1.

Samsung, South Korean company that is one of the world’s largest

producers of electronic devices. Samsung specializes in the production of a wide
variety of consumer and industry electronics, including appliances, digital media
devices, semiconductors, memory chips, and integrated systems. It has become one
of the most-recognizable names in technology and produces about a fifth of South
Korea’s total exports.
2. Samsung organizational structure is divisional and the company is divided
into three key divisions: IT & Mobile Communications (IM), Consumer
Electronics (CE), and Device Solutions (DS). The rationale behind the choice of
divisional organizational structure relates to Samsung’s large product portfolio and
differences between products and services the company offers to the market.
3. Samsung was founded in January of 1969, under the name Samsung
Electric Industries, in South Korea. Its founder, Lee Byung-Chul, was a South
Korean businessman.
The company was part of the Samsung Group, which was generally known
by South Koreans as a company specializing in the trade of fertilizers and
sweeteners, a far cry from its current home in the technology industry.
Samsung Electric Industries initially sold every-day necessity-tech, such as
fridges and calculators, upon its joint business venture with Sanyo, an electronics
company originating in Japan in the 1940s.
4. Samsung Electric Industries then took on another venture with NEC,
another Japanese tech company, in 1970. The two companies merged to become
Samsung-NEC, which then became SDI.
The two companies collaborated in designing and producing home
appliances and audio-visual devices. However, Samsung's venture with Sanyo was
still standing, and the two companies merged to create Samsung-Sanyo Parts in
1973.
5. Over the next eight years, Samsung grew in its success, and had sold over
1o million black-and-white televisions by 1981. The Samsung Group also
expanded in 1974, taking interest in the semiconductor market. It did this by
acquiring Korea Semiconductor, a company that was failing at the time and on the
verge of filing for bankruptcy. This eventually evolved into the establishment of
Samsung Semiconductor & Communication.
6. Samsung also founded Samsung Data Systems, now known as Samsung
SDS, in 1985, which served businesses' ever-increasing requirements for systems
developments. At this point in time, it is safe to say Samsung was doing well.
7. Though Samsung is known for its great smartphones today, they weren't
always so successful in the field. In the 1980s, Samsung began to explore the cell
phone industry, and released its own mobile phone to the South Korean public in
1988.
This problem continued for Samsung for some years to come, with some
products being known for poor performance and quality. It is said that company
management frequently considered pulling out of the cell phone market because of
these issues.
However, Samsung did not receive the desired sales, with Motorola, a
telecommunications company founded in 1928, already holding a 60% share in the
Korean mobile phone market.
At the time, Samsung only managed to secure itself a 10% hold.
8. It was not until 1995, some years after Samsung's initial cell phone
launch, that it was decided Samsung needed a new business strategy for its future.
Lee Kun-hee, chairman of Samsung Electric Industries, was the individual who
pioneered this change.
It was decided that the company would focus more on modern and up-and-
coming tech, instead of the less coveted and successful products they were selling
at the time. Such products were shelved, and the company invested in new
technologies.
In the early years of the twenty-first century, Samsung continued to grow
and expand as a tech company, eventually passing its rival, Sony, to become the
twentieth-largest consumer company in the world. It also secured its place as the
most popular consumer brand in general.
9. In June of 2010, Samsung released its first ever smartphone: the Samsung
Galaxy S. The public received the new phone well, with people comparing it to
other successful Android-powered smartphones, such as the Nexus One and HTC
Desire.
10. The Galaxy Note Edge, released in 2014, was unique due to its curved
screen edges. Many of the phones released since the first Edge have adopted this
curved screen technology, including the Galaxy S8 and S9. At the time, the phone
was considered to be more of a concept product, but was still widely released and
used as inspiration for future phones
11. Samsung has come a very long way since its first smartphone release in
2010, with its most recent technological advances allowing the release of foldable
smartphones, the Samsung Galaxy Z Fold and the Galaxy Z Fold 2.
Both of these devices have an incredible feature that allows the smartphone
screen to fold in half. The Fold 2 even features 5G and a display with 1768x2208
pixel resolution.
12. Samsung has no intention of slowing down in its bid to manufacture up-
and-coming technology for the public, and its current interests in AI stand as proof.
 Samsung has stated that it is now focusing on the user experience and
benefit with the use of AI. Samsung will continuously try to embrace the use of AI
within its future devices, with a core focus on the user rather than just the AI itself.