Philip Kotler’s Books

Website: https://www.pkotler.org/books
Philip Kotler has written over 70 books. You can find a list of them below.
1. Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall,
1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000,
2003, 2006, 2009, 2012, 2015). Kevin Lane Keller Joined as co-author in 2006.
2. Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt,
Rinehart, and Winston, 1972.
3. Philip Kotler, Marketing Decision Making: A Model-Building Approach, Prentice-
Hall, 1972.
4. Philip Kotler, Harold Guetzkow, and Randall L. Schultz, Simulation in Social
Administrative Science: Overviews and Case-Examples, Prentice-Hall, 1972.
5. Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall, 1975.
(Subsequent editions in 1982, 1987, 1991, 1996, 2003, 2008). Alan Andreasen joined
as co-author in 1986.
6. Philip Kotler, Principles of Marketing, Prentice-Hall, 1980. (Subsequent editions
1983, 1986, 1989, 1991, 1994, 1996, 1999, 2001, 2004, 2006, 2008, 2010, 2012, 2014,
2016). Gary Armstrong joined as co-author in 1989.)
7. Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, 1983. It was revised
in 1992 and published by Prentice-Hall with the addition of K. Sridhar Moorthy as
third author.)
8. Philip Kotler and Keith Cox, Marketing Management and Strategy: A Reader,
Prentice-Hall, 1980.
9. Philip Kotler, Marketing Essentials, (later changed to Marketing-An Introduction),
Prentice-Hall 1984, 1987, 1990, 1993, 1997, 2000, 2003, 2005, 2007, 2009. Gary
Armstrong joined as co-author in 1990.
10. Philip Kotler, Marketing Professional Services, Prentice-Hall, 1984 (Paul N. Bloom in
the first edition and Tom Hayes joined us in the second edition in 2002).
11. Philip Kotler and Karen Fox, Strategic Marketing for Educational Institutions,
Prentice-Hall 1985, 1995.
12. Philip Kotler, The New Competition: What Theory Z Didn’t Tell You About –
Marketing, Prentice-Hall, 1985.
13. Philip Kotler and Roberta N. Clarke, Marketing for Health Care Organizations,
Prentice-Hall, 1987.
14. Irving Rein, Philip Kotler, and Marty Stoller, High Visibility: The Making and
Marketing of Professionals into Celebrities, Dodd, Mead, & Co., 1987. (Subsequent
editions 1998, 2006).
15. Philip Kotler and Eduardo Roberto, Social Marketing: Strategies for Changing Public
Behavior, The Free Press, 1989.
16. Philip Kotler, Norman Shawchuck, Bruce Wrenn, and Gustave Rath, Marketing for
Congregations: Choosing to Serve People More Effectively, Abingdon Press, 1992.
(Revised in 2009 as Philip Kotler, Bruce Wrenn and Norman Shawchuck, Building
Strong Congregations).
17. Philip Kotler, Irving Rein, and Donald Haider, Marketing Places: Attracting
Investment, Industry, and Tourism to Cities, States, and Nations, The Free Press, 1993.
18. Philip Kotler, John Bowen, and James Makens, Marketing for Hospitality and
Tourism, Prentice-Hall, 1996. (Subsequent editions in 1999, 2003, and 2006).
19. Philip Kotler, Gary Armstrong, and Veronica Wong, Principles of Marketing -
European Edition, Prentice-Hall Europe, 1996. (Subsequent editions in 1999, 2001,
and 2005).
20. Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Marketing
Management: An Asian Perspective, Prentice-Hall, 1996, 1999, 2003.
21. Philip Kotler, Somkid Jatusripitak, and Suvit Maesincee, The Marketing of Nations: A
Strategic Approach to Building National Wealth, The Free Press, 1997.
22. Philip Kotler and Joanne Scheff, Standing Room Only: Strategies for Marketing the
Performing Arts, Harvard Business School Press, 1997.
23. Neil Kotler and Philip Kotler, Museum Marketing and Strategy: Designing Missions,
Building Audiences, Generating Revenue and Resources, Jossey Bass, 1998, 2008.
24. Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets, The
Free Press, 1999.
25. Philip Kotler, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan, Marketing
Management-An Asian Perspective, Prentice-Hall, 1999, 2006.
26. Philip Kotler, Irving Rein, Donald Haider, and Christer Asplund, Marketing Places
Europe, Financial Times, 1999.
27. Philip Kotler and Hermawan Kartajaya, Repositioning Asia: From Bubble to
Sustainable Economy, Wiley, 2000.
28. Philip Kotler, Michael Hamlin, Irving Rein, and Donald Haider, Marketing Asian
Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations,
Wiley, 2001.
29. Philip Kotler, A Framework for Marketing Management, Prentice-Hall, 2001
(Subsequent editions in 2003, 2007, and 2009).
30. Philip Kotler, Dipak Jain, and Suvit Maesincee, Marketing Movies: A New Approach
to Profits, Growth, and Renewal, Harvard Business School, 2002.
31. Philip Kotler, Nancy Lee and Eduardo Roberto, Social Marketing: Improving the
Quality of Life, The Free Press, 2002. (Latest title is Philip Kotler and Nancy Lee,
Social Marketing: Influencing Behaviors for Good, Sage, 2008).
32. Philip Kotler, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to
Know, Wiley, 2003.
33. Francoise Simon and Philip Kotler, Global Biobrands: Taking Biotechnology to
Market, The Free Press, 2003.
34. Philip Kotler, Hermawan Kartajaya, Hooi Den Hua, and Sandra Liu, Rethinking
Marketing: Sustainable Marketing Enterprise in Asia, Prentice-Hall, 2003.
35. Philip Kotler and Fernando Trias de Bes, Lateral Marketing: A New Approach to
Finding Product, Market, and Marketing Mix Ideas, Wiley, 2003.
36. Philip Kotler, Ten Deadly Marketing Sins: Signs and Solutions, Wiley, 2004.
37. Philip Kotler, Hermawan Kartajaya, and David Young, Attracting Investors: A
Marketing Approach to Finding Funds for Your Business, Wiley, 2004.
38. Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong, 6th edition, Marketing
Management, Pearson, 2004.
39. Philip Kotler and Nancy R. Lee, Corporate Social Responsibility: Doing the Most
Good for Your Company and Your Cause, Wiley, 2005.
40. Philip Kotler, Philip Kotler’s FAQs on Marketing, Scriptum, Amsterdam, 2004
41. Philip Kotler, According to Kotler: The World's Foremost Authority on Marketing
Answers All Your Questions, AMACOM, 2005.
42. Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan,
David K. Tse, Principles of Marketing: An Asian Perspective, Pearson, 2005.
43. Philip Kotler and Waldemar Pfoertsch, B2B Brand Management, Springer, 2006.
44. Philip Kotler, David Gertner, Irving Rein, and Donald Haider, Marketing Places, Latin
America, Makron and Paidos, 2006.
45. Irving Rein, Philip Kotler, and Ben Shields, The Elusive Fan: Reinventing Sports in a
Crowded Marketplace, McGraw-Hill, 2006.
46. Philip Kotler and Nancy R. Lee, Marketing in the Public Sector: A Roadmap for
Improved Performance, Wharton School Publishing, 2006.
47. Gary Armstrong, Philip Kotler, and Geoffrey da Silva, Marketing: An Introduction; An
Asian Perspective, Prentice=Hall, 2006.
48. Philip Kotler, Kevin Lane Keller, Peggy Cunningham, Marketing Management:
Canadian 12th edition, Pearson, 2006.
49. Philip Kotler, Hermawan Kartajaya, and Hooi Den Hua, Think ASEAN: Rethinking
Marketing Toward ASEAN Community 2015, McGraw-Hill, 2007.
50. Philip Kotler, Joel Shalowitz, and Robert Stevens, Strategic Marketing for Health Care
Organization: Building a Customer Driven Health Care System, Jossey-Bass, 2008.
51. Philip Kotler and John A. Caslione, Chaotics: The Business of Managing and
Marketing in the Age of Turbulence (New York: AMACOM, Spring 2009).
52. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Jha Mithileshwar, Marketing
Management: A South Asian Perspective, Pearson, 2009.
53. Philip Kotler and Nancy R. Lee, Up and Out of Poverty: The Social Marketing
Solution (Philadelphia: Wharton School Publishing, Spring 2009). (A winner in the
800-CEO-Read Business Book Awards for 2009)
54. Philip Kotler, Kevin Lane Keller, and Taihong Lu, Marketing Management in China,
Pearson, 2009.
55. Hong Cheng, Philip Kotler and Nancy R. Lee, Social Marketing for Public Health:
Global Trends and Success Stories, Sudbury, Ma. Jones and Bartlett, 2011.
56. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 3.0: From
Products to Customers to the Human Spirit (Wiley, 2010).
57. Bruce Wrenn, Philip Kotler, and Norman Shawchuck, Building Strong Congregations,
Autumn House Publishing, 2010.
58. Philip Kotler and Waldermar Pfoertsch, Ingredient Branding: Making the Invisible
Visible, Springer 2011.
59. Philip Kotler, Roland Berger, and Nils Bickhoff, The Quintessence of Strategic
Management, Springer, 2010, 2016
60. Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz, and Philip Kotler, Social
Marketing to Protect the Environment: What Works. Sage 2012.
61. Fernando Trias de Bes and Philip Kotler, Winning at Innovation: The A to F Model ,
Palgrave, 2012.
62. Philip Kotler, David Hessekiel, and Nancy R. Lee, Good Works! Marketing and
Corporate Initiatives that Build a Better World...and the Bottom Line, Wiley, 2013.
(Voted 4th best marketing book of the year by Expert Marketing Magazine EMM)
63. Adam Lindgreen, Philip Kotler, Joelle Vanhamme and Francoise Maon, A Stakeholder
Approach to Corporate Social Responsibility: Pressures, Conflicts and Reconciliation,
London, UK, Gower, 2012.
64. Philip Kotler and Milton Kotler, Market Your Way to Growth: Eight Ways to Win,
Wiley, 2013.
65. Philip Kotler, Kevin Keller, Salah S. Hassan, Imad B. Baalbaki, and Hamed M.
Shamma, Marketing Management (Arab World Edition), Pearson Higher Education,
2012.
66. Philip and Milton Kotler, Winning Global Markets: How Businesses Invest and
Prosper in the World’s High Growth Cities, Wiley 2015. Voted #3 of the 20 top
marketing books in 2015.
67. Philip Kotler, Confronting Capitalism: Real Solutions for a Troubled Economic
System, AMACOM, 2015.
68. Philip Kotler, Hermawan Kartajaya and Hooi Den Hua, Think New ASEAN:
Rethinking Marketing Toward ASEAN Community 2015, McGraw-Hill, 2012.
69. Philip Kotler, Waldemar Pfoertsch, and Transformational Sales, Springer 2016.
70. Philip Kotler, Democracy in Decline: Rebuilding its Future, Sage 2016 (July).
71. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 4.0: Moving from
Traditional to Digital, Wiley, 2017.
72. Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi, Marketing for
Competitiveness: Asia to the World: In the Age of Digital Consumers, World Scientific
Press, 207.
73. Philip Kotler, My Adventures in Marketing: The Autobiography of Philip Kotler,
Idea Bite Press, 2017.
74. Svend Hollensen, Philip Kotler, and Marc Oliver Opresnik, Social Media Marketing:
A Practitioner’s Guide, Amazon Direct Publishing, 2017.
75. Philip Kotler and Giuseppe Stigliano, Retail Marketing 4.0., Mondadori, Milan, 2018.
76. Christian Sarkar and Philip Kotler, BrandActivism: From Purpose to Action, Idea
Bite Press, 2018.
77. Philip Kotler, Advancing the Common Good: Strategies for Business, Governments
and Nonprofits, Praeger, 2019.
78. Philip Kotler and Shigetaka Komari, Never Stop - Winning Through Innovation (Story
of Fujifilm), Amazon, 2020.
79. Philip Kotler, Waldemar Pfoertsch and Uwe Sponholz, H2H Marketing -
Management, Methods, and Processes for a Human-Centric Strategy
80. Philip Kotler and Giuseppe Stigliano, Fashion 4.0, Mondadori, Milan, 2020
81. Philip Kotler and Den Huan Hooi, Winning the Future: Marketing and
Entrepreneurship in Harmony, World Scientific Press, 2020..
82. Philip Kotler, Marc Oliver Opresnik, and Kahzon Takaoko, Digital Marketing
Management and Transformation by Innovation (2020)Philip Kotler and Christian
Sarkar, Losing Our Democracy (2020)
83. Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 5.0 Wiley
(2021)
84. Philip Kotler, Waldemar Pfoertsch, and Uwe Sponholz, H2H Marketing: The Genesis
of Human-to-Human Marketing (2021)
85. Nancy Lee and Philip Kotler, Success in Social Marketing: 100 Case Studies from
Around the Globe, (2022)
86. Philip Kotler, Japan and the Future of Marketing – Strategies to Predict What Comes
Next, Kadokawa, (2020)
87. Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, Marketing 6.0 -
Entrepreneurial Marketing, Wiley 2022
88. Philip Kotler, Sadia Kibria, and Enrico Foglia, Big Bang Marketing 2020, Self
published 2021.
89. Philip Kotler, Kevin Keller, and Alex Chernev, Marketing Management, 16th edition,
Pearson, 2022
90. . Philip Kotler, Joel Shalowitz, and Robert Stevens, Strategic Marketing for Health
Care Organizations: Building a Customer Driven Health Care System, 2nd ed.,
Jossey-Bass, 2021
91. Philip Kotler, My Life as a Humanist, Amazon, 2022
92. Christian Sarkar, Philip Kotler, and Enrico Foglia, REGENERATION: The Future of
Community in a Permacrisis World, IDEA BITE PRESS 2023
93. Christian Sarkar, Philip Kotler, and Enrico Foglia, Regeneration: The Future of
Community, 2022.
94. Alexander Chernev and Philip Kotler, Kellogg on Marketing, Hoboken, N.J., Wiley,
2023.
95. Philip Kotler Foreword to Chloe Steadman and Jack Coffin, Consuming Atmospheres:
Designing, Experiencing, and Researching Atmospheres in Consumption Spaces,
Routledge, 2024.
96. Place Branding and Public Diplomacy. Springer Nature, 2023
97. Philip Kotler and Giuseppe Stigliano, Redefining Retailing (Wiley, 2024)
98. Philip Kotler and V. Kumar, Transformative Marketing, Macmillan, 2024.
99. Philip Kotler, Waldermar Pfoertsch, Fabio Guido Ulderico Ancorani, and Ivan Ureta
Vanquero, Humanism in Marketing – Responsible Leadership and the Human-to-
Human Approach, Springer 2024
100. Philip Kotler, Hooi Den Huan, and Iwan Setiawan, Marketing 6.0. The Future
is Immersive, Wiley, 2024.
101. Philip Kotler, Hermawan Kartajaya, and Jacky Mussry, Reimagining
Operational Excellence, Wiley 2024.