www.feu.edu.

ph

BACHELOR OF SCIENCE IN
BUSINESS ADMINISTRATION
[email protected]
FAR EASTERN UNIVERSITY BS BUSINESS ADMINISTRATION

SUMMARY

Course Cluster No. of Units

General Education 45

Physical Education 12

National Service Training Program 6

Business and Management Education (Core Courses) 6

Business Administration (Core Courses) 69

Business Administration (Professional Courses) 33

Internship 6

Elective 12

Total Units 189

 FIRST YEAR
MARKETING MANAGEMENT

FIRST SEMESTER

Course Code Course Title Lec. Lab. Pre-Requisites

GED0101 College Academic Skills in English 3

GED0106 Art Appreciation 3

GED0110 Understanding the Self 3

GED0116 Retorika 3

MGT1101 Leadership and Decision Making 3

MGT1102 Fundamentals of Business Analytics with Spreadsheet 2 1

MGT1105 Microeconomics 3

NST0101 National Service Training Program 1 3

WRP0201 Wellness and Recreation Program 1 1.5

Total Units 24.5 1

SECOND SEMESTER

Course Code Course Title Lec. Lab. Pre-Requisites

GED0102 The Life and Works of Rizal 3

GED0103 Mathematics in the Modern World 3

GED0109 Speech Communication 3

ACT1101 Financial Accounting and Reporting 2 1

MGT1103 Business Statistical Analysis with Software Application 2 1

MGT1104 Organizational Behavior 3

MGT1108 Macroeconomics 3

NST0102 National Service Training Program 2 3

WRP0202 Wellness and Recreation Program 2 1.5

Total Units 23.5 2

CURRICULUM

SUMMER

Course Code Course Title Lec. Lab. Pre-Requisites

MGT1111 International Business and Trade 3

MGT1112 Good Governance and Social Responsibility 3

Free Elective 1 3

Total Units 9

FAR EASTERN UNIVERSITY BSBA

 SECOND YEAR
MARKETING MANAGEMENT

FIRST SEMESTER

Course Code Course Title Lec. Lab. Pre-Requisites

GED0113 The Filipino in the Contemporary World 3

GED0119 Purposive Communication 3 GED0101

MKT1101 Market Research & Consumer Behavior 3

MKT1109 Marketing Channels 3

LAW1101 Law on Obligations and Contracts 3

MGT1107 Management Science 3

MGT1109 Corporate Finance 3

WRP0203 Wellness and Recreation Program 3 1.5

Total Units 22.5

SECOND SEMESTER

Course Code Course Title Lec. Lab. Pre-Requisites

GED0107 Readings in Philippine History 3

GED0114 Applied Ethics in Contemporary Times 3

GED0120 Scholarly Inquiry 3 GED0119

ACT1105 Cost Accounting and Control with SAP 2 1 ACT1101

MKT1110 Professional Selling and Sales Management 3 MKT1109

MGT1106 Human Resource Management 3

MGT1110 Marketing Management 3

WRP0204 Wellness and Recreation Program 4 1.5

Total Units 21.5 1

CURRICULUM

SUMMER

Course Code Course Title Lec. Lab. Pre-Requisites

GED0104 Science, Technology, and Society 3

GED0117 Culture, Society, Ideas, and Innovations 3

Talakayan sa Makabuluhang Araling Pangkultura, Panlipunan at

GED0118 3
Reyalistikong Usapin sa Wika

Total Units 9

FAR EASTERN UNIVERSITY BSBA

 THIRD YEAR
MARKETING MANAGEMENT

FIRST SEMESTER

Course Code Course Title Lec. Lab. Pre-Requisites

ACT1123 Strategic Cost Management 2 1 ACT1105

MGT1113 Business Plan 1 (Feasibility Study) 3 MGT1110

MKT1104 Retail Marketing 3 MGT1110

MKT1105 Pricing Models and Strategy 3 MGT1110

MKT1201 Clients Relationship Management 3

MKT1211 Services Marketing 3 MGT1110

TAX1101 Income Taxation 3

WRP0205 Wellness and Recreation Program 5 1.5

Total Units 21.5 1

SECOND SEMESTER

Course Code Course Title Lec. Lab. Pre-Requisites

BME1102 Strategic Management 3

ENM1205 Project Management 3

LAW1102 Business Laws and Regulations 1 3 LAW1101

MGT1114 Business Plan 2 (Business Research) 3 MGT1113

MKT1103 Product & Brand Management 3 MGT1110

MKT1107 Advertising and Integrated Marketing Communications 3 MGT1110

WRP0206 Wellness and Recreation Program 6 1.5

Total Units 19.5

CURRICULUM

SUMMER

Course Code Course Title Lec. Lab. Pre-Requisites

BME1101 Production and Operations Management 3

Free Elective 2 3

Free Elective 3 3

Total Units 9

FAR EASTERN UNIVERSITY BSBA

 FOURTH YEAR
MARKETING MANAGEMENT

FIRST SEMESTER

Course Code Course Title Lec. Lab. Pre-Requisites

MGT1119 Industry Capstone Program 6 BME1102

MKT1208 Multimedia Content Writing in Marketing 3

MKT1202 Digital Marketing with Photoshop 2 1 MGT1110

Elective 4 3

WRP0207 Wellness and Recreation Program 7 1.5

Total Units 15.5 1

SECOND SEMESTER

Course Code Course Title Lec. Lab. Pre-Requisites

MGT1202 Business Management Internship 6 MGT1119

WRP0208 Wellness and Recreation Program 8 1.5

Total Units 7.5

CURRICULUM

FAR EASTERN UNIVERSITY BSBA

 ELECTIVES
MARKETING MANAGEMENT

Course Code Course Title Lec. Lab. Pre-Requisites

BAN1202 Big Data Techniques and Technologies 3

BAN1106 Data Mining and Warehousing 3

BAN1207 Mining Web Data for Business Insights 3

BAN1213 Advanced Business Analytics 2 1 MGT1102; MGT1103

ENM1209 Introduction to Sustainable Development in Business 3

ENM1210 Entrepreneurial Operations on Launching a Start-Up 3

TRM1108 Foreign Language 1 3

ECL1201 Retail Trade Laws and Consumer Act (with eCommerce Law) 3

ECL1202 Business Protection Laws 3

ECL1203 Law on Business and Transfer Taxation 3

ECL1204 Cybercrime Law 3

ECL1205 Labor Economics 3 MGT1108

FIN1202 Financial Derivatives 3

FIN1203 Financial Programming and Database Management 2 1

FIN1206 Risk and Insurance 3

FIN1210 Valuation and Mergers & Acquisitions 3 MGT1109

LHC1201 Career Planning and Management 3

LHC1202 Conflict Management and Resolution 3

LHC1204 Leadership and Management Development 3

LHC1206 Leading in the 21st Century 3

MKT1203 Electronic Commerce 2 1 MGT1110

MKT1206 Global Marketing 3 MGT1110

MKT1207 Introduction to Graphic Design and Multimedia Marketing 2 1

MKT1209 New Product Development 3 MGT1110

CURRICULUM

FAR EASTERN UNIVERSITY BSBA

EARL JOSEPH M. BORGOÑA, CPA, MBA, LLB
Dean

JOSELITO P. TEM, EDD

Associate Dean

MARIA TERESA A. MARTINEZ, PHD

Department Chair, Business Administration

REY G. PARCON, AFA, CMITAP

Associate Department Chair, Business Administration

WILMA CLARISSE J. SORIANO

Associate Department Chair, Business Administration

INSTITUTE OF ACCOUNTS, BUSINESS, AND FINANCE

Far Eastern University

Room 702 7th Floor, Accounts Business and Finance
Building
(02) 8849-4124; (02) 8849-4000 loc 245/246
[email protected]
www.feu.edu.ph