Table of Contents

19 Cs of 2 Week Book
Content Formula

NFT
Strategies Tokenomics
 Foreword
written by Jared T. Ross

I first met 19 Keys in Puerto Rico during a meditation and discipline exercise
near a beach there. From the moment I shook hands with him, I recognized
that the authenticity and presence he portrays online is very much the
same in-person. Even before meeting him personally, learning and studying
virtually with 19 Keys has been eye-opening since day one. He has been
instrumental in my growth and understanding in navigating the evolving
future the world is building as we speak.

He talks a lot about the importance of “keys” and how they are used to
unlock the minds of ourselves and the minds of others. From firsthand
experience, I can attest that 19 Keys has unlocked parts of my mind and
opened me up to possibilities I never recognized before.

Something I appreciate is Keys’ well-rounded approach to education and

empowerment. While he absolutely gives actionable information and skill
sets for the new age we are in, he also takes his time to nurture our way of
thinking. Whether it’s encouraging meditation and self reflection or
breaking down “learning how to learn,” he knows that the key to tapping
into this infinite wealth lies first and foremost inside our minds.

If this is your first experience with 19 Keys, you are in for a real treat, but it
gets even better when you execute! His impeccable communication skills
are not just for show. As you’ll discover, Keys has hands-on experience with
everything he’s shared with you in this book and more. His years of study
and knowledge of self make him particularly well-suited to deliver this
information to his community, and it was an honor helping him put it all
together!

With Infinite Wealth Strategies you’re not just getting access to the
high-level observations of one of the world’s greatest thought leaders,
you’re also getting infinite value as you execute and apply what you learn.
 Introduction
We live in a world that often convinces us that we all must live in scarcity.
When you become a high-level observer, however, you begin to realize that
we can make the choice to live in abundance and tap into the infinite
wealth all around us.

Aiding you in the process of tapping into this wealth is the purpose of The
Infinite Wealth Strategies course and this book. By the time you’ve gone
through this book, you will have a perspective and starting point to begin
navigating the world that is being built all around us.

First, we will break down my 19 C’s of Content that I implement into my own
online presence to capture the attention of my audience. This chapter is
vital to effectively marketing yourself and your products in the digital world.

Next, I will give you the step by step blueprint on how you can become a
published author in the span of just two weeks. While it might sound highly
improbable, I’m going to break down some strategies that will streamline
the process for you and earn you the powerful title of “author.”

Then I will introduce you to the world of NFTs that will put you in a position to
begin earning cryptocurrency instead of just buying it. We’ll cover both how
NFTs can be a storage place for wealth and how they can be leveraged as
an income stream.

Finally, I explain how you should look at a cryptocurrency project’s

tokenomics to determine if it’s a project you are interested in investing in. I’ll
cover what elements make good and bad tokenomic practices so that you’ll
be able to have more finely-tuned discernment when looking at new or
small projects.

For those willing to execute on these teachings, the chapters inside of this
book will all complement and reinforce each other. It will take a high level of
action for you to take full advantage of everything you are about to learn.
Ultimately, you are going to have to take the letter to Garcia throughout this
process as you will need to tailor and research what you learn about to be
perfected for your business and situation. To take the letter to Garcia is to
have the initiative to go out and apply what you want to learn and
accomplish in the real world.

Welcome to Infinite Wealth Strategies!

 Chapter 1
19 CS of Content
 Introduction
The purpose of this chapter is to provide you with some of the tools needed
as an influencer to gain leverage and income from the content you create
and share.

The ability to influence demonstrates your capacity to magnetize people,

inducing them to redirect their decision making towards an ideal that
positively affects your brand or product. These 19 C’s of content can be
considered engagement/retention initiatives and we will fully breakdown the
benefits as we explore each of the 19 C’s within this chapter. For all those
who are already in a position of influence if each of the 19 C’s of content are
used correctly, they can act as an advantageous tool for increasing
engagement! The ultimate measuring stick and reward for the efforts you
exert would be managing to turn as many of your target audience into
retained consumers of the content/products you promote.

Being an influencer or business owner trying to build awareness of your

brand or product on social media is extremely hard and the task of
influencing others is further distorted due to the fact that these platforms
only allow for virtual interaction. The human perception is limited to the
range of sense these platforms provide; the initial battle is waged with even
trying to get the target audience's attention and maintain it long enough to
present your brand or product as worthy of prolonged daily exposure. This
process of influencing is intricate and sophisticated as it contrasts greatly
with our traditional means of interaction, face to face communication. The
influencer now has to cater to a plethora of cues that happen only after
their content is released, the content is created with the hope that any
associations made between the content and the target audience is
favourable to their end goal, creating a loyal relationship with the consumer.

Always be genuine in your efforts, make sure the passion you have for your
brand or product is coming from a positive place, it is heavily discouraged
to try influencing anyone into anything when you have malicious intentions.
1 Consultation
Consultations are one of the quickest ways of learning the pitfalls that can
occur when you are trying to raise awareness of your brand or product;
they allow you to avoid making mistakes, as you are able to utilise the
experience of others as your barometer to map out strengths, weaknesses,
and opportunities. Creating content can be daunting, but an easy way to
understand the challenges is by engaging with those who have done it
before using their knowledge as a safety net or foundation for assessing
what systems or structure you can put in place to help mature your brand
or product in the same manner of greatness they have.

Be willing to seek out help and consultation from the greats who came
before you. Finding people who are seasoned in the world of influencing
will truly help you navigate the unknown. There are plenty of influencers
who willingly offer their expertise and the biggest benefit is having access
to tried and tested industry standard information (or secrets) that consis-
tently help yield success.

Every sector and subsection of social media has industry standards that
work. If you meet the standard requirements then the entry process into
that position of influence is predetermined as successful and all you need
to do is be outstanding against this criteria. However if the industry is satu-
rated then you may meet resistance even using this knowledge! To fix this
you can learn these standards but cater to your audience with your own
unique style, but you need to understand the risk/ the extra effort that will
be needed to succeed when you deviate from the norm.
2CONTENT Vs Content
There is the content we produce and then there is the feeling of being
content (satisfied) with the content you produce.

We should never allow ourselves to become content (satisfied) with

our work; as an influencer this false sense of satisfaction causes
inaction. Contentedness is in direct opposition with business, those
who excel in business are the innovators who maintain a sense of
busyness! Knowing how to constantly engage the consumer and
creating satisfaction for the consumer is key; business and brand
influencers can’t let themselves fall into a false sense of confidence
that induces a lethargic state. If we were to allow ourselves to be
contented and inactive we would lose our ability to affect the
consumer.

We have to continuously be in content creation mode! In order to

maintain influencing power, this requires constant effort from the
influencer; the attention we gain from content creation allows you
to tell people what to pay attention to. Any business that thrives in
influencing their target audience to continue being a consumer of
their product, understands that being in a state of creating is key!

Social Media, if used correctly, is the greatest tool that any business
owner or influencer can utilise. The various platforms that an
influencer has access to can help make their brand ever present in
the end consumer’s mind. Especially if the content created is
valuable! If the content we create is valuable, the audience will
hopefully commit to the rules of engagement, rewarding our efforts
through retention energy that is demonstrated in them following
our social media platforms, thus committing themselves to
influence.

This transactional process on social media can only be facilitated

through the content we create, but the content has to come first! In
order for this transaction to be made possible an expectation has
to be fulfilled and the content we create on social media acts as
the means of enacting the transitory process. As content creators
we have to successfully uphold our end of the transaction and
supply content that our target audience can engage with.
Creating content is how we incline the target audience to prolong
their exposure to our brand. For business owners, if we are really
great at facilitating this transaction the content we make will
ultimately act as a catalyst that can be used to boost sales,
boost brand awareness and aid our overall marketing strategy.v

Bottom line is, you must create a lot of high-quality and valuable
content!

Legacy Content
Make sure that the content you create is something you’d want to be in
your legacy...because it is! Your content will become your legacy and
set an expectation for future generations so be intentional and
proactive.

Don’t stop doing the thing that got you noticed in the first place! Our
content is like a building block, when one is placed down the other
comes right after, this works to build the home then when that is done
lay down more bricks to build a housing estate, then more bricks to
build a larger community etc.

Continuing to create content is how we build our businesses! The last

building block should only be laid down when you hand over this
legacy business you have built to your kids etc. They will use your work
efforts as the blueprint for their own journey.
3CURATION
It’s important you learn to develop systems for curating or tailoring your
content to each platform you are trying to grow influence on. Certain
styles and formats of your content are needed for specific platforms so
you’ll need to consider optimizing your work accordingly.

Style
The style or refinement of the content you post could change depending
on what social platform you’ll be sharing on:

Snapchat - content might be more relaxed and informal

Twitter - content might be more informative and frequent but not perceived
as content overload

Instagram - content might be more controlled and perfected so that the

quality is high

Facebook - the content might be very wholesome and family oriented

Formatting
How you curate the content on these various platforms can differ;
understanding how to format content for a specific platform and duration
requires knowledge of the different means of delivering content on that
platform:

Instagram allows a wide range of content formats and durations:

-IGTV Videos (long-form)
-Reels (short form)
-Regular Photo or Video posts
-Stories
-IG Live

TikTok- Videos can now be posted up to 3 minutes in length

Clubhouse allows for live voice audio content only

Facebook has both video content and facebook stories

It’s The list goes on, but the key here is that each platform demands it’s
own formatting and optimizing to perform well with your audience.
Repurposing Content
When you are able to create long form content that is 1 hour long etc.
knowing how to adapt this content is essential for maximum output.
Repurpose your content for optimal monetisation opportunities; knowing
how to carry your content across multiple platforms is the easiest way to
curate content. It only requires minor adapting so it can be applicable to
other social media settings easily and you will already have experience
marketing the content in a manner that will yield positive feedback.

This process can be as simple as hiring an editor to chop up your

long-form content into micro content that can be formatted and shared on
other platforms. For instance, you can create an hour long podcast that
has both audio and video recorded. Then you have your editor chop up the
video of the podcast into 10 different 60 second clips that can be posted
across Instagram, Facebook, Tik Tok, YouTube, and more.

Create long pieces of video, audible, and

Main Content written content that can be
binge-watched.

Now that you have your longer pieces of

Micro content prepared, you can chop them up
Content into smaller pieces of content that are
more digestible.

Share With those pieces of content, it is time to

tailor them to work best for each social
media platform.
User Generated Content
Social media marketing is complex and multifaceted but one important
area to consider is how to successfully use your audience’s feedback as
content. Good brand engagement for any influencer should result in two
way communication whereby the audience actively responds to the
content you are creating for them; ideally with content of their own that is
centered around you or your product (video reviews/testimonials for
instance).

This mutually beneficial interaction helps you greatly as you are able to
take the feedback and use it to showcase positive reviews of how others
are receptive to the content you create. The greatest benefit this provides
is it demonstrates trustworthy content; reviews help people feel at ease,
having a better sense of comfort when they too invest into the content you
create.
It demonstrates your true value when your branding efforts are reinforced
and recognised by those who are third party to your brand and not
immediately attached to the benefits, this really is incredible promotional
messaging that your audience is providing to other potential target
audiences.

For some people and brands, seeing other external stakeholders interact
with your brand can be the best way of validating whether buying into your
brand is worthwhile or not. Recognising that conscious and subconscious
reasoning influences your audience's ultimate desire to follow you, you
have to know how to cater to these variables that your target audience will
use when deciding if they want to engage in a long term relationship with
you and your content.
4CULTURE
Cultural themes seen within your content can be made easier through
understanding how to utilise cultural motifs especially when using them on
social media to influence audiences to follow your platforms.

Your branding across all your social networking platforms should embrace
the specific influencer culture that you want your audiences to tap into; this
will expose your audience to parallel experiences across your platforms.
People will be able to perceive the greater value added by being
intertwined with your online community.

Let’s take a look at a few examples:

Sonic Marketing / Slogans

A great way to establish cultural norms across your platforms is through
language, if you are unsure of which words to use and continuously
reinforce, engage in a process of language analysis by trying out different
phrases to see which best connect with your audience. This helps define
the social voice that your followers use when engaging with your platform.

For example, Nike has created sonic marketing with their “Just Do It.” slogan
that truly resonates with their brand and audience. This is helpful in their
content creation machine because they know they can seek out stories
and people who embody physically what their sonic marketing
communicates to their audiences.

Visuals & Actions That Reinforce Values and Beliefs

My Crownz represent the conscious community that I’m creating by
reinforcing and inspiring higher level thinkers/observers. People want to tap
into the culture and be involved in the movement by purchasing their own
Crown.

Symbols & Logos

Often tied in with the visuals mentioned above, symbols and logos can
serve as powerful but quick reminders to your audience about what you
represent and stand for. Consider Nike’s check logo symbolizing a task or
goal being completed.
Literature or notable persons who add to the
symbolic significance:
Connecting your brand to people or knowledge within your industry is a
powerful way to bolster your brand and image. Are there any must-read
books that you recommend or use to reinforce the cultural alliances. For
fashion influencers, for instance, there may be must-read fashion books
that mean something to that community or for N.O.I it is the Message to the
Blackman book that is required reading. With cultural and intellectual
staples like those, you’ll be able to root yourself in that community and
open doors for collaborations, sponsors, or other opportunities.

If you are wanting to create content that embraces its own cultural
expectation the above areas are points to consider. If you are seeking to
engage with a social media culture that reflects the industry your personal
brand or products already exists in, you can explore the cultural motifs that
dominate your industry.

Reminder:
Always stay true to the tone of influence that suits your brand, if the
present way of doing things within an industry aren’t in line with your
values and beliefs then be innovative and don’t be afraid to take the path
that is less travelled. Having originality is important and it can help you
stand out if you are able to execute on your ideas well.
5Creativity
This is an important facet to always keep in mind when creating content –
it is one that most people forget in their index for social media success.
Most content creators neglect creativity when they are making content and
this is evident in how saturated the virtual world is with influencers who do
the same thing with very little deviation from the norm.

Actively wanting to be creative when making your content will help you
avoid being labelled with industry stereotypes by the consumer; you always
want to stand out among the rest but if your content is similar it can get
tedious for our audience tuning into the same content from different
influencers. Typically when there is no variation between content creators,
audiences will pick the best one and their attention span will dwindle
towards the one who they have labelled as less favourable. Your content
needs to be deeply satisfying evoking the correct range of emotions that
people seek to experience when they initially seek out content.

You always want to prolong the interaction with the content you create!
When your content is high value the audience will want to interact with it
longer; if you are able to work on having a unique selling point with your
content the relationship you have with your audience will be unmatched
and their loyalty to your content will be constant. If you can niche down
your content to meet a need or experience that other influencers can’t fulfil
this will make you a unique authority brand or business within that social
media space.

Find abstract ways to make content; abstract creativity can help maintain
engagement; this helps a lot especially if you are not highly skilled within
the area you are seeking to create content in, your uniqueness will be what
you can leverage on.

An example of how unconventional content can make you stand out and
gain favour are those gaming youtubers who make videos of themselves
playing a game badly but the humour that is found in the situation makes
people return as they are experiencing something different with the added
pleasure of guaranteed laughter.
6Caption
Don’t underestimate the power of your captions! Your captions should
act as a brief explanation that works in an inclusive manner with the
core content you have created.

Captions help control the perception, they fill in the blanks that short
form content may not allow for; they help you explain what the wider
discussion is, allowing for people to be informed when responding. This
is especially useful when discussing sensitive or complex topics as it
creates context for the content.

Most of your target audience is exposed to an extraordinary amount of

information and the rate of consumption for most people is extremely
fast paced. Understanding that your consumer exists in an over
stimulated environment is important; in order to capture their attention
and prolong the point of exposure to your content (thus prolonging the
opportunity to successfully influence them into becoming a follower of
your content) you have to ensure your captions are as effective as
possible in engaging people.

Captions can be used for any content you create; they are a must! They
can be appended to an article, illustration, cartoon, or poster etc. but
how the caption is crafted is crucial to successfully influencing people!

Caption Style Examples

•Front Loaded: The first line is extremely important. If written well, it can enable quick
compliance and engagement with the content through likes, follows, saves, and shares.
•Call To Action: Increase engagement by asking your audience to do something
SPECIFIC like comment or DM you a particular word, tag 3 people, share to story, etc.
•Click Bait (be honest): These types of captions enable automatic influence or reaction
to content as they rely on triggering language. They skillfully work on intruding on the
person’s mindless scrolling pattern as the exciting words utilised are meant to intrigue to
the point of inducing you to click on the content to fulfil curiosity. While you want the awe
factor, you need to fulfill the promise of your title/caption or you will lose the trust of your
audience.
•Conversation: Like Call To Action captions, these captions incite the audience to
perform an action. In this case, to comment or give feedback about the topic of the post.
For example, A makeup influencer (personal brand influencer) may say
this to their audience:

“Hey guys, I’m not sure about this makeup look, it is so different from my
usual style, let me know what you guys think, is it a hit or miss? I like it, but I
know you guys will always tell me the truth so I look forward to your feedback
in the comments section, I’ll read and respond to as many comments as
possible!”

The language used:

-Showcases trust: “let me know what you think”
-Manipulating: “I know you will always tell me the truth!”
-Thought provoking: “Is it a hit or miss?”
-Challenging: Creates a desire to respond – “feedback in the comments
section”
-Promises Further interaction: “I’ll read and respond”

As you craft your captions there is one more thing you should be conscious
of; semantic fields. Understanding how to create a nice semantic field for
people to quickly understand the nature of the post at first glance is highly
important!

If you were to do a current affairs post on Martin Luther King Jr day about
MLK, you would most likely mention words such as black history, civil rights
etc. These content specific words help people get a first glimpse of what
the content will be referring to.

When they have completed their first review of the content their secondary
review of the post will be more conscious, seeking to validate how
interesting that content actually is and what the real message is. It is
important to make sure atmospheric words have been used, such as great,
good, strong etc.; these help people during their secondary review confirm
the overall vibe of the post and which tone is it written in (praise or critique)
and they can repay your post if indeed the overall message is in line with
their own views with a like allowing them to quickly proceed with their other
social media interactions.
7 CHANNEL
Waiting For Texts

8Connection
One of our basic desires as humans is to feel a connection to one another.
Many times people overlook this fact when working to expand their
influence online. You must make emotional connection with your audience
a priority as you develop as an influencer.

When big news stories are capturing the public's attention, this is a great
opportunity to connect emotionally with them. There is no need to conform
to the majority’s way of thinking; instead you can position yourself as a
thought leader by being truthful in your expression and conveying your
beliefs in a way that still allows people to connect with you even if they
have a different perspective.

Replying to comments and DMs are another surefire way to maintain a

connected and engaged audience for yourself. People love the direct line
of communication for you so as long as you have the capacity, you should
be replying to every comment and DM you get to communicate to your
followers that you value and appreciate them just as they do you.
9Collaboration
Collaboration is a must! Most brands or businesses try to compete and
work separately but the best influencers know that there is strength in
numbers and unifying your efforts with other influencers is extremely
important. All influencers should collaborate more, instead of operating
from a place of competitiveness.

If you are struggling to find people who can be in your team, collaborating
is the best option. You won’t have authority over their workload but you will
be able to rely on them to work with you, helping you as you fulfil your
promise to help them.

Depending on how in-depth your collaborative efforts will go you can set
up systems and strategies for your joint content collaborations; this allows
you to partner up with people who are already committed to creating
content thus they take it seriously and both of you benefit from this
affiliation.

If you really manage this collaboration process well, you can network
outward as a joint influencer platform, thus ensuring growth and new
opportunities for both individuals through your unified efforts.

Interdependent Community of Influence

When you are able to collaborate with other well-known influencers you will
create a perception of social binding. Having ‘online friendships’ endears
you to the consumer and this can be used as leverage, as it represents
likeability (popularity effect).
Also, working with others makes it easier for resource and knowledge
sharing practices; if either one of you as collaborators is lacking in content
creating resources, you would be able to remove these production
inhibitors and provide each other with the necessary framework needed to
create your content.

Audience Hacking
Not only does collaboration help you network with others in your
community of influencers but you can audience hack and tap into the
other person’s core audience! Both of you as collaborators would then be
able to integrate your brands, exposing your content to each other’s fan
base.
If the collaboration is with someone who operates in a similar space to you,
you are essentially cloning your audience; anyone who would become a
direct follower of your content from these collaborations will be of like mind
etc. to the audience you already have making the process of influencing
easier, half the effort but more the reward.

Shared Authority
When two or more collaborators team up, the greatest opportunity you
both have is the ability to share authority on a particular topic; this allows
you to press upon your audience with the power of your joint majority
rather than speaking as a minority.

You can expand your reach and social voice, creating a solid association
with collaborators that other potential audiences already trust. In
collaborating with these people, your brand/ product or message will also
be viewed as trustworthy by association. Where you may have been less
successful in influencing your target audience you can now use your
collaborators talents and knowledge of his or her audience to propel your
content forward.

Utilising Other People’s Content

Social media allows for us to recognise other people’s work and repost it on
our own platforms. This is an incredible means of diversifying your content
by showcasing other influencers, while maintaining activity on your own
profile. It allows you to utilise your time well by leveraging off content that
has already been made and all you are required to do is repost the
content.

Always give credit to other influencers if you have used their work on your
platform, tag them and show appreciation by telling your followers to follow
that person’s content so that they get a boost on their platform and both of
you benefit from the content you have reposted.
10Consistency
Practicing consistency helps against inertia and aids us in maintaining
momentum.

Long-term success requires consistency, this is one of the best ways to

demonstrate dependability! Always try to have regularity with your content
as it will allow you to become a part of the consumer’s lifestyle, they will
develop an awareness of your posting pattern providing them with a
routine they can work with. Frequent content allows you to have more
opportunities to interact with the consumer. Understanding the importance
of being consistent will help you boost your influencing power. Your content
will be a present trigger within the consumer’s mind, creating a pattern of
association between your content and the consumer’s virtual lifestyle.

Your ability to sustain exposure to your brand or product will allow for
familiarity; if you are able to regularly present your content to people it
highlights your commitment to your work. Consumers want to see you
invest in yourself through demonstrating your dedication to your platform.
Again, a helpful way to stay consistent is through scheduling and caching
your content.
11Competition
Most people feel they have to have a competitive mindset when promoting
their content, but this is not necessary. Uniqueness as illustrated in the section
on Creativity, and cross-promoting as mentioned in the Collaboration section,
is enough to make you flourish in the market space. The competitive spirit that
you can leverage on is more so gamifying your content creating a nice
environment for consumers to enjoy your content from a different stimulating
point.

Gamifying Your Content

Turning your channel or content into a game-like challenge can engage both
your competition and your audiences while serving as a great marketing
campaign. For instance, you could talk with a similar competitor of yours and
plan to race to a certain number of followers or sales where you both have to
talk about the competition with your audiences; which will also serve as a form
of cross-promotion.

Similarly, you can create a challenge for your followers to accomplish

something and give the winner a prize. For example, you could make a contest
for who can create the best or most popular reel featuring your product or
service and whoever gets the most views or likes will receive a free product or
service from you. This is a great way to engage your community, showcase
your services, and incite your audience to produce user-generated content.

Giveaways
Similar to contests, you can also run giveaways where you require your
audience to share or promote your content for a chance to win a prize. Since
people love getting free stuff, they’re likely to share and promote whatever
content you ask them to as long as the prize is relevant to them.

This is a great way to expose your content to your audiences’ friends and
network as it’s probable those people will also be interested in whatever you’re
giving away.
12Carousel
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13Creation
One of our basic desires as humans is to feel a connection to one another.
Many times people overlook this fact when working to expand their influence
online. You must make emotional connection with your audience a priority
as you develop as an influencer.

When big news stories are capturing the public's attention, this is a great
opportunity to connect emotionally with them. There is no need to conform
to the majority’s way of thinking; instead you can position yourself as a
thought leader by being truthful in your expression and conveying your
beliefs in a way that still allows people to connect with you even if they have
a different perspective.

Replying to comments and DMs are another surefire way to maintain a

connected and engaged audience for yourself. People love the direct line of
communication for you so as long as you have the capacity, you should be
replying to every comment and DM you get to communicate to your
followers that you value and appreciate them just as they do you.

14Cache
Preparation for a rainy day is critical! Learn content caching so you always
have content stored away to be shared in the future when needed.

Caching content helps you to always be ready to stimulate your audience,

you never want to be in a place of content scarcity; this demonstrates an
inability to fulfil the supply and demand expectation!

Having foresight as an influencer is key! To aid you in doing this, creating a

personal social media content calendar will help you manage your
production process and plan ahead. Planning your content allows you to
anticipate the needs of the consumer in a logical manner allowing for the
optimal and effective content to be created.

When you are able to plan your content and have knowledge of the
frequency and consistency of your posts, you are in a better position to
improve your relationship with your audience and build an expectation for
them about when they can expect content from you.
 Once you’ve built up a cache of content, it’s helpful to then schedule your
content ahead of time so that you don’t have to remember to post at all.
Some good services that allow you to schedule your posts ahead of time are
Sked Social, Hootsuite, and even Facebook/Instagram’s native content
scheduler called Creator Studio.

Many of those services will even give you data on what time is best to post
for your particular audience so take note of that and plan accordingly.

Benefits of Content Calendars & Caching

•Content creation strategy:
Knowing what content is coming ahead allows you to also build anticipation. You will be better
prepared to consider collaboration opportunities and also cater to people’s schedules as most
influencers are not available at a moment's notice.
•Bulking:
Bulk producing content will help you maintain your position of influence, you will be able to
consistently reach your various audiences especially during busy periods in life when you don’t
necessarily have the time to create content, you will have content on hand to leverage from.
•Time management:
It allows you to plan your content so that you can direct your energy output better; most
successful influencers plan everything they will work on for at least 3 months, if you haven’t
reached this stage you can start by just planning out 1 week.

15Current
Being that social media is a global platform that many people use as a
search engine as much as they use it for socialisation/entertainment
purposes it has a lot of environmental noise that you as a content creator
will have to deal with. A lot of the time you can’t compete with this
environmental noise, as it can sometimes be globally dominating topics that
everyone is tapping into.

Attempting to assert influence towards your brand or products during this

time of distraction could be futile, so the best option is to partake in the
moment. These moments are largely linked to current topics especially
breaking news which disturbs the flow your audience would have been
tapping into to. The smart influencer would realise this is only disruptive to
your success if you don’t know how to capitalise on the moment, you have
to be able to quickly adapt your planned content to cater for this organic
content creating moment by leveraging on these current topics and
incorporating global issues into your brand or businesses posting activity as
it affects your various audiences.
Sharing Your Opinion
Most influencers forget to connect with people on a human level
sympathising with their audience about the daily activities or concerns that
the individuals may face away from their platform. During times when your
audience’s mind is distracted by important current events this is a great
opportunity for you to retain their attention by discussing issues they care
about. Most importantly it is a great time for them to see you as an
opinionated person regarding important topics, it is a means of
demonstrating a sense of governance over people by caring for things
outside your immediate profit or personal brand benefit. They get to see
your views and stance on important world issues; it can be a great means
of harmonising your platform with your various audiences in a deeper way
than your regular content allows for.

Hacking Trending Topics

Being able to hack the momentum created by trending topics allows you to
have high influencing power during times when you could have
experienced low levels of interaction on your platforms. This is the biggest
benefit that arises from paying attention to trending topics; they can
provide you with content that is already commanding attention and once
released it acts as an immediate attractors to those viewing it as it is
present on their mind already so they are alert to any content pertaining to
that topic.

Realising that content is already stimulating the audience's senses is great

knowledge to have and leverage on when the moment comes to
capitalise.Don’t be ingenuine by hacking trending topics that truly don’t
resonate or relate. Speak on things that mean something to you, it shows
that you care about connecting with your audience.

Guaranteed Interactions/Reactions
As these current affairs will already be present on the mind due to the
sensationalised nature of these global topics, it is likely that people have
already formed strong opinions regarding the topic. Any content that you
create addressing current affairs will likely result in high engagement and
interaction on your platform as people want an outlet to voice their
thoughts due to their overall interaction levels being high during these
times.
.
16Cost & Capital
Waiting For Texts
17ConverSion
Studying behavioral economics would be a high-level strategy to learn how
to better convert your followers. Behavioral Economics is the study of human
behavior to explain economic decision-making.

This area of study can assist in gauging all of your conversion points inside
your social media system: post conversion, profile conversion, website
conversion, etc.

Post conversion can be looked at to see how many people are liking or
engaging with the post out of all those who actually viewed it. Profile
conversion is looking at how many profile visitors ended up taking a
valuable action like clicking on your website link, following, or DMing you.
Website conversions, of course, is measuring how many site visitors ended
up signing up or purchasing something from you.

All of these areas of interest can be improved by studying the human mind.
Remember human beings are smart, they won’t keep engaging with
something that doesn’t actually benefit them in the way they seek.
18Customer
The customer or consumer of your personal brand or product are a very
important stakeholder, within the social media sphere they are the epicentre
of all activity. In order to understand how the customer interacts with your
content you need to understand and map the journey of influencing people
from target audience to core consumer.

Target Audience
Your target audience consists of the individuals who have yet to buy into
your brand, these individuals are the people who all your content is initially
aimed at. The ultimate goal is successfully engaging/converting them to
become your core consumer audience; crossing this divide will allow you to
create that legacy brand or business through your influential content.

Determining your target audience Core Consumer Audience

If you are able to learn and Once you have influenced your
properly define who your content target audience to the point of
is trying to influence, this will help deciding to follow you on your
streamline your efforts to focus journey and they are keen to
on the people who will actually interact with the content they
buy into your branding and then become your core
actively support you. To do this consumer. Mapping this
you have to niche your audience, audience’s experience with your
which will be beneficial when content will heavily rely on
considering paid marketing retention rates. If you are
strategies. You would be able to successful at solidifying your
streamline your marketing relationship with your core
efforts to engage in effective, consumer, this can result in them
affordable, direct, strategies for advocating for your business or
better ROI. (Your content can brand within their personal
still reach a wider diverse social setting. The content that
audience as you never know you create needs to be valuable,
how your end user will hear engaging with your core
about your brand). consumer is all about
deepening the relationship
Some segments of your target between your brand/business
audience to define and consider: and the consumer.
Psychographics: values, beliefs,
thought patterns & behavior
Demographics: age & gender
Geographic: location & climate
Reminder:
Never put out content that isn’t valuable, the core consumer audience are
loyal but in order to sustain this you have to provide them with quality
content that they value! This stops them from being the followers who
wander off or no longer interact with your content. What they perceive of
your brand is your branding, make sure the perception is of one of value.

Audience Retention (Community-Oriented Content)

Unifying your platform as an influencer with those who have bought into
your legacy building is important. The consumer no longer views your
platform as your individual work but they are co-conspirators in your brand
seeking to engage with you.

Your content needs to be accepting of this unification, this can happen

through asking the consumer questions, or seeking feedback regarding
content you have put out. When you ask for the consumer's opinion it
shows them that they are valued, it creates a feeling of helpfulness and
demonstrates you trust in their opinion regarding your platform. These
engagement cues within your content will reflect a wider
community-based effect which demonstrates to them that they are
ascending up in value in your eyes from when they initially followed.
Content should be geared towards encouraging discussions, the opinion of
the consumer is very valuable! It allows you to have them as a collaborator
in creating your content, you can openly engage them in answering what
they need from you etc. It shows them that there is mutual liking and the
transaction is not just surface level but it has deepened.

You share in responsibility in maintaining this relationship and it is a

partnership that relies on both parties being proactive within the
transaction. Yet again you will have to be the initiator and strategically
provide content that allows for high personalisation, when the content
allows for continued engagement satisfaction will be raised and they will
keep returning for this interaction. This can even result in omnichannel
loyalty! They want to be involved with your content across platforms
allowing them to fully integrate and seamlessly follow your progress across
all available spheres of influence. Keeping content consumers happy
requires regular upkeep from you!
19Caricature
Waiting for Texts
 CONCLUSION
At this point, you now have a framework to begin building, or improving, your
social media presence. The 19 C’s of content can be your path to
successfully monetizing the digital world and expanding your sphere of
influence, but this will only be the case for those who execute on the
teachings within.

Although it may seem overwhelming to address all 19 C’s at the same time
inside your social media, you can segment them to focus on the areas that
are post pertinent. Once you’ve handled a particular segment, you can then
move on to the next and continue that process until you’ve mastered all 19
of them.

I’m excited to see your development!

 Chapter 2
Publishing A Book In 2 Weeks
 Introduction

The traditionally tedious ways of writing and publishing books are no longer
a requirement to become an author. With the technology we have at our
disposal, we can now accelerate the entire process. Finding the concept,
outlining, drafting, editing, and publishing; it can all be done within a matter
of two weeks with the right intention, focus, and execution.

This chapter will break down the exact process you can adopt to publish
your book in a matter of weeks. And remember, the goal here is to be an
author, not to write the best book in the world so don’t overthink it!

Will you be one of those who take what you learn and execute?
.
 Step 1
Concept Mapping & Brainstorming
The first step is, of course, to identify what it is you will be writing your book
about. Don’t get caught up on finding the perfect idea or some abstract
fictional storyline that you have to piece together (unless you already have
an idea you can run with quickly).

“Perfectionism is built from insecurities.” -19 Keys

Instead, you can simply write a book about your life, experiences, or
self-help advice. These are some of the most valuable books you can write
and you can typically create them pretty quickly. Allow yourself at most
one hour to write down an idea you think someone would like to hear or
that you would like to read yourself. Put yourself under that time pressure
of only an hour to force yourself to generate ideas rapidly and be decisive.
The goal is to become an author and to get your vision out there.

For instance, when I was writing one of my own books detailing my journey
of becoming a global thought leader, I was simply reflecting on the life
experiences and lessons I learned that allowed me to get to that point. In
my case, that journey started when I was a child so my book happened to
cover a large portion of my life, but that may be different for you.

Regardless of the concept you decide on, give yourself that hour and write
down on paper where you want to take the book and in what order you
want the chapters to flow.
 Step 2
Record Your Brainstorm
Now that you have your concept outlined, you can begin writing, or in this
case speaking, your book into existence. This is a very straightforward
process so don’t overthink it. You’ll simply sit down in front of a recording
device and speak about the topics you brainstormed earlier.

Some people may find it more comfortable to complete this step by doing
a series of IG Lives (which is a good way to create some content along the
way as well), while others may prefer sitting in front of a camera, recording
voice memos on their phone or computer, or even talking with a friend (or
being interviewed) and recording the audio as you have a conversation.
Anyway you choose, just make sure you get it all recorded and
documented.

If you aren’t confident or comfortable in your vernacular or speaking,

keep in mind that you can always edit out or omit mistakes or anything
else you don’t want in the final product.

Step 3
Save & Organize Recordings
Once you’ve got your recordings created, you need to label and organize
them in the order you’d like your book written. This is a very important step
so that your transcriber will be able to turn these recordings into a written
version that is in the proper order.

You may want to consider using a service like Google Drive or Dropbox for
easy file sharing with your transcriber.
 Step 4
Hire A Transcriber
Once you’ve spoken your book into existence and collected and organized
all your recordings, you can head over to a freelancing website like Fiverr
where you can hire someone to transcribe all of your recordings
word-for-word into a typed document. Expect this process to take 24-48
hours on average.

The transcriber will set their price and typically, no editing is involved
unless you pay a premium. I recommend going for an option without
editing because you’ll hire a person who specializes in editing in the next
step.

Step 5
Hire An Editor
Now that you have a written version of everything you spoke earlier, you
should reach out to an editor you know or go back to Fiverr to hire a
person to edit and optimize the transcribed text. Ideally, you should find
someone willing to do a 2-step editing process where they make their first
round of edits, send it back to you for feedback, and then complete an
additional round of edits based on that feedback.

If you aren’t happy with the length of your book so far, you can simply
increase your font size and/or add some graphics or images to
accompany the text.

While these edits are taking place, you should begin executing on the
remaining steps to be effective in the way you use your time and to make
sure you can hit your goal of publishing the book within 14 days.
 Step 6
Hire Cover Designer
Once again, you can use Fiverr to find yourself a good cover designer to
create an eye-catching graphic for your book that conveys what it’s about
to the audience. While it’s important to remember that we’re not going for
perfection throughout this process, you should keep in mind that people
will absolutely judge a book by it’s cover.

A helpful strategy, budget permitting, is to hire 3 or more cover designers

to create a cover based on the instructions you provide them and see
which one comes out the best. It’s also helpful for designers if you provide
them with some reference book covers that you like or want to model after.

Step 7
Book Additions
As your book is being edited and your cover designed, you can use your
time wisely by completing any additions to your book like an introduction,
foreword, conclusion, and reviews.

If you didn’t already include a thoughtful introduction when you recorded

your book earlier, take some time to write a brief one to be added to the
beginning of your book.

You should also consider reaching out to a friend or family member to

contribute a guest foreword to the book which could help bring in a larger
audience if they happen to be someone who is high profile. You want to
make this very easy for them so instead of having them actually write it
out, ask them to record it so you can have it transcribed and edited like
your other content.

Don’t forget to write out a powerful conclusion to your book and, if it’s
relevant, include a call to action such as sending in a written or video
review of the book for you to use in marketing efforts.
These reviews can be incredibly powerful and you don’t have to wait until
the book is completely finished and published before you can start
collecting them. Try sending out a few free copies of the drafts to trusted
family and friends for reviews that you can use to help build anticipation
for the book before launch day.

Step 8
Publishing Your Book
At this point you should have your book finished, edited, and ready to
publish. You can use a platform I recommend called Apple Pages (formerly
IBooks/Apple Books) to turn your book into an e-book and offer it for sale.

Next you can create yourself a Shopify store where you will be able to
upload your book for sale. On your newly made shopify store, you need to
add a Shopify app called “Digital Downloads” that enables you to attach
files to your products.

When creating a product listing on your Shopify store, you’ll be asked to

include a product image. You can simply upload the cover you had
designed earlier or you can take it up a level and create a 3D model of a
book that you can upload instead. Once you’ve added your product make
sure you link it to a file using the Digital Downloads app.

Now, you can publish your product and store and once someone makes a
purchase, they’ll receive an automated email with access to the e-book
and you can start earning some income.
 Bonus Keys
Physical Copies
Although we live in a digital world, there’s a certain value and nostalgia
people have when it comes to books and they often enjoy physical copies.
If you go this route, be sure to include your reviews in the back of your book
to build credibility and authority.

To get those physical copies, you can use a site called LuLu where you
upload the PDF and they will assist in formatting and optimizing it for print.

QR Codes
This is a high-level strategy to integrate some more interactivity and
increase engagement with your book. Think about how more and more
restaurants nowadays have scannable QR codes that allow people to
access their menu.

Much in the same way, you can integrate QR codes into physical copies (or
digital) of your book to deliver extra value in the form of exclusive content.
For example, in one of my upcoming books I plan on providing readers
access to a documentary that they can only watch if they scan the QR
code inside the book.

If you don’t have any exclusive content to provide, you can instead provide
a video or audio file that helps provide additional context or information
regarding a certain topic of your book. Imagine embedding a podcast
series inside a series of books you write and publish where the only way
people can listen to the podcast is by purchasing your book.

You can use a website like QR Code Generator to create yourself some QR
codes that you can include in your book. Another high-level strategy with
QR codes is utilizing what are called “dynamic QR Codes.” These QR codes
can be updated and even include multiple links that you can toggle on and
off at different times when needed.
Podcasting
Having a podcast is a very powerful way to build authority in your space of
expertise and opens you up to sponsorship opportunities. The play here is
to repurpose the content you wrote in your book and turn it into a podcast
around a small niche. With straightforward podcasting apps like Anchor,
anyone can create a podcast today. A bonus feature of Anchor is that they
will sometimes help connect you with sponsors even if you don’t have a
very large audience yet.

Once you’ve successfully secured a sponsor, you’ve now turned your book
content into two different streams of revenue!

NFTs (Earn Crypto)

Now that you have your book completely finished, you can also mint it as
an NFT on a marketplace like Rarible that will allow you to accept
cryptocurrency as payment. We will dive more into NFT strategies in the
next chapter.
 Chapter 3
NFT Strategies
 Introduction
First, let’s make sure we understand what an NFT actually is. NFT stands for
non-fungible token and it’s essentially a uniquely identified digital asset that,
when purchased, verifies ownership and authenticity. However, there is still a
lot of confusion about what exactly gives NFTs their value.

If you ever participated in trading cards or games like Pokemon Go, then you
already understand one element of the NFT economy and what gives them
their value; rarity. While this is particularly relevant for the world of art NFTs,
any business or practice can be integrated into the NFT marketplace.

To get started in the NFT space you first need to set up your wallet on your
browser and phone. There are a couple of options but I recommend using
Metamask. Once you’ve set up your Metamask wallet, you need to fund it
with some Ethereum to cover your gas fee for minting your NFTs. Gas fees
vary by day and by usage of the Ethereum blockchain, but a good amount
of Ethereum to start with is $30-$50 just to cover gas fees for the multiple
NFTs you’ll create.

After that you can move forward by choosing which platform you want to
sell your NFTs on. There are a handful of NFT marketplaces that will enable
you to mint and list your NFT for sale to the world. The reality is, there are not
right or wrong platforms to list your NFT on. I personally recommend Rarible,
but there are plenty of others like Mintable, Open Sea, Foundation, and more.

It’s a matter of personal choice, but if you’re unsure about where to start,
don’t get hung up on choosing and just move forward with Rarible.
 The Future Value of NFTS
As NFTs become more widely adopted and understood, they also become
more valuable to the market. Like trading cards, certain NFTs will grow ex-
ponentially in value and rarity depending on the market and the project
the NFTs are a part of. Unlike trading cards, however, NFTs allow you to add
a ton of extra value aside from just proving ownership over the digital
assets.

Understand that it’s never guaranteed that an NFT you own will appreciate,
but as you become more experienced in the space, your discernment will
help you identify projects that are more likely to have value in the future.

In fact, you can treat the NFT space much like physical real estate. You can
buy plots of virtual land as NFTs within worlds like Decentraland, Cryptovox-
els, or Somnium that you can build and develop on and sell for a profit
later on. Don’t think that just because these spaces are virtual they’ll be
less valuable. Virtual pieces of land have already been sold for millions of
dollars worth of Ethereum. There are even people integrating real-world
real estate into the world of NFTs by signing over land rights as NFTs.

Take notes from big-name celebrities like Jay-Z who are actively pursuing
NFTs as a vehicle of wealth storage for them and their families.

The first NFT billionaire has yet to be created, but we are in the times that
the seeds will be planted. It’ll be up to your discernment and creativity to
ensure you’re in a position to capitalize on the appreciating value of the
overall NFT market!
 Strategies
Early Understanding vs Early Investing
The ones who have remained at the top of the cryptocurrency game were
not necessarily those who were the first to invest, but rather those who
were the first to truly understand the space. The same will be true of the NFT
space. Right now we’re experiencing a lot of hype where all these
celebrities are going after NFTs without truly understanding the space and
establishing themselves as authorities within it.

So while they may be the first to invest in the world of NFTs, you and I can
focus on garnering a thorough understanding of NFTs so we can move the
industry forward with longevity while we simultaneously are investing in it.

Creating An NFT
The creation process is very straightforward using NFT marketplaces like
Rarible, Opensea, or Mintable. You’ll need to have a crypto wallet already
set up so you can connect it to these sites. A very user-friendly and popular
wallet option for NFTs is MetaMask, which has a Google Chrome and Brave
Browser extension.

Once you’ve set up your wallet and connected it to the site, you can simply
find the “create” button and follow the easy steps on publishing your NFT to
the world.

Unlockable Content
The NFT itself is typically as simple as a png, gif, mp4, or mp3 file that
represents the product or service that is stored inside the owner’s wallet.
But what if you want to sweeten the deal and add bonuses for people who
purchase your NFT? That’s where the unlockable content comes into play.
During the creation process, you’ll see an option to include unlockable
content that only NFT owners are able to see. Inside that section, you can
place discount codes for your site, an email address with instructions on
how to contact you for their bonuses, a website link, or any other
text-based instructions to help them access their bonuses.

For example, if you wanted to sell an ebook as NFT, you would upload the
cover of the e-book as the actual NFT, but in the unlockable content you
might put a link to download the PDF of the e-book.
Building Hype
Your NFT launch should not be spontaneous and unexpected. Rather, you
need to have a build-up to the big day that gets people excited about
being one of the first to get their NFT from you. Think of how excited people
are to purchase a pair of Yeezys! That’s the type of energy and hype you
should aim to create around your NFT projects so that people begin to feel
FOMO (Fear of Missing Out).

If you have the funds, you can consider paying for post promotions on
relevant Instagram influencer’s accounts or getting some articles
published.

Creating An Active Community

To help sustain and supercharge the hype around your project, you can
create a community around it. Your goal is to create longevity of value for
your NFTs. Rather than simply listing your NFT for sale and stepping back
from it, you should create a community of people who are interested in
your current NFTs and are likely to be interested in your future NFTs.

This is exactly why I’ve also included the 19 C’s of Content inside this book
as well, it all ties in together to help you tap into the Infinite Wealth all
around us. You can use those C’s to help build yourself an engaged
community for your NFTs.

While you can do this on platforms like Instagram, Facebook, and Twitter,
you could take it up a level by creating a text list using a service like
Community or even creating a Discord group where you and your
audience can converse collectively.

Ultimately, you need to be able to speak to people directly so whatever you

do, establish a direct line of communication with your people and those
who will be willing to purchase NFTs.
Rarity
There is, of course, the element of rarity that establishes the value of NFTs.
So it’s recommended that you create a set amount of them for your initial
release and then when those have all been purchased, anyone who still
wants one will have to go to a current owner and purchase it. This
secondary market that you’ve now created is a clear indicator that your
NFT has value and is desired in part by it’s scarcity.

Gifting NFTs
A high-level strategy you can utilize with your own NFT projects is gifting
them to high-profile people. For example, I might create 2 copies of an NFT
and if I was able to get in touch with Beyonce and she allowed me to gift
her one of the NFTs by sending it to her wallet, I could then market my NFT
as only having one of two available and Beyonce owns the other one.

That’s going to demonstrate to other people that there is an immense

value to the NFT and drive up the demand for it.

Marketing
All of the above strategies play a role in your overall marketing of your NFT.
Going through the creation, or minting, process is actually the easy part of
NFTs, the challenge is communicating its value and marketing it well
enough to make sales consistently.

We focused on a lot of digital strategies for your NFT, but you should always
be willing to go out in the real world and actively talk about and promote
your NFT to people who are interested in the space. It’s up to you to create
demand for your product or service.

Once you’ve built your NFT on a strong foundation of value, you’ll need to
utilize the strategies throughout not only this chapter, but the entire book in
order to effectively earn cryptocurrency through NFT sales.
 Conclusion
The reason why being educated in the world of NFTs is valuable is because it
positions us to be able to start earning crypto instead of buying it. When
was the last time you went out and bought some USD? Yet we talk so much
about buying cryptocurrency, which is also a form of currency. We need to
focus our attention on accumulating crypto and blockchain assets by
earning them and NFT sales are one way we can do that.

After reading this book, you should take action by minting your own NFT on a
platform like Rarible or Opensea so that you can familiarize yourself with the
process and be better prepared to take advantage as the space innovates.
 Chapter 4
Tokenomics
 Introduction
If you cannot list the reasons why you think a particular cryptocurrency
project is “good” or you cannot specify key information such as how many
wallet holders exist, etc. then you should not jump in. Do not allow yourself to
be simply controlled by the environment and information that’s present or
trending in discord or telegram groups. Inexperienced investors will
immediately react to coin hype without researching and will ultimately lose
out.

We know from B.F. Skinner’s work, that every behavior is acted out in relation
to either reward or punishment. Most people have a set of behaviors that
they are controlled by that was instilled in them as children. This is also why
most people have a hard time controlling their behavior, but as we become
high-level observers, we can better understand ourselves and control the
world around us. This awareness will be a key both in your personal
development and as we begin to look at what makes a crypto project have
good tokenomics.

Depending on who you ask, you’re likely to get a different definition of what
exactly tokenomics means. For our purposes, we can understand it as the
study of the micro-economy that a cryptocurrency is able to create
amongst it’s users and platforms. A coin with good tokenomics will
incentivize people to buy, hold, and exercise it’s utility.

Failure to study a coin's tokenomics before investing will put you at a major
disadvantage as you enter the space of cryptocurrency; while having a
good understanding of it will empower you as a thought-leader and
strategist in the space.
 Examples
Now that you have a general comprehension of tokenomics, I want to
showcase a few concrete examples of what good and bad tokenomics
may look like as you investigate and research the plethora of coins being
created everyday. If you come across an example that is foreign to you,
read it over a few times and understand that you may not fully innerstand
it until you’ve encountered it for yourself as you practice what you’ve
learned by investing in these new coins.

Keep in mind that just because a coin has one or two examples of good
tokenomics, does not mean the coin overall practices good tokenomics.
It’s vital that you take into account the entirety of the project and read
through the whitepaper thoroughly.

Bot Prevention
People have created automated bots that can and will disrupt the launch
of new coins with their buying and selling speed. These bots can
compromise the integrity of a coin’s launch and leave a bad taste in the
mouth of early supporters.

A team who has implemented defense mechanisms in their launch to

prevent bots are demonstrating their awareness of tokenomics and it’s a
good sign they are professionals. The most common method for
combatting bots is by setting an initial purchase limit for the coin.

For instance, a coin might set the max purchase limit for their new coin to
be 0.25 ETH for the first few hours because the bots won’t know what the
limit is so they’ll be unable to execute their trades if they go above that.

Staking
Another element of good tokenomics is a staking function within the
structure of the cryptocurrency. Staking allows holders to pledge or “stake”
some or all of the coins they have for a certain period of time. While
staking prevents the owner from selling off the amount of coins staked, the
benefit and incentive to those who participate is that they can earn
interest during the staking period. This means holders can accumulate
(earn) more cryptocurrency without purchasing it with another currency.
Tax Distribution
Some coins will charge a transaction fee, often referred to as a tax,
whenever the coin is sold or transferred. A good tokenomics practice is
when some or all of that tax is redistributed to existing holders.

What this means is that as you hold onto the coins you own, whenever
someone else sells, a percentage of that sale will be sent to your wallet!
This is another way to incentivize people to buy and hold the coin because
they can accumulate more for free.

Token Burns
As we know, scarcity is a useful strategy to increase the value of a currency.
To capitalize on this reality, many developers will integrate a “token burn”
feature into their tokenomics strategy to once again encourage people to
buy and hold the coin.

A token burn is just what it sounds like: at set intervals or milestones,

developers will destroy a certain amount of the coins by sending them to a
“dead wallet” that no one has access to. This takes those particular coins
out of circulation and theoretically increases the value of the remaining
coins.

Air Drops
A common launch strategy is air dropping coins directly to early adopters’
wallets completely for free. The process typically consists of signing up for
the pre-launch airdrop on the developer’s website and waiting for the coins
to deposit.

The Crypto Audit Checklist w/Jared T. Ross

One of my Infinite Wealth Strategies students, Jared T. Ross, took initiative
by using the information I gave him and expanding on it to create a
beginner-friendly guide to building one’s discernment when looking at new
and small cryptocurrency projects. He has created The Crypto Audit
Checklist and has agreed to provide it to the IWS community for free inside
this book. Let’s take a look at it.
THE

CHECKLIST

J A R E D T. R O S S
 You and I are no longer buying crypto, we are investing. This
means we need to do our due diligence. Stop treating crypto like
a lottery ticket. Today, we will start making informed investment
decisions.
This guide is for alt coins, not coins like BTC or ETH. This list is not
the law, but it is a reference guide to help you evaluate coins you
are uncertain about. There will always be exceptions.
I encourage you to find a coin or two that has a lot of hype
around it and evaluate them based on this guide. Once you
have made your determination, wait a few months and see how
your prediction has played out.
Many elements I will go over can be evaluated and reviewed
simply by reviewing a coin’s Whitepaper, so do not skip out on
those reports.
Now let’s get into it!
A holding period is the amount of time an investment is held by
us investors. Choosing a holding period is important because it
can be used as a benchmark to monitor the performance of
your investment. Depending on who you ask, you will get
different timelines for short, medium and long term holding
periods. When I speak on it, you can typically understand it as:

Short Term

3-6
months

Medium Term Long Term

6-12
months
+1
years

Once you’ve gone through the following checklist and evaluated

a coin, you will need to use your judgement to determine what
the ideal holding period, if any, is right for that particular coin.
There are 5 categories. Each category has a handful of criteria
that falls into it. We will learn how to asses alt coins based on:
 Before investing in a
project you should
evaluate how open and
transparent they are. A
key way of judging their
transparency is by seeing
if the team and founders While this is not a
behind the project are necessity, it builds trust
willing to show their name and demonstrates that
and face in connection they are willing to take
with the project. accountablility for
what happens with the
project.

Here are some questions to ask yourself:

Are the founders visible & active?

Is the coin clearly explained?
Do they make you jump through hoops just to get information?
Has there been a build-up to launch or was it released unexpectedly?
Are they unusually secretive?
 A major factor in a coin's
investment potential is
undoubtedly the
community that supports
it. If you can't find a
passionate, excited, and
engaged community that
talks about the coin
consistently...that is a red
flag.

If you take a look at the Safemoon community, you will see a

good example of a passionate community supporting a coin and
its future. Make sure to spend some time exploring the
online communities that the coin has spawned.
Most legit projects will have a Telegram, Twitter,
Reddit, and even a Discord.

Here are some questions to ask yourself:

Are there loyal fans and holders? You can check for holders on Etherscan (for eth based coins)
Are there any people whose knowledge I trust that promote the coin?
Does the community help each other or hold their own events for the coin?
Do knowledgeable people/experts I trust promote the coin?
Do they have a Telegram, Twitter, or Reddit presence?
 Perhaps the most important
aspect of a coin worth
investing in long-term is its
utility. When you evaluate a
An example of a coin
coin's utility you are
with a high degree of
determining if the coin is
utility is Polkadot
actually designed to do
(DOT). Spend a few
something in particular.
minutes on their website
and you'll see them going
If the coin was created solely
above and beyond by
for the sake of creating a coin
building not just a token,
or being funny, it's a good sign
but a platform and system
that the coin is not worth your
designed to accelerate and
investment or at the very best
improve the world of
a short-term investment.
cryptocurrency and DeFi
that highlights their
commitment to true utility.

Here are some questions to ask yourself:

What is the coin used for?

Does the coin have real utility or is it just for fun?
Is there long-term use cases planned for the coin?
Is there a social or economic cause tied to the coin?
Tokenomics can be understood One good example is
as the micro-economy that a Safemoon where 5% of
certain coin is able to create each transaction is
amongst it's investors and redistributed to all existing
participants. Good tokenomics holders while another 5% is
incentivize people to buy added to the liquidity pool
and/or hold more coins. It also or burned. This allows
ensures that a small group of holders to accumulate
people do not control too much more of the tokens without
of the coins supply. spending money on them.

The distribution of coins is

incredibly important because if
too few people control a large
sum of coins, you run the risk of
a rug pull.

Here are some questions to ask yourself:

How are coins distributed and inflation prevented?

Are holders incentivized to buy and hold the coin?
Airdrops, percentage of sell transactions redistributed to holders, staking, token burns, etc.
How many wallet/holders exist now?
Have they been audited for rugpull potential? Many coins will mention this on their site
or in their whitepaper if they have been audited by a third party for rug pull potential
 Ultimately, you'll want to do
business with people who are
professional and
communicative. You should be
judging a coin by their
presentation and 3rd party
business relations to help you
validate your potential
investment. If they come
across as a scatter-brained
project that wasn't thoroughly
planned, it is probably a good
idea to pass on this coin
without investing.

Here are some questions to ask yourself:

Do they have a professional marketing plan, whitepaper, and website?

Do they have good relationships (or currently pursuing) with exchanges?
Are they verified on Zerion?
Do they have a professional contact email?
 CONCLUSION
Congratulations for reading all the way through the Infinite Wealth Strategies
book! Most people love buying books, but never actually read them through to
the end. If you got this far it means you followed through on your commitment.

The next step in that commitment is executing on what you have learned here.
Some of this material can be very dense and appear complicated for those
unfamiliar with it, but as you continue to read and study, the content will make
more and more sense gradually.

It’s up to you to take that letter to Garcia and further your education through
research, but more importantly, through execution and application. The best
way you can do that is by joining the Infinite Wealth Strategies course where
we are constantly going over this content with our exclusive Discord group and
weekly classes available.

See you inside!

Join the Family