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Term 3 - CMAPs Report

Submitted in fulfilment for the credits.

of
Collaborative Multidisciplinary Approach Towards Problem Solving
17th April 2023 to 6th May 2023

Universal AI University, ShipsKart

Karjat, Mumbai, Maharashtra Noida, Uttar Pradesh

Presented by: Guided By:

Navya Dubey (PGDMIM6) Prof. Seema Laddha

Jagrati Nigam (PGDMIM6) (Associate Professor of Marketing)

Niyati Sharma (PGDMIM6) Ms. Vinita Ankur

Asmit Khandelwal (PGDMIM6) (HR Head, Shipskart)

Rishabh Tyagi (PGDMIM6)

Academic Year: - 2023-24

CMAPs 1
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1. Background

“Shipskart: From Seafarers’ Pain Points to E-commerce Innovation”

ShipsKart’s story has its roots in the lived experiences of the maritime industry. Founded in 2016
by Dhruv Sawhney, Vivek Sahi, and Abhimanyu Sheshashayee, all with extensive maritime
backgrounds, the company emerged from a deep understanding of the frustrations and inefficiencies
plaguing traditional procurement for seafarers.

Early Days: Identifying the Need

During their time at sea, the founders witnessed firsthand the cumbersome, time-consuming, and
often opaque process of ordering essential supplies for vessels. Limited vendor options, inflated
prices, and mountains of paperwork made it a logistical nightmare. It was clear that the maritime
industry, despite its vital role in global trade, was lagging in adopting modern procurement
practices.

Solution-Focused Innovation

Fueled by their firsthand experience and a

passion for solving these problems, the founders
envisioned a digital platform that would
revolutionize maritime procurement. Shipskart
was born, aiming to:

1. Bridge the gap between the digital world and

the maritime industry: By leveraging e-
commerce technology, Shipskart would create a
user-friendly online marketplace where seafarers could order supplies with just a few clicks.
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2. Increase transparency and fairness: Competitive pricing, vendor selection tools, and clear
transaction tracking would eliminate the opacity and potential for bias prevalent in traditional
procurement.

3. Streamline the process: From purchase requisitions to vendor selection and delivery, Shipskart
would handle the entire process, significantly reducing the administrative burden for crew and
shoreside personnel.

4. Ensure global reach and localized support: With a network of trusted vendors spanning various
ports worldwide, Shipskart would guarantee prompt deliveries and on-the-ground assistance
wherever a vessel sailed.

Growth and Impact:

Since its inception, Shipskart has grown rapidly, establishing itself as a major player in the maritime
e-commerce space. The company has secured significant funding, expanded its global reach, and
gained recognition for its innovative approach. Today, Shipskart boasts a diverse inventory of over
50,000 products, caters to vessels across various sectors, and collaborates with a network of reliable
vendors across the globe.

Beyond Convenience: A Focus on Sustainability:

Shipskart goes beyond just operational efficiency. Recognizing the crucial need for environmental
responsibility in the maritime industry, the company actively promotes eco-friendly products and
sustainable sourcing practices. This commitment to building a greener future further strengthens
ShipsKart’s position as a leader in the maritime e-commerce landscape.

2. About the Industry:

Delving Deeper into the Maritime Realm: Where Shipskart Makes Waves

Imagine a vast, dynamic world crisscrossed by colossal container ships, nimble fishing vessels
weaving through turquoise waves, and majestic cruise liners carving paths across endless horizons.
This isn’t just a scene from a travel brochure; it’s the very essence of the maritime industry, the
lifeblood of global trade, and the environment within which Shipskart navigates with innovative
solutions.

The Maritime Pulse: Fueling Global Trade

The maritime industry pulsates with the rhythm of global trade. Over 95% of the world’s goods, a
staggering 11 billion tons annually, travel by sea. From the smartphone in your hand to the coffee in
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your mug, the clothes you wear to the furniture in your home, a vast network of ships, ports, and
logistics silently ensures these everyday essentials reach you.

Shipskart operates within this intricate web, focusing specifically on the maritime supply chain.
Think of it as the lifeline of ships, ensuring they’re equipped with everything from spare parts and
provisions to navigational instruments and safety gear. This industry plays a critical role in keeping
vessels operational, safe, and comfortable for crews during their long voyages.

Revolutionizing Procurement: From Paperwork to Clicks

Historically, maritime procurement has been plagued by inefficiencies. Paperwork mountains,

opaque pricing, and limited availability often led to delays, frustration, and inflated costs. This is
where Shipskart emerges as a disruptive force.

Through its innovative e-commerce platform, Shipskart brings the convenience and transparency of
modern online shopping to the maritime world. Seafarers can order essential supplies with a few
clicks on their mobile app, no matter where they are on the globe. The platform eliminates tedious
paperwork, streamlines vendor selection, and ensures competitive pricing with complete
transparency.

Global Reach, Local Support: A Lifeline for Vessels Everywhere

But Shipskart doesn’t stop there. It delves deeper into the industry by offering global reach and
localized support. With offices in key maritime hubs like Singapore and Rotterdam, and a network
of trusted vendors worldwide, Shipskart guarantees prompt deliveries and assistance wherever a
vessel may roam. The company even handles logistics and documentation, freeing up valuable time
and resources for crew and shoreside personnel.

Beyond Efficiency: Charting a Sustainable Course

The impact of Shipskart extends beyond mere convenience. It paves the way for a more sustainable
maritime future. By promoting eco-friendly products and responsible sourcing practices, Shipskart
encourages ship owners and operators to minimize their environmental footprint. This aligns with
the industry’s growing focus on reducing emissions and protecting the delicate marine ecosystem.

Shaping the Future: A Digital Tide Rising

In conclusion, the maritime industry, with its intricate global trade web and complex supply chain,
provides the fertile ground for Shipskart to flourish. As an innovative e-commerce platform,
Shipskart navigates the challenges of traditional procurement, streamlining processes, increasing
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transparency, and promoting sustainability. In doing so, Shipskart contributes to a smoother, more
efficient, and greener maritime future for all.

The maritime industry is vast and multifaceted, and Shipskart is just one of the many innovative
companies working to make it more efficient and sustainable. With its focus on technology,
transparency, and environmental responsibility, Shipskart is well-positioned to ride the digital wave
and shape the future of this vital sector.

3. About the company

Shipskart is a supply chain e-commerce

solution for the Maritime and Offshore
domain. As its Logo says, “Clicked at
Sea ~ Delivered at Shore”, Shipskart is
an online marketplace, where vessels,
vessel owners/managers, ports,
shipyards can purchase marine products,
consumables, equipment’s, and service
products required for the uninterrupted and efficient operations. ShipsKart is likely a promising
newcomer in the Indian marine industry. They occupy a distinct niche with their platform-based
approach and cater to a growing demand for digital procurement solutions. While their overall
market share might be smaller compared to established players, their innovative approach and
positive reception hold potential for significant growth and disruption in the maritime supply chain
landscape.

However, accurately pinpointing their precise

position would need further analysis of quantitative
data like revenue, market share, and customer base
compared to major competitors.Competitors

ShipsKart operates in the niche market of maritime

and offshore equipment and services, focusing
primarily on the Indian market. Its competitors can
be categorized into a few groups:
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Direct Competitors:

• Orion Marine Concepts: Primarily focuses on procurement and supply of marine

equipment and spares.

• Maritime Vendors: Deals in marine equipment across various categories, with a strong
presence in the Indian market.

• Ship Hub: An online platform connecting ship owners and suppliers for various needs,
including equipment procurement.

• Spares Pazari: Specializes in spare parts for maritime equipment, offering a wide range of
products.
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4. S.W.O.T

Unique Value Market Share,Limited

Proposition, tech based Brand
approach, strong vendor Awareness,Scalability
network, positive brand Challenges,Reliance on
perception, focus on Third-Party
efficiency and cost Logistics,Financial
reduction Sustainability

Growing Market
Competition,Economic
Adoption,Expansion
Fluctuations,Disruptive
Potential,Strategic
Technologies,Cybersecur
Partnerships,Technologic
ity Risks,Regulations and
al Innovation,Focus on
Policies
Sustainability

Strengths:

I. Unique Value Proposition: Shipskart is a B2B e-commerce platform catering specifically to

the maritime and offshore industry, offering a unique and convenient solution compared to
traditional procurement methods.

II. Tech-Based Approach: Their online platform and mobile app streamline ordering processes
and provide improved transparency and ease of use for customers.

III. Strong Vendor Network: Collaboration with a diverse range of vendors gives them access
to competitive pricing, a wider product selection, and reliable availability.

IV. Positive Brand Perception: Media coverage and industry recognition showcase their
innovation and potential for growth, building trust and attracting new customers.

V. Focus on Efficiency and Cost Reduction: Shipskart helps clients save time, resources, and
procurement costs through streamlined processes and competitive pricing.

Weaknesses:

I. Market Share: As a young startup, their overall market share is likely smaller compared to
established players in the Indian marine industry.
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II. Limited Brand Awareness: While gaining traction, they might still struggle with brand
recognition compared to more established competitors.

III. Scalability Challenges: Expanding beyond their niche market and catering to larger clients
and diverse vessel types could require significant logistical and technological adjustments.

IV. Reliance on Third-Party Logistics: Dependence on external partners for delivery and
fulfilment can influence control and service quality.

V. Financial Sustainability: Securing ongoing funding and achieving profitability might be

challenging in the early stages.

Opportunities:

I. Growing Market Adoption: Increased demand for digital procurement solutions in the
maritime industry presents a significant opportunity for growth.

II. Expansion Potential: Shipskart can diversify their offerings to cater to different vessel
types, segments, and geographical markets.

III. Strategic Partnerships: Collaborations with established players or logistics providers can
boost their reach and service quality.

IV. Technological Innovation: Investing in technology like AI and predictive analytics can
further enhance efficiency and provide data-driven insights.

V. Focus on Sustainability: Integrating sustainability practices into their supply chain and
offerings can resonate with environmentally conscious custom.

Threats:

I. Competition: Established players with broader offerings and brand recognition can pose a
significant challenge.

II. Economic Fluctuations: Changes in global trade or fuel prices can impact the maritime
industry and potentially affect ShipsKart’s business.

III. Disruptive Technologies: Emergence of new technologies or platforms targeting the same
market could threaten their competitiveness.

IV. Cybersecurity Risks: Reliance on online platforms exposes them to potential

cyberattacks, requiring robust security measures.
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V. Regulations and Policies: Changes in government regulations or industry policies could

impact their operations and compliance requirements.

5. Problem Statement

To meet the specific needs of the marine logistics industry, Shipskart our team is dedicated to
developing a professional dashboard aimed at measuring and enhancing employee performance.
This comprehensive tool will be intricately aligned with key performance areas (KPAs) and key
performance indicators (KPIs) that are meticulously benchmarked to the unique requirements of the
Shipskart. The dashboard will serve as a centralized hub, providing real-time insights into critical
aspects of employee performance, such as efficiency in cargo handling, adherence to safety
protocols, and effective communication within the team. By leveraging this dashboard, Shipskart
can gain a nuanced understanding of their workforce's strengths and areas for improvement,
facilitating informed decision-making and targeted interventions to optimize overall operational
efficiency and effectiveness.

Why this problem?

The manager struggles with inefficient performance management. Employees lack clarity on
performance expectations. Data is spread across multiple systems, making it difficult to access and
analyze. Current reporting methods are time-consuming and resource intensive. Limited visibility
into individual and team performance trends. Inability to identify and address performance gaps in a
timely manner. Difficulty in aligning employee performance with strategic objective
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6. Data Collection methodology

1. Primary Research: The data collection process began with conducting primary research to
gather information specifically related to the marine logistics industry and its need for
Shipskart. This involved exploring various online resources such as directories, business
listings, industry websites, and social media platforms. The team thoroughly analysed these
sources to identify relevant information that would address the research question or objective
at hand.

2. Data Verification and Filtering: To ensure the accuracy and reliability of the collected data,
the team took the necessary steps to verify and filter out any non-relevant or outdated
information. They cross-referenced the data from multiple sources and reached out to the HR
department of Shipskart, specifically Mrs. Vinita, to verify the contact details. This stage was
crucial in ensuring that only reliable and up-to-date information was included in the final
dataset.

3. Contacting Decision-Makers: Armed with the collected contact details, the team-initiated
contact with the employees of relevant companies. They adopted a multi-channel approach,
utilizing phone calls, emails, and WhatsApp messages to reach out to the decision-makers
within these organizations. During this process, the team conducted interviews with the COO
of Shipskart, Mr. Vivek Sahi, to gather additional information that would contribute to the
research question or objective. These interviews provided valuable insights and perspectives
from a key stakeholder in the industry.

7. Summarization of data

1. Conducting interviews with HR personnel provided a more formalized understanding of

ShipsKart’s structure. These discussions focused on role delineation, reporting relationships,
and the flow of information within the organization. By engaging with HR, valuable insights
were gained regarding the company's policies, employee engagement strategies, and efforts to
align the organizational structure with business goals.

2. Through the interviews conducted with HR, a deeper understanding of ShipsKart’s

structure was obtained. The conversations with HR personnel centered around clarifying roles
and responsibilities, establishing clear reporting lines, and ensuring smooth information flow
within the organization. The insights shared by HR shed light on the company's policies, their
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strategies to engage employees, and their initiatives to align the organizational structure with
the overarching business objectives.

3. The process of conducting interviews with HR professionals proved instrumental in

gaining a more formal understanding of ShipsKart’s structure. These discussions primarily
revolved around defining roles, establishing reporting relationships, and optimizing the flow
of information within the organization. Valuable insights were gleaned from HR, providing
valuable information on the company's policies, employee engagement strategies, and efforts
to align the organizational structure with the broader business goals.

8. Recommendation

As the manager was struggling with inefficient performance management and the Current
reporting methods are time-consuming and resource intensive, it was analyzed that the
company should have a dashboard to evaluate the performance of the employees with the
help of key performance indicators.

Creating a dashboard to evaluate employee performance in the context of the marine logistics
industry involves a systematic approach, combining technological tools, industry-specific
knowledge, and key performance indicators (KPIs). Below is a detailed description of the
steps taken to develop a professional dashboard for this purpose:

1. Define Key Performance Areas (KPAs) and Key Performance Indicators (KPIs):

Conducted thorough research and engaged with industry experts to identify the critical
aspects of employee performance in the marine logistics sector.

Identified Key Performance Areas (KPAs) such as shipment accuracy, on-time delivery,
safety compliance, cost-effectiveness, and customer satisfaction.

Established Key Performance Indicators (KPIs) within each KPA, such as the percentage of
on-time deliveries, error rates in shipment processing, safety incident rates, and customer
feedback scores.

2. Data Collection and Integration:

Collaborated with relevant departments to gather data from various sources including ERP
systems, project management tools, safety records, and customer feedback platforms.

Ensured data integrity and accuracy by implementing data validation processes and resolving
any discrepancies.
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3. Dashboard Design and User Interface (UI):

Selected a user-friendly dashboard platform or tool that supports the visualization of complex
data sets. Popular choices were Excel.

Designed an intuitive user interface, keeping in mind the end-users such as managers, team
leaders, and executives.

Incorporated interactive elements, allowing users to drill down into specific KPIs, time
periods, or employee performance metrics.

4. Dashboard Development:

Utilized the selected dashboard platform to build visualizations that represent the chosen
KPIs and relevant metrics.

Integrated real-time or near-real-time data feeds to ensure that the dashboard reflects the most
recent performance metrics.

Customized the dashboard to align with the specific needs and terminology of the marine
logistics industry.

5. Performance Benchmarking:

Conducted a benchmarking exercise to establish performance benchmarks for each KPI.

Compared internal performance against industry standards and identified areas for
improvement.

Integrated benchmark data into the dashboard to provide context and reference for
performance evaluation.

6. Automation and Alerts:

Implemented automation features to update data regularly, reducing the manual effort
required for data management.

Set up alerts and notifications for critical KPI thresholds to keep management informed of
any deviations from expected performance.

7. Training and Implementation:

Provided training sessions to users on how to effectively use the dashboard to monitor and
evaluate employee performance.

Rolled out the dashboard in phases, collecting feedback and making necessary adjustments
during the implementation process.
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8. Feedback and Continuous Improvement:

Encouraged regular feedback from end-users to identify any usability issues or additional
features required.

Incorporated feedback into continuous improvement cycles to enhance the effectiveness and
relevance of the dashboard over time.

9. Security and Access Control:

Implemented robust security measures to ensure the confidentiality and integrity of the
performance data.

Established role-based access controls to restrict access to sensitive information based on job
roles and responsibilities.

10. Documentation and Maintenance:

Created comprehensive documentation outlining the dashboard's functionality, KPI

definitions, and usage guidelines.

Established a maintenance plan to address any updates, bug fixes, or changes in KPIs over
time.

9. Learnings – Individual and as a Team

Group Learning:

1.Collaborative Problem-Solving:

The group learned the importance of collaboration across diverse skill sets. Each team
member brought unique expertise, and the project's success relied on effective
communication and teamwork.

2.Industry-Specific Knowledge Transfer:

The team collectively acquired a deeper understanding of the marine logistics industry.
Integrating industry-specific terminology and workflows into the dashboard required
knowledge transfer and collaboration with industry experts.

3.Agile Implementation:

The team embraced an agile approach to dashboard development. Regular feedback loops
and incremental improvements allowed for flexibility in responding to changing requirements
and ensuring the dashboard's relevance.
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4.Cross-Functional Awareness:

Team members gained an appreciation for the roles and responsibilities of their colleagues.
This cross-functional awareness facilitated a more holistic approach to problem-solving, with
each member understanding how their contribution impacted the overall project.

5.Continuous Improvement Culture:

The project instilled a culture of continuous improvement. Regular feedback sessions and a
commitment to refining the dashboard based on user input reinforced the importance of
adaptability and evolution in meeting organizational needs.

10.INDIVIDUAL LEARNING

1.Rishab Tyagi (Data Collection Specialist):

Learning Focus: Data Collection and Employee Engagement

Lesson: Rishab played a pivotal role in the project by being responsible for collecting data
from employees through questionnaires. This experience heightened his appreciation for the
intricacies involved in engaging employees for data gathering. Rishab learned the art of
crafting effective and unbiased survey questions that encouraged honest and comprehensive
responses. He realized the importance of clear communication and how it directly impacted
the quality of the collected data.

Survey Design Expertise: Rishab honed his skills in survey design, understanding the
significance of each question and its potential impact on the overall data analysis. He became
adept at creating questionnaires that not only gathered relevant information aligned with key
performance areas (KPAs) and indicators (KPIs) but also ensured employee cooperation and
participation.

Effective Communication: Rishab's role necessitated effective communication with

employees at various levels. He learned to articulate the purpose of the questionnaire,
emphasizing its importance in measuring, and improving employee performance. This
experience enhanced his ability to convey complex ideas in a way that resonated with a
diverse audience, a skill valuable in any data collection scenario.6Y

Adaptability and Feedback Incorporation: Rishab learned to adapt his approach based on
feedback received during the data collection process. This adaptability allowed him to refine
the questionnaire in real-time, addressing concerns and ensuring the accuracy and relevance
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of the collected data. The iterative nature of the data collection process heightened Rishab's
agility and responsiveness to changing requirements.

Sensitivity to Employee Dynamics: Engaging with employees through questionnaires gave

Rishab insights into the dynamics of the workforce. He became attuned to the importance of
maintaining sensitivity to employee concerns, ensuring that the data collection process was
respectful of individual experiences. This understanding is crucial for any role involving
employee interactions and contributes to creating a positive workplace culture.

Rishab's individual learning not only strengthened his expertise in data collection but also
enriched his interpersonal and communication skills. His role in gathering employee input
became a cornerstone in building a comprehensive and accurate dataset for the employee
performance dashboard, contributing significantly to the success of the overall project.

2.Niyati Sharma (Dashboard Developer):

Learning Focus: Dashboard Development and User Experience

Lesson: Niyati's role as the dashboard developer was central to the project's success,
involving translating complex data into a user-friendly and insightful interface. This
experience deepened her understanding of data visualization principles and their impact on
user experience.

Dashboard Platform Mastery: Niyati mastered the selected dashboard platform (e.g., Excel)
and acquired proficiency in creating dynamic and visually appealing data visualizations. This
expertise is transferable to other projects and enhances her ability to leverage dashboard tools
effectively for data-driven decision-making.

User-Centric Design: Niyati learned to adopt a user-centric approach to design, focusing on

the needs and preferences of the end-users. She gained insights into creating interfaces that
are not only visually appealing but also intuitive, ensuring that users can easily interpret and
navigate the dashboard to derive meaningful insights.

Industry-Specific Adaptation: Niyati had the opportunity to adapt the dashboard design to the
unique requirements of the marine logistics industry. This involved understanding industry-
specific terminology, workflows, and key performance indicators (KPIs). Niyati's adaptability
and industry-specific knowledge contribute to her versatility as a dashboard developer.

Iterative Development and Feedback: Niyati embraced an iterative development process,

incorporating feedback from end-users to enhance the dashboard's functionality continuously.
This experience taught her the importance of staying flexible and responsive to user needs,
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ensuring that the final product is not just technically robust but also aligns closely with user
expectations.

Data Integration Challenges: Niyati navigated challenges related to data integration, ensuring
that the dashboard could seamlessly pull and update real-time or near-real-time data. Dealing
with these challenges enhanced her problem-solving skills and equipped her to handle similar
issues in future projects.

Documentation and Communication: Niyati learned the importance of thorough

documentation to facilitate ease of use for end-users and future developers. Clear
communication of dashboard features, functionalities, and updates is crucial for ensuring that
stakeholders can leverage the dashboard effectively.

Continuous Learning in Visualization Trends: Developing the dashboard exposed Niyati to

evolving trends in data visualization. This experience motivated her to stay updated on the
latest industry trends, ensuring that her skills remain relevant and that she can incorporate
innovative visualization techniques in future projects.

Niyati's individual learning journey not only deepened her technical skills but also cultivated
her ability to create data-driven solutions that align closely with user needs. The lessons she
gained from developing the employee performance dashboard position her as a proficient and
adaptable dashboard developer for future projects.

3. Navya Dubey (HR Liaison and Information Provider):

Learning Focus: HR Collaboration and Data Gathering

Lesson: Navya's role as the HR liaison involved close collaboration with Niyati and a
comprehensive understanding of the human resources data required for the dashboard. This
experience deepened her understanding of the significance of HR data in measuring
employee performance and how it contributes to strategic decision-making.

Effective Communication with HR: Navya honed her communication skills through
interactions with the HR department. She learned to articulate the project's objectives, the
importance of specific HR data, and how this information contributes to the overall employee
performance assessment. Clear communication was crucial in obtaining accurate and relevant
data.
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Data Sensitivity and Privacy: Navya became attuned to the sensitivity and privacy
considerations surrounding HR data. Handling personal and performance-related information
required a heightened awareness of confidentiality, ensuring that the data shared with Niyati
for the dashboard development adhered to privacy regulations and company policies.

Collaboration between Departments: Navya's role fostered collaboration between HR and the
IT department responsible for dashboard development. This cross-functional collaboration
provided her with insights into the different priorities, workflows, and perspectives of various
departments within the organization. This experience improved her ability to facilitate
smooth collaboration between diverse teams.

Data Validation and Accuracy: Navya contributed to the validation of HR data, ensuring that
the information provided was accurate, up-to-date, and aligned with the requirements of the
dashboard. This experience enhanced her attention to detail and data validation skills, critical
in maintaining the integrity of the dashboard's insights.

Understanding Key Performance Indicators (KPIs): Navya gained a deeper understanding of

the key performance indicators (KPIs) relevant to HR and employee performance. This
knowledge is transferable to other HR-related initiatives, allowing her to better align HR
practices with organizational goals and metrics.

Project Coordination and Timelines: Coordinating with Niyati necessitated a focus on project
timelines and deadlines. Navya learned the importance of timely data provision to ensure the
project progressed smoothly. This experience honed her project coordination skills,
contributing to a more efficient collaboration between HR and the dashboard development
team.

Stakeholder Engagement: Engaging with both HR and the dashboard development team
required Navya to consider the needs and expectations of various stakeholders. This
experience improved her ability to navigate different perspectives and ensured that the final
dashboard met the requirements of all relevant parties.

Navya's individual learning journey in collaborating with HR for the employee performance
dashboard not only enriched her HR skills but also provided her with valuable insights into
cross-functional collaboration and the significance of HR data in driving organizational
success. Her role as a liaison showcased the importance of effective communication and
collaboration between HR and IT teams for successful project outcomes.
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4. Jagrati Nigam (KPI Evaluator and Researcher):

Learning Focus: Key Performance Indicator (KPI) Evaluation and Analysis

Lesson: Jagrati's pivotal role in evaluating all the key performance indicators (KPIs) for the
employee performance dashboard involved a deep dive into data analysis and performance
metrics. This experience heightened her understanding of the nuances in KPI assessment and
its impact on decision-making processes.

Analytical Proficiency: Jagrati honed her analytical skills through the meticulous evaluation
of diverse KPIs. This involved interpreting complex data sets, identifying trends, and
extracting meaningful insights. Her proficiency in data analysis was crucial in providing
actionable information to support strategic decision-making related to employee performance.

Alignment with Organizational Goals: Jagrati gained insights into the strategic alignment of
KPIs with organizational goals. Evaluating KPIs allowed her to assess how well the
organization's performance metrics were reflecting its broader objectives. This understanding
is valuable for any professional involved in organizational strategy and performance
management.

Identification of Performance Trends: Through the evaluation process, Jagrati learned to

identify performance trends and patterns. This skill enables her to recognize both positive and
negative trends in employee performance, facilitating proactive measures to reinforce
strengths or address areas of improvement.

Collaboration with Stakeholders: Jagrati's role required collaboration with various

stakeholders, including department heads, team leaders, and data analysts. This experience
enhanced her ability to communicate KPI findings effectively, translating data insights into
actionable recommendations that resonate with different stakeholders.

Feedback Loop Implementation: Jagrati actively participated in the feedback loop by

providing insights into the effectiveness of the chosen KPIs. This iterative process allowed
her to contribute to refining the KPI framework, ensuring that it remained relevant and
aligned with the evolving needs of the organization.

Continuous Improvement Mindset: The experience of evaluating KPIs instilled in Jagrati a

continuous improvement mindset. Recognizing that employee performance metrics are
dynamic, she learned the importance of regularly revisiting and refining KPIs to keep them
aligned with organizational goals and industry benchmarks.
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Data-driven Decision-Making: Jagrati's role underscored the importance of data-driven

decision-making. She became adept at using KPI data to inform strategic decisions, providing
decision-makers with a reliable foundation for assessing the impact of various initiatives on
employee performance.

Adaptability to Evolving Metrics: Jagrati learned to adapt to evolving performance metrics.

As organizational priorities shifted, she developed the ability to reassess and adjust KPIs
accordingly, ensuring that the dashboard remained a relevant and effective tool for
performance evaluation.

Jagrati's individual learning journey in evaluating KPIs not only strengthened her analytical
skills but also positioned her as a crucial contributor to the organization's performance
management efforts. Her insights into performance trends, collaboration with stakeholders,
and commitment to continuous improvement contribute to the ongoing success of the
employee performance dashboard.

5.Asmit Khandelwal (KPI Researcher and Information Gatherer):

Learning Focus: Key Performance Indicator (KPI) Identification and Company Information
Gathering

Lesson: Asmit's role in listing key performance indicators (KPIs) and gathering detailed
information about ShipsKart involved comprehensive research and data gathering. This
experience enhanced his understanding of how KPIs are defined, selected, and tailored to a
specific industry, as well as the significance of detailed company information for accurate
KPI evaluation.

KPI Identification Skills: Asmit developed proficiency in identifying relevant KPIs that align
with organizational goals. This required a deep dive into the marine logistics industry and
understanding the specific performance indicators that drive success in this sector. His ability
to translate high-level objectives into measurable KPIs strengthened, contributing to the
effectiveness of the employee performance dashboard.

Industry-Specific Knowledge: Researching and gathering detailed information about

ShipsKart provided Asmit with a wealth of industry-specific knowledge. He learned about the
company's operations, challenges, and success factors within the marine logistics sector. This
industry-specific knowledge is valuable for anyone involved in strategic decision-making or
working within niche markets.
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Data Collection and Validation: Asmit gained hands-on experience in data collection and
validation. The process of gathering detailed information about ShipsKart required
meticulous attention to detail, ensuring the accuracy and reliability of the data used to define
KPIs. This skill set is transferable to various roles that involve information gathering and data
validation.

Effective Collaboration with Stakeholders: Asmit's collaboration with Jagrati and other
stakeholders in the KPI definition process enhanced his communication and collaboration
skills. He learned to bridge the gap between technical requirements and the broader business
context, ensuring that the selected KPIs not only reflected industry benchmarks but also met
the specific needs of ShipsKart.

Understanding Organizational Structures: In the process of gathering detailed company

information, Asmit gained insights into organizational structures, hierarchies, and key
departments within ShipsKart. This understanding is valuable for future endeavors involving
cross-functional collaboration or organizational analysis.

Adaptability to Company Dynamics: Asmit learned to adapt to the unique dynamics of

ShipsKart. Understanding the company's culture, values, and operational intricacies allowed
him to tailor the KPI selection process to align closely with ShipsKart's specific objectives
and priorities.

Research and Information Synthesis: Asmit honed his research skills and the ability to
synthesize vast amounts of information into actionable insights. This experience contributes
to his proficiency in distilling complex data into meaningful components, a valuable skill in
various research and analysis roles.

Project Coordination: Working on the KPI definition process required coordination with
multiple team members. Asmit's role taught him the importance of effective project
management and coordination to ensure that information was gathered in a timely manner
and aligned with the overall project timeline.

Asmit's individual learning journey, focused on KPI identification and company information
gathering, not only enriched his skill set but also contributed significantly to the successful
development of the employee performance dashboard. His insights into industry specific
KPIs and attention to detailed company information laid the foundation for a robust and
tailored performance measurement system.
 21

References

1. https://shipskart.com/
2. https://www.linkedin.com/company/shipskart/?originalSubdomain=in
3. https://www.crunchbase.com/organization/shipskart
4. https://tmv.vc/2022/05/04/meet-shipskart/
5. https://www.cbinsights.com/company/shipskart