BRAND

IDENTITY
Development Proposal
Client: MEDCOMM - Education & Research Consultancy
Client: CIMEDS - Commonwealth Institute of Medical Sciences
ABOUT
250 Million+
WISOFT SOLUTIONS People reached through
our campaigns.
a leading digital marketing company serving businesses across the UAE,
Middle East, North Africa & USA.

Our clients keep coming back to us, because we tell them the truth.

We are a passionate and power-packed team of designers, coders, digital

strategists, content creators, developers and consultants who are equipped
to take your business to the next level, through organic strategies that drive
long-term equity for your business. 50 Million+
What makes our digital marketing service different from the rest of our AED Budget handled
competitors is our relentless ability to stick to basics. across all digital platforms.

We don’t set unrealistic expectations just because it sounds good.

Our digital marketing agency experts don’t jump any guns, instead carefully
and diligently analyse your business requirements, and accordingly propose
solutions that are meaningful and valuable for your business.

We started off as a small team in 2010 and quickly gained a reputation for
being the most trusted digital marketing agency in Dubai. 200+
Customers served across
the world

2 BRAND IDENTITY DEVELOPMENT PROPOSAL

 Design thinking, strategic planning and timely execution
1 keeps us ahead from our competitors.

Highly experienced team and fully-capable ecosystem with

2 latest tools for research, planning, execution and reporting.

Solutions for strategic brand positioning and right marketing

3 strategies for maximum ROI.

Commitment, excellence, expertise and results that help win

4 clients from across the globe.

100+ 25+
Developed Websites. Developed Brands.

BRAND IDENTITY DEVELOPMENT PROPOSAL 3

WHAT WE CAN
MAKE FOR YOU?
At Wisoft Solutions, we believe that digital marketing must be
tackled with ROI in mind at all times.

We create and manage strategic digital campaigns that are

performance-centric.

We bring our years of expertise to help businesses and

companies grow and do more.

As one of the leading digital marketing agencies in Dubai, Wisoft

offers end-to-end digital solutions for Customer Acquisition, Lead
Generation, Competitive Advantage, and Customer Engagement.

Our unified solutions and our data-driven strategies, combined

with top-notch execution helps us ensure the best results and
returns for your business and to our clients worldwide.

As a top creative agency in Dubai, our exposure and experience

spanning over a decade across multiple dimensions of content,
marketing and advertising campaigns enables us to develop
creative-yet-strategic logos, brochures, emailers, billboards and
digital campaigns.

We are a full-fledged design agency specialized in enhancing the

essence and overall presence of your brand.

4 BRAND IDENTITY DEVELOPMENT PROPOSAL

 WISOFT SEARCH
WISOFT DIGITAL Search Engine Optimization works best when your content is
Wisoft Solutions is your one-stop shop for ROI-driven digital enjoyed by your audience. When a potential customer is all set
marketing campaigns. With more than a decade of expertise in to make a decision, a high ranking on Google is crucial. Higher
designing and developing performance-centric strategies that visibility directly correlates to higher sales. Ensuring that your
have helped companies to grow and get more sales, we excel in business is visible with a single click is one of the quickest and
delivering maximum presence at unmatched value all the while simplest ways to advertise your brand and products to
helping achieve targets, goals and benchmarks. customers from across the world.

WISOFT TECHNOLOGIES
WISOFT SMS COMMUNICATION
A website is quintessential for any business to achieve the
vision of global expansion. As a comprehensive web design and SMS marketing has high open rates. An average SMS campaign
development company in Dubai, Wisoft Solutions has created has a click through rate of 36%, which is much higher than what
hundreds of fluidic, functional and cost-effective websites for other forms are capable of delivering. As SMS campaigns don’t
businesses of all scales. As brands have longer lives, and the require extensive layouts or fancy creatives, you can drive high
only way to market your business is to mark your presence in the conversions through effective SMS marketing campaigns with
online space. the right call to action messaging.

WISOFT CREATIVE
As a top creative agency in Dubai, our exposure and experience
spanning over a decade across multiple dimensions of content,
marketing and advertising campaigns enables us to develop
creative-yet-strategic logos, brochures, emailers, billboards and
digital campaigns. We are a full-fledged design agency
specialized in enhancing the essence and overall presence of
your brand.

WISOFT SOCIAL
Social media marketing in Dubai is an ever-changing landscape.
Understanding how it must be used can go a long way in forging
long-lasting relationships with customers and businesses that
help your brand grow exponentially. At Wisoft, we aim to be at
the forefront of this change and ensure that your business and
brand maintain credibility and reach the audiences that you
need.

BRAND IDENTITY DEVELOPMENT PROPOSAL 5

A BRAND’S
IDENTITY
is the visual expression of a brand that is communicated to the outside
world, and include its name, logotype or mark, communications, and
visual appearance.

An identity system and identity guideline manual allow for the

consistent use of the brand’s identity through all consumer touch-points
allowing a brand to be easily recognized and gain awareness in
the marketplace.

WISOFT
CREATIVE
develops a strong and recognizable Logo & Brand Identity guideline manual
that will set the standard for all future materials and allow for a consistent
and coordinated communications effort across all customer touch-points.

There is no one-size that fits all when it comes to brand building.

Every brand needs its own unique approach to make a difference in the
world of cutting-edge competition.

As your creative solutions partner, we not only brainstorm to build a brand

but also strategize to build a lifetime of equity.

6 BRAND IDENTITY DEVELOPMENT PROPOSAL

PROJECT
TEAM IN CHARGE Saji Nair
CEO - FOUNDER
Each of our team members brings more than a decade of WISOFT SLOUTIONS
experience, has made a significant impact in their respective fields,
[email protected]
and has made all the difference.

We are proud to introduce the team in charge of this project

Mostafa Mehdi
CREATIVE DIRECTOR BUSINESS ADVISOR
WISOFT SLOUTIONS WISOFT SLOUTIONS

[email protected] [email protected]

BRAND IDENTITY DEVELOPMENT PROPOSAL 7

ABOUT # 1 PHASE
MEDCOMM Reasearch & Education

PROJECT
A brand is more than just a logo or name. It defines the
Essence of the community. From a marketing standpoint,
There are several elements invovled in refreshing a brand.
# 2 PHASE
Logo sketch and visualize
• Creation of a unique positioning statement that perfectly
places the MEDCOMM brand in the minds of your target
audience(s).

• Development of a unique brand voice and visual style that

# 3 PHASE
both differentiates MEDCOMM while building deeper and
closer ties with Targeted audience(s).
Defining the brand
• Development of cohesive brand style guidelines for use in
all advertising, public relations, and marketing efforts.

• Use of the positioning statement as a catalyst for

weaving messages into the print, website, collateral
materials, street signs, bumper stickers, streetlight
banners, social media, etc. # 4 PHASE
Our Brand Identity development process is divided into Execution of the brand
four phases:

8 BRAND IDENTITY DEVELOPMENT PROPOSAL

BRAND IDENTITY DEVELOPMENT PROPOSAL 9
PHASE 1
Reasearch & Education
The first phase of the branding initiative includes research and planning by
Wisoft Team.

Brands are not defined just by their products or services. A brand is made
up of much more; it has its own personality (contributed to by its employees),
its own mission statement, its own goals, its own ethos, even its own humour.
However, a brand’s perception is not owned by the brand itself, rather it is
owned by the customer, based on how they see and feel it.

A clever brand will spend time understanding how its communications and
messaging alter brand perception, and much of this is done via communication
with its customers.

Brand market research helps achieve competitive advantage through objective,

insight based ideas and recommendations on product, service or customer
service strategies.

Brand analysis specifically focuses on understanding what drives business and

brand value, hence it’s often a potentially wide sphere of activity.

10 BRAND IDENTITY DEVELOPMENT PROPOSAL

PHASE 2
Logo Sketch & Visualize
The education and research phase of the branding initiative will help inform
Wisoft’s work on the creative side of the project.
This includes the selection of a new Tagline and positioning statement for
CIMEDS.

• Typography and graphical styles are explored in sketch form through

brainstorm sessions.

• The best solutions are digitally developed into more refined logos.

• The developed designs will be sent to the client via email for review.

• Through discussion and collaboration, the logos will be explored in more

detail.

• Taking the initial feedback from the first set of designs sent to the client, the
logo is further refined to improve the presentation and will be sent for
further review.

• On arriving at a consensus the final logo will be presented in all accepted

forms (i.e.: black and white, reversed out, etc.).

BRAND IDENTITY DEVELOPMENT PROPOSAL 11

PHASE 3
Defining the Brand
Wisoft Creative team will begin work on the logo, branding, and design
elements after receiving approval of the logo.

Design Elements such as:

• Alternative Logos
• Brand Color
• Brand Fonts
• Business cards
• Visiting card
• Letter Head
• Envelope
• Invoice
• Voucher
• Memo
• ID Cards
• Proposal Template
• Powerpoint Template Creation
• Folder Design
• Website UI (Look & Feel Only)
• Social Media Templates
• OOH Advertising Material, etc...

12 BRAND IDENTITY DEVELOPMENT PROPOSAL

PHASE 4
Execution of the brand
Once all design elements have been approved by CIMEDS,
Developing the brand communication guidelines & building the brand book
identity will be the first tasks for Wisoft’s creative team.

Brand identity guidelines are a written manual that explains how a brand should
be used internally and externally.

Imagine that the McDonald’s logo looks completely different everywhere you
see it, There would be no way of making an instant connection in consumers’
minds between the logo and the brand promise.

brand guidelines are a key tool to help ensure brand consistency. Without
guidelines, brands can develop and distort over time to potentially damage
your brand value and reputation.

BRAND IDENTITY DEVELOPMENT PROPOSAL 13

MEDCOMM PROJECT TIMELINE

# 1 PHASE # 2 PHASE # 3 PHASE # 4 PHASE

Reasearch & Education Logo sketch and visualize Defining the brand Execution of the brand

1 week 2 weeks 2 weeks 1 week

14 BRAND IDENTITY DEVELOPMENT PROPOSAL

MEDCOMM PROJECT
BUDGET TABLE
Designing and building a complete
brand book identity (MEDCOMM)
50,000 AED

PAYMENT TERM:
50% of the invoice amount paid in advance.
25% of the invoice after approval of the logo.
25% of the invoice upon release of the brand guidelines.

BRAND IDENTITY DEVELOPMENT PROPOSAL 15

ABOUT CIMEDS # 1 PHASE
PROJECT Reasearch & Education
A brand is more than just a logo or name. It defines the
Essence of the community. From a marketing standpoint,
There are several elements invovled in refreshing a brand.

• Creation of a unique positioning statement that perfectly

places the CIMEDS brand in the minds of your target
# 2 PHASE
audience(s). Logo sketch and visualize

• Development of a unique brand voice and visual style that

both differentiates CIMEDS while building deeper and
closer ties with Targeted audience(s).

• Development of cohesive brand style guidelines for use in

all advertising, public relations, and marketing efforts. # 3 PHASE
Defining the brand
• Use of the positioning statement as a catalyst for
weaving messages into the print, website, collateral
materials, street signs, bumper stickers, streetlight
banners, social media, etc.

# 4 PHASE
Our Brand Identity development process is divided into
four phases:

Execution of the brand

16 BRAND IDENTITY DEVELOPMENT PROPOSAL

BRAND IDENTITY DEVELOPMENT PROPOSAL 17
PHASE 1
Reasearch & Education
The first phase of the branding initiative includes research and planning by
Wisoft Team.

Brands are not defined just by their products or services. A brand is made
up of much more; it has its own personality (contributed to by its employees),
its own mission statement, its own goals, its own ethos, even its own humour.
However, a brand’s perception is not owned by the brand itself, rather it is
owned by the customer, based on how they see and feel it.

A clever brand will spend time understanding how its communications and
messaging alter brand perception, and much of this is done via communication
with its customers.

Brand market research helps achieve competitive advantage through objective,

insight based ideas and recommendations on product, service or customer
service strategies.

Brand analysis specifically focuses on understanding what drives business and

brand value, hence it’s often a potentially wide sphere of activity.

18 BRAND IDENTITY DEVELOPMENT PROPOSAL

PHASE 2
Logo Sketch & Visualize
The education and research phase of the branding initiative will help inform
Wisoft’s work on the creative side of the project.
This includes the selection of a new Tagline and positioning statement for
CIMEDS.

• Typography and graphical styles are explored in sketch form through

brainstorm sessions.

• The best solutions are digitally developed into more refined logos.

• The developed designs will be sent to the client via email for review.

• Through discussion and collaboration, the logos will be explored in more

detail.

• Taking the initial feedback from the first set of designs sent to the client, the
logo is further refined to improve the presentation and will be sent for
further review.

• On arriving at a consensus the final logo will be presented in all accepted

forms (i.e.: black and white, reversed out, etc.).

BRAND IDENTITY DEVELOPMENT PROPOSAL 19

PHASE 3
Defining the Brand
Wisoft Creative team will begin work on the logo, branding, and design
elements after receiving approval of the logo.

Design Elements such as:

• Alternative Logos • Proposal Template

• Brand Color • Powerpoint Template Creation
• Brand Fonts • Folder Design
• Typography Style • Website UI (Look & Feel Only)
• Brand Patterns • Social Media Templates
• Business cards • Campaign Ads Templates
• Letter Head • Google display Template
• Visiting card • OOH Advertising Material
• Envelope • Outdoor singage
• Invoice • Giveaways
• Voucher • etc...
• Memo
• Notebooks
• Pen - USB
• caps - Event Casual clothes
• ID Cards

20 BRAND IDENTITY DEVELOPMENT PROPOSAL

PHASE 4
Execution of the brand
Once all design elements have been approved by CIMEDS,
Developing the brand communication guidelines & building the brand book
identity will be the first tasks for Wisoft’s creative team.

Brand identity guidelines are a written manual that explains how a brand should
be used internally and externally.

Imagine that the McDonald’s logo looks completely different everywhere you
see it, There would be no way of making an instant connection in consumers’
minds between the logo and the brand promise.

brand guidelines are a key tool to help ensure brand consistency. Without
guidelines, brands can develop and distort over time to potentially damage
your brand value and reputation.

BRAND IDENTITY DEVELOPMENT PROPOSAL 21

PROJECT TIMELINE

# 1 PHASE # 2 PHASE # 3 PHASE # 4 PHASE

Reasearch & Education Logo sketch and visualize Defining the brand Execution of the brand

2 week 2 weeks 3 weeks 2 week

22 BRAND IDENTITY DEVELOPMENT PROPOSAL

CIMEDS PROJECT
BUDGET TABLE
Designing and building a complete brand book
identity (CIMEDS)
75,000 AED

PAYMENT TERM:
50% of the invoice amount paid in advance.
25% of the invoice after approval of the logo.
25% of the invoice upon release of the brand guidelines.

BRAND IDENTITY DEVELOPMENT PROPOSAL 23

24 BRAND IDENTITY DEVELOPMENT PROPOSAL
TOTAL PROJECT
BUDGET TABLE
Designing and building a complete brand book
identity (MEDCOMM)
50,000 AED

Designing and building a complete brand book

identity (CIMEDS)
75,000 AED

SUB-Total 125,000 AED

DISCOUNT 30% -37, 500 AED

Total 87, 500 AED

VAT is not included

PAYMENT TERM:
50% of the invoice amount paid in advance.
25% of the invoice after approval of the logo.
25% of the invoice upon release of the brand guidelines.

BRAND IDENTITY DEVELOPMENT PROPOSAL 25