INTRODUCTION TO MEETINGS INCENTIVES,CONFERENCES, AND EVENT MANAGEMENT

(MICE)

EVENT FEASIBILITY STUDY

“GASTRONOMY FOOD CHOICE EXPO AND TRADE SHOW”

STI COLLEGE LIPA LOBBY

MARCH 30,2024

Submitted By:
Judy-Mel G. REGALADO BSTM 2.CB

Submitted To:
Mrs. Rovilyn Burgos
Teacher
 “GASTRONOMY FOOD CHOICE EXPO AND TRADE SHOW”

MARCH 30,2024 at STI COLLEGE LIPA LOBBY

I.EXECUTIVE SUMMARY

This Food choice show is about the Gastronomy of each culture.Gastronomy is a showcasing to visitors experience
linked with food and related products and activities while travelling.Food manufacturing and agriculture are two
other industries that can benefit greatly from gastronomy tourism, as well as cultures and destination management.
It is when deciding why to travel to a certain location, one of the main considerations is usually food.It explores
various food preparation methods and the regional variations in culinary styles. The study of gastronomy looks at
the importance of food and its significance for cultural customs.

To ensure the event to be successful we need to showcase and tradeshow for this event.We need a difference to
know what the culture was to our industry.This Gastronomy Food Choice Show 2024 can introduce to us the food
fruit achievements of a event manage by tourism student.

II.INTRODUCTION

Food is not typically served in school as a feature. Since we work in the tourism sector, we must become
knowledgeable about the distinctive culinary practices of all major religions and cultures. As we travel to different
places, we need to progressively learn to know each one because each has its own special way of preparing cuisine
in excellent way.The event will aid in the introduction of a tradeshow and showcase with a unique spin. Each meal
will not be swapped for cash; instead, you will receive a recipe that will lead you through the process and provide
you with knowledge that you may use at work in the future.

Food and flavor are simply two aspects of gastronomy. Gastronomy teaches cultures how to prepare dishes utilizing
a festival setting, showcasing their gastronomic ability and the role that gastronomy plays in the travel and tourist
sector.The food and beverage industry contribute to our industry in several ways. As you can see, a large number of
foreign visitors come to our nation to sample the many dishes that we produce. Travelers from different countries
can learn more about a country through its cuisine.Gastronomy must be developed each year so this event will help
the tourism industry to know what the skill give to us when it comes to gastronomy.This event show what the Expo
and Trade Show role to our industry.

III.OBEJECTIVE OF THE EVENT,THEME AND SCOPE

Obejective :It focuses on various food preparation techniques as well as geographical differences in gastronomic
styles. Gastronomy studies the significance of food in cultural customs. Food develop and food production, as well
as cultures and destination management, are two more industries that might benefit significantly from gastronomy
tourism. It has become in determining why to visit a particular region, one of the most important factors is usually
food. In this regard, gastronomy tourism has a high potential to improve destination management, promote
cultures, and contribute to other industries such as agriculture and food manufacture.When it comes to motivating
people to visit a particular area, food plays a significant role in the procedure of making choices.

Theme :Gastronomy is the art of settling on, preparing, serving, and enjoying delicious food. Gastronomy is based
on the relationships between food, culture, and tradition. Gastronomy has shown to be a greater cultural force
among the peoples of the world than linguistic or other influences throughout history. Tourism activity is
characterized by the visitor’s encounter with food and related products and activities while traveling.

Scope:Gastronomy tourism forms an integral part of local life and is forged by the history, culture, economy and
society of a territory. This bears the natural potential to enrich the visitor experience, establishing a direct
connection to the region, its people, culture and heritage.

The interest in gastronomy tourism has grown in recent years alongside its intrinsic promotion of regional identity,
economic development and traditional heritage. Having identified its competitive edge, more and more destinations
around the world are looking to position themselves as destinantions for gastronomy tourism.

IV.DEMAND ANALYSIS

MARKET SEGMENTATION

●17- 20 years old

●All Gender as long interested to tourism industry

●Interested to food and bevarage

●Culture and tradition Awareness

TARGET AUDIENCE PREFERENCES

WE USE SURVEY ONLINE TO CONDUCT THE PREFERENCES OF TARGET AUDIENCE AND SUGGESTION WILL
ALSO APPLY ASLONG THE EVENT CAN BENEFITS AND WILL BE SUCCESFUL. THIS ALSO CONNECTED TO TOURISM
STUDENT SINCE THEY MUST MORE TARGER PARTCIPANTS /AUDIENCE NEEDED.
ECONOMIC CONSIDERATION

Tourism generates revenue for a variety of industries and provides a diverse range of job possibilities. Tourism is
often regarded as one of the world's largest and fastest expanding industries.Gastronomy also a part of tourism
industry that can be direct to economic growth.

MARKETING AND PROMOTION

We use social media platform to promote the event.A event must be posted to every social media field to boost the
event target audience and to help also your event concept.

ACCESIBILITY AND CONVIENCE

We can plan to organize the area of event and also access the parking for our audience and also we conduct safety
measures.

V. COMPETITION ANALYSIS.

Since these is a show, we know that every show has a competition in which each participant showcases their ability
to cook. This event does not just move around here because every target audience will switch places because it
offers an expo where they can vote for the ones they like who have eaten and participate in the trade show, which
will increase the place that is more liked by the culture of the audience who will receive the trade price.

This expo and trade exhibition is about the memories and experiences you can only have in one day, not the price.
You may experience all of the cultures and cuisines, which will help to strengthen our FOOD AND BEVERAGE
industry, which is dominated by tourism. The event offers a big sum to support the development and recognition of
each participant.

We also secured the area that was required on March 30, 2024. The lobby of STI was huge, and all of the audience
and participants would have a wide range of scope to avoid physical accident since it was too large for them.

VI.IMPLEMENTATION

-We create different activities for audience while the partcipant on competition was preparing the Gastromy Food
Choice of audience.

-We scheduled the time of attendees on maximum capacity of lobby before the event to avoid crowding

-We conduct meeting before the event to avoid accidental situation and also to avoid delaying of event needed.

-Checking the temperature of the location to avoid food and bevarge risk.

-Stand by first aid since the food was cook by partcipant ,We don’t know what audience allergies reaction when they
could eat food.

-Conducting Food and Safety

-Legal permits from school and mayors for the event

-Audience utensils must be wood fork and spoon for our ecosystem and enviroments.
 VII.FINANCIAL ANALYSIS

This section provides rough estimates.

CATEGORY PROJECT SUBTOTAL

VENUE 10,000

Sound System 5,000

Projector 2,000
Other technicalities 3,000

DECORATIONS 15,000

Backdraft 5,000
Booths 5,000
And ets. 5,000

FOOD / SNACKS 20,000

Food 13,000
Beverage 7,000

OTHER RESOURCES / MATERIALS 5,000

TOTAL: 50,000

Sources of Funds:

• Sponsorships

• Contributions

VIII. SWOT ANALYSIS

 SWOT ANALYSIS
Internal Forces External Forces

Strengths (+) Opportunities (+)

Represent the culture and traditions

You can choice what you want in the expo by availing the
cuisine
Show case the cuisine

Can exchange recipes

Can share knowledge about the gastronomy

You can learn how to cook other cuisine plus you can learn
Performers know what preference of the target their culture when it comes to their food and beverage.
audience.

Can preserve the culture and tradition of a cuisine

Weaknesses (-) Threats (-)

Confusing environment found in large shows. The food can spoiled if the food safety rules not maintain.

Students that not available on the date and time set. The food can contaminated if the target audience doesn’t
have any learnings about the safety procedures

Doesn’t have enough time to prepare the cuisine

The temperature and the place can be the threats .

The food can spoiled Temperature.

IX. THE CONCLUSION AND RECCOMENDATION.

The conclusion of an event that must be organized till the end of the event so that it is associated with STI
College Lipa because it was held at their location. The Event believes that every year of tourism will be
able to attend and showcase the genuine wealth of our sector. It is not only about the taste that would
appeal to the audience; it is also about the industry's growth in enjoying culinary traditions of each
country.
Despite the fact that the event will last three hours, the show will take place from 9:00 a.m. to 1:00 p. That’s why we
chose this time because he’s more organized and won’t spoil the meal given by our participant. Every organizer will
also examine each booth to taste the food and see if it’s okay to present it to the public to avoid Our desires can be a
huge assistance in achieving the goals we set for ourselves. For example, in tourism, we create memories that every
tourist or audience member will take with them and remember till they return home.