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• The domestic coach seat has become a commodity – This happens when travelers perceive seats from
different airlines to be equal or the same. Leisure travelers choose among airlines based on the price
with low brand loyalty and little product differentiation. Business travelers practice loyalty to the brand
they are accustomed to.
• The critical element in airline success is harmonious labor relations – The industry is strongly united
that employee groups can shut down an airline. There can be problems in the operation of the
employees who are not satisfied with the airline management.
• The airline product is fully perishable – Once the airline product is produced, it is also consumed at a
certain time. This is different from manufactured products that can be stored until purchased.
• The operation costs are fixed once the flight schedule is finalized – Regardless of whether the flight is
full or not, the operation cost will still be the same. Unsold seats will still render the exact cost to
operate a certain flight.
Issues in the Airline Industry
Major issues among airlines have direct significance to the passengers and the cabin crew members. The
following are some of the problems in the airline industry:
Total Operating Cost
o Fuel and labor costs affect airfare. 14-16% of an airline’s total operating cost is fuel, and about
40% is labor cost. Some airlines buy contracts with a fuel company to have a fixed expense if
ever fuel price increases. Other airlines lay off and/or reduce the pay or benefits of workers
to reduce labor costs.
o 44% of the total operating cost is left to the airline management. This percentage covers
other expenses such as maintenance, technology upgrades, airport fees, taxes, marketing
and promotions, and prices to lease or buy physical aircraft.
Airport Capacity – With the demand for air travel set to increase by 50% by 2035, airport capacity is
one of the most pressing issues for the industry. Studies show that building infrastructures are not
enough to solve airport capacity issues; thus, maximizing new technologies will help resolve it
coupled with proper airport management.
Health Safety and Security – Air travel is prone to possible acts of terrorism and a medium to
transmit viral diseases such as MERS-Co Virus, Severe Acute Respiratory Syndrome (SARS), Ebola,
and flu. In 2020, the COVID-19 pandemic happened and greatly affected the global economy,
especially the air transportation industry. It is described as “the worst year in the history of air travel
demand.” The international passenger demand has dropped to 75.6 percent, and the domestic
passenger demand dropped to 48.8 percent, based on the International Air Transport Association
(IATA).
Figure 1: Global Air Passenger Traffic (revenue passenger kilometers) as Percentage of 2019 Traffic
Source: https://www.statista.com/chart/24107/global-air-passenger-traffic/
Figure 1 indicates the possible growth in air passenger traffic according to IATA. It predicts that it may reach
a 51.3% passenger demand by 2021 in an optimistic scenario, or it can also be a 38.4% passenger demand if
the COVID-19 pandemic continues.
These were the issues caused by the COVID-19 pandemic to the airline industry:
The number of passengers rapidly declined at the same time as the closing of borders around the
world. People were not allowed to leave and are asked to stay at home as part of the safety protocols,
and many feared to travel.
Airline employee counts were reduced due to the decline of travel demand. Most airline employees,
if not all, have lost their jobs because of the pandemic. Airline companies considered having fewer
operation costs to sustain the business.
Adapting to the new normal has been a challenge for most airlines since protocols continue to change
overnight. There have been flights that are lenient with wearing masks once on board, while other
flights request passengers to keep their masks on for the whole duration of the flight.
Cargo missions that usually carry medical supplies and vaccines had replaced most passenger flights.
This helped airline companies to utilize their idle passenger planes in support of the global pandemic.
With these challenges, the air transportation industry faces ongoing efforts in technology, training, and
sustainability give hope for a bright future. The industry has now fully embraced the digitization of services and
facilities to recover.
References
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Investopedia: https://www.investopedia.com/ask/answers/040715/what-are-major-expenses-affect-
companies-airline-industry.asp
Bilig, B., & Cook, G. (2017). Airline operations and management. Routledge.
Bonsor, K. (n.d.). How airlines work. Retrieved May 21, 2021, from HowStuffWorks:
https://science.howstuffworks.com/transport /flight/modern/airline1.htm
Dileep, M. (2019). Tourism, transport, and travel management. Routledge.
Kolmar, C. (2021, March 16). 15 Largest airlines in the world. Retrieved June 2, 2021, from Zippia:
https://www.zippia.com/advice/largest-airlines/
Mancini, M. (2013). Access: Introduction to travel and tourism (2nd ed.). Cengage Learning.
Mazareanu, E. (2021, January 11). Air transportation - statistics & facts. Retrieved May 21, 2021, from statista:
https:// www.statista.com/topics/1707/air-transportation/#dossierSummary
Page, S. (2016). Transport and tourism: Global perspectives. Pearson.
Ritcher, F. (2021, February 5). Pandemic causes historic decline in air passenger traffic. Retrieved May 21, 2021,
from statista: https://www.statista.com/chart/24107/global-air-passenger-traffic/
Rodrigue, J. (2020). The geography of transport systems (5th ed.). Routledge.
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Routes & Ground Services: https://airlinergs.com/aviation-industry-trends-for-2021/
Segan, S. (n.d.). 10 Great small airlines. Retrieved July 19, 2021, from
https://www.frommers.com/slideshows/820525-10-great-small-airlines
Vault. (n.d.). Airlines. Retrieved June 28, 2021, from https://www.vault.com/industries-
professions/industries/airlines
Airline Management
Like other businesses, management is also vital in airline operations. According to Chase (2018), commercial
airlines serve nearly 1,670 airports and transport close to two (2) billion passengers annually. Airline
employees are also estimated to be around 2.1 million. As the number of commercial airlines increases
worldwide, there is also an increased pressure on airline management to seek profits, reduce costs, and
increase revenues continually. Thus, airline management practices have evolved and contributed to recent
advances in computation and communication technologies to efficiently perform in a competitive
environment and optimize decision-making processes.
The functions or airline management can be identified in the following examples:
• Airlines need to conduct planning. This is primarily manifested in flight preparations, flight schedules,
and the flight reservation process. These tasks must be well-planned to avoid inconvenience and the
waste of resources in the future.
• Organizing is evident in dividing tasks among flight attendants on board, determining how many
passengers will be catered to in each flight and how their flight needs will be met.
• Staffing is necessary for airline operations since the management hires pilots, training captains, cabin
crew, cargo operators, and other employees. For instance, airlines need to be particular in selecting,
recruiting, and training flight attendants because of the job's complexity.
• Directing is essential in managing an airline. A senior flight attendant can be seen directing and
monitoring new and junior flight attendants to ensure passengers' safety and security onboard.
• Controlling is manifested in how the management ensures that established plans and objectives are
carried out and address uncontrollable circumstances—for instance, addressing canceled and delayed
flights caused by various factors like harsh weather conditions.
Part of the daily plan of airlines, flight attendants, pilots, and aircraft maintenance engineers, is to monitor the
weather, check mechanical concerns, deploy, and load "fair" flights to cabin crew members (not to exceed
four (4) flights or four (4) legs per day) and to provide memorable flight experience to their passengers. In
other words, the nature of employees working for airlines, both serving on the ground and in-flight operations,
consists of various airline staff and passenger interactions. Everybody must perform their task to achieve a
successful and safe flight.
situations, the findings of the competing airlines lead to a leader-follower pattern, where one airline takes
action, and the other competing airlines try to find the best way to respond to this action.
o Hub-and-spoke – This network structure is where the airline considers one or more stations
in the network to be its hub. The hub station is characterized by having numerous departures
and arrivals every day for the airline, while the spoke has only a few departures and arrivals
each day.
o Point-to-point – This network structure is where airlines operate direct flights between
cities, as the name implies. The focus of point-to-point airlines is to serve local traffic
between two (2) cities, and less attention is given to the connecting traffic beyond their
immediate destinations. These airlines do not depend on any connecting traffic to fill their
flights, and they can adjust arrivals and departures at one (1) or more of their stations.
• Demand Forecasting. Demand forecasting is the process of estimating the expected number of
travelers on each flight in the schedule, given the flight schedules of all competitors in the different
travel markets. It must predict the number of passengers and the changes in demand due to changes
in schedule, pricing, and competition.
• Current airline resources. These are the available airline resources such as aircraft, pilots, cabin crews,
gates, maintenance, and airport operations.
After identifying the expected airline demand and supply, then a set of the interrelated planning processes is
considered, including schedule planning, time banking, fleet assignment, aircraft routing, crew scheduling,
airport facility planning, airport staff scheduling, seat inventory control, and sales and marketing initiatives.
These processes are usually completed by a month to a few months before the implementation of the
schedule and are repeated regularly. These are further explained as follows:
• Fleet Assignment. The fleet assignment process is necessary for airlines that have more than one type
of aircraft. It is done by assigning the different flights in the schedule to the different fleet types. The
process matches the characteristics of the aircraft and the flight to minimize the total cost of the flight
to the airline. For example, the aircraft travel range must be consistent with the distance between the
flight's origin and destination.
• Aircraft Routing. It means determining the route for each aircraft. The route of an aircraft consists of
a sequence of flights and maintenance activities that extend over a few days (5-7 days). The flights
are selected to ensure there is enough time for an aircraft turn or a maintenance activity. An aircraft
turn is the time difference between the arrival time of a flight and the departure time of the next
flight. It should be long enough for deplaning passengers of the inbound flight, unloading cargo and
baggage, cleaning the aircraft, boarding passengers of the outbound flight, loading cargo and baggage,
fueling, catering, and exchanging crew. While the maintenance activity is performed either after a few
departures, certain flying, or operational hours.
• Crew Planning. The crew (pilots and flight attendants) must know their traveling schedule ahead of
time. The crew's work plan is usually extended over one (1) month. During the month, the crew
members will be classified as either line crew or reserve crew. A line crew will be assigned a sequence
of predefined trippairs over the month. A trippair represents a sequence of flights (segment), which
originates from the crew's home city (domicile) to the last flight, which ends at the domicile. It typically
extends over two (2) to seven (7) days, and the layovers will serve as his/her rest day. On the other
hand, reserve crew members are not given a line of flight but will serve as a backup in case of system
irregularity. The efficiency of crew planning can make considerable savings in airline costs.
• Airport Facility and Staff Planning. During the planning phase, the scheduler must consider the
facilities at the different airports, including gates and baggage-handling facilities. The facilities at the
airports should be planned efficiently to accommodate the planned flight schedule with the least cost.
The scheduling of airport facilities should take into consideration schedule disruptions that typically
result from adverse weather conditions. Airport staff includes customer service agents, gate agents,
baggage handlers, and ground agents. The staff should be adequate to manage unplanned schedule
disruptions at the airport due to weather and other unforeseen factors.
• Sales and Distribution. Airlines spend significant effort on sales and distribution initiatives to improve
their market share and profitability. These initiatives include relations with travel agents, global
distribution systems, online ticket distribution channels, travelers' mileage plans, sales agreements
with major businesses and promotions, and alliances and code sharing. These initiatives must be
proper evaluated to understand their impact on airline profitability.
Operations Phase
The operations phase concentrates on implementing the planned airline schedule and considering how to
recover from unexpected events such as weather conditions, aircraft malfunction, and crew absence. This
phase is where decisions are made to recover the airline schedule from flight delays and cancellations,
compensate for missing or delayed aircraft and crew, and re-accommodate stranded passengers. It also
monitors seat bookings in different markets and updates seat inventory control and pricing decisions. The
processes involved in this phase are elaborated as follows:
• Revenue Management (RM). Airlines apply advanced RM techniques to maximize flight revenue in
different markets. RM can be defined as selling the right seat to the right customer at the right price
and time. The idea behind RM is to ensure proper allocation of seats to travelers who have different
characteristics and primarily have additional requirements for their travel. Business travelers are
traveling for work-related trips or business meetings, and they are less sensitive to the ticket price.
Leisure travelers travel for recreational purposes or visit family/friends, and they are sensitive to ticket
prices. Given that business travelers are more profitable to airlines, the objective of RM is to ensure
that enough seats are always available for these travelers, while the remaining seats are for leisure
travelers.
• Irregular Operations Management. Managing irregular operations is done because an airline
schedule is rarely implemented as planned. Airline schedules are subject to disruptions due to adverse
weather conditions, aircraft breakdowns, crew delays, and security breaches. The airline needs to
alleviate the impact of schedule disruption and recover the schedule to return to normal operations.
Several objectives are considered by the airline when recovering the schedule. For example, by
minimizing flight delays, cancellations, and crew swapping, the airline can reduce the deviation from
the planned schedule.
• Reliability – Airlines must have backup resources in the event of disruptions, such as weather and
aircraft mechanical problems, that may cause delays in the flight schedule. Aircraft substitutions and
crew reserves will ensure that the airline will be able to provide on-time service. For example, the
airline may pull out a reserve crew if one crew member becomes ill before the following flight
schedule.
• Constraints – Planners must consider the limitations, such as airport capacity and crew members'
regulations, to have a feasible flight schedule. For example, some airports have takeoff weight
restrictions that airlines must consider in planning flight schedules for their aircraft. There are some
cases where airlines will need to add a second fleet type to operate a certain flight that has range
limits in terms of the altitude and temperature during aircraft takeoff. Crew members are also subject
to maximum flight time and rest requirements arising from regulation and contractual provisions.
Optimization
The schedule draft will be circulated to the operating departments to gather suggestions and approval. Other
departments may point out limitations that were not considered during the drafting of the schedule. An
iterative process is done to develop the schedule. The inputs from other operating departments will be
included in the revisions before the schedule is inputted into the passenger service system.
The Passenger Service System (PSS)
The PSS is a central information technology containing flight schedules, passenger reservations, frequent flier
awards, flight information system, and check-in system customized for each airline. Airline management uses
the PSS to generate data needed to check each takeoff's aircraft weight and balance. The PSS also contains
interfaces between the PSS and other internal IT systems for daily airline management. For example, the
airline's revenue management system allocates the seat inventory to price classes. Airlines extract data from
check-in or departure control systems to compute each takeoff's aircraft weight and balance.
References:
Bilig, B., & Cook, G. (2017). Airline operations and management. Routledge.
Chase, S. (2018, June 26). Introduction to airline management. Retrieved June 1, 2021, from
https://silo.tips/download/introduction-to-airline-management
Juneja, P. (n.d.). Importance of management. Management Study Guide. Retrieved May 31, 2021, from
https://www.managementstudyguide.com/management_importance.htm
Nerkar, K., & Chopde, V. (2011). Principles and practices of management. Wiley India Pvt.
Shaw, S. (2012). Airline marketing and management (7th ed.). Ashgate Publishing.