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    MARKETING INTER. INFOGRA.

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    Jessic Cueva C.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    MARKETING INTER. INFOGRA.

    Uploaded by

    Jessic Cueva C.
    1 views2 pages

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    1 views2 pages

    MARKETING INTER. INFOGRA.

    Uploaded by

    Jessic Cueva C.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    INTERNATIONAL

    MARKETING
    WHAT IS INTL MKT
    International marketing refers to the process of promoting
    and selling products or services in multiple countries. It
    involves understanding and adapting to various cultural,
    economic, and legal environments to effectively reach
    global consumers. This discipline encompasses strategies
    that consider local preferences and market conditions while
    aiming for a cohesive global brand presence.

    INT MKT MAIN TASK


    The primary task of international marketing is to identify and
    satisfy the needs and wants of consumers in different
    countries. This includes conducting market research,
    developing tailored marketing strategies, and implementing
    promotional activities that resonate with local audiences
    while maintaining the overall brand identity.

    MARKETING DECISION
    CRITERIA
    When making marketing decisions in an international
    context, several criteria are considered:Market
    Potential: Assessing the size and growth potential of
    foreign markets.
    Cultural Compatibility: Understanding cultural
    differences that may affect consumer behavior.
    Legal and Regulatory Environment: Navigating the laws
    and regulations governing marketing practices in
    different countries.
    Competitive Landscape: Analyzing competitors'
    strengths and weaknesses in target markets.

    FOREIGN ENVIRONMENT
    FACTORS
    Several factors influence international marketing
    strategies:Economic Factors: Currency stability,
    economic growth rates, and purchasing power of
    consumers.
    Political Factors: Government stability, trade policies,
    and international relations.
    Cultural Factors: Language, traditions, values, and
    social norms that shape consumer preferences.
    Technological Factors: Level of technological
    advancement affecting communication and distribution
    channels.

    HOW MASTER CLASS LECTURER


    POSITION RELATES WITH THIS
    CLASS SUBJET?
    The Master Class lecturer position is intricately linked to the subject of
    international marketing by providing students with access to seasoned
    professionals who can bridge the gap between academic theory and
    practical application. This role allows students to learn from experts who
    have firsthand experience in navigating the complexities of global
    markets, thereby enriching their understanding of international marketing
    dynamics.
    BENEFITS OF THE MASTER CLASS
    LECTURER POSITION
    1. Real-World Insights: Lecturers share valuable experiences and case
    studies that illustrate how marketing theories are applied in practice.
    2. Networking Opportunities: Students can establish connections with
    industry leaders, which may lead to internships or job placements.
    3. Enhanced Learning Experience: The integration of practical knowledge
    helps students grasp complex concepts more effectively, fostering
    critical thinking and problem-solving skills.

    CHALLENGES FACED

    1. Balancing Theory and Practice: It can be challenging to align


    theoretical frameworks with real-world scenarios, as students may
    find it difficult to apply what they learn in class to actual market
    conditions.
    2. Cultural Sensitivity: Engaging with diverse cultural backgrounds
    requires careful consideration to ensure effective communication and
    understanding among all participants.
    3. Resource Constraints: Limited access to current market data and
    case studies can hinder the relevance and applicability of discussions.

    PATHS FORWARD ACCORDING TO


    TEACHER GANSO
    1. Curriculum Enhancement: Incorporating more contemporary case
    studies and examples from global marketing practices into the
    curriculum can provide students with relevant insights.
    2. Collaborative Learning Projects: Encouraging partnerships between
    students and businesses for hands-on projects will allow students to
    tackle real marketing challenges, enhancing their learning experience.
    3. Continuous Professional Development: Promoting ongoing education
    through workshops, seminars, and online courses will help both
    students and lecturers stay updated on the latest trends and
    practices in international marketing.

    BIBLIOGRAFIA:

    Cateora, Philip R.; Money, R. Bruce; Gilly, Mary C.; Graham, John L.
    (2020).
    Marketing Internacional. 18 ed. McGraw Hill – Biblioteca digital UIDE,
    eLibro.net:
    https://www.mdconsult.internacional.edu.ec:2076/stage.aspx?
    il=&pg=&ed=

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