UNIT 1 BCA
UNIT 1 BCA
UNIT 1 BCA
1. Goal-Oriented
Management is focused on achieving specific organizational objectives. These goals could range
from increasing profitability, enhancing productivity, improving customer satisfaction, to
ensuring growth and sustainability. The key role of management is to direct efforts towards the
achievement of these goals.
2. Universal
Management is a universal activity that applies to all types of organizations—whether in
business, government, non-profits, or other sectors. While the specific tasks may differ based on
the context, the principles of management are generally the same across all organizations.
3. Continuous Process
Management is not a one-time event but an ongoing process that involves constant planning,
organizing, leading, and controlling. Managers must adapt to changing environments, challenges,
and opportunities, making it a continuous cycle of improvement.
4. Multidisciplinary
Management draws upon knowledge from a variety of disciplines, including economics,
sociology, psychology, and law. It is an integrated practice that applies various tools and
techniques to address problems and optimize organizational performance.
5. Dynamic
Management must be flexible and adaptable to the changing internal and external environment of
the organization. This includes responding to shifts in technology, market conditions, and
consumer preferences. The dynamic nature of management requires managers to be proactive
and capable of making timely decisions.
6. Integrative
Management involves coordinating and integrating various departments, resources, and functions
within the organization. It requires effective communication and collaboration across different
levels of the organization to achieve common objectives.
7. Social Process
Management is a people-centered activity. It involves working with and through people to
achieve organizational goals. Effective management requires understanding human behavior,
motivating employees, fostering teamwork, and building strong relationships within the
organization.
8. Decision-Making
At its core, management involves decision-making at all levels. Whether it is strategic decisions
made by top-level managers or operational decisions made by lower-level managers, decision-
making is a crucial aspect of the management process.
113A Principles of Management (FYBCA)
9. Leadership
Management involves leading people to ensure they are motivated, directed, and aligned with the
goals of the organization. Leadership in management means inspiring employees, fostering a
positive organizational culture, and guiding them toward success.
10. Efficiency and Effectiveness
A key objective of management is to balance efficiency (doing things right) and effectiveness
(doing the right things). Managers are tasked with making optimal use of resources while
ensuring the organization is moving toward its goals.
In conclusion, the nature of management is inherently dynamic, goal-driven, and integrative, and
it requires an understanding of both the technical and human aspects of organizational operations.
Managers must be skilled in decision-making, problem-solving, leadership, and adapting to changing
circumstances to drive organizational success.
Feature of Management
Post-learning a few definitions of management we come across some elements that can be
referred to as basic aspects of management
Management is all common: The activities associated with managing a firm are familiar to
all companies whether financial, cultural or civic. A petrol pump must be regulated as much
as a school or a hospital. What managers do in India, Japan, Germany, or the USA is
identical. How they achieve it may be considerably diverse. This variation is due to the
distinctions in tradition, history and culture.
Management is intangible energy: It is an intangible strength that can’t be seen but its
proximity can be felt in the form of the business operations. The outcome of management is
remarkable in an industry where targets are reached according to procedures, employees are
comfortable and content and there are arrangements rather than confusion.
113A Principles of Management (FYBCA)
Management is a group activity: It implies that it is not a single person who completes all
the actions of the industry but it is always a group of people. Therefore, management is a
group endeavor
Management principles are also based on scientific enquiry & observation and not
only on the opinion of Henry Fayol They have been developed through experiments &
practical experiences of large no. of managers. E.g. it is observed that fair
remuneration to personal helps in creating a satisfied work force.
3. Cause & Effect Relationship - Principles of science lay down cause and effect
relationship between various variables. E.g. when metals are heated, they are expanded.
The cause is heating & result is expansion.
The same is true for management, therefore it also establishes cause and effect
relationship. E.g. lack of parity (balance) between authority & responsibility will lead
to ineffectiveness. If you know the cause i.e. lack of balance, the effect can be
ascertained easily i.e. in effectiveness. Similarly, if workers are given bonuses, fair
wages they will work hard but when not treated in fair and just manner, reduces
productivity of organization.
4. Test of Validity & Predictability - Validity of scientific principles can be tested at any
time or any number of times i.e. they stand the test of time. Each time these tests will
113A Principles of Management (FYBCA)
give same result. Moreover, future events can be predicted with reasonable accuracy by
using scientific principles. E.g. H2 & O2 will always give H2O.
Principles of management can also be tested for validity. E.g. principle of unity of
command can be tested by comparing two persons - one having single boss and one
having 2 bosses. The performance of 1 st person will be better than 2nd.
It cannot be denied that management has a systematic body of knowledge but it is not as exact as
that of other physical sciences like biology, physics, and chemistry etc. The main reason for the
inexactness of science of management is that it deals with human beings and it is very
difficult to predict their behavior accurately.
Since it is a social process, therefore it falls in the area of social sciences. It is a flexible science
& that is why its theories and principles may produce different results at different times and
therefore it is a behavior science. Ernest Dale has called it as a Soft Science.
Management as an Art
Art implies application of knowledge & skill to trying about desired results. An art may be
defined as personalized application of general theoretical principles for achieving best possible
results. Art has the following characters -
E.g. to become a good painter, the person may not only be knowing different color
and brushes but different designs, dimensions, situations etc. to use them
appropriately.
2. Personal Skill: Although theoretical base may be same for every artist, but each one
has his own style and approach towards his job. That is why the level of success and
quality of performance differs from one person to another. E.g. there are several
qualified painters but M.F. Hussain is recognized for his style. Similarly, management
as an art is also personalized.
Every manager has his own way of managing things based on his knowledge,
experience and personality, that is why some managers are known as good managers
(like Aditya Birla, Rahul Bajaj) whereas others as bad.
3. Creativity: Every artist has an element of creativity in line. That is why he aims at
producing something that has never existed before which requires combination of
intelligence & imagination.
113A Principles of Management (FYBCA)
Management is also creative in nature like any other art. It combines human and non-
human resources in useful way so as to achieve desired results. It tries to produce
sweet music by combining chords in an efficient manner.
4. Perfection through practice: Practice makes a man perfect. Every artist becomes more
and more proficient through constant practice. Similarly, managers learn through an art
of trial and error initially but application of management principles over the years makes
them perfect in the job of managing.
5. Goal-Oriented: Every art is result oriented as it seeks to achieve concrete results. In
the same manner, management is also directed towards accomplishment of pre-
determined goals. Managers use various resources like men, money, material,
machinery & methods to promote growth of an organization.
Thus, we can say that management is an art therefore it requires application of certain principles
rather it is an art of highest order because it deals with moulding the attitude and behavior of
people at work towards desired goals.
Management is both an art and a science. The above mentioned points clearly reveals that
management combines features of both science as well as art.
Science provides the knowledge & art deals with the application of knowledge and skills.
A manager to be successful in his profession must acquire the knowledge of science & the art of
applying it. Therefore, management is a judicious blend of science as well as an art because it
proves the principles and the way these principles are applied is a matter of art.
Science teaches to ’know’ and art teaches to ’do’. E.g. a person cannot become a good singer
unless he has knowledge about various ragas & he also applies his personal skill in the art of
singing. Same way it is not sufficient for manager to first know the principles but he must also
apply them in solving various managerial problems that is why, science and art are not mutually
exclusive but they are complementary to each other (like tea and biscuit, bread and butter etc.).
113A Principles of Management (FYBCA)
The old saying that “Manager are Born” has been rejected in favor of “Managers are
Made”. It has been aptly remarked that management is the oldest of art and youngest of science.
To conclude, we can say that science is the root and art is the fruit.
Management as a Profession
Over a large few decades, factors such as growing size of business unit, separation of ownership
from management, growing competition etc. have led to an increased demand for professionally
qualified managers. The task of manager has been quite specialized. As a result of these
developments the management has reached a stage where everything is to be managed
professionally.
A profession may be defined as an occupation that requires specialized knowledge and intensive
academic preparations to which entry is regulated by a representative body. The essentials of a
profession are:
For example, a CA cannot audit the A/C’s unless he has acquired a degree or diploma
for the same but no minimum qualifications and a course of study has been prescribed
for managers by law. For example, MBA may be preferred but not necessary.
From above discussion, it is quite clear that management fulfills several essentials of a
profession, even then it is not a full-fledged profession because: -
a. It does not restrict the entry in managerial jobs for account of one standard or other.
b. No minimum qualifications have been prescribed for managers.
c. No management association has the authority to grant a certificate of practice to various
managers.
d. All managers are supposed to abide by the code formulated by AIMA,
e. Competent education and training facilities do not exist.
f. Managers are responsible to many groups such as shareholders, employees and society.
A regulatory code may curtail their freedom.
g. Managers are known by their performance and not mere degrees.
h. The ultimate goal of business is to maximize profit and not social welfare. That is why
Haymes has rightly remarked, “The slogan for management is becoming - ’He who
serves best, also profits most’.”
Management as a Profession:
The profession can be described as an occupation upheld by specific education and practice, in
which entry is limited. A profession has the following features:
• The well-defined theory of knowledge: All services are based on a well-defined form of
education that can be procured through education.
• Restricted entry: The entrance to a profession is defined through an examination or
through obtaining an educational degree. For instance, to become a chartered accountant
in India an aspirant has to clear a detailed examination regulated by the Institute of
Chartered Accountants of India (ICAI).
• Professional community: All professions are affiliated to a professional association
which controls entry, presents a certificate of training and expresses and supports a
113A Principles of Management (FYBCA)
While management is widely regarded as a profession, it faces challenges in being treated with
the same degree of formality and regulation as other professions:
• Lack of Uniform Standards: Unlike fields like law or medicine, which have strict
licensing requirements, management lacks universally enforced professional standards
across countries.
• Varying Education Requirements: There are no standard or compulsory qualifications
for managers, and the education system for management is highly diverse across
institutions.
• Wide Range of Responsibilities: Management encompasses various roles (strategic,
operational, human resource management, etc.), making it harder to define as a single
profession with universally applicable standards.
It is a dynamic process consisting of various elements and activities. These activities are
different from operative functions like marketing, finance, purchase etc. Rather these activities
are common to each and every manger irrespective of his level or status.
Different experts have classified functions of management.
According to George & Jerry, “There are four fundamental functions of management i.e.
planning, organizing, actuating and controlling”.
According to Henry Fayol, “To manage is to forecast and plan, to organize, to command, & to
control”.
Whereas Luther Gullick has given a keyword ’POSDCORB’ where P stands for Planning, O for
Organizing, S for Staffing, D for Directing, Co for Co-ordination, R for reporting & B for
Budgeting.
But the most widely accepted are functions of management given by KOONTZ and O’DONNEL
i.e. Planning, Organizing, Staffing, Directing and Controlling.
For theoretical purposes, it may be convenient to separate the function of management but
practically these functions are overlapping in nature i.e. they are highly inseparable. Each
function blends into the other & each affects the performance of others.
113A Principles of Management (FYBCA)
1. Planning
It is the basic function of management. It deals with chalking out a future course of
action & deciding in advance the most appropriate course of actions for achievement
of pre-determined goals.
According to KOONTZ, “Planning is deciding in advance - what to do, when to do &
how to do. It bridges the gap from where we are & where we want to be”.
2. Organizing
It is the process of bringing together physical, financial and human resources and
developing productive relationship amongst them for achievement of organizational
goals.
3. Staffing
4. Directing
5. Controlling
The purpose of controlling is to ensure that everything occurs in conformities with the
standards. An efficient system of control helps to predict deviations before they
actually occur.
113A Principles of Management (FYBCA)
The nature of management functions refers to the key activities that managers undertake to
effectively run an organization. These functions are foundational to the practice of management
and provide a framework for ensuring that an organization achieves its objectives. The main
functions of management are traditionally divided into five core areas: planning, organizing,
leading, controlling, and coordinating (in some models). These functions are interrelated and
not sequential, meaning they often occur simultaneously or in an iterative manner.
1. Planning
Nature: Planning is the first and most fundamental function of management. It involves
determining organizational goals, formulating strategies, and deciding the actions required to
achieve those goals. The planning function sets the direction for the entire organization.
• Characteristics:
o Goal-oriented: Planning focuses on identifying and achieving the organization's
objectives.
o Forward-looking: It requires forecasting and anticipating future challenges or
opportunities.
o Decision-making: It involves making decisions about what actions to take, when,
and how.
o Uncertainty and Flexibility: While planning is essential, it must be flexible
enough to adapt to changing circumstances.
• Types of Plans:
o Strategic Plans: Long-term and high-level plans that guide the direction of the
organization.
o Tactical Plans: Medium-term plans to implement parts of the strategy.
113A Principles of Management (FYBCA)
2. Organizing
Nature: Organizing refers to arranging resources (human, financial, technological, etc.) and
tasks in a way that enables the organization to achieve its goals. This function involves defining
roles, assigning responsibilities, and structuring the organization in terms of hierarchy and
departments.
• Characteristics:
o Resource Allocation: It ensures that resources are distributed efficiently across
various tasks.
o Establishing Relationships: It defines the relationships between different roles
and departments within the organization.
o Building Structure: Organizing involves creating an organizational structure that
supports the overall goals.
• Key Elements:
o Division of Labor: Breaking tasks into manageable units to enhance efficiency.
o Delegation of Authority: Giving managers and employees the authority to carry
out their duties effectively.
o Coordination: Ensuring that the different parts of the organization work together
smoothly.
3. Leading (Directing)
Nature: Leading, also known as directing, is the function that involves guiding, motivating, and
inspiring employees to work towards organizational goals. It focuses on influencing people’s
behavior, improving their performance, and creating a positive work culture.
• Characteristics:
o Motivation: Leaders must understand the needs and aspirations of employees and
inspire them to achieve the organization's goals.
o Communication: Effective communication is critical in leading people, ensuring
that expectations are clear and feedback is given.
o Teamwork: Leading involves fostering teamwork, collaboration, and conflict
resolution to achieve collective objectives.
o Influence: Leaders use various techniques (such as leadership styles) to influence
and guide employees.
• Key Aspects of Leadership:
o Decision-Making: Leaders make day-to-day decisions, guide teams, and resolve
issues.
o Empowerment: Enabling employees to take ownership and make decisions,
creating a sense of responsibility.
113A Principles of Management (FYBCA)
4. Controlling
Nature: Controlling is the function that ensures organizational activities are going as planned. It
involves monitoring performance, comparing actual results with the planned objectives,
identifying deviations, and taking corrective actions if necessary.
• Characteristics:
o Performance Monitoring: Tracking progress and performance against set goals.
o Feedback Mechanism: Providing feedback to individuals and teams to ensure
they stay on track.
o Corrective Action: When performance deviates from the plan, controlling
involves adjusting processes, reassigning resources, or revising strategies.
• Key Elements of Control:
o Setting Standards: Establishing performance benchmarks to guide operations.
o Measuring Performance: Using metrics and KPIs (Key Performance Indicators)
to assess performance.
o Taking Corrective Action: Implementing steps to correct discrepancies and
improve performance.
• Characteristics:
o Ensuring Harmony: Coordination ensures that activities in different departments
do not conflict and that all efforts align with the organization’s goals.
o Communication: Effective coordination requires clear communication channels
across all levels of the organization.
o Integrating Efforts: Managers must make sure that efforts in different areas of
the organization are integrated to achieve the common objectives.
The functions of management are interdependent and often overlap. For example:
• Planning is the foundation for organizing and leading because the organization’s
structure and direction depend on the plan.
• Leading is based on the plan and the structure created in the organizing phase. It requires
motivating employees to follow the set plan.
• Controlling ensures that the planning and organizing functions are being carried out
effectively and that leadership efforts are producing the desired outcomes.
113A Principles of Management (FYBCA)
The nature of management functions is holistic and cyclical, meaning that all functions are
connected and work together to drive organizational success. Whether it’s setting the right
direction (planning), arranging resources effectively (organizing), motivating people (leading), or
ensuring results meet expectations (controlling), these functions ensure that managers can lead
an organization efficiently and effectively. These functions are not linear but are performed
simultaneously, often requiring adjustment and continuous improvement.
of the top manager is difficult and stressful, necessitating long hours and dedication to the
company.
Middle Level Management
It is the connection between top and lower level managers. They are lower to the top managers
and above to the first line managers. They are normally called as division heads, for instance,
Production Manager. Middle management is accountable for executing and regulating systems
and manoeuvrings generated by the top management.
At the same time, they are liable for all the actions of the first-line managers. Their principal task
is to bring out the plans formed by the top managers. For this purpose, they have to:
Understand the procedures outlined by the top management
Guarantee that their staff has the required workers
Designate certain tasks and duties to them, and drive them to accomplish the aspired objectives.
Interact with other departments for the stable operation of the company. At the same time, they
are subject to all the actions of the first-line managers.
Managers and supervisors make up the lower level of the management in the hierarchy of the
business. Supervisors immediately manage the efforts of the workforce. Their power and ability
are defined according to the maps drawn by the top management.
1. Managing Director
2. Board of Directors
3. Chairperson
4. Chief executive Officers
5. Chief product Officers
6. Chief technology Officers
Functions performed at top level of management are:
This level of management operates between middle-level management and operative workforce.
1. Supervisors
2. Foremen
3. Inspectors
• Summary
• Each management level has distinct functions that contribute to the overall success of the
organization. Top-level management focuses on strategic direction, middle management
ensures that strategies are implemented effectively, and lower-level management is
concerned with operational execution and employee management.