BENEMÉRITA UNIVERSIDAD

AUTÓNOMA DE PUEBLA

Licenciatura en Administración de Empresas

Facultad de Administración

Exam Unit 3

Team 2
Sergio Tequimila Tabuada
Saúl Sandoval Loaiza

Class:
English for Management and Leadership
Teacher
Veleria Leissel Baez Aguilar

November 12, 2024

BUSINESS MODEL

Eyeball
Este modelo de negocios se enfoca en generar tráfico en plataformas digitales
gratuitas mediante contenido relevante para luego monetizar esa atención a través
de publicidad o datos.
Seleccionamos este modelo porque se adapta a las necesidades que tiene la
empresa, al ser una empresa joven y emergente no cuenta con el tráfico necesario
en su sitio webThis business model focuses on generating traffic on free digital
platforms through relevant content and then monetizing that attention through
advertising or data.
We selected this model because it adapts to the needs of the company, as it is a
young and emerging company and does not have the necessary traffic on its
website.
Cost Structure and Profitability
The cost structure of the business model is based primarily on advertising,
generating revenue through traffic or possible attention on the website and social
networks.
● Paid Ads: Invest in paid ads on platforms like Google Ads and Facebook Ads
to increase visibility.
● Additional services: Consulting services, financial tools, digital material.

Value Proposition
Offer free content and essential tools for users through social networks and digital platforms,
on sustainable development, to adopt and put it into practice, encouraging them to visit and
explore the website. Bibliographic material, news, publications, advice and other
complementary services can be found.
Currently, the Biotica company does not have enough traffic on essential networks such as
Facebook and Instagram, so the aim is to attract as much attention as possible on these
social networks so that the company can become known and consolidate itself as an
environmental consulting company.

Distribution channels
The company distributes its information mostly through digital platforms and media:

● Website: The company has its own website

● Social networks: Whatsapp, Facebook, Instagram, and Gmail.
● By telephone: (+593) 959 719 205
● Facilities: Located at Portete 301 and Eloy Alfaro. Guayaquil, Ecuador.
Other channels:
● Environment
● Economy
● Social
● Finance

Target audience
It is aimed primarily at the environmental community, for those organizations that care about
sustainability and the adoption of environmentally responsible practices.

On the other hand, the aim is to inform and raise awareness among the general public on
digital platforms and social networks about what is happening in the environment and the
measures that must be adopted to achieve sustainable development.

Competence
The eyeballs business model, also known as membership sites or subscription model,
competes with other business models, such as the peer to peer (P2P) model.

P2P Model: This model facilitates the exchange of products or services between users
directly, without intermediaries. Some examples of this model are Airbnb and Mercado Libre,
which means that the client does not get bored when viewing and visiting our page.

Another business model that may be our competition is the multicomponent model where,
unlike ours, it is based on selling the same product in different places with different prices
and presentations around the world.

CEMGI is an environmental consulting company that uses the eyeball business model, one
of our competitors when it comes to business models, where we can locate how they are
managed and how they carry it out in order to strengthen ourselves and implement better
ones in the same model.

Technological integration: The introduction of this model to our company will open the doors
to many potential and final clients for the continuation of our company and to have a greater
reach, to become an even more profitable company and to be the first option in
environmental consulting.

The integration of our model: First, we will analyze if the chosen model is viable to use for
our company. Secondly, we will analyze the possible social media options that will be used
for the launch of the model where it is estimated that they will be of great help to us by
attracting more customers and having more interaction on our website. And finally we will
start with the business model and do an analysis every month to find out if it is profitable or
not.
Resources: Thanks to the chosen model, it would not be difficult for us to do it monetarily
speaking since there are platforms where it can be done completely free to achieve our main
objective, which is: increase visits to our page and why not to our branch.

Relationship with customers: This model is very friendly to customers since they are
monitored from the moment they visit our site until their interaction with us ends.

FINANCIAL PLAN

Analysis of results
The Biotic company needs to implement a business model that generates profitability and
profits, which is why it is necessary to invest in social networks and advertising to expand
soon and have a larger audience.

Investment or treasury plan

The investment necessary to start the business model of the environmental consulting
company is the following:

Concept C/U IVA Total

Office rent $20,000 $3,200 $23,200

Salaries $ 200,000 $32,000 $232,000

Furniture $ 100,000 $16,000 $116,000

Website $ 25,000 $4,000 $29,000

maintenance

Advertising $ 50,000 $8,000 $58,000

Computer $ 45,000 $6,000 $52,200

equipment

Services and other $40,000 $6,400 $46,400

expenses

Total $556,800
General Balance

Cash flow
Equilibrium point analysis

To calculate the break-even point of a service, the general expenses and contribution margin
of the business must be known. The break-even point is the point at which total revenues
equal total costs, that is, there is no profit or loss.

PE= Fixed costs/contribution margin

PE=245000/700 = 350 service sales

Sensitivity analysis.

Pessimistic scenario. We are aware of any change or impact that may not be in our hands,
such as natural or health catastrophes such as a regional epidemic or global pandemic.
There are other factors such as the emergence of a better alternative service or companies
that give another approach and negatively affect us in the sale of our service, which is why it
is important to always be at the forefront, know the context and the possible trends that are
coming.

Probable scenario. It is very possible that there may be an internal or external economic
crisis at some point. That the client demands a totally different service where we exceed
their expectations where we give them alternatives and solutions where they do not lose
much. emergence of new business ideas in environmental consulting or its replacement. Our
income drops to such a degree that we have no way to survive.

Optimistic scenario. May our income rise and we have different places throughout the
country. Full client portfolio with potential clients. To be leaders in environmental consulting
throughout the country and to be the number one option. Achieve all our objectives, be a
source of work for the area where we are located.

MARKETING STRATEGIES

5-year strategies:
Strategic alliances will be a key point to access new markets, expand the economic offer,
giving scope to collaboration with other companies or organizations in the environmental
sector.
● Investing in technology and research will be the key to being on trend with the current
market, offering better quality service and fewer negative impacts on the
environment.
● The exploration of international opportunities will allow the expansion of the service.
● Ensure that the company is sustainable in the long term through good management
of resources and diversification of income sources.

Digital and loyalty marketing.

Digital marketing encompasses all marketing activities that use digital devices or the
internet. Businesses leverage digital channels such as search engines, social media, emails,
and websites to connect with potential and current customers.

We will achieve this by optimizing our website to appear in search engines such as Google,
creating digital content such as videos, blog photographs among others to retain the defined
audience, we will use social networks as our main means of communication and get involved
with personalities to promote our service.
In loyalty marketing we will get customers to write positive public comments on our different
communication channels, which transmit the information to friends and family; As? Offering
excellent customer service, training the team, personalizing treatment with clients and
paying attention to trends or possible market trends in order to retain our collaborators.

Online medium: In this medium we will have a budget of 30,000 pesos to achieve our
objectives with digital marketing, which is to obtain 5 new clients quarterly for the next 5
years. If this is not achieved, it will have been a wrong strategy. We will not work with an
advertising agency since we have publicists and marketing specialists who will support us in
this section.

Achieve the attention of clients and companies that need help in the area of ​environmental
management.
We will use digital platforms such as Facebook, Instagram, x, and the website, all of this
within a period of 5 years from November 28, 2024 to November 28, 2029.

The competition are companies that already have years of experience and with strong
strategic advertising, some are already consolidated in the market, however we notice that
their advertising is not as visually striking, online as offline.

Offline medium: In this medium we will have a budget of 20,000 pesos to achieve our
objectives with this strategy of 5 new clients per quarter for the next 5 years; If it is not
achieved it will have been a wrong strategy. We do not work with advertising agencies since
we have experts on the subject for that work.
We will use strategies such as direct marketing (print advertising, kiosks, events, fairs,
telecommunications, etc.).
The competition are companies that already have years of experience and with strong
strategic advertising, some are already consolidated in the market, however we notice that
their advertising is not as visually striking, online as offline.
REFERENCES: Consultores, M. A. (2024, April 1). The role of technology in environmental
management. Environmental Method.
https://metodoambiental.com/el-papel-de-la-tecnologia-en-la-gestion-ambiental/

Quipu, R. D.-. C. (2024, October 28). Financial plan of a company: what it is and its
structure. Self-employed, Companies and Consulting.
https://getquipu.com/blog/que-es-plan-financiero-empresa/

CEMGI | Leading company in environmental consulting. (s.f.). https://www.cemgi.com.mx/

Recreational Marketing. (2024, August 13). Recreational Marketing - Marketing Agency in
Mérida. https://marketing.recreativos.com.mx