Adidas Analysis

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y & In n o v a ti o

ilit n tation n @
ab prese by W 2 AD
ain A
I
st

DA
Su

S
Founded by
Adolf Dassler
Adidas is a global leader in sportswear, apparel,
and footwear. Known for its iconic three stripes,
Adidas is synonymous with innovation and
performance in the athletic world. The company
has a strong commitment to sustainability,
continually integrating eco-friendly practices into
its products and operations, setting new

A didas
standards in the industry.
Established in
the year 1949

HQ in Bavaria,
Germany
ed for sustainab
ne ility
he ?
Wha t i st
Sustainability and innovation at Adidas are
essential to reduce environmental impact, meet
growing consumer demand for eco-friendly
products, and drive long-term business growth by
leading the industry in responsible practices.
eline
Tim
AS
DID
A
he
1998-2004
T

2006-2010
Early Steps in Sustainability Environmental Impact and
Innovation.
2015-2021 2022-2023
Sustainable Innovation and Continued Innovation and
Climate Goals Circular Economy
Present Goals

100% Recycled Polyester Expand Sustainable Product Enhance Energy Efficiency


Lines
Aims to use 100% recycled Increase the range of products Further improve energy efficiency
polyester in all products, designed for circularity, such as across operations to reduce overall
eliminating the need for virgin those in the "Made to be Remade" carbon emissions and
polyester. line. environmental impact.
artnerships &
Key P I n n o v a tio n s!

Parley for the Oceans Adizero x Allbirds


(2015-Present) Collaboration
Parley for the Oceans
Development of Parley Ocean Creation of Sustainable High-
Plastic™ Performance Products
Transforms marine plastic waste into high-
Use of recycled materials to produce shoes and
performance yarn, addressing ocean pollution
apparel that maintain the same quality and
and creating sustainable materials for its
durability as traditionally made products.
products.

Awareness and Advocacy Circular Economy Approach


Initiatives (Made to be Remade)
Raising global awareness and engages
Designing products for reusability, allowing
communities in the fight against ocean
consumers to return worn items to be broken
pollution through campaigns like "Run for the
down and remade, supporting a sustainable
Oceans".
product lifecycle.
Parley Jerse
The ys
A diz e r o x Allbirds Coll i o n
ab or a t
Low Carbon Footprint Shoe Sustainable Materials
The shoe achieves an impressively low carbon The shoe is crafted using recycled polyester,
footprint of just 2.94 kg CO2e, setting new Tencel, and SweetFoam, reducing reliance on
standards for sustainability. petroleum-based materials and lowering
carbon emissions.

Efficient Manufacturing Durability and Longevity


The manufacturing process was optimized for The shoe is designed for durability, ensuring a
energy efficiency, featuring a simplified design longer product lifespan, which reduces the
to minimize waste and reduce energy environmental impact associated with
consumption. frequent replacements.
zero x Allbird
Adi s Sh
he oe
T s
r e ls
Aims to reduce carbon emissions across

t u G oa 2030
its entire supply chain by 30%.

F u
Plans to achieve climate neutrality across
its entire value chain.
2050

Continuously expanding its circular


Going Forward economy initiatives, focusing on products
that can be reused, recycled, or remade.
THANK YOU
Any s ?
Q u estio n

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