Member Name:

1. Devin Zanetti Winalda (02)

2. Ilham Farsya Nugraha (04)

APPLICATION
BUSINESS
ELECTRONIC BUSINESS AND ELECTRONIC
COMMERCE
E-Business System
E-business systems are a set of online
technologies, equipment and tools that
a business uses to conduct business via
the Internet. These systems help a
company connect with customers,
process orders and manage
information. For instance, one high-
profit e-business system is a web-
based retail store where customers can
purchase products online.
 Cross Functional Enterprise Applications
Many companies today are using information technology to develop integrated Cross-functional enterprise systems (refer
Figure) that cross the boundaries of traditional business functions in order to reengineer and improve vital business
processes all cross the enterprise. These organizations view cross- functional enterprise systems as a strategic way to use
IT to share information resource and improve the efficiency and effectiveness of business processes, and develop strategic
relationships with customers, suppliers, and business partners.

The new product development process in a manufacturing company.

This is an example pf a business process that must be supported by
cross functional systems
 Enterprise Application Architecture
This architecture does not provide a detailed or exhaustive application blueprint, but provides a conceptual
framework to help you visualize the basic components, processes, and interfaces of these major e-business
applications, and their interrelationships to each other.

This application architecture also spotlights the roles these business systems play in supporting the customers,
suppliers, partners, and employees.

Notice that instead of concentrating on traditional business functions, or only supporting the internal business
processes of a company, enterprise applications are focused on accomplishing fundamental business processes
in concert with a company’s customer, supplier, partner, and employee stakeholders.
 Enterprise application integration (EAI)

Enterprise application integration (EAI) is the

process of using technology to allow
applications within an enterprise to
communicate with each other. EAI uses a
middleware framework to enable data to flow
between applications without requiring major
changes to the applications or database
configurations.
 Transaction Processing System
A transaction processing system (TPS) is a
type of data management information-
processing software used during a business
transaction to manage the collection and
retrieval of both customer and business
data.

A TPS creates a fast and accurate execution

environment, ensuring data availability,
security and integrity through various forms
of information processing. A TPS also
provides customization and automation
features to expedite computer system
processing activities and enable reporting
for business intelligence (BI) forecasting and
higher-level trend analysis
Enterprise Collaboration Systems
Enterprise Collaboration Systems (ECS) are cross-functional
information systems that enhance communication,
coordination, and collaboration among the members of
business teams and workgroups. Information Technology,
especially Internet technologies, provides tools to help us
collaborate—to communicate ideas, share resources, and
coordinate our competitive work efforts as members of the
many formal and informal process and project teams and
workgroups that make up many of today’s organizations.
Thus, the goal of enterprise collaboration systems is to
enable us to work together more easily and effectively by
helping us to
Communicate sharing information with each other.
Coordinate Coordinating our individual work efforts and
use of resources with each other.
Collaborate Working together cooperatively on joint
projects and assignments.
 Functional business systems are information systems that
support business functions by providing information to

Functional employees and managers. They can be used in many areas of

business, including: accounting, human resources, marketing,

business and operation management.

systems
Functional business systems can include transaction
processing, decision support, and sales and marketing

business systems.
 Marketing Systems Interactive Marketing

The business function of marketing is concerned with The goal of interactive marketing is to enable a company to use those
the planning, promotion, and sale of existing products networks profit- ably to attract and keep customers who will become
in existing markets, and the development of new partners with the business in creating, purchasing, and improving products
products and new markets to better to attract and and services.
serve present and potential customers. Thus,
marketing performs an essential function in the Targeted Marketing
operation of a business enterprise
Targeted marketing has become an important tool in developing advertising
and promotion strategies to strengthen a company's e-commerce initiatives

Sales Force Automation

Software tool or platform that automates repetitive tasks for sales teams,
such as data entry and email writing. The goal of SFA is to free up sales
teams' time so they can focus on more productive activities, like building
relationships and making sales
 Manufacturing Systems
Manufacturing information systems support the production/operations function that includes all activities concerned with the
planning and control of the processes producing goods or services.

The overall goal of CIM and other such manufacturing

information systems is to create flexible, agile,
manufacturing processes that efficiently produce
products of the highest quality. Thus, CIM supports the
concepts of flexible manufacturing systems, agile
manufacturing, and total quality management.
Implementing such manufacturing con- cepts enables a
company to respond to and fulfill customer
requirements quickly with high-quality products and
services.
Manufacturing information systems help companies
simplify, automate, and inte- grate many of the activities
needed to produce products of all kinds.
 The human resource management (HRM) function involves the
recruitment, placement, evaluation, compensation, and
development of the employees of an organization. The goal of

Human human resource management is the effective and efficient use of

the human resources of a company. Thus, human resource
Resosurce information systems (HRIS) are designed to support

Systems
(1) planning to meet the personnel needs of the business,
(2) development of employees to their full potential, and
(3) control of all personnel policies and programs.
Accounting Systems
Accounting information systems
are the oldest and most widely
used information systems in
business. They record and report
business transactions and other
economic events. Computer-based
accounting systems record and
report the flow of funds through
an organization on a historical
basis and produce important
financial statements such as
balance sheets and income
statements.
 Financial Management Systems

Computer-based financial management

systems support business managers and
professionals in decisions concerning

(1) the financing of a business and

(2) the allocation and control of financial
resources within a business.

Major financial management system

categories include cash and investment
management, capital budgeting, financial
forecasting, and financial planning.
e-Commerce Fundamental
E-commerce fundamentals are the
foundational principles and components
that enable online buying and selling

E-commerce fundamentals focus on

building a trustworthy, efficient, and
scalable online shopping experience that
meets customer expectations and fosters
business growth.
Categories of E-Commerce
Business Models

B2C (Business-to- C2C (Consumer-to- B2B (Business-to- C2C (Consumer-to-

Consumer) Consumer) Business) Consumer)

Directly selling products to Selling products/services to Transactions between Individuals selling products or
customers (e.g., Amazon, other businesses (e.g., individuals, often facilitated by services to businesses,
Lazada). Alibaba for wholesale). platforms (e.g., eBay). common in freelancing and
content creation.
 Access Control and Profiting and
Security Personalizing
E-commerce processes must establish mutual trust and
Profiling processes can occur that gather data Web site
secure access between the parties in an e-commerce
behavior and choices, as well as build electronic profiles of
transaction by authenticating users, authorizing access,
and enforcing security features. For example, these characteristics and preferences. User profiles are developed
processes establish that a cus- tomer and e-commerce site using pro- filing tools such as user registration, cookie files,
are who they say they are through user names and pass- Web site behavior tracking software, and user feedback.
words, encryption keys, or digital certificates and These profiles are then used to recognize you as an
signatures. The e-commerce site must then authorize individual user and provide you with a personalized view of
access to only those parts of the site that an individual user the contents of the site, as well as product recommendations
needs to accomplish his or her particular transactions. and personalized Web advertising as part of a one-to-one
Thus, you usually will be marketing strategy. Profiling processes are also used to help
authenticate your identity for ac- count management and
payment purposes and gather data for customer relationship
management, marketing planning, and Web site
management.
 Search
Management
Content and Catalog Management

Content and catalog management are crucial parts of e-

commerce, directly impacting how customers view,
Efficient and effective search processes understand, and engage with products
provide a top e-commerce Web site
Workflow Management
capa- bility that helps customers find
the specific product or service they want Workflow management is the process of organizing,
to evaluate or buy. E-commerce automating, and optimizing a series of tasks to complete a
specific objective efficiently.
software packages can include a Web
site search engine com- ponent, or a Event Notification
company may acquire a customized e-
Event notification is a system for alerting users or systems
commerce search engine from search about important events or updates in real-time or at scheduled
technology companies like Google and intervals.

Requisite. Search engines may use a

 Collaboration and
Trading
Collaboration and trading are essential in e-
commerce and digital business, facilitating
partnerships, resource sharing, and streamlined
transactions between companies, suppliers, and
customers. These processes enable businesses to
enhance efficiency, reach wider markets, and
leverage each other's strengths.
 Web Payment Process
The web payment process is a secure and efficient
system for handling online transactions, enabling
customers to pay for products or services on a
website. It involves multiple steps to ensure payment
is authorized, processed, and recorded securely.
 e-Commerce Application
and Issues
E-commerce applications are digital platforms
that facilitate online buying and selling, including
websites, mobile apps, and backend systems like
inventory and payment processing. They provide
a user-friendly interface for customers and
administrative tools for businesses to manage
orders, track inventory, and analyze sales data.
However, e-commerce applications also face
various issues that can impact performance,
security, and user experience.
E-Commerce Strategy
 1. User-Friendly Website Design
A clean, intuitive layout enhances navigation, making it easy for customers
to find and purchase products. Responsive design ensures the website
E-Commerce works well on all devices, especially mobile.
2. High-Quality Product Information
Success Factor Detailed product descriptions, high-resolution images, and customer
reviews help consumers make informed decisions. Transparency about
specifications, sizes, and materials is crucial.
3. Efficient Order Fulfillment and Shipping
Quick and reliable order processing, along with transparent shipping
options and tracking, can enhance customer satisfaction. Offering various
shipping methods, including express options, can cater to different needs.
4. Excellent Customer Service
Providing responsive and helpful customer support through multiple
channels (chat, email, phone) can resolve issues quickly and improve
customer loyalty. Implementing chatbots for 24/7 support can enhance
accessibility.
Highlight two or more cells, right-click then
choose "Merge Cells" to organize your table
according to your needs!
 E-Commerce E-Commerce Channel
Integration
Choices
E-commerce integration involves connecting various E-commerce channel choices refer to the various
systems and platforms to streamline operations, enhance platforms and methods through which businesses can sell
customer experience, and improve overall efficiency in their products or services online. Selecting the right
online selling. By integrating different components of an channels is crucial for reaching target audiences
e-commerce business, companies can automate effectively, optimizing sales, and enhancing customer
processes, reduce manual work, and ensure seamless experience.
communication across various functions.
THANK YOU!