Eric Tjoa General Manager Marketing Resume

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ERIC

CONTACTS

SETIABUDI
+62 812 1307 4982

[email protected]

Business Development Executive


Lippo Karawaci, Tangerang
Senior Creative Development

EDUCATION
ABOUT ME 2010 - 2014
Visual Communication Design
A passionate service industry professional with a proven track record in Business
Petra Univeristy, Surabaya
Development. Skilled in public speaking and communication, I thrive in roles that
allow me to connect with others and drive meaningful change. An adaptive and
well-rounded worker, 2007 - 2010

I am excited to leverage my expertise to foster strategic partnerships and propel Senior High School
organizations to new heights and I'm a multitasking Graphic Designer that also Frateran Senior High School, Surabaya
have a experience in Branding and conceptor also developt a integrated bussiness
system. Let's connect and explore opportunities to collaborate!

SKILLS
WORK EXPERIENCE Strategic Planner
Business Development
PT Delapan Belas Kopi Indonesia Sep 2022 - Present Communication
Sr. Business Development Executive
Logistics
Problem Solving
Dependability
PT Boss Mobil Indonesia Juli 2022 - Sep 2022
Business Development Executive Compassion
& Digital Marketing Independent initiative
Analytical Skills
AnyMind Group (Indonesia) Juli 2021 - Juli 2022 Business Relationship
Business Development Executive Legal Assistance
Administrative skills

Wira Padang Resto Team Mentoring


Jan 2019 - Juli 2021
Business Development Executive Discretion
Adaptability
Persuasion
Gold Lotus Company Jan 2015 - Des 2019
Quick Learner
Sr.Business Development Executive
Negotiation
Accuracy

LANGUAGES Customer Relationship


Management
Decision Making
English
Microsoft software
Indonesia
Design Graphic
Branding Content
Social Management
EXPERIENCE
DETAIL

PT DELAPAN BELAS KOPI INDONESIA Sep 2022 - Present


Sr. Business Development Executive

Initiated partnership with studios, IPs


Conceptualize and managed campaign initiatives
Establishing partnership with influencers on multiple platforms (Instagram, Tiktok, Twitter)
Initiated partnership with other products, blockchain, etc.
Streamlined / integrated collection listing process on Paras' marketplace
Created and Recommended suitable marketing campaigns for partners
Researched possible future sponsorships, blockchains, products
Propose campaign deal such as PMP and Advertorial and make sure the campaign is live.
Keep up to date with industry research figures.
Handled and maintain partnerships for 25+ local clients

Expertise: Advertising · Influencer Marketing · Campaign Strategies · Marketing Campaign


Management · Strategic Partnerships

PT BOSS MOBIL INDONESIA Juli 2022 - Sep 2022


Business Development Executive &
Head Digital Marketing

Actively approaching (cold call, emails, social media, etc) to potential clients.
Set up a meeting, pitching and presentation to clients.
Provide clients with excellent and timely service/technological advice to implement
advertising.
Check volume and negotiate on prices to get effective & efficiency goals in their business.
Optimize, track, and analyze advertising performance and make suggestions to publishers
to optimize performance.
Develop strong and effective relationships with all stakeholders such as clients, sales
departments and ad operations team.
Provide highest converting offers - CPL, CPC and CPM and coreg traffic wanted for APAC
and Nordics.
Responsible for internet advertising campaigns on online and mobile websites, social
media, and email marketing
Manage existing accounts, maintain relationships and ensure partner's satisfaction
Work on a budget to reach maximum KPI keeping the CPA at the optimum level
Collaborate and coordinate across multiple teams, including online media, campaigns
management, creative and sales ops
Handled and maintain partnerships for 20+ international companies
Editing and creating landing page templates

Expertise: Media Strategy · Programmatic Media Buying · Project Management · Negotiation ·


Business Strategy · Business Development · Digital Marketing · Strategic Planning · Strategic
Communications
EXPERIENCE
DETAIL

ANYMIND GROUP (INDONESIA) Juli 2021 - Juli 2022


Business Development Executive

Develop a growth strategy focused both on financial gain and customer satisfaction.
Conduct research to identify new markets and customer needs.
Arrange business meetings with prospective clients.
Promote the company’s products/services addressing or predicting client's objectives.
Prepare sales contracts ensuring adherence to law-established rules and guidelines.
Provide trustworthy feedback and after-sales support.
Build long-term relationships with new and existing customers.
Develop entry-level staff into a valuable salesperson.

Achievement:
Sales growth rate from 2021 to 2022: up to 200%
Business partner recognition from government and international levels such as UNESCO
UNEVOC, Kominfo, and Kemendikbudristek.

Expertise: Analytical Skills · Sales Processes · Project Management · Strategic Partnerships ·


Partner Relationship Management · Sales Management · Business Development · Negotiation

WIRA PADANG RESTO Jan 2019 - Juli 2021


Business Development Executive

Acquiring restaurant, supplier, distributor by cultivate strong business relationships with


key decision makers.
Proactively identify new opportunities and deliver innovative solutions to customers.
Develop market strategies by researching lists of high potential prospects.
Win a new potential customer (SMB, SME or Large Enterprise Food & Beverages/ HORECA
Merchants & Suppliers ) deal in accordance with expected time by monthly basis
Collaborate with Product teams to provide insights from Merchants & Suppliers to fulfill
needs and requests from them, also monitor the realization of these needs with a priority
scale to improve both product and sales strategy
Establish trust, credibility, and rapport with customers by providing exceptional service
and support throughout the sales process.
Engages in account management, identifying opportunities for upselling or cross-selling,
and ensuring customer satisfaction and loyalty in the long term
Ensure reporting of sales activities google sheet and doc, and CRM Tools/ HubSpot are
recorded timely and accurately to enable the organization to analyze and further optimize
our processes.

Expertise: Procurement · Sales Operations · Account Management · Software as a Service


(SaaS) · Business Development · Customer Relationship Management (CRM)

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