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    krishnareddy

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    Resume

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    krishnareddy

    Uploaded by

    VamsiViswa
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    Resume

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    Resume

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    5 views4 pages

    krishnareddy

    Uploaded by

    VamsiViswa
    Resume

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Krishnareddy Chapala

    E-mail: [email protected] Mobile: 9553857145

    Professional Summary:
     12 Years’ experience in digital marketing across global market (B2B, B2C and
    D2C E-commerce)
     Amazon SEO: Exclusive optimizing the product listing to rank higher on
    amazon.in
     E-commerce Marketing: Sponsored campaign experience in Amazon and
    Flipkart online market places.
     Branding: ATL and BTL digital medium branding campaigns.
     Media Buying: Purchase of ad space in top publishers.

    Education
    :
     M.B.A (MARKETING & IT) From 2005-2007 Osmania University, Hyderabad.

    Work Experience:
     Worked as “Digital Marketing Manager" in 18Flip at Bangalore since April-
    2021 to September-2022.

     Worked as "Digital Marketing Manager" in EC-Council at Hyderabad since


    July-2019 to March 2021.

     .Worked as "Digital Marketing Manager" in Homengine at Bangalore since


    Aug 2016 to June 2019.

     Worked as “Sr Digital Marketing Analyst” in Innovo at Bangalore since Feb


    2012 to July 2016.

     Worked as “Associate Web Analyst” in Embitel Technologies at Bangalore since


    September 2010 to Jan 2012.

    Projects Portfolio:
     Babyoye(B2C-India) – Online Market  Scentbird(B2C-USA) – Personal
    Place for Kids Products. Care Products subscription box
     DMC(B2B-Germany) – Omni Channel  Sanmar(B2B-USA) - Chemical
    Services Manufacturers
     Codered(B2C Saas-Global) - Online Cyber  Natori(B2C-USA) - American
    Security Learning Platform Apparel Shop Online
     TropicalDew(D2C-India) - Online Store  Homeko(B2C-USA) - Kitchen
    Homecare Cleaning Products Design and Installations
     SupreemPharma(B2B-India)  SupreemSuperFoods (D2C-India)
    Nutraceutical Manufactures – Online Store for Healthy Snacks
     Diabliss(D2C-India) – Online Store for  HomEngine(India) – Online Real-
    HealthCare Foods estate Market Place

    1
    Job Responsibilities:
    • Ensure the client Business model either B2B or B2C, D2C Brand
    • Understand the client’s business and make audit report which contain Competitors
    data, Marketing funnels data, Website technologies data, Website behavior data,
    Audience data, and acquisition data.
    • Create a unique digital marketing eco system for brands to acquire market share.
    • Define media plan to allocate budget to marketing channels as well vendors.
    • Develop marketing strategy to sell their client products or services to drive sales
    through website as well market places by inbound and outbound marketing
    channels.
    • Responsible for Website management and optimize website for search engines with
    user intent and high relevancy content (Onpage SEO, Technical SEO, Local SEO)
    • Execute Paid marketing initiatives for the brands on the online advertising platforms
    on Google Ads, Facebook Ads managers and Adroll (Keyword Analysis, Keyword
    grouping, Copywriting, Audience segmentation, Run paid Ads, implement conversion
    pixels, scale marketing ROI)
    • Collaborate with internal teams to enhance user experience of websites and Landing
    Pages for Reduce Lead Cost and Increase ROI.
    • Hire digital marketing specialist and Manage team as well, conduct daily, weekly,
    Monthly meetings.
    • Scale business through Web analytics tools (Google Analytics) and Build custom
    metrics & custom dimensions in Google data studio dashboard and reporting to
    client’s as well senior management (Leads, Sales, Revenue, CPA, CAC, Market Share,
    CLTV, CPL, Avg Order Value, Abandoned cart rate, Customer Sentiment)

    Google Adwords:
     Search Campaigns
     Display Campaigns
     Shopping Campaigns (PLA)
     Video Campaigns
     Local Store Visit Campaigns
     Remarketing Campaigns
     Conversion pixel setup
     Setup Google Merchant account
     Build Audience with segmentation
     Dynamic Ads
     Keyword Research and Grouping
     Dynamic Remarketing
     Ad Copy writing (ad copy with keywords for user intent)
     A/ B Testing ( Landing Pages and CTA button ads)
     Bid strategies ( Auto and Manual, Semi Automation)
     Attribution model
     Scale ROI

    2
    SEO:
     Website Audits
     Keyword research
     SEO analysis
     Content Analysis
     SEO Copy writing
     local SEO campaign (GMB)
     On-Page optimization
     Link building (Sematic and Contextual)
     Structured data using schema
     Google's Core Algorithms
     Google Search Console
     Technical SEO

    Social Media Marketing:


     Content Calendar for Posts (Facebook, Instagram, LinkedIn, YouTube, Twitter etc…)
     Audience Engagement (Likes, Comment, Shares, Mentions, Reach, Views, Subscribe)
     Facebook Ads Manager (Ads (Boost Post Ads, Carousel Ads, Collection Ads, Catalog
    Ads, Lead Generation Ads, and Dynamic Ads, Personalized Ads, Dynamic
    Remarketing Ads, Video Ads, Short Video ads, Insta Reel Ads, Local Shop visit ads )
     Facebook Commerce Manager
     Instagram Influencer Collaboration.
     Facebook Events Manager
     Facebook audience manager (Standard, Custom and Lookalike Audiences)
     Facebook Creator Studio
     Facebook Bid strategies
     Facebook Attribution model
     Social Media API’s to Facebook pages
     Scale Marketing ROI
     Analytics Reporting

    E-Mail Marketing:
     In-house email marketing tool
     compose context E-mailers
     Testing HTML mailer (E-Mail Bounces, reach inbox)
     A/B Testing Email Campaigns
     Analytics (Reach rate, open rate, click rate, and unsubscribe and spam complaints)
     Email server protocols (DNS, SPF, DKIM, MX, IP, ISP, SMTP, IMAP, POP3)
     Scale ROI

    3
    Affiliate Marketing:
     Recruiting new affiliates
     Creative banners with CTA buttons
     Coupons Marketing over Coupon the publishers
     Campaign Analytics (ROI)
     Negotiation skills with affiliates
     Acquire new partners to grow the affiliate scheme
     Performance marketing campaigns (lead generation based on CPL, CPS, and CPA)

    Web Analytics Tools:


     Tags Implementations using Google Tag Management tool (GTM).
     Collect the data through Google analytics (Audience, acquisition, website behavior,
    conversion data, ecommerce data, enhance ecommerce data)
     Google Tag Manager Functions (Container, Tags, Triggers, Variable, Plug-in, and
    Environments)
     Google tag manager Events (Buttons, Forms, Errors, Page views, Elements, Links,
    Scroll, and Performance Time)
     Track Heat Map Data & User Experience of Website by Microsoft clarity tool.
     Looker Google Data Studio Dashboard: Custom Reports and Custom Dimensions.

    Personal Profile:
    Name : Krishnareddy Chapala
    Langages Known : English, & Telugu
    Sex : Male
    Nationality : Indian
    DOB : 18-06-1984
    Address : Premnagar
    Amberpet,
    Hyderabad-500013

    Place : Hyderabad KRISHNAREDDY CHAPALA


    Date :

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