was suggested that the future research may use a larger sample size with a
control and experimental group to extend results to a broader extent in using chatbot technology to create an
optimistic personalized learning support for students. Furthermore, the version of chatbot used in this study
consisted of some inflexibility and limitations as it was unable to handle unseen texts or keywords. Therefore, a
more flexible chatbot platform, which can generate as suitable responses as possible, may be considered for next
research.
Acknowledgements
This research would not be accomplished if the researcher did not receive kind assistance and great advice from the
experts during the development of chatbot and investigation of its use. Thank you for all Business and Computer
Education students from the Faculty of Education, Kasetsart University who participated very well in this research
study.
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