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    Premier Cement

    Uploaded by

    Tanjim Hossain

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Premier Cement

    Uploaded by

    Tanjim Hossain
    1 views1 page

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    © © All Rights Reserved

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    © All Rights Reserved
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    1 views1 page

    Premier Cement

    Uploaded by

    Tanjim Hossain

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Premier Cement Mills PLC

    Premier Cement Mills PLC is a prominent cement manufacturer in Bangladesh, known for its
    European Standard cement production. The company has a strong market orientation,
    focusing on both domestic and export markets. Also known for its commitment to customer
    satisfaction, the company has consistently demonstrated a strong focus on understanding and
    meeting the evolving needs of its customers, driving its success in the highly competitive
    cement market. The company's brand is associated with quality, reliability, and customer
    satisfaction, which has helped it gain a loyal customer base

    Marketing orientation of Premier Cement Mills PLC


    Premier Cement Mills PLC has a customer-centric market orientation.
     Customer-Centric Approach: Placing customer satisfaction at the core of its values, the
    company emphasizes customer feedback, market research, and trend analysis to develop
    products and services in alignment with present demands.
     Product Innovation: The company's product portfolio includes high-quality cement for
    residential, commercial, and infrastructure projects, ensuring the availability of the right
    solutions for their specific applications. Furthermore, it continuously invests in research
    and development to introduce innovative cement products that cater to diverse and
    everchanging construction needs.
     Distribution Network: Premier Cement has a well-established distribution network
    across Bangladesh, ensuring timely and efficient delivery of its products to customers.
    The company's strong distribution channels enable it to reach a wide range of customers,
    from individual builders to large-scale construction companies.

    Assessment and recommendations


    As the nation faces economic disruptions in varying scales, Premier Cement Mills PLC must
    ensure supply chain resilience in order to overcome the effects of sudden economic
    downturns. Furthermore, Premier Cement's growth has largely been driven by domestic
    demand, which makes it vulnerable to any potential slowdown in local infrastructure and real
    estate projects. A reduction in large-scale government projects has already affected the
    broader industry. This increases the need for extensive market analysis to be able to identify
    future opportunities and direction of the organization as a sustainable business.

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