Business Plan

introduction
Hello, I'm Sathya Prakash. After Completing my 10, I
embarked on a journey to address the gab in the mobile
repair service sector by launching a Startup aimed at
Providing a reliable, Centralized. Service Center.
Unfortunately, due to limited. Capital and insufficient
marketing the Venture didn't succeed as planned

To recover and gather funds, I delved into trading, focusing

on call buying. Despite my efforts the trading venture
faced Challenges due to financial Constraints, I then
Pivoted to becoming a Sub-broker with upstox Where I
engaged in cold calling, but the results. were not as
promising as I hoped

Recognizing the Potential of digital marketing and my

expertise in client management & team building I am now
eager to apply my skills in this domain I believe that with
the right digital marketing strategies and effective team
management we can drive significant success in this
business let’s explore how we can work together to turn
this vision into a reality

BUSINESS PLAN 01
 Common Client-Side Challenges
in a Sub-Brokerage Firm

When starting a sub-brokerage firm, it's crucial to

understand the potential problems our clients might
face. Addressing these issues proactively can help us
build trust and offer better service. Here are some
common problems clients may encounter:

Problem 1: Lack of Investment Knowledge

Problem 2: High Expectations for Returns

Limited Capital for Investment

Problem 3:

Problem 4: Trust Issues

Problem 5: Risk Aversion

 Problem 1 Breakdown

Confusion about Investment Options: Clients

may not fully understand the variety of
investment products available, such as
stocks, mutual funds, bonds, etc.
Fear of Losing Money: Due to limited
knowledge, clients might fear investing and
potentially losing their money, making them
hesitant to take action.

solution:
Client Education Programs: Offer regular educational
webinars, workshops, or seminars to break down
complex investment concepts into easily digestible
information. These can be tailored to different levels of
knowledge, from beginner to advanced.
Simplified Resources: Create easy-to-understand
guides, infographics, and videos that explain various
investment products. Ensure that these materials are
accessible both online and offline.
Personalized Consultations: Provide one-on-one
consultations where clients can ask questions and
receive personalized advice based on their unique
financial situation and goals. This direct approach
helps in building trust and clarifying doubts.

BUSINESS PLAN 03
 Problem2 Breakdown
Unrealistic Return Expectations: Some clients may
expect high returns in a short period without
understanding the risks involved.
Disappointment with Market Volatility: Clients
might not be prepared for market fluctuations and
may react emotionally to short-term losses.

Solution:
Set Realistic Expectations: From the initial consultation,
ensure that clients understand the typical return rates
for different investment products and the associated
risks. Use historical data to illustrate potential outcomes
over various timeframes.
Long-Term Perspective: Emphasize the importance of
long-term investing over short-term gains. Educate
clients on how patience and staying invested through
market cycles can lead to better returns.
Regular Communication: Keep clients informed about
market conditions and how their investments are
performing. Regular updates can help manage
expectations and reduce anxiety during periods of
volatility.

BUSINESS PLAN 04
 Problem 3 Breakdown
Difficulty in Diversification: Clients with
limited capital may struggle to diversify their
investments adequately, increasing their risk
exposure.
Low Investment Confidence: Clients with less
money to invest might feel that they can’t
achieve significant growth, leading to
hesitation in making investment decisions.

Solution:

Introduce Micro-Investing: Offer investment products

that cater to small investors, such as micro-investing
platforms, fractional shares, or low-cost mutual funds.
These options allow clients to start investing with smaller
amounts and gradually increase their contributions.
Systematic Investment Plans (SIPs): Promote SIPs as a way for
clients to invest regularly and build their portfolios over time. This
approach not only encourages discipline but also helps in
averaging out investment costs over time.
Reassurance and Encouragement: Highlight success stories of
clients who started with limited capital and achieved their financial
goals through consistent and disciplined investing. This can
motivate new clients to take the first step.

BUSINESS PLAN 05
 Problem 4 Breakdown
Skepticism of Financial Advisors: Some clients
may have had negative experiences with
financial advisors in the past, leading to
distrust.
Concerns about Transparency: Clients might
worry about hidden fees or conflicts of
interest.

Solution:

Transparency and Honesty: Be upfront about all fees,

commissions, and any potential conflicts of interest.
Provide a clear, written breakdown of all costs involved
before clients make any investment decisions.
Client-Centric Approach: Focus on building a relationship
based on trust. Take the time to understand each client’s
unique needs and preferences, and always act in their
best interests.
Regular Updates and Reporting: Offer clients detailed
reports on their investment performance, including
explanations for any decisions made on their behalf. This
transparency helps build trust and demonstrates your
commitment to their financial well-being.

BUSINESS PLAN 05
 Problem 5 Breakdown
Fear of High-Risk Investments: Clients with
low risk tolerance may avoid potentially
profitable investments because they are
afraid of the risks involved.
Overly Conservative Portfolios: This can lead
to lower returns and missed opportunities for
growth.

Solution:

Risk Assessment Tools: Use detailed risk assessment

questionnaires to understand each client’s risk tolerance.
This helps in creating a personalized investment strategy
that aligns with their comfort level while still offering
growth opportunities.
Balanced Portfolios: Recommend balanced portfolios
that include a mix of low-risk (bonds, fixed deposits) and
moderate-risk (equity mutual funds) investments. This
diversification can help manage risk while providing
potential for growth.
Risk Education: Educate clients on the concept of risk
versus reward and how taking calculated risks is essential
for achieving higher returns. Use historical data to show
how different asset classes have performed over time.

BUSINESS PLAN 05
designed to generate a high volume of quality leads.
The objective is to attract between 100,000 to
120,000 potential clients. Based on our projections,
we expect to convert at least 40,000 to 50,000 of
these leads into active account holders. This phase
will be critical, as it will lay the foundation for our
client base.

BUSINESS PLAN 06
 I will personally oversee the account opening
procedures, supported by a dedicated team. Our
priority will be to guide each client through the account
opening process, making it as smooth and efficient as
possible. We will ensure that all Know Your Customer
(KYC) requirements are met promptly, maintaining
compliance while providing excellent customer service.
our strategy will shift towards client education,
which we see as a key differentiator for our
business. We plan to establish a YouTube
channel that will serve as an educational
platform for our clients. By creating high-
quality, engaging, and potentially viral content,
we aim to educate our clients about various
investment opportunities, financial planning
strategies, and market insights.

because it will allow us to reduce our reliance on

continuous digital marketing efforts. Instead of
constantly acquiring new leads, we will focus on
nurturing and expanding our existing client base
through valuable content that builds trust and
loyalty. This approach will not only enhance client
retention but also position us as a thought leader
in the investment space.
it is essential to establish a well-equipped office
with a dedicated team. This team will be
responsible for managing client relations,
providing ongoing support, and ensuring that our
clients have a positive experience at every
touchpoint. The office will serve as the nerve
center of our operations, facilitating
communication, coordination, and the smooth
execution of our strategies.

our approach involves a phased strategy

starting with a strong digital marketing push to
build our client base, followed by a shift
towards client education through content
creation. With a solid team and infrastructure in
place, we will focus on delivering exceptional
service and content, driving organic growth,
and building a loyal and engaged client
community.
To create viral content:

we need to go beyond traditional methods and

implement innovative strategies that resonate
with a broad audience. While conventional
content creation can work, it may not reach the
large-scale audience we're aiming for. Here’s a
plan to enhance our chances of creating viral
content:
1. Launch with a High-Impact
Podcast

Feature a Renowned
Financial Expert:
Our first video should be a podcast featuring
a well-known financial expert. The expert's
credibility and face value will attract a
significant audience and instantly build trust
with our viewers. This approach will help
establish our brand as a reliable source of
financial knowledge from the very
beginning.

Create Curiosity:
During the podcast, we’ll discuss several intriguing
topics, but instead of covering them fully, we'll hint
at future videos that will delve deeper into these
subjects. This strategy will create anticipation and
curiosity, encouraging viewers to return to our
channel for more detailed content.
Variety and Innovation:

We can explore different variations of this

idea, such as thematic podcasts that tie
into current financial trends or news,
keeping the content fresh and relevant.

Podcast from a New

Investor’s Perspective
Engage and Educate
Through Relatability:
Another innovative idea is to create a podcast
where the discussion is driven from the
perspective of a novice investor—someone who
represents the typical audience member. For
example, I could take on the role of the "noob"
or beginner investor, asking questions that
many in the audience might have.
 Expert Guidance:
The podcast would feature a seasoned investor or
trader as the guest, who would explain concepts,
strategies, and market dynamics in a way that is
accessible and easy to understand. The goal of the
podcast would be to educate the beginner (and by
extension, the audience) in a relatable and
engaging way.

Audience Connection:
By positioning the content as a learning journey for
the novice, we create a strong connection with the
audience. If done well, the audience will see
themselves in the novice, making the content more
relatable and enjoyable, which could lead to
increased shares and likes, ultimately making it
viral.
 Continuously Innovate and
Experiment

Adapt and Grow:

We’ll continuously experiment with different
formats and topics based on audience feedback
and performance metrics. This could include live
Q&A sessions, interactive polls, or collaborations
with other influencers in the financial space.

Build a Community:
Encourage engagement by fostering a
community around the content. This could be
done through social media groups, exclusive
webinars, or discussion forums where viewers
can interact with the hosts and each other.
In summary by combining the authority of
established financial experts with relatable
content that addresses the needs of novice
investors, we can create a powerful content
strategy. This approach not only attracts a wide
audience but also keeps them engaged, helping
our content spread organically and potentially go
viral.
 Strategic Launch and
Competitor Landscape
Competitors:
Our primary competitors are all discount
brokers, as every brokerage firm is aggressively
running ads to capture market share. This makes
it challenging for us to stand out and make our
brand more credible and trustworthy.

Launch Strategy:
How we launch this project is crucial. If I personally
manage client interactions, it's essential to build a
strong team to support the operations. Given that
we plan to set up in Bangalore, we'll need to
establish a physical office here, which requires
funding.
 Funding and Scaling:
We'll need to strategically allocate funds to cover the
initial setup costs, including the office and team in
Bangalore. The market is vast, so with the right approach,
we can achieve profitability within a few months. Once
we're established, we'll be in a position to scale the
business further.
thank

you