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    Persuasive Blog Assignment

    Uploaded by

    Ashkan Fayyaz

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Persuasive Blog Assignment

    Uploaded by

    Ashkan Fayyaz
    0 views2 pages

    Copyright

    © © All Rights Reserved

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    0 views2 pages

    Persuasive Blog Assignment

    Uploaded by

    Ashkan Fayyaz

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Persuasive Blog Assignment: Inspiring Corporations to Drive Sustainable Development

    Objective: Write a persuasive blog post to inspire corporations to take action on one of the
    United Nations’ Sustainable Development Goals (SDGs). Your blog should be compelling,
    fact-driven, and motivational, with a clear call to action that encourages corporate leaders
    to commit resources, expertise, or innovative solutions toward achieving your chosen SDG.

    Guidelines:

    Choose a Specific SDG: Select one Sustainable Development Goal (SDG) to focus on. Think
    about which goal aligns well with corporate responsibility or innovation, such as:

    Goal 7: Affordable and Clean Energy


    Goal 9: Industry, Innovation, and Infrastructure
    Goal 12: Responsible Consumption and Production
    Goal 13: Climate Action
    Feel free to choose any other SDG that you feel corporations can directly impact.

    Research the SDG: Provide a brief overview of the chosen SDG. Explain its significance, and
    use facts or statistics to show why this goal is important and how corporations are uniquely
    positioned to make a difference.

    Address the Corporate Audience: Tailor your language to business leaders, investors, and
    stakeholders. Consider their goals, such as profitability, reputation, long-term viability, and
    employee retention, and explain how working toward your selected SDG can support these
    aims.

    Provide At least 2 Examples of Success: Highlight examples of companies or industry leaders


    who have successfully integrated sustainable practices or innovations that align with your
    chosen SDG. Explain the positive impacts these companies have experienced, including
    improved reputation, customer loyalty, cost savings, and competitive advantage.

    Present Clear, Actionable Steps: Suggest concrete steps corporations can take to support
    the SDG. Examples could include:

    Investment in sustainable practices or clean technology


    Partnerships with NGOs or government organizations working on similar goals
    Employee engagement initiatives or green certification programs
    Innovative product design for sustainability
    Include a Call to Action: Conclude with a strong call to action. Encourage corporations to
    commit to at least one sustainable practice related to your chosen SDG. Be bold but
    realistic, urging leaders to consider both the environmental and social responsibilities
    alongside the financial benefits.

    Length: 600–800 words


    Audience: Business leaders, corporate sustainability officers, and stakeholders
    Evaluation Criteria:

    Business Writing incorporating 7Cs (2 marks)


    Persuasiveness ( 2 marks)
    Clarity and Coherence (2 marks)
    Evidence and Research: credible data, examples, and references (2 marks)
    Engagement: writing inspire, engage, and appeal to the corporate audience (2 marks)

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