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CHAPTER I

The Problem and Review of Related Literature and Studies

Introduction

The development of social skills is very important for a student’s education, especially

for those who want a career in marketing. Grade 12 students in the Accountancy,

Business, and Management (ABM) track are getting ready to enter the business and

commerce world, where good communication skills are crucial. Acknowledgement about

the implications of product promotion in an acquired social skills among these students,

specifically those who have prior selling experience or young entrepreneurs will ensure

the success of their existing or future businesses; preparing them for the challenges

ahead.

Social skills are the ability to successfully interact with others and to navigate difficult

social situations in a manner that predicts continued success (McDaniel et al. 2022).

Other studies also suggest that entrepreneurs’ social skills specific competencies that help

them interact effectively with others may also play a role in their success (Baron,

Mekman, 2021). Not only does it support the development of long-term connections with

client and co-workers,but also very beneficial in promoting a product or services

especially for those young people or students who are just starting out in business and are

already offering their goods.

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From the previous studies, the researchers conclude that by implementing the right

marketing communication strategy, it is expected to attract consumer interest and

increase the sales of products marketed (Siregar, 2023), emphasizing that one of the most

important aspects of the marketing plan, in addition to the goods and pricing, is the

sellers’ way of promoting the product; marketing communication strategy which requires

effective social skills. However, a lack of knowledge or information about acquired social

skills and its implications for product promotion will diminish their importance,

particularly for young entrepreneurs who must be aware of what they must prepare for in

order to pursue their desired career. Addressing this gap will start with examining the

implications of social skills to product promotion among young entrepreneurs of Grade

12 ABM students.

Review of Related Literature and Studies

Conceptual Framework of the Study

Figure 1. The Paradigm of the Study

Statement of the Problem

This research study aims to address the implications of product promotion in an acquired

social skills among young entrepreneurs of Grade 12 ABM students. In particular, this

study is looking for answers to these following questions.

1. What are the implications of acquired social skills to the respondents product

promotion terms of;

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a. Introduction of product to customers; and

b. Purchasing- decision of customers

2.

Significance of the Study

Scope and Limitation of the Study

Definition of Terms

CHAPTER II

Method

Research Design
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Sampling and Participants

Instruments

Data Gathering Procedure

Data Analysis

Potential Ethical Issues

CHAPTER III

Presentation, Analysis, and Interpretation of Data

Sample Table
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Table 1. Experts and Teachers’ Evaluation of the Problem-based Learning Activities

Indicators Respondents
TECHNICAL ASPECT WM VD

1 The material is available to both print and non-print 3.83 SA

format.

2 The group activities can be done through online 3.83 SA

platforms.(Google classroom, schoology, Facebook
page and messenger)

3 There are links which are provided for supplementary 3.83 SA

readings on the lesson.

4 The material is readily downloadable and can be 3.83 SA

accessed through any of the learners gadgets at home.

5 There is a facility in monitoring learners’ accessed on 3.83 SA

the materials.

Weighted Average Mean 3.83 SA

CHAPTER IV

Summary, Conclusions, and Recommendations

Summary of Findings
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Conclusions

Recommendations

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APPENDICES
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APPENDIX A

CURRICULUM GUIDE IN EARTH AND LIFE SCIENCE

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APPENDIX B

PROBLEM BASED LEARNING ACTIVITIES IN EARTH AND LIFE SCIENCE

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APPENDIX C

QUESTIONNAIRE FOR TEACHER RESPONDENTS

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RESEARCHER-MADE QUESTION ON “DEVELOPMENT AND EVALUATION

OF PROBLEM-BASED LEARNING ACTIVITIES IN UNDERSTANDING

EARTH AND LIFE SCIENCE CONCEPTS”

Directions:

The following statements have been written to evaluate the Problem Based Learning

activities in Earth and Life Science”. Rate the PBL module by checking the number

opposite each statement.

1- Strongly Disagree

2- Disagree

3- Agree

4- Strongly Agree

OBJECTIVES 1 2 3 4
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1. The objectives follow the SMART Principle (specific,

measurable, attainable, reliable, and time-bound).

2. The assessment part measures what is intended to

measure based from the students’ performance.
3. The stated objectives are relevant to the students’ need.
4. The learning objectives emphasize students’ activity to
be done online (LAC SESSIONS.
5. The stated objectives define clear and meaningful actions
on the learners’ part.

CONTENT AND ORGANIZATION OF IDEAS 1 2 3 4

1. The activities cultivate the HOTS of Learners.

2. The organization of the lesson is logical and critical
sequenced.
3. Most lesson are contextualized.
4. The activities shows direct application to real-life
situation.
5. The material alerts the learners to take precaution
measures in terms of natural calamities.

ASSESSMENT OF LEARNING 1 2 3 4

1. The activities measured the problem solving skills of the

learners.
2. The guide questions at the end of each activity reinforces
the understanding of science concept.
3. The evaluation for learning promotes self-assessment.
4. The evaluation address individual leaners need.
5. Through the learning material, learners are able to
observe independence and self confidence in
understanding and applying Science concepts.
CLARITY OF THE IDEAS PRESENTED 1 2 3 4
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1. The language of the learning material is clear within the

understanding of the learners.
2. The discussion of the lesson is within the learners’ level
of understanding.
3. The ideas presented are simple to complex.
4. The information in the text are verifiable (not difficult to
verified)
5. The ideas are presented in various formats (Charts,
Organizers, and Graphs)

TECHNICAL ASPECT 1 2 3 4

1. The material is available to both print and non-print

format.
2. The group activities can be done through online
platforms.(Google classroom, schoology, Facebook page
and messenger)
3. There are links which are provided for supplementary
readings on the lesson.
4. The material is readily downloadable and can be
accessed through any of the learners gadgets at home.
5. There is a facility in monitoring learners’ accessed on the
materials.
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APPENDIX D

DEPEARTMENT OF EDUCATION – CABANATUAN CITY DIVITION LETTER

APPROVAL
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APPENDIX E
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CURRICULUM VITAE

James Denver Gregorio Sarmiento

PERSONAL DATA:

Surname: Sarmiento

First Name: James Denver

Middle Name: Gregorio

Birthday: September 11, 1997

Nationality: Filipino

Address: Purok 5, Mapalad, Santa Rosa, Nueva Ecija

Contact No.: 09162707323

Email: [email protected]

EDUCATION:

Phinma-Araullo University Bachelor in Secondary Education Major

Maharlika Highway, Brgy. Bitas, in Biological Sciences – 2015
Cabanatuan City

General Tinio National High School Pulong Matong, General Tinio, Nueva
Ecija – 2013
VALEDICTORIAN
General Tinio National High School Concepcion, General Tinio, Nueva Ecija
– 2009
SALUTATORIAN

CAREER RELATED EXPERIENCE:

Camp Tinio National High School Teacher II
June 2019 - Present
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Department of Education, Division of Self-Learning Module SLM Writer

Cabanatuan City May 2020 – Present

PHINMA-Araullo University Instructor II

June 2017 – May 2019

PHINMA-Araullo University Module Editor

April 2018 – May 2018

PAPERS ACCOMPLISHED

PHINMA-Araullo University Factors Influencing the Boarding

Education Students ‘Academic
Performance
March 2016

NOTEWORTHY ACCOMPLISHMENTS

Baguio City Board Licensure Examination for

Professional Teachers (BLEPT) Passer
86.60% Passing Rate
September 2017

PHINMA-Araullo University Outstanding in Demonstration Teaching

College of Education
2017

Department of Education, Division of SLM Illustrator, Artist, and Writer in

Cabanatuan City Science and Mathematics
2020
Department of Education, Division of Teleturuan Presenter in Science 2020
Cabanatuan City