Milestone 3

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Setting up the business

Consultant Fees 124,500


Business Registration fees 41,500
Website Related(Domain registration),etc., 83,000
Licenses 24,900
Other Start-Up Costs 58,100

Equipment

Equipment 166,000

Starting Operations
Marketing and Promotional Costs 249,000
Supplies and Raw Materials 41,500
Stationery and Office supplies 16,600
Working Capital 166,000

Start-Up Capital
Equity investment(by team) 415,000
Loans(from college) 249,000
Total 664000

Totals

Total set-up costs 929,200


Surplus Funds 0
Additional Funds you need 265,600
Profit and Loss forecast
JAN FEB MAR APR MAY JUN

Sales
Cash Sakes 50,000 60,000 75,000 85,000 100,000 115,000
collections from account recievable 0 0 0 0 0 0
other cash 0 0 0 0 0 0
Totals sales 50,000 60,000 75,000 85,000 100,000 115,000

COGS
Cost of goods sold 10000 12000 15000 17000 20000 23000
Gross Profit 40000 48000 60000 68000 80000 92000

Operating Expenses
Salaries and Consultant Fees 20000 20000 20000 20000 20000 25000
Marketing and Promotion 10000 10000 15000 15000 20000 25000
Utilities 2000 2000 2000 2000 2000 2000
Transportation 1000 1000 1000 1000 1000 1000
Office Supplies 500 500 500 500 1000 1000
Repairs and Maintainance 500
Office Supplies 500 500 500 500 1000 1000
Misc.Expenses 500 500 500 500 1000 1000
Interest of Loan 1000 1000 1000 1000 1000 1500
Loss ,Theft wastage 1000 1000 1000 1000 1000 1500
Total Expenses 36000 36000 41000 41000 47500 58000

Result
Net Profit/Loss 4000 12000 19000 27000 32500 34000
Gross Profit Margin 8% 20% 25% 32% 32.50% 29.50%
Net Profit Margins 8% 20% 25% 32% 32.50% 29.50%
JUL AUG SEP OCT NOV DEC Totals

130,000 150,000 170,000 190,000 210,000 250,000 1,585,000


0 0 0 0 0 0 0
0 0 0 0 0 0 0
130,000 150,000 170,000 190,000 210,000 250,000 1,585,000

26000 30000 34000 38000 42000 50000 317,000


104000 120000 136000 152000 168000 200000 1268000

25000 25000 30000 30000 35000 35000 305000


25000 30000 30000 35000 40000 40000 295000
3000 3000 3000 3000 3000 3000 29000
1500 1500 1500 2000 2000 2000 16000
1000 1500 1500 2000 2000 2000 14000
500 500 2000
1000 1500 1500 2000 2000 2000 14000
1000 1500 1500 2000 2000 2500 14500
1500 1500 2000 2000 2500 2500 19500
1500 1500 1500 1500 1500 1500 16500
60000 65500 71000 78500 89500 91500 715500

44000 54500 65000 73500 78500 108500 632500


33.80% 36.30% 38.20% 38.70% 37.40% 43.40%
33.80% 36.30% 38.20% 38.70% 37.40% 43.40%
Year 1 Year 2 Year 3 Year 4 Year 5
Number of Sales 1000 3000 6000 10000 15000
Value of each sale 2000 2200 2500 3000 3500
Total Revenue 2000000 6600000 15000000 30000000 52500000

Capital Costs
Land and Buildings 1000000
Equipment 500000 200000 200000 250000 300000
Product(Development costs) 1500000 1000000 700000 500000 300000
Others 200000 100000 100000 100000 100000
Total 3200000 1300000 1000000 850000 700000

Expenses(Annual)
Salaries 1200000 1500000 2000000 3000000 4000000
Marketing and Promotion 800000 1000000 1500000 2000000 2500000
Utilities 300000 350000 400000 500000 600000
Transportation 100000 150000 200000 250000 300000
Office Supplies 50000 75000 100000 125000 150000
Repairs and Maintainance 200000 250000 300000 350000 400000
Office Supplies 150000 200000 250000 300000 350000
Misc.Expenses 2800000 3525000 4750000 6525000 8300000

Earnings(EBDITA) 4000000 1775000 9250000 26225000 43500000


Number of Existing shares 80,000
Amount to be invested 10000000
Earnings after 5 years 43500000
P/E Ratio 10
Discount rate 12%
Number of Years 5

Estimated terminal Value 435000000


Present Value 250000000(discounted at 12%)
Required Ownership Percentage 20%
Number of shares needed by investor 20,000
Share Price 500
P & L/Unit Year 1
Revenue 250,000
COGS(Cost of Goods sold) 50,000
Gross Profit 200000
Gross Profit Marging 80%
Operating Costs 150000
Operating Profit 50000

Metric Year 1
CAC(Customer Acquisition Cost) 500 per customer
CLV(Customer Lifetime Value) 3,000 per customer
ARPU(Average Revenue Per User) 1,250 per customer

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