Project Report

A PROJECT REPORT
ON
“PERFORMANCE MEASUREMENT MODEL OF
ONLINE LEARNING APP BYJU’S.”
Submitted in the fulfilment of the requirement for the award of the
degree of
“Bachelor of Business Administration”
SUBMITTED TO: -
PPN College, Kanpur
C.S.J.M University
UNDER THE GUIDANCE OF: -

Dr. Vivaswan Singh
PPN College, Kanpur
SUBMITTED BY: -
Rushdah Hameed Khan
BBA SEM-4
STUDENT DECLARATION
I Rushdah Hameed Khan, student of BBA (Semester - 4) of PPN

College Kanpur, hereby declare that the Project Work entitled
“PERFORMANCE MEASUREMENT MODEL OF ONLINE
LEARNING APP BYJU’S.” is a Bonafide record of work done by me,
under the supervision and support of Dr. Vivaswan Singh who helped
me in carrying out the work successfully. All the information
mentioned in the report is collected by me through the research/survey
done by Google Form. All the graphical data presented in the report is
the conclusion received through the responses on my Google Form.
Whatever information furnished in this project is true and best of my
knowledge.
Rushdah Hameed Khan,

BBA IV Semester,
PPN College, Kanpur.
III
PREFACE
As per the curriculum of 4th Semester BBA part II, we had to undergo
through a project study based on the market survey. I approached
Google Form for the research process, made a questionnaire containing
15 questions relating to the topic “PERFORMANCE
MEASUREMENT MODEL OF ONLINE LEARNING APP
BYJU’S.” to know the response of the people and their take on
BJYU’S, The Learning App so as to measure the overall performance
of it.
In this project I have put my best efforts to compile the data to the
highest level of accuracy and give my views to the best of my
judgement. None of the information is copied or unethical and all the
information of the primary data in the report is based on my survey to
get the best and pure content which must not result in inappropriate
conclusions, hopefully this research will bring out the most appropriate
conclusions about every question asked in the survey. The respondents
were not forced to perform in the survey, they had their free consent to
participate in the survey conducted through the Google Form.
IV
ACKNOWLEDGEMENT
I express my gratitude to the CSJM University for giving me an

opportunity to be a part of such kind of learning experience, which will
surely enhance my knowledge and skills.
I am grateful to Dr. Vivaswan Singh, my project guide, who sincerely
guided and supported me in doing the project. He provided me with
assistance and co-operation whenever needed which has been
instrumental in completion of the project report.
I also wish to show my gratitude towards my parents, friends and all
others who have helped and supported me in doing the project.
Finally, I thank those who have not been referred above here but have
contributed in one way or the other to the successful completion of my
project report.
The project has been a great experience. The learning and the exposure
I got through this project was immense and will surely help me in my
future pursuits.
V
INDEX
SR PAGE
TITLE
NO. NO.
1. INTRODUCTION 01-23
2. LITERATURE RIVIEW 24-27
3. RESEARCH METHODOLOGY 28-32
4. DATA ANALYSIS 33-51
5. FINDINGS AND CONCLUSION 52-55
6. BIBLIOGRAPHY 56-58
7. APPENDIX 59-61
VI
CHAPTER – 1
INTRODUCTION
1
Technology has influenced almost all the sectors from the past few
years, including education. In past years, education was only associated
with offline learning and school-based teaching. But with time, there is
a change in the education system and the way students learn. The world
has witnessed a revolutionary way to impart education after the
invention of the Education Apps. It has accommodated a new pattern
of learning for kids, teachers, parents and students. It has changed the
conventional learning methods. Students nowadays have all the
instruments needed to enhance their learning through educational apps
and e-learning platforms. Now, students are not confined within an area
to learn sitting among other students. They can educate themselves by
sitting in their homes and by attending virtual classes. Day by day,
technocrats are working on improving the performance of Education
Apps. So, it is possible that in the future, e-learning, Education Apps,
and online classes will become the mode of learning.
Educational apps have made learning easily accessible to all with just
a click of a button. The Educational apps have worked as a bridge
between kids and teachers and between parents and teachers. With the
arrival of Education Apps for kids, education has become fun and
interactive among all ages of students. In this modern age of
digitalization, Education apps play a crucial role in students’ learning
process both inside and outside the classroom, making it more
interactive, immersive and engaging.
2
Education Apps for kids can make them learn in an easier way with the
help of animation, pictures, videos rather than text and descriptive
information. Thus, they can enjoy learning, and their interest in studies
will also increase. Students will no longer find studies boring and
burdensome; instead, their learning will become fun. The Education
Apps for students are a fantastic way of keeping teaching methods
fresh. Educational apps are revolutionizing the world of education.
These are designed in such a way that they align with the processes of
children’s learning and development. These Education Apps also
promote active, meaningful, fun-based and socially interactive
learning. In this way, Education Apps add a great touch of value to the
learners.
3
The Covid-19 had resulted in the closing of schools all across the
world and thus, has further brought with itself a great momentum for
the accelerated adoption of digital learning and education. As a result,
e-learning methods have been adopted fastly by teachers, students and
parents. The reasons for the acceptability of e-learning through
Education Apps are that online classes are easy to use, provide learning
flexibility, no physical interaction, and a controllable environment.
However, despite its multiple advantages, there are quite a few
limitations of e-learning, such as social isolation, connectivity issues,
etc. Education Apps have never been adopted and accepted as real
learning or the formal mode of education before this ongoing
pandemic. Now, at the pandemic crisis, most educational institutions
are exploring various e-learning platforms such as education apps for
kids, online classrooms, etc. Also, teachers and educators are exploring
different e-teaching software to bring maximum possible ease for their
students.
4
The BYJU’S Learning App provides students with a holistic learning
experience. Students across regions can access the study material
online created by the best teachers for free by downloading the BYJU’S
App. Student study journey is planned and executed at the deepest level
with experts, teachers and tools like videos, interactive animations,
quizzes and assessments. The BYJU’S App integrates lessons and
assessments along with analysis and recommendations, personalized to
suit each student’s learning style. It is one of the most loved apps for
students across age groups.
BYJU’S is an Indian multinational educational technology company,

headquartered at Bangalore in India. It was founded by Byju
Raveendran and Divya Gokulnath in 2011 and runs on a freemium
model. It is India’s largest ed-tech company and is recognized as the
creator of India’s most popular and appreciated school learning app.
5
Startup Name: BYJU’S- The Learning App
Headquarters: Bangalore, India
Type: Private
Industry: Edtech
Founded in: 2011
Founded by: Byju Raveendran and Divya Gokulnath
Area served: Worldwide
Website: Error! Hyperlink reference not valid.
6
ABOUT THE FOUNDERS
“I believe when you take sessions in auditoriums,

you’re creating a kind of fan following. You can’t do a
math class in a stadium. It has to be a math
performance.”
Byju Raveendran, the founder of the ed-tech giant, was born in

1981 in a village in Kerala. Raveendran did a B.Tech in mechanical
engineering from a government engineering college in Kerala. He was
initially working in a UK based shipping company as an engineer. He
became quite famous among his group of friends when he helped them
crack the IIM entrance exam (CAT) using his shortcuts. He himself
achieved a hundred percentile in the entrance test. He then started
taking mathematical workshops for which he did not charge initially.
In 2009, he started to record his videos of the workshop he conducted.
In 2011, along with his wife, Divya Gokulnath, he founded Byju’s. In
2021, he was awarded the ‘Forbes India Leadership Award (FILA)
Entrepreneur for the Year’.
7
Divya Gokulnath, the Co-founder and Director of the ed-tech giant,
was born in Bengaluru. She has a Bachelor of Technology in
Biotechnology from RV College of Engineering in Bengaluru. Byju
encouraged her to become a teacher and her career started in 2008. In
2021, she was awarded ‘Entrepreneur of the Year’. At Byju’s, Divya
manages content, user experience and brand marketing.
Divya also writes online, including about the future of education,

parenting, and women's participation in STEM fields and has been an
advocate for mitigating gender pay gap in India. She has also spoken
with Mint Startup Diaries about challenges for women entrepreneurs,
and co-written an opinion article with Byju Raveendran in Vogue India
about educational technology in India.
8
HISTORY OF BYJU’S
BYJU'S' app was developed by Think and Learn Pvt. Ltd, a company
which was established by Byju Raveendran, Divya Gokulnath and a
group of students in 2011. Byju, an engineer by profession was
coaching students in mathematics since 2006. In initial days the
company focused on offering online video-based learning programs for
the K-12 segment and for competitive exams. In 2012, the firm entered
Deloitte Technology Fast 50 India and Deloitte Technology Fast 500
Asia Pacific ratings and has been present there ever since.
In August 2015, the firm launched BYJU'S: The Learning App. In
2017, they launched BYJU'S Math App for kids and BYJU'S Parent
Connect app. By 2018, it had 15 million users out of which 9,00,000
were paid users at that time. In the same year, BYJU'S became India’s
first edtech unicorn. By 2019, 60% of BYJU’S students were from non-
metros and rural cities. During the pandemic BYJU’S saw an
exponential growth in its subscribers and as of 2021 it has 115 million
registered students.
9
MAJOR ACQUISITIONS BY BYJU’S
Byju’s has made approximately eleven (11) acquisitions and the ed-
tech giant has spent over $1.43 billion for the acquisitions. The
following are the most popular acquisitions made by the ed-tech giant:
Acquisition of Osmo (2019)
On January 19, 2019, Byju’s acquired Osmo, a US-based maker of

educational games, for $120 million. It was its first-ever purchase of a
US Company.
The following are the key highlights of the deal:
• Osmo was initially called ‘Tangible Play’.

• Osmo offers the benefit of both digital and offline learning using
apps. Its base is designed for iPads or Amazon Kindle Fire
Tablets.
• The acquisition of Osmo came weeks after Byju’s raised $540
million in a funding round from Naspers and Canada Pension
Plan Investment Board (CPPIB).
• Byju’s offered Osmo a cash option, but Osmo elected for an all-
stock payout.
• The acquisition helped to scale up Byju’s international plans to
innovate, explore and set benchmarks for tech-enabled
personalized learning solutions.
• According to the reports, after the acquisition, Osmo continued to
scale as a standalone brand.
10
Acquisition of Aakash Educational Services Limited (2021)
In January 2021, Byju’s acquired the Blackstone Group-backed Aakash
Educational Services Ltd. (“AESL”) in a cash stock deal for nearly
$1billion. AESL is a public unlisted company with 33+ years of
experience, provides curriculum-based coaching for K-12 students and
test preparatory services for several competitive exams.
• This is the largest acquisition made by Byju’s.

• This acquisition is also amongst the largest acquisitions by an
Indian startup.
• This acquisition also amounted to be bigger than Snapdeal’s
acquisition of Free charge for $400 million and Flipkart’s
acquisition of Myntra for $300 million in 2015 and 2014
respectively.
• The founders of AESL and the Blackstone Group have minority
stakes in Byju’s.
• Following the AESL buyout, Byju, his wife and his brother now
own 26.09% of the ed-tech giant.
• On June 8, 2021, the Competition Commission of India (CCI)
approved Byju’s acquisition of AESL and merger of Byju’s and
AESL under Section 31(1) of the Competition Act, 2002.
11
• Khaitan & Co. advised AESL and its founders on the sale of their
shares to Byju’s.
• Shardul Amarchand Mangaldas advised Byju’s and Tri legal
advised the Blackstone Group.
Acquisition of Whitehat Jr (2020)
On August 6, 2020, Byju’s acquired WhiteHat Jr for $300 million.

WhiteHat Jr, which was founded in 2018, is an Indian ed-tech startup
that offers a live online 1:1 platform for coding and math. Initially,
Karan Bajaj, the founder of the Company, raised $1.3 million from
Nexus Venture Partners and Omidyar Network India.
• According to the reports, it was claimed that Byju’s would help

WhiteHat Jr by major investments and providing efficient teacher
to meet the demand of new markets.
• Whitehat Jr now operates separately by Karan Bajaj in India and
the US.
• The investors of Whitehat Jr also received a multi-bagger exit.
• Byju’s became the leader in the world of coding.
• This was Byju’s fifth (5th) acquisition.
12
HOW IT WORKS
Initially, the student has to provide all the personal details. Then a free
trial period of 15 days is given to the users in order to try the services.
After the trial period, if the payment is done, the students get access to
more advanced levels of learning.
Stage 1: Students are asked to attend the classes they have enrolled in
using the app
Stage 2: Then they are asked to take up multiple tests with personalized
feedback.
Stage 3: Classroom sessions are conducted by IIT/IIM graduates at the
centre near them. Currently, this service is being provided in Gurgaon,
Pitampura, Janakpur, Noida, Rohini, etc.
Stage 4: One-to-one mentoring & doubt clearing by experts is done.
Stage 5: Access to in-depth analysis and a real time feedback is given
to the parents using the parent app.
Stage 6: After the completion of the above stages, a complete revision
of the whole content is done again in-order to gain better understanding.
13
UNDERSTANDING ITS BUSINESS MODEL
The business model of BYJUs is a freemium business model where the

communication is done from business-to-consumer (B2C). It earns
through the subscription amount paid by students. BYJU's also earns
by selling products. BYJU's also provide a number of premium
academic content for free.
14
BYJU’S PROVEN ACADEMIC METHODOLOGY
• Designed to deliver results
Every class is carefully designed by experts

With methods that are proven to give results
• Classes structured to learn-practice-revise
Classes are structured to help students not just

Learn concepts but also practice and revise them
• Tests, quizzes and worksheets
Tests, quizzes and worksheets for

Better practice and retention
15
INNOVATION AND INTERACTIVITY OF BYJU’S APP
• 24/7 video lessons on the app
Learn from engaging & interactive video

Lessons on app
• Personalized learning journeys
• Unlimited practice and revision
• Individual knowledge graph
16
TWO TEACHER ADVANTAGE
• One teacher teaches concepts
The expert teacher explains and teaches topics

In-depth ensuring conceptual clarity
• Other teacher pays personal attention
The second teacher facilitates a class of 20 and

Pays attention to individual student’s needs making
The sessions interactive and engaging
• Visualization
The expert teacher teaches concepts

Using strong visuals and storytelling
• Instant doubt solving
The second teacher solves doubts instantly,

Conducts test and assign homework
17
A 360° TEACHING + LEARNING SYSTEM
• Homework
Worksheets, class notes and practice through

BYJU’S- The Learning App
• Testing
Monthly subjective and objective tests covering

The full syllabus and test discussions
• Reporting
Monthly report cards and completion rates
• Parent Teacher Meeting
Mentor feedback and guidance through PTA
18
WHY IS IT SUCCESSFUL
The company is successful because it has exactly targeted the perfect

audience-students and has provided them the support for better clarity
on the topics which will be helpful for them to clear the board as well
as entrance examinations in a simpler and interesting way by a single
click of the mouse along with a travel free experience and has given
them the freedom to learn at their own pace.
We’ve created students who are addicted to learning,

and therein lies the secret to our success.
Therefore, it has solved a huge problematic scenario where a student

has to pay the fees demanded by the tutor. In most of the cases, the
student either cannot afford the fee to attend these classes or feels
unsatisfied by the teaching quality of the tutors. Thus, e-learning has
proved to be a boon in this era of digitalization and BYJU’S being an
e-learning platform has catered to the demand of people.
19
BRAND AMBASSADOR OF BYJU’S
The brand ambassador for Byju’s is Shahrukh Khan on global level.
The Byju’s brilliant minds came up with the idea of having famous
faces of local states and get it them on board. They are trying to tap the
market by getting the best of the best people in their respective fields
to penetrate. For example: -
Mohanlal is brand ambassador of Byju's for Kerala.
Mahesh Babu is also brand ambassador of Byju's targeting Telangana

and Andhra Pradesh.
20
FUTURE PLANS
BYJUs has just captured the Indian market with its impressive teaching
and marketing techniques on education. It now has greater goals,
greater challenges, and greater team support. It is looking to expand its
market to the US, UK, South Africa and other African and
Commonwealth markets. It is already present in the Middle East.
KEY PARTNERS
Key partners are the relationships that you have with other business,
government, or non-consumer entities that help your business model
work. Several companies such as Tencent, Chan-Zuckerberg initiative,
LightSpeed Venture Partner were impressed by BYJU’s and have
become key partners in it by investing huge amount of money in it.
KEY ACTIVITIES
Key activities consist of the activities that lead the company towards
their goal with ease. The key activities of BYJU’s include platform
development, data center operations management, IT infrastructure
operations and managing the learning community.
21
KEY RESOURCES
Key Resources act as a building block describing the most important
assets needed to make a business model work. The technology
infrastructure, interactive graphics technology, lecturers, servers, IT
infrastructure are some of the key resources of BYJUs.
VALUE PROPOSITIONS
Value Propositions are the services or features or their innovations that
make their product look attractive to the customers. Access to good
quality education, bringing quality teachers to very student, video
delivery model, engaging content and retention are some value
propositions of BYJUs.
CUSTOMER RELATIONSHIPS
Customer Relationships describe the ways that a company will engage

with its customers to improve the customer experience. BYJUs
establishes customer relationships through a mobile app, virtual
classes, direct meetings, and calls.
CHANNELS
Channels are through which the company provides its service to the
customers. BYJUs channels its content from YouTube, Facebook page,
web, and mobile app.
22
CUSTOMER SEGMENTS
The customer segmentation is the practice of dividing a customer base

into groups of individuals that are similar in specific ways. The
customer segments include students, parents, teachers and other
competitive exams.
REVENUE STREAMS
A revenue stream is a source of revenue of a company or organization.
In business, a revenue stream is generally made up of either recurring
revenue, transaction-based revenue, project revenue, or service
revenue. BYJUs follows a freemium business model, so most of the
revenue is incurred from the subscription amount which is paid by the
students for learning. BYJU also earns from product purchase from its
website, offline career counseling, offline coaching, and revenues from
API.
23
CHAPTER-2
LITERATURE
REVIEW
24
A scale of previous studies was used to assess the degree of innovation,
“A literature review is a text of scholarly paper, which includes the
current knowledge, substantive findings, as well as theoretical and
methodological contribution to a particular topic. Literature review are
secondary sources, do not report new or original experimental work.”
Some of the literature reviews related to the study are:
● Dr. Sangeeta Mukherjee (March 2020): The technological
innovations that are adopted by BYJU’S are highly helpful to students
to understand basic and complex concepts in a very short time. The
BYJU’S App uses web-based learning, visual learning, and
personalized learning which altogether provide an immersive learning
experience to students. One of the findings is that the advertisement
claims that the app makes an interactive learning experience. The
premium subscription is a bit costly for the average earning Indian
consumer.
● RR Chavan, Abhishek Shukla (August, 2018): Using

technology as an enabler and unique combination of media and content
adopted by BYJU’S helps it to create a learning app for students. This
paper also discusses the approach of e-entrepreneurship taken by the
founder of BYJU’S to start Ed- tech Company to serve maximum
students through a digital platform. Also, the emerging digital
technology will provide new opportunities to a new venture in different
business sectors.
25
● Mohd Shoaib Ansari (January 2017): Learning applications
are expanding among students. Found that portable learning
applications can be extremely helpful in the advanced education
condition. Moreover, the outcomes appeared that the students have
sufficient information and attention to utilize portable innovation and
the Web in their instructive condition. Mobile App for learning is
popular in higher education in India. Furthermore, it is also found that
student is aware of mobile Apps which provides learning contents.
● Financial Times (December 2019): Found that, BYJU’s has
around 3 million subscribers who are school going students. BYJU’S
has made India an emerging ground for testing the Ed-tech industry. It
is estimated by KPMG and Google that India’s online learning sector
will reach $2 billion by 2021.
● The Indian Express (April 2020): After nationwide lockdown
in India, there was an increase of 150% in new enrollment on the
BYJU’s App. BYJU’s has also started free live classes on its platform
for class 4 to class 12 students in India.
● Business Insider, India (December 2019): Found that
BYJU’s secret of success is engagement and effectiveness. By adding
interactive videos and media on its platform, it has made the learning
fun and interactive. In 2018, BYJU’s spend Rs.185.5 Cr on advertising.
26
● Forbes (October 2019): found that the backbone of BYJUS app
personalized learning is its rich learning profile. Graphs of over one
lakh concepts and relationships that have been created to design
personal learning journeys- videos, questions, adaptive flows, quizzes,
flashcards, correctional learning videos, and so on. Additionally, the
learning content is also tagged to multiple other properties and
parameters. This content is tagged at the sub micro concept level which
helps the algorithms create a smooth learning curve for the student so
that they feel challenged, yet motivated
● IBEF (April 2019): Online education in India is growing fast and
many students have access to smart phones, computers, and the
internet. Integrating technology is the need of the hour since everything
is going digital. India has the largest K-12 students in the world with
over 260 million students. Also, there is a rise in low-cost smart phones,
accessibility to the internet among the students is increasing.
● Dr. BADA, Steve Olusegun (December 2015): Found that
process of learning is individual to the learner. The learner tries to relate
each and everything to the real world what he or she has learned.
Constructivism refers to self-learning and knows how to learn things
more conceptually. It emphasized critical thinking and decision making
27
CHAPTER-3
RESEARCH
METHODOLOGY
28
Research is done for collecting the information that helps to solve
certain problems effectively. It is a frame work with a specific logic
from the researcher to find out a reasonable solution for a problem. It
is a step-by-step activity which needs to be accurate and should have a
reasonable solution for a problem.
The sample population includes the respondents who are the customers
of BYJU’S or are aware of the offerings of BYJU’S in India. The
sample size of 150 was selected. The samples were chosen by using the
purposive sampling technique, which is a non-probability sampling
technique, because the exact population size is unknown, and the
accessibility to all the customers is difficult. The survey method of data
collection was used in this research. The primary data was collected
using a structured questionnaire.
SIGNIFICANCE OF THE STUDY

E-learning is growing at a rapid pace in India as more and more
institutions, teachers and students are using online platform for
studying. Indian teachers use both traditional and modern methods for
teaching. Blended-learning which uses both the methods is gaining
popularity. Slowly but steadily, Indian classrooms are becoming smart.
Students are trained in technology right from the primary level. As
internet and allied technologies are getting cheaper and more
widespread, more students can lay their hands on e-learning. Byju’s is
one of the most important platforms in Indian education system. They
provide a host of services like aid for competitive exam preparation,
29
school-level study materials, home learning program, etc. Byju’s, one
of the most valued edtech companies in the world, has played a major
role in transforming Indian education scenario. This paper helps to
investigate and get a clear picture of the possibility of Byju’s App in
enhancing personalized learning. The findings of the study will also be
useful to understand the performance of BYJU’S app and how far it
transforms the traditional scenario of learning, by incorporating
modern methods of E-learning techniques.
RESEARCH DESIGN
This paper titled “Performance Measurement Model of Online
Learning App Byju’s” uses Quantitative Methodology of research to
analyze data collected through questionnaires which were sent through
Google Forms. The objectives of the study include:
• To identify how Byju’s app acts as a facilitator.

• To investigate the students’ transformation from traditional
learning to technology based modern learning.
• To find out how far Byju’s app promotes learning.
The study has been conducted from the theoretical perspective of

Constructivist Pedagogy, and its effectiveness in a technology assisted
self- learning process, using Descriptive and Inferential methodology
of analysis. The questionnaire comprised of 15 multiple choice and 5
demographic questions in order to find the responses from random
learners who are currently subscribed or are willing to subscribe Byju’s
30
app. Questions were asked in order to comprehend the effectiveness,
easiness, comfort, interactivity, and personalized experience of using
the app. The statistics was analyzed and computed into pie charts. The
respondents answered to the multiple-choice questions and they chose
their answers based on their individual perceptions.
DATA COLLECTION
The information relevant for study was drawn from Primary data
collection through survey method using Google form keeping the
objective in mind throughout the study. Data collection can be done
through two ways: -
• PRIMARY DATA
To find out the performance of BYJU’S the learning app, a

questionnaire was prepared and data was collected.
• SECONDARY DATA
The secondary Data was collected with the help of browsing internet,
magazines, newspaper, articles and papers related to the BYJU’S
learning app. Numerous Journal and books related to the study were
also browsed.
31
SAMPLE DESIGN
• Students were selected for sampling.

• Sample size: 150 respondents who subscribed or are willing to
subscribe BYJU’S learning app
• Purposive Sampling is used to draw samples.
LIMITATIONS OF THE STUDY

● The research was confined to Kanpur Nagar. Hence the outcome
cannot be generalized.
● Sample size was limited in number. Around, 150 respondents were
chosen because of time and other constraint
● Some of the response was biased.
32
CHAPTER-4
DATA ANALYSIS
33
Table-4.1
Gender Of Respondents
GENDER NUMBER %
Male 61 40.7
Female 89 59.3
Total 150 100
Figure-4.1
Interpretation: From the above graph, it is clear that 59.3% of

respondents are female and rest 40.7% are male respondents.
34
Table-4.2
Age Of Respondents
AGE NUMBER %
6-12 06 4
12-18 69 46
18-24 54 36
24-30 16 10.7
30 and Above 05 3.3
Total 150 100
Figure-4.2
Interpretation: From the above graph, it is clear that 4% of the

respondents are between the age 6-12, 46% are between the age 12-18,
36% are between the age 18-24, 10.7% are between the age 24-30 and
the rest 3.3% respondents are between the age 30 and above.
35
Table-4.3
Education Level of Respondents

EDUCATION LEVEL NUMBER %
Primary School 06 4
Secondary School 69 46
Undergraduate/ 54 36
Postgraduate
Competitive Exams 21 14
Total 150 100
Figure-4.3
Interpretation: From the above graph, it is clear that 4% of

respondents are of primary school, 46% are of secondary school, 36%
are of undergraduate/postgraduate and the rest 14% respondents are
studying for competitive exams.
36
Table-4.4
Online teaching platforms like BYJU'S have taken over

the conventional classroom teaching.
PARTICULARS NUMBER %
Strongly Disagree 05 3.3
Disagree 14 9.3
Neutral 29 19.3
Agree 87 58
Strongly Agree 15 10
Total 150 100
Figure-4.4
Interpretation: The above graph shows that about 10% of the

respondents strongly agreed to the given statement, 58% agreed, 19.3%
of them chose to be neutral, 9.3% disagreed and the rest 3.3% of them
strongly disagreed.
37
Table-4.5
It is a very useful app for education.

PARTICULARS NUMBER %
Disagree 07 4.7
Neutral 27 18
Agree 92 61.3
Strongly Agree 19 12.7
Total 150 100
Figure-4.5
Interpretation: The above graph shows that about 12.7% of the

respondents strongly agreed to the given statement, 61.3% agreed, 18%
strongly disagreed.
38
Table-4.6
Quality of education provided is very effective.

PARTICULARS NUMBERS %
Disagree 11 7.3
Neutral 30 20
Agree 91 60.7
Total 150 100
Figure-4.6

strongly disagreed.
39
Table-4.7
Visual representation of topics makes studying easy.

Disagree 04 2.7
Neutral 14 9.3
Agree 82 54.7
Total 150 100
Figure-4.7

respondents strongly agreed to the given statement, 54.7% agreed,
9.3% of them chose to be neutral, 2.7% disagreed and the rest 2.7% of
them strongly disagreed.
40
Table-4.8
BYJU'S helped a lot of students continue their education

during the pandemic.
Strongly Disagree 03 2
Disagree 06 4
Neutral 28 18.7
Agree 82 54.7
Total 150 100
Figure-4.8

18.7% of them chose to be neutral, 4% disagreed and the rest 2% of
41
Table-4.9
Teachers on the app are knowledgeable about the subject

they teach and deliver the lectures vividly.
Disagree 04 2.7
Neutral 30 20
Agree 93 62
Total 150 100
Figure-4.9

respondents strongly agreed to the given statement, 62% agreed, 20%
strongly disagreed.
42
Table-4.10
Doubts are cleared in timely manner.

Disagree 09 6
Neutral 39 26
Agree 82 54.7
Total 150 100
Figure-4.10

of them chose to be neutral, 6% disagreed and the rest 1.3% of them
strongly disagreed.
43
Table-4.11
It has made my studies easier.

Disagree 12 8
Neutral 33 22
Agree 80 53.3
Total 150 100
Figure-4.11

strongly disagreed.
44
Table-4.12
BYJU'S app is a good substitute for tuitions.

Disagree 18 12
Neutral 42 28
Agree 66 44
Total 150 100
Figure-4.12

strongly disagreed.
45
Table-4.13
Subscription of the app on their website accurately

represent what they provide.
Disagree 10 6.7
Neutral 42 28
Agree 86 57.3
Total 150 100
Figure-4.13

strongly disagreed.
46
Table-4.14
BYJU'S app is very costly.

Disagree 10 23.3
Neutral 42 33.3
Agree 86 28.7
Total 150 100
Figure-4.14

33.3% of them chose to be neutral, 23.3% disagreed and the rest 0.7%
of them strongly disagreed.
47
Table-4.15
I have also subscribed other learning apps.

Disagree 75 50
Neutral 30 20
Agree 28 18.7
Total 150 100
Figure-4.15

strongly disagreed.
48
Table-4.16
BYJU’S Two-teacher model helps in better learning

Disagree 06 4
Neutral 34 22.7
Agree 95 63.3
Total 150 100
Figure-4.16

22.7% of them chose to be neutral, 4% disagreed and the rest 0.7% of
49
Table-4.17
I am happy to recommend the app to my friends.

Strongly Disagree 03 2
Disagree 14 9.3
Neutral 32 21.3
Agree 84 56
Total 150 100
Figure-4.17

respondents strongly agreed to the given statement, 56% agreed, 21.3%
of them chose to be neutral, 9.3% disagreed and the rest 2% of them
strongly disagreed.
50
Table-4.18
I am satisfied with BYJU'S app.

Disagree 08 5.3
Neutral 36 24
Agree 81 54
Total 150 100
Figure-4.18

strongly disagreed.
51
CHAPTER-5
FINDINGS AND
CONCLUSION
52
FINDINGS
● It is inferred that majority of the subscribers or those who are willing
to subscribe BYJU’S app are females as compared to males.
● It is deduced that students between age group 12-18 are majority than
the other age groups.
● It is inferred that students belonging to class 6-12 are 46% whilst the
rest are minority.
● It is inferred that majority of them agreed that online teaching
platform like BYJU’S have taken over the conventional classroom
teaching, where a few disagreed to that whilst some remained unbiased.
● It is conjectured that majority of the students agreed that BYJU’S app
is extremely useful for education and hardly any of them disagreed to
that whereas some were neutral.
● It is deduced that 60.7% of them agreed that quality of education
provided by BYJU’S is very effective. Some of them were impartial
and some strongly agreed to it. Only a few disagreed.
● It is deduced that majority of the people agreed that visual
representation of topics makes studying easier and a lot of them agreed
to the statement.
● It is inferred that 54.7% of the respondents agreed that BYJU'S
helped a lot of students continue their education during the pandemic
and about 20.7% of them strongly agreed.
● It is conjectured that majority of them agreed that teachers on the app
are knowledgeable about the subject they teach and deliver the lectures
vividly.14% of them strongly agreed to it and 20% remained neutral.
53
● It is inferred that doubts are cleared in timely manner because most
of the people agreed it.
● It is inferred that more than 50% of them agreed that it has made their
studies easier
● It is also deduced that BYJU’S app is a good substitute for tuitions
as a lot of them agreed to it.
● It is deduced that majority of the respondents agreed that subscription
of app on BYJU’S website accurately represent what they provide in
virtual classroom. 28% of them remained neutral.
● It is inferred that most of the respondents remained neutral that
BYJU’S app is very costly. Some of them agreed as well as disagreed
to it.
● It is conjectured that 50% of the respondents disagreed the
subscription of other learning apps. This implies that they are mostly
depended upon BYJU’S app.
● It is conjectured that majority of them agrees that BYJU’S two-
teacher model helps in better learning. Some were unbiased.
● It is deduced that majority of them are happy to recommend the app
to their friends. Only a few disagreed to it.
● It is inferred that majority of them are satisfied with BYJU’S app.
54
CONCLUSION
“We’ve created students who are addicted to learning, and

therein lies the secret to our success”
-Byju Raveendran
As a startup, the concept of BYJU’S is quite innovative and has earned

massive success in the industry. The Company along with its presence
in the Indian market has captured and established its presence in the
Middle East as well. The main objective of the ed-tech giant is to bridge
the gap between the Indian education system and help students fall in
love with what they learn. It is creating a place where students can take
the initiative of learning themselves rather than being spoon-fed. The
Byju’s App is known for its self-paced learning experience by enabling
the students crack down difficult concepts. The app uses a host of
modern techniques like web-based learning, visual graphics, video-
based instruction, etc. to provide an immersive learning experience.
These innovations are highly helpful for the students to understand
basic concepts and enable them to prepare for exams. From this study,
it is clear that BYJU’S app has transformed Indian education scenario.
55
BIBLIOGRAPHY
56
1. https://medium.com/@kapilkhanwani/case-study-byjus-
business-model-c13f10692f2c
2. https://www.businesstoday.in/latest/corporate/story/whitehat-jr-
drops-rs-20-cr-defamation-suit-against-critic-pradeep-poonia-
29497420210504#:~:text=Byju’s%2Downed%20WhiteHat%20
Jr%20had,misinformation%20about%20the%20start%2Dup&te
xt=Edtech%20start%2Dup%20WhiteHat%20Jr,against%20its%
20 critic%20Pradeep%20 Poonia.
3. https://www.newindianexpress.com/cities/chennai/2019/jul/13/b
yjus-told-to-pay-rs-52000-compensation-to-chennai-student–
2003078.html
4. https://economictimes.indiatimes.com/wealth/earn/why-byju-
raveendrans-firm-is-leading-in-the-educational-technology-
space/articleshow/52700525.cms
5. https://www.business-standard.com/about/who-is-byju-
raveendran
6. https://www.firstpost.com/tech/news-analysis/the-story-of-
byjus-from-a-small-village-in-kerala-to-creating-a-global-
edutech-startup-from-india-3688455.html
7. https://en.wikipedia.org/wiki/BYJU%27S
8. https://startuptalky.com/byjus-learning-app-success-
story/#:~:text=While%20he%20was%20working%2C%20he,stu
dents%20for%20the%20 mathematics%20exams.
57
9. The Indian Express (April 2020),
https://indianexpress.com/article/technology/tech-
newstechnology/online- education-covid-19-lockdown-online-
classes-6351798/
10. Mohd Shoaib Ansari (January 2017), An Investigation of
Effectiveness of Mobile Learning Apps in Higher Education in
India, Research gate
11. Forbes(October2019),https://www.forbesindia.com/article/
one-ceo- club/byjus-app-selflearnspatterns-as-students-spend-
more-time-on-it/53465/1
12. IBEF (April 2019), https://www.ibef.org/research/case-
study/byju-s- reinventing-education
13. https://byjus.com/cbse/educational-apps/
14. https://byjus.com
58
APPENDIX
59
QUESTIONNAIRE
“PERFORMANCE MEASUREMENT MODEL OF ONLINE LEARNING
APP BYJU’S.”
1) NAME
2) EMAIL ID
3) GENDER
4) AGE
5) EDUCATION LEVEL
Select the appropriate option.

SDA – Strongly Disagree / SA – Strongly Agree / N- Neutral / A – Agree /
SA – Strongly Agree
S No. STATEMENTS SDA DA N A SA
1 Online teaching platforms like BYJU’S

have taken over the conventional classroom
teaching.
2 It is a very useful app for education.
3 Quality of education provided is very
effective.
4 Visual representation of topics makes
studying easy.
5 BYJU’S helped a lot of students continue
their education during the pandemic.
6 Teacher’s on the app are knowledgeable
about the subject they teach and deliver the
lectures vividly.
7 Doubts are cleared in timely manner.
8 It has made my studies easier.
9 BYJU’S app is a good substitute for
tuitions.
10 Subscription of the app on their website
accurately represent what they provide.
11 BYJU’S app is very costly.
12 I have also subscribed other learning apps.
13 BYJU’S Two-Teacher model helps in
better learning.
60
14 I am happy to recommend the app to my
friends.
15 I am satisfied with BYJU’S app.
61

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A PROJECT REPORT

UNDER THE GUIDANCE OF: -

I Rushdah Hameed Khan, student of BBA (Semester - 4) of PPN

Rushdah Hameed Khan,

I express my gratitude to the CSJM University for giving me an

BYJU’S is an Indian multinational educational technology company,

Headquarters: Bangalore, India

Founded in: 2011

Founded by: Byju Raveendran and Divya Gokulnath

Area served: Worldwide

Website: Error! Hyperlink reference not valid.

“I believe when you take sessions in auditoriums,

Byju Raveendran, the founder of the ed-tech giant, was born in

Divya also writes online, including about the future of education,

Acquisition of Osmo (2019)

On January 19, 2019, Byju’s acquired Osmo, a US-based maker of

• Osmo was initially called ‘Tangible Play’.

The following are the key highlights of the deal:

• This is the largest acquisition made by Byju’s.

Acquisition of Whitehat Jr (2020)

On August 6, 2020, Byju’s acquired WhiteHat Jr for $300 million.

• According to the reports, it was claimed that Byju’s would help

The business model of BYJUs is a freemium business model where the

• Designed to deliver results

Every class is carefully designed by experts

• Classes structured to learn-practice-revise

Classes are structured to help students not just

• Tests, quizzes and worksheets

Tests, quizzes and worksheets for

• 24/7 video lessons on the app

Learn from engaging & interactive video

• Personalized learning journeys

• Unlimited practice and revision

• Individual knowledge graph

• One teacher teaches concepts

The expert teacher explains and teaches topics

• Other teacher pays personal attention

The second teacher facilitates a class of 20 and

The expert teacher teaches concepts

• Instant doubt solving

The second teacher solves doubts instantly,

Worksheets, class notes and practice through

Monthly subjective and objective tests covering

Monthly report cards and completion rates

• Parent Teacher Meeting

Mentor feedback and guidance through PTA

The company is successful because it has exactly targeted the perfect

We’ve created students who are addicted to learning,

Therefore, it has solved a huge problematic scenario where a student

Mahesh Babu is also brand ambassador of Byju's targeting Telangana

Customer Relationships describe the ways that a company will engage

The customer segmentation is the practice of dividing a customer base

● RR Chavan, Abhishek Shukla (August, 2018): Using

SIGNIFICANCE OF THE STUDY

• To identify how Byju’s app acts as a facilitator.

The study has been conducted from the theoretical perspective of

To find out the performance of BYJU’S the learning app, a

• Students were selected for sampling.

LIMITATIONS OF THE STUDY