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    Social-Media-Content-Calendar-Template

    Uploaded by

    aspany lois

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Social-Media-Content-Calendar-Template

    Uploaded by

    aspany lois
    4 views17 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    4 views17 pages

    Social-Media-Content-Calendar-Template

    Uploaded by

    aspany lois

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 17

    Social Media Content Plan

    2024 SOCIAL Business Goal #1


    MEDIA i.e., Increase brand awareness by 100% in 2022
    STRATEGY

    Social Media Goal #1 Social Media Goal #2


    2024 Social i.e. Increase web traffic from Instagram by 25% i.e. Double instagram followers i
    Media Goals

    Content Pillar #1 Content Pillar #2


    Example: Education Example: Sales/Promotion
    Content Pillars

    Content Piece #1 Content Piece #2 Content Piece #3


    Cornerstone Example: Blog post Example: Live event Example: ebook
    Content

    Tactic #1 Tactic #2 Tactic #3


    Social Media Example: Instagram Carousel Example: Facebook Post Example: Influencer Partnerships
    Formats
    ia Content Plan
    Business Goal #2
    i.e., Grow sales by 50% in 2022

    ocial Media Goal #2 Social Media Goal #3


    e instagram followers in 2024 i.e. Get 10,000 views on TikTok in one month

    Content Pillar #3 Content Pillar #4


    Example: Inspiration Example: Entertainment

    Content Piece #4 Content Piece #5 Content Piece #6


    Example: Web series

    Tactic #4 Tactic #5 Tactic #6


    Example: Instagram Story Example: Twitter Thread Example: Instagram In-Feed Video
    2024 Social
    Media January-June
    Q1
    Content JAN FEB MAR
    Calendar Education + News
    OUR Cultural Moments
    CONTENT
    Encouragement
    PILLARS
    Entertainment
    International
    Women's Day
    Key Dates (03/08)

    National Employee
    Valentine's Day Appreciation Day
    Social Media (03/06)
    Holidays

    Valentine's day
    Our adoption
    Marketing campaign
    Campaigns

    CORNERSTON
    E CONTENT

    Blog Posts
    Key dog adoption
    stats

    Promotions

    2/14: Adoption fair


    at the farm
    Events

    Contests

    SOCIAL
    TACTICS
    Carousel posts of
    Instagram available dogs
    Feed Posts

    Share UGC
    Instagram
    Stories
    Montage
    Instagram
    Reels

    Montage
    TikTok
    January-June
    Q2
    APR MAY JUN
    Content Pillar 1

    Content Pillar 2

    Content Pillar 3

    Content Pillar 4
    Mental Health Awareness
    Pride Month
    Month

    Mother's Day Social Media Day

    Father's Day
    Companion Animal awareness
    Dads and Dogs campaign
    campaign

    7 Ways to tell if your dog likes


    11 crucial skills for dogs
    you

    Post Instagram Carousel Instagram Carousel with tips


    highlighting dog body and skills for dog training
    language
    July-Decem
    Q3
    JUL AUG
    Content Pillar 1

    Content Pillar 2

    Content Pillar 3

    Content Pillar 4

    National Photo Day

    National Dog Day


    Annual Dog Days of Summer
    Fundraiser

    Blog Post: 6 things you can learn


    from the most followed dog
    accounts on Instagram

    Instagram Carousel highlighting the


    tips and tricks you can learn from
    the accounts
    July-December
    Q4
    SEP OCT
    Content Pillar 1

    Content Pillar 2

    Content Pillar 3

    Content Pillar 4

    Black History Month


    Q4
    NOV DEC
    Content Pillar 1

    Content Pillar 2

    Content Pillar 3

    Content Pillar 4

    Black Friday/Cyber Monday Christmas

    Giving Tuesday

    Small Business Saturday

    Instagram Carousel highlighting


    the giveaway
    DATE CORNERST
    SOCIAL (MONTH/DA ONE CONTENT
    NETWORK Y/YEAR) TIME (EST) CONTENT PILLAR CONTENT FORMAT
    WEEK 1: MONDAY

    8:00 AM EDUCATION Blog Post Facebook Post


    FACEBOOK

    8:00 AM PROMOTION Contest Carousel


    9:00 AM PROMOTION Contest Instagram Sto
    INSTAGRAM 9:30 AM PROMOTION Contest Reels

    11:00 AM EDUCATION Blog post Feed post

    11:00 AM EDUCATION Blog Post Thread

    TWITTER (X)
    3:00 PM ENTERTAINMENT

    6:00 AM EDUCATION Blog Post Post

    LINKEDIN

    ENTERTAINMENT N/A TikTok


    TIKTOK

    WEEK 1: TUESDAY
    FACEBOOK

    INSTAGRAM

    TWITTER

    LINKEDIN
    TIKTOK

    WEEK 1: WEDNESDAY
    FACEBOOK

    INSTAGRAM

    TWITTER

    LINKEDIN

    TIKTOK

    WEEK 1: THURSDAY
    FACEBOOK

    INSTAGRAM

    TWITTER
    LINKEDIN

    TIKTOK

    WEEK 1: FRIDAY
    FACEBOOK

    INSTAGRAM

    TWITTER

    LINKEDIN

    TIKTOK
    🚨 CONTEST ALERT 🚨
    COPY / HASHTAGS
    Win early VIP access to our Black Friday sale and a $50 prepaid gift card to spend in-
    store or online 💰 Want to be one of the 5 lucky winners? Here’s how to enter:
    80% of and
    1. Like people are watching
    comment on this your
    post videos on silent, and here's what to do about it. Check out our blog post:
    2. Follow us on Instagram

    Contest closes on Nov 24 at 12pm PT. Good luck! Terms and conditions apply - more info
    at the link in our bio. #giveaway #contest #blackfriday

    Did you see our contest alert???


    Can you imagine VIP life? #vip #blackfriday #contest

    80% of people are watching your videos on silent, and here's what to do about it. Link in bio!

    80% of people are watching your videos on silent: what to do about: a thread.

    RT evergreen tweet

    80% of people are watching your videos on silent, and here's what to do about it. Check out our blog post:

    Social media managers, are you with me?


    LINK TO ASSETS IN
    STATUS LINK DRIVE

    it. Check out our blog post: https://blog.hootsuite.com/ drive.google.com

    drive.google.com

    it. Link in bio!

    https://blog.hootsuite.com/ drive.google.com

    it. Check out our blog post: https://blog.hootsuite.com/ drive.google.com


    TOPIC
    Facebook
    EG: Valentines Sale

    Instagram
    EG: Latest Valentines Looks

    Twitter (X)
    EG: Twitter X Accounts

    LinkedIn
    Any platform
    COPY

    nes Looks

    Here are some accounts we recommend you follow @GrowthPlatform @LpoolCityRegion


    LINK

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