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    Yassin Muragijimana

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    of 3

    Diploma in Business Administration

    Understanding Marketing Concept

    Quiz Result

    Quiz Completion Time : 00:04:05

    Wrong/Skipped

    Right Answer

    Your Score : 60%

    Passing Score : 50%

    Your Strong Areas:

    Lesson - Introduction to Marketing

    Lesson - Evolution of Marketing Concepts

    Lesson - Marketing Vs. Selling

    1. What is the difference between the terms "customer" and "consumer"?

    Your Answer : Customers purchase items, but consumers are the ones who use them

    Description : The term "customer" refers to individuals or organizations that make a purchase, while the
    term "consumer" refers to the individuals or end-users that actually use or consume the purchased
    product or service.

    Page 1 of 3
    Question Reference From : Introduction to Marketing

    2. What is the primary goal of selling?

    Your Answer : Generating revenue through sales

    Description : The primary goal of selling is to generate revenue through successful sales transactions. Sales
    professionals aim to meet or exceed their sales targets by closing deals and converting potential customers
    into paying customers. While building brand awareness and maximizing customer satisfaction are
    important outcomes of effective selling, the ultimate goal is to drive sales and generate revenue.

    Question Reference From : Marketing Vs. Selling

    3. What is the role of distribution in marketing?

    Your Answer : Identifying target markets and customer segments

    Correct Answer : Ensuring products reach the intended customers

    Description : The role of distribution in marketing is to ensure that products or services reach the intended
    customers. It involves activities such as selecting distribution channels, managing logistics, warehousing,
    inventory management and order fulfillment. Effective distribution ensures that products are available to
    customers at the right time and place.

    Question Reference From : Introduction to Marketing

    4. How does marketing support product or service success in the market?

    Your Answer : By creating awareness, generating demand and facilitating sales

    Description : Marketing supports product or service success in the market by creating awareness,
    generating demand and facilitating sales. Through strategic marketing efforts, businesses can effectively
    promote their products or services, educate customers about their benefits and persuade them to make
    purchase decisions, leading to increased sales and market success.

    Question Reference From : Introduction to Marketing

    5. A company can create successful new products by?

    Your Answer : Creating items that provide consumers with more value

    Correct Answer : Both (a) and (b)

    Description : A company can create successful new products by both creating items that provide
    consumers with more value and understanding consumers, markets and competitors. By offering
    products that meet consumer needs and preferences and by conducting thorough market research and
    competitor analysis, a company can develop innovative and valuable products that resonate with
    consumers and achieve success in the market.

    Question Reference From : Evolution of Marketing Concepts

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