HRM Mid
HRM Mid
HRM Mid
Human resource management (HRM) is evolving in response to various trends that shape the
modern workforce and workplace. These trends impact the way HR managers handle their tasks
and responsibilities, transforming traditional practices and requiring new approaches in talent
acquisition, workforce management, and employee development.
1. Workforce Demographics and Diversity
The workforce is becoming increasingly diverse. From 1992 to 2022, the proportion of non-
white employees has grown, with notable increases in Asian and Hispanic workers. Additionally,
the aging workforce, with those over 55 expected to make up 25.6% of workers by 2022, poses
challenges for employers needing to replace retirees. Many organizations address this gap by
rehiring retirees, utilizing foreign labor through visa programs like the H-1B, and incorporating
nontraditional work arrangements, such as temporary, part-time, and independent contractor role
2. Trends in How People Work
The landscape of work is shifting significantly, with a marked trend away from manufacturing
toward service-oriented roles, particularly in regions like North America and Western Europe.
Currently, over two-thirds of the U.S. workforce is employed in service sectors, with the Bureau
of Labor Statistics predicting that by 2020, 87% of wage and salary jobs will be in service
industries. This shift is fueled not only by the nature of demand but also by evolving workforce
models, including the rise of "on-demand" or gig work, where companies like Uber, Airbnb, and
Elance tap into a flexible pool of freelancers and independent contractors who work as needed
rather than in traditional employment roles.
This shift toward on-demand work presents unique challenges for human resource management,
including creating policies that address compensation, job security, and the matching of tasks
with available talent. Critics argue that while this model offers flexibility, it can also result in
unpredictability and a lack of worker agency, as computerized platforms often determine tasks,
schedules, and pay rates.
Another significant trend is the growing emphasis on "human capital," reflecting the increasing
need for knowledge, skills, and technological competence across job roles. Service roles like
consulting and law have long required specialized knowledge, but even traditionally lower-skill
roles, such as bank tellers or retail clerks, now demand a level of tech-savviness. As such, firms
are investing more in the education, training, and development of their workforce, recognizing
that superior human capital can be essential for competitive success. Managers now face the
challenge of selecting, training, and empowering employees to take on more responsibility,
adapting HR practices to foster a knowledgeable and capable workforce in this evolving
landscape.
3. Globalization
Globalization continues to drive economic growth, fueled by free trade agreements that lower
tariffs and encourage international business. Companies like Toyota and Apple operate across
borders, which enhances competition and pushes firms to optimize costs, productivity, and
quality. To remain competitive, many firms offshore parts of their operations or services to
countries with lower labor costs. However, globalization also introduces complex people-
management challenges as HR managers must navigate diverse cultures, regulatory
requirements, and workforce expectations in various regions.
In summary, HR managers face a dynamic environment shaped by shifting workforce
demographics, evolving work models, a focus on human capital, and the demands of
globalization. These trends require adaptive HR strategies and innovative practices to support
organizational goals in a rapidly changing global landscape.
4. Economic Trends
• Post-Recession Caution: Following the 2007–2008 financial crisis, companies are
cautious with expansion, emphasizing financial stability over growth.
• Aging Workforce: With baby boomers retiring, the labor force is growing more slowly,
creating hiring challenges, especially for skilled roles.
• Skill Imbalance: There’s high demand for tech skills but fewer jobs requiring college
degrees, leading to underemployment and worker dissatisfaction. HR needs to improve
job alignment and engagement strategies.
5. Technology Trends
• Digital Recruiting: Social media platforms like LinkedIn are now essential for direct,
faster recruitment and reaching diverse talent.
• Mobile and Cloud: Mobile and cloud tech improve real-time feedback and streamline
HR processes, making management more efficient.
• Data-Driven HR: Talent analytics helps predict candidate success, using data to refine
hiring and performance management.
• Automation and Remote Work: Automation affects all industries, and remote work is
rising. HR must adapt to flexible work policies and remote productivity tools.
In short, HR must be strategic, using tech tools and adapting to economic changes to address
workforce challenges effectively
READ PAGE 15
1. HR as a Strategic Partner:
o HR has moved from administrative tasks to a strategic role, aligning its policies
and practices with the organization’s long-term goals. Strategic human resource
management (SHRM) involves developing HR practices that promote the skills
and behaviors needed to reach company goals. For instance, if a company’s
strategy focuses on innovation, HR will emphasize hiring creative talent and
fostering a culture that supports innovation.
2. Performance Improvement:
o Modern HR departments focus on enhancing employee and organizational
performance through three main levers:
▪ HR Department Lever: Ensures HR services are efficient. For example,
outsourcing certain HR functions (like payroll) can save costs, while using
technology, such as automated systems, improves service speed and
accuracy.
▪ Employee Costs Lever: HR advises on workforce budgeting, ensuring the
company optimizes spending on salaries, benefits, and incentives.
▪ Strategic Results Lever: HR creates policies that support strategic goals.
For example, if the goal is superior customer service, HR will focus on
recruiting, training, and retaining employees who excel in service-related
skills.
3. Performance Metrics:
o Performance metrics allow HR to measure the success of its programs and
practices. These can include tracking turnover rates, training effectiveness, and
employee satisfaction. For example, IBM’s HR used data to demonstrate the
value of reorganizing its operations, showing top management how new systems
would improve employee skill alignment and readiness.
4. Evidence-Based Management:
o Evidence-based management means HR decisions are based on data and research
rather than intuition. For instance, instead of guessing which training program
will improve performance, HR can use studies showing that hands-on workshops
yield better retention rates. High-performance work systems—like self-directed
teams at GE—are examples of practices backed by evidence to improve
productivity and engagement.
5. Adding Value:
o HR today aims to directly contribute to business value, emphasizing profitability
and measurable outcomes. For instance, HR might implement a performance
incentive program that boosts productivity, thereby increasing revenue. HR’s goal
is to show tangible improvements in the organization as a result of its policies and
practices.
6. Sustainability Focus:
o Increasingly, HR is concerned with sustainability—not only profit but also
environmental and social impacts. Companies are embracing corporate
responsibility, which means integrating practices that benefit the environment and
society, in addition to business growth. For example, PepsiCo’s “Performance
with Purpose” initiative balances financial results with commitments to
sustainability in environmental, social, and employee well-being.
7. Employee Engagement:
o Engaged employees are productive, motivated, and aligned with the company’s
goals. Research shows that high engagement correlates with better performance.
HR improves engagement by implementing programs that meet employees’
developmental and recognition needs. Kia Motors, for example, saw performance
improvements by increasing engagement through better leadership programs,
communication, and rewards. Engaged employees contribute more effectively to
the organization’s success.
Together, these trends signify HR’s transformation into a core business partner, using data and
strategy to enhance performance, sustainability, and employee engagement.
Chapter 4
The talent management process, as outlined in this content, is essential for aligning human
resource practices with organizational goals. It spans various interdependent activities, including
recruitment, selection, training, appraisal, career planning, and compensation, which were
traditionally approached in a sequential or stepwise manner. However, a purely stepwise
approach often overlooks the interconnected nature of these activities and the overarching goals
they should collectively serve.
Key Points in Talent Management:
1. Integrated Approach: Rather than handling each HR function as an isolated step,
managers should view the process holistically. For example, training is not merely a
follow-up to hiring but works in tandem with ongoing appraisal to support an employee’s
continuous development and performance enhancement.
2. Focus on Results: Talent management aims to achieve specific outcomes, such as
increased customer satisfaction or enhanced productivity. Managers begin by identifying
the organizational competencies needed to reach these goals and then determine how
recruitment, selection, training, and compensation can build and sustain these
competencies.
3. Coordination and Consistency: In talent management, consistency across HR functions
is crucial. Using a unified "competency profile" helps ensure that recruitment, training,
appraisal, and compensation decisions all align with the same set of skills and behaviors.
This consistency improves efficiency and effectiveness across the board.
4. Technology and Software: Many organizations now utilize talent management software,
which facilitates the coordination of recruitment, onboarding, performance management,
and compensation processes. These systems integrate each function and ensure that all
organizational levels work toward shared goals, streamlining HR operations and reducing
the potential for redundancy or conflict among HR activities.
The Basics of Job Analysis in Talent Management
Job Analysis is the foundation of talent management, providing essential information for
effective recruitment, selection, training, performance appraisal, and compensation. It involves
gathering detailed information about job roles within an organization, such as duties,
responsibilities, required skills, and performance standards. This process ensures that the
organization has clarity on what each position entails and the traits needed for employees to
perform successfully.
Key Components of Job Analysis:
1. Work Activities: Understanding the tasks and activities required in a job (e.g., teaching,
selling), including the methods, purposes, and timing of each task.
2. Human Behaviors: Determining physical or mental demands, such as communicating,
problem-solving, or lifting weights.
3. Tools and Equipment: Listing any tools, equipment, or materials an employee needs to
perform their job duties effectively.
4. Performance Standards: Defining benchmarks for acceptable performance levels in
quality or quantity for each job task.
5. Job Context: Considering the working conditions, physical environment, schedules, and
interpersonal interaction required in the role.
6. Human Requirements: Outlining the necessary knowledge, skills, training, experience,
and personal attributes required for the job.
Importance of Job Analysis Information in HR Functions
Job analysis data supports virtually all HR functions:
• Recruitment and Selection: Identifies the job’s specific duties and the human attributes
required, aiding in recruiting and hiring the right candidates.
• Equal Employment Opportunity (EEO) Compliance: Helps define essential job
functions, important for compliance with regulations like the Americans with Disabilities
Act (ADA).
• Performance Appraisal: Provides a basis for evaluating employees’ actual performance
by comparing it with the job’s standards and duties.
• Compensation: Assists in setting salary levels based on the job’s skill requirements,
responsibility, and working conditions.
• Training: Highlights specific duties and required skills, helping managers identify
training needs for the position.
Steps in Conducting Job Analysis
1. Define the Purpose: Decide how the job analysis information will be used, as it may
guide which data collection methods to employ.
2. Review Background Information: Examine the organization chart, process chart, and
any existing job descriptions to understand the job’s context within the organization.
3. Workflow Analysis: Study the flow of work among jobs in a process to ensure that job
responsibilities align logically and that the role is necessary. Workflow analysis may lead
to adjustments or reengineering of the job for improved efficiency.
Workflow Analysis
Workflow analysis is an in-depth review of how tasks move from one role to another within a
specific work process. This approach allows managers to identify inefficiencies or redundancies
and can lead to reengineering the workflow for better alignment with organizational objectives.
In sum, job analysis is a critical starting point in talent management, informing key HR practices
that contribute to the organization’s overall effectiveness. Through understanding each position's
demands and qualifications, organizations can better align their talent management strategies
with business goals
Such structured lists are not just for interviews. Job analysts who collect infor-
mation by personally observing the work or by using questionnaires—two methods
● Establish rapport with the interviewee. Know the person’s name, speak under-
standably, briefly review the interview’s purpose, and explain how the person
was chosen for the interview.
● Use a structured guide that lists questions and provides space for answers. This
ensures you’ll identify crucial questions ahead of time and that all interviewers
(if more than one) cover all the required questions. (However, also ask, “Was
there anything we didn’t cover with our questions?”)
● Make sure you don’t overlook crucial but infrequently performed activities—like
a nurse’s occasional emergency room duties. Ask the worker to list his or her
duties in order of importance and frequency of occurrence.
● After completing the interview, review the information with the worker’s
immediate supervisor and with the interviewee.
The HR manager at Hotel Paris realized that outdated or missing job descriptions were impacting
the effectiveness of her employment system. Accurate job descriptions are vital for setting clear
expectations and improving employee performance. Without them, efforts to enhance hiring,
training, and employee satisfaction can be compromised.
In non-business settings, like hiring a childcare worker, job descriptions can be equally
important. By creating a detailed job description, parents can better define expectations, such as
prioritizing early-childhood learning activities. This can lead to more effective recruitment, fair
compensation, and improved job satisfaction for the caregiver, ultimately benefiting the child’s
development.
Creating and Updating Job Descriptions
There’s no single standard for job descriptions, but many HR professionals use resources like:
By carefully crafting job descriptions and keeping them current, organizations ensure that each
employee understands their role, responsibilities, and the criteria by which they will be
evaluated. This, in turn, leads to better hiring, training, and employee satisfaction
ADA Compliance in Job Descriptions
Job descriptions must define essential functions of a role to comply with the Americans with
Disabilities Act (ADA). Essential functions are core duties an employee must be able to perform,
with or without accommodation.
Key Factors for Essential Functions:
1. Purpose: Is the function central to the role?
2. Resources: Are there others who can perform it?
3. Skill Level: Does it require specific expertise?
4. Consistency: Is the function consistently required?
For instance, a receptionist’s role may essentially involve answering calls and greeting visitors.
Evidence of Essential Functions:
• Employer’s Judgment and Written Job Descriptions prepared before hiring.
• Current/Past Employee Experiences in the role.
Reasonable Accommodations:
If an individual cannot perform certain tasks, employers must provide accommodations unless it
causes "undue hardship." Examples include modified equipment, flexible schedules, and
accessible workplaces.
Performance Standards and Working Conditions:
Clear performance standards for each duty should be listed, such as timely invoice postings. Any
relevant working conditions (e.g., noise, hazards) should also be specified.
Matching Projected Labor Supply and Demand culminates in a workforce plan that outlines
staffing strategies to address projected gaps. This includes identifying positions to be filled, potential
internal and external candidates, and necessary resources like recruiter fees, training, and relocation
costs.
Succession Planning focuses on preparing for leadership roles. It involves three main steps:
1. Identifying Key Positions: Based on strategic goals, management identifies future
leadership needs, defines essential skills, and assesses current talent.
2. Developing Candidates: High-potential employees receive training, cross-functional
roles, job rotations, and international assignments to prepare for future roles.
3. Assessing and Selecting: Candidates are evaluated, and the most suitable are chosen to
fill key roles.
Example: At Dole Foods, succession planning uses software from Pilat NAI. Managers submit
online résumés, self-assess on core competencies, and receive evaluations from their supervisors.
HR leaders then create individualized development plans, ensuring readiness for future
leadership positions.
Importance of Effective Recruiting
Recruiting is essential to creating a strong applicant pool for open positions, giving companies
options for selecting the most qualified candidates. Without effective recruiting, limited
applicants may force hires from a small pool, reducing the chance to choose top talent.
Recruiting challenges persist, even with high unemployment. In manufacturing, for instance,
shortages in skilled labor are common due to the high-tech nature of many roles. With talent
shortages identified as a major risk to business, effective recruiting has become increasingly
crucial. Poor recruitment, such as unprofessional recruiters or unclear branding, can deter
potential hires. Positive employer branding—conveying values, culture, and a commitment to
innovation or social responsibility—can significantly enhance recruiting efforts.
Social media is revolutionizing recruitment. Accenture forecasts that 80% of new hires will come
through social media connections. Recruiters use platforms like LinkedIn to find passive
candidates (those not actively job-hunting), leveraging tools like LinkedIn Recruiter Lite to
search resumes and connect with potential employees. Companies also use Twitter to announce
job openings and engage with candidates, while tools like TalentBin scan platforms like Pinterest
for tech talent.
Social media allows companies to build an online presence and showcase the benefits of working
with them. For instance, Hewitt Associates used text messaging at a diversity conference to
recruit attendees by inviting them into their mobile network for job updates. LinkedIn’s Recruiter
Lite helps employers search for talent, send personalized InMail messages, and even discover
candidates in LinkedIn groups.
Cloud-based systems, such as Oracle's Talent Acquisition Cloud, integrate recruitment with
applicant tracking, requisitions management, and interview scheduling. These systems allow
companies to post jobs on social media, notify employees about open positions, and track
referrals.
Advertising
Despite the rise of digital platforms, print ads still play a role in recruitment. The choice of
advertising medium should align with the target job market. Local newspapers may be ideal for
blue-collar or entry-level positions, while specialized journals are better for skilled workers.
Technology has expanded recruitment strategies. For example, Electronic Arts (EA) promotes
internships through their video game manuals, building a large database of potential candidates.
The effectiveness of an ad also depends on its construction, following the AIDA model
(Attention, Interest, Desire, Action) to capture interest, highlight job benefits, and prompt action.
Employment Agencies
There are three main types of employment agencies: public (government-run), nonprofit, and
private agencies. Public agencies are useful for filling local positions and providing career
assistance through state-run centers. Nonprofit agencies often help specific groups, like those
with disabilities, find employment.
Private agencies are key for hiring clerical, white-collar, and managerial staff. Employers might
use them when they lack an in-house HR department, need to fill jobs quickly, or seek to reach
underrepresented groups. However, employers should monitor the quality of screening and
conduct additional reference checks to avoid hiring unsuitable candidates.
RPO providers manage all or most of a company's recruitment functions. This approach offers
flexibility, allowing companies to scale recruiting efforts as needed. Major RPO providers like
Manpower Group and IBM can assist with temporary staffing and long-term recruitment.
Temporary staffing is increasingly common as companies look for flexibility. During economic
downturns, temporary positions grew significantly. These workers often fill short-term projects
or replace permanent employees on leave. Companies like Nike use staffing agencies to manage
temporary workers.
Employers should be clear about policies regarding temp agencies and the hiring process,
especially if they wish to transition a temp to a permanent position. For temporary employees,
job insecurity, lack of benefits, and job misrepresentation can be concerns that need addressing
to maintain good working relationships
Chapter 6
Employee Testing and Selection
Validity: Validity ensures the test measures what it claims to measure and is relevant to job
performance. Types of validity include:
o Criterion Validity: The test scores correlate with job performance; high test
scores should reflect high performance.
o Content Validity: The test reflects essential job tasks. For instance, a dental
school test involving tooth carving has high content validity.
o Construct Validity: The test assesses important job traits, such as honesty or
teamwork.
While reliable and valid tests are important, they should be used alongside interviews and
reference checks for a comprehensive evaluation of candidates.
Digital and Social Media Trends in HR: Talent Analytics
Talent analytics is transforming employee selection by using advanced data analysis to reveal
patterns and traits linked to employee success. This approach leverages statistical techniques,
algorithms, and data mining to help employers understand which characteristics are most
effective for specific roles.
For instance, Bon-Ton Stores Inc., a department store chain, used talent analytics to address high
turnover among its cosmetics sales associates. Surveys of 450 associates revealed that top
performers were not just friendly and enthusiastic, as initially assumed, but excelled in problem-
solving. These insights enabled Bon-Ton to refine its hiring criteria, focusing on candidates who
could meet customer needs through effective problem-solving, ultimately improving employee
retention and performance.
Additional Considerations:
• Bias: Ensure that tests do not unfairly disadvantage certain groups. Biased tests could fail
to accurately measure abilities across diverse groups, leading to inaccurate or
discriminatory hiring practices.
• Utility Analysis: This evaluates whether the cost of testing is justified by the improved
quality of hires. It considers factors like the cost per test, the test’s predictive accuracy,
and the financial impact of improved job performance.
Overall, by using these steps, employers can be more confident that their selection tests not only
match candidates to roles accurately but also improve overall hiring effectiveness.
Validity Generalization allows companies to use selection tools validated elsewhere without
conducting their own studies, making it ideal for smaller organizations. It involves assessing:
1. Existing Validation: Whether the tool has proven effective for similar purposes.
2. Subject Similarity: If the new organization’s candidates are similar to those where it was
validated.
3. Job Similarity: If the job roles are comparable across settings.
According to Uniform Guidelines, validation is only required if there’s adverse impact;
otherwise, validity generalization can justify using tools validated in other contexts.
Employment Law and Testing
If a selection procedure has an adverse impact on a protected class, employers must validate that
the test is job-related and does not discriminate against minority or nonminority groups. This
standard also applies to interviews, appraisals, and other selection techniques.
Test Taker Rights and Security The American Psychological Association (APA) outlines
privacy and feedback rights for test takers, although not legally enforceable. These rights
include:
• Confidentiality of test results.
• Informed consent for results’ use.
• Access only to qualified interpreters or sufficient interpretive information.
• Fair testing conditions, preventing prior access to questions or answers.
Under the Federal Privacy Act, federal employees can review their personnel files and have
limited protection against unauthorized disclosure of personal information.
Gender Considerations in Testing Socialization can lead to gender biases in test responses,
possibly nudging individuals toward traditional gender roles (e.g., male engineers, female
nurses). Employers should interpret test results with caution, considering that these scores may
reflect upbringing rather than inherent skill.
Workplace Testing Use Many employers use tests for hiring:
• 41% test for basic skills (reading, writing, math).
• 67% use job skills tests.
• 29% include psychological assessments.
Higher-skill positions see increased testing, not only to identify good hires but also to avoid
potentially problematic ones.
Types of Tests
Tests used in employment selection can be classified into cognitive abilities, motor/physical
abilities, personality and interests, and achievement.
1. Cognitive Abilities
o Intelligence Tests: These assess general intellectual abilities, such as memory,
reasoning, vocabulary, and numerical skills. IQ tests like the Stanford-Binet and
Wechsler tests are commonly used.
o Specific Cognitive Abilities: These tests focus on particular skills like deductive
reasoning, memory, or numerical ability. Examples include mechanical aptitude
tests like the Test of Mechanical Comprehension, designed for jobs like
machinists or engineers.
2. Motor and Physical Abilities
o Motor Abilities: Tests such as the Crawford Small Parts Dexterity Test measure
dexterity and reaction time, useful for roles requiring fine motor skills like
assembly work.
o Physical Abilities: These assess strength, endurance, and coordination, such as
pull-ups or running tests. Physical ability tests are commonly used for roles like
military or firefighting positions.
Crowdsourcing at Google:
Google uses crowdsourcing in its hiring process to foster collaboration. When a candidate
applies, their information is matched with current employees in the ATS. If a match is found,
those employees provide feedback on the candidate's suitability. This helps recruiters assess how
the candidate will fit into Google’s culture while encouraging collaboration among employees.
Work Samples and Simulations
Work Samples involve presenting job candidates with tasks that are directly related to the job
they’re applying for. These tasks simulate real-life job duties, such as a cashier operating a
register or a mechanic installing equipment, allowing employers to evaluate how well candidates
can perform these tasks.
Benefits of Work Samples:
• Directly measures job performance: It assesses how well candidates can perform the
actual tasks of the job, not just their theoretical knowledge.
• Difficult to fake: Since candidates must perform real tasks, they can’t fake their way
through it.
• Fairer for minorities: Work samples are less likely to favor certain groups over others,
unlike tests that may be culturally biased.
Example of Work Sample: A work sample for a maintenance mechanic might involve tasks
like installing pulleys and belts or aligning motors. Experts evaluate each task, scoring
candidates based on how accurately and effectively they complete them.