A

Report on Live Project at

“RELIANCE SMART”

SUBMITTED TO

INTHEPARTIALFULFILLMENTOFTHEREQUIREMENTOF

MASTEROFBUSINESSADMINISTRATION(M.B.A.)

-UNDERTHEGUIDANCEOF

-SUBMITTEDBY-
Student Name

PRNNo.MITU20MBAB0060

Submitted to

MITCollegeofManagement,Pune

2024-2025
 MIT College of Management, Pune

Certificate

This is to certify that Mr. ……………. (PRN No. ……………) has submitted a
Live project report conducted at “……………………………………………” to
MIT-ADT University, Pune for the partial fulfillment of Master in Business
Administration (M.B.A.)

We further certify that to the best of our knowledge and belief, the matter presented in
this project has not been submitted to any other Degree or Diploma course.

Prof. …………………….. Dr. Vijaya Gondane

Class Teacher P.G. Head, MITCOM

Prof. Dr. Sunita Karad

Director, MITCOM
MIT-ADT University, Pune
 Declaration

I undersigned hereby declares that, the live project conducted at “…………………..”is

executed as per the course requirement of two year full time MBA program of MIT-ADT
University, Pune. This report has not submitted by me or any other person to any other
University or Institution for a degree or diploma course. This is my own and original
work.

Place: MITCOM, Pune Mr./ Miss

Date: PRN No.
(MBA-PSM/-----) 2024-25
 INDEX

Sr. No. Particular Page No.

1. Introduction
2. Objective Of Report
3. Company Profile – Industry Profile, History and
present stage of the company, SWOT Analysis

4. Product Profile
5. Daily Report- Daily work Assigned – Work
completed details.

6. Learning/ Major Takeaways from the Live

Project

7. Annexure - GPS Photos of Every day

 INTRODUCTION

Reliance Smart Bazar is a retail outlet of reliance retail pvt.ltd . Reliance Retail is the retail
initiative of Reliance Industries Limited and is central to the group’s consumer facing businesses.
Reliance Retail has been at the forefront of bringing about Organized Retail revolution in India.
It offers a range of product including gorceries,apparel and household items. The stores are
deigned in a way to provide a convient shopping experience with a focus on value and quantity.it
aims to provide quality of products at competive price and has expanded rapidly.

So it was a learning opportunity for myself to work with the largest retail chain Industry who are
dominated in the retail field I have done my Live project in reliance smart bazar Fatima Nagar It
is a big reliance smart bazar store who offers customer many services in a single roof.
 OBJECTIVE OF REPORT

The objective of this study is to examine the influence of store atmospherics and
store layout on consumer buying patterns.

1. To investigate how store elements influence consumer behaviour.

2. To understand how different elements of the retail environment, such as
lighting, music, space design, and arrangement of products, affect the
decision-making process, purchase intentions, and actual purchasing
behaviour of consumers.
3. The study aims to provide insights for retailers to optimize their store
designs and atmospheres in order to enhance customer experiences, drive
sales, and foster loyalty.
4. To understand how different elements of store design and ambiance
influence the purchasing decisions and behaviours of consumers.
5. Understand and define typical consumer buying patterns and behaviours in
the retail setting.
6. To Investigate how the ambiance and mood set by store atmospherics can
influence emotions, time spent in-store, and willingness to purchase.
7. To Study how the arrangement and presentation of products can affect the
ease of shopping, product discoverability, and overall purchase decisions.
8. To study the customer preferences in choosing Reliance Smart Point.
9. To study the factors that are affecting the choice of customers in choosing a retail store.
10. To study the factors that retain the customers who visit Reliance Smart Point
11. The study's primary goal is to uncover the direct and indirect effects of
store design and ambiance on consumer buying patterns, offering insights
that can be invaluable for retailers, store designers, and marketers.
 COMPANY PROFILE

Name of the Reliance Smart Bazaar

Organization
Company Type Subsidiary
Type of Industry Retail Industry
Address Reliance Smart Bazaar
Suryey no15, Sy, Tain square Pune-Solapur Rd, Fatima
Nagar, Wanowrie, Pune, Maharashtra 411040
Area Served India
Number of Plants 18000 and above in India
Founder Mukesh Ambani
Owner Reliance Industries
Establishment Year 2006
Key People Mukesh Ambani (Chairman) Isha Ambani (Managing
Director)
Employees 207552
Store Manager Rajesh Plande
Contact Details 18008910001
Website https://relianceretail.com/
Working hours 7 AM to 10PM
 HISTORY

Reliance Retail was established in 2006 as a wholly-

owned subsidiary of Reliance Industries, with
chairman Mukesh Ambani announcing an investment of
up to ₹25,000 crore (US$5.52 billion) for the new
venture at Reliance's 32nd annual general meeting in
June 2006.[8]
The first set of convenience stores under the name
Reliance Fresh were inaugurated in Hyderabad in
November 2006.[9] This was followed by entry into
consumer electronics via Reliance Digital,
[10]
hypermarkets under Reliance Mart,[11] apparel with
Reliance Trends,[12] jewellery via Reliance Jewels,
[13]
and footwear through Reliance Footprint, all in
2007.[14]
In 2008, Marks & Spencer established a 51:49 joint
venture with Reliance Retail to open a chain of Marks
& Spencer stores in India.[15] In 2011, Reliance Retail
started its wholesale cash and carry chain called
Reliance Market.[16]
In 2013, the company stopped retailing non-vegetarian
food items and shut down its 100-plus Reliance Delight
meat and seafood stores, owing to opposition from
shareholders, customers and animal rights activists.[17]
[18]
By 2014, it also closed its book and music stores
called Reliance TimeOut, and furniture retailer,
Reliance Living, in order to focus on value
retailing and e-commerce.[19]
In 2016, Reliance Retail rebranded its hypermarket and
mini-hypermarket formats–Reliance Mart and Reliance
Super–under the name Reliance Smart.[20] In April 2016,
it launched its online fashion retail platform called
AJIO.[21]
Reliance Retail largely grew organically until 2019,
when it acquired the multinational toy retailer Hamleys.
[22]
In December 2019, the company soft-
launched its online grocery service JioMart, followed
by a wide launch in May 2020 amidst the COVID-19
lockdown.[23]
In August 2020, Reliance Retail announced its
acquisition of Future Group's retail, wholesale, logistics
and warehousing business for ₹24,713 crore (US$3.34
billion).[24] However, the deal was called off in April
2022 after a prolonged legal dispute between Future
Group and Amazon.[25] Later, Reliance Retail took over
more than 200 of Future Group's Big
Bazaar, Central and Brand Factory outlets due to Future
Group's non-payment of lease,[26] and reopened them as
Smart Bazaar, Centro and Fashion Factory respectively.
[27]

In October 2021, the company partnered with 7-

Eleven to franchise the latter's stores in India, opening
India's first 7-Eleven in Mumbai.[28] In July 2022,
Reliance Retail entered a similar franchising agreement
with Gap to bring Gap to India.[29]
In January 2022, Reliance Retail invested $200 million
in Dunzo for a 25.8% stake.[30]
In 2022, soft drink brand Campa Cola was acquired by
Reliance Industries for ₹22 crores. In March 2023,
Reliance Consumer Products (RCPL), the fast-moving
consumer goods arm and subsidiary of Reliance Retail
Ventures (RRVL), announced the relaunch of Campa
Cola in three flavours at select stores.[31]
In May 2024, Jio Leasing Services Ltd (JLSL), a
subsidiary of Jio Financial Services, announced that it
would lease customer premises equipment, devices and
telecom equipment worth $4.32 billion from Reliance
Retail.[32]
INDUSTRY PROFILE
Reliance Retail is the retail initiative of Reliance Industries Limited
and is central to the group’s consumer facing businesses. Reliance
Retail has 249 million registered customers buying across all its
formats. It recorded more than 780 million footfalls across all its
stores in FY23, a scale unmatched by any other retailer in India.
Reliance Retail has been at the forefront of bringing about Retail
revolution in India. Reliance Retail’s operating model unleashes the
aspirational energy of the new, resurgent India. Reliance Retail’s
guiding philosophy rests on the tenets of enabling inclusion, growth
and building sustainable societal value for millions of Indians.
Reliance Retail has been ranked amongst the fastest growing retailers
in the world. It is ranked 53rd in the list of Top Global Retailers and is
the only Indian Retailer to feature in the Top 100. It is the largest
retailer in India with the widest reach. In a short period, it has forged
strong and enduring bonds with millions of consumers by providing
them unlimited choice, outstanding value proposition, superior quality
and unmatched shopping experience across all its stores.
Reliance Retail’s growth over the years has triggered a large socio-
economic transformation on an extraordinary scale in India. With
nearly 3 million daily transactions, Reliance Retail operates at a scale
unparalleled in the Indian retail industry and continues to enrich the
quality of lives of millions of Indians every day.

Reliance Retail has adopted a multi-prong strategy and operates a

wide array of store formats that cater to planned shopping needs, as
well as daily or occasional needs of the customers across major
consumption baskets of Grocery, Consumer Electronics, Fashion &
Lifestyle .In Grocery consumption basket, Reliance Retail operates
Fresh Signature, Smart superstore, Smart Bazaar, Smart Point,
Freshpik, Shree Kannan Departmental, 7-Eleven and Jayasurya stores
focused on food, fresh produce, bakery, dairy products, home and
personal care products, as well as general merchandise items .With an
ambition to help every Indian household get access to quality
products at reasonable price points, Reliance Consumer Products
Limited, the company’s FMCG arm, has built a strong portfolio
ranging from Campa, Raskik and Sosyo in the beverage category to
Enzo, Glimmer, Puric, Get Real and Dozo in the home & personal
care segment..

In Fashion & Lifestyle, Reliance Retail operates a portfolio of formats

that serves customers across value, mid, premium and luxury
segments. Reliance Retail operates Trends, Trends Woman, Trends
Man, Trends Footwear, Avantra by Trends, Azorte, Centro, Reliance
Jewels, Hamleys formats and a portfolio of more than 50 marquee
international brands such as GAP, Armani, Burberry, Diesel, GAS,
Marks & Spencer, Superdry, Brooks Brothers, Steve Madden and
more.

Reliance Retail has a strong presence in digital commerce channels

led by AJIO, a fashion & lifestyle destination store bringing the best
of national and international brands to customers’ doorsteps and
Jiomart, a cross-category horizontal platform that leverages the wide
network of Reliance Retail’s stores and well-establish supply chain
infrastructure. Reliance Retail reported a turnover of Rs. 3,06,848
crores for the financial year 2023-24. As on March 31, 2024, Reliance
Retail operated 18,836 stores across 7,000+ towns with a retail area of
over 79.1 million sq. sft.

PRESENT STAGE OF THE COMPANY

Reliance Retail Venture Ltd (RRVL), the retail arm of

billionaire Mukesh Ambani-led Reliance Industries, on
Monday reported a 17.8% increase in its annual revenue
at Rs 3.06 lakh crore in FY24.
In the fourth quarter ended March this year, Reliance
Retail’s consolidated gross revenue stood at Rs 76,627
crore, up 10.62% annually, while its net profit rose
11.7% to Rs 2,698 crore.
This year-on-year growth was led by the retailer’s
consumer electronics and fashion & lifestyle
businesses, according to the earnings statement of RIL.
Its EBITDA (earnings before interest, taxes,
depreciation, and amortization) in the March quarter
was up 18.5% to Rs 5,823 crore as against Rs 4,914
crore a year ago.
During the quarter, Reliance Retail added 796 stores in
its network, taking the total count to 18,836 by the end
of March 2024. It has added 20.6 % more retail area
under operation to reach 79.1 million square feet.
Moreover, it also witnessed a 24.2% growth in the
footfalls to over 272 million to its stores across formats.
During the financial year 2023-24, the total footfall at
Reliance Retail stores was at 1,063 million (around
106.3 crore). This was 780 million a year ago.
Reliance Retail’s registered consumer base has grown
to 304 million and recorded 311 million transactions in
the fourth quarter of F24.
For the entire fiscal year, Reliance Retail’s total number
of transactions stood at 1,260 million, which was 22%
higher than 1,033 million transactions a year ago.
“Reliance Retail is amongst the most visited retailers in
the world with over a billion customers walking into its
stores through the year,” it said.
Over the segments, Reliance Retail said its consumer
electronics business sustained growth momentum led
by ABV (average basket value) growth and improved
conversions.
“New commerce business through JioMart Digital
(JMD) continued its growth journey and expanded its
merchant partner base by 20% Y-o-Y,” it said.
Similarly, its fashion & lifestyle business consolidated
its leadership position further as it capitalized on
festivals such as Sankranti, Holi, and winter wears
during the March quarter.
“The business continued to scale up new formats
including Azorte, Yousta and GAP,” it said, adding,
“The business has successfully developed a number of
own brands over the years and these brands continue to
drive growth for our formats, with 3 brands crossing the
milestone of Rs 2,000 crore annual sales.”
Its grocery business also delivered another quarter of
“steady performance” led by its chain of Smart & Smart
Bazaar.
“The business is expanding its portfolio by offering
premium products and evolving categories like
international food, body mist, serums etc. to serve
discerning customers,” it said.
Its e-commerce arm JioMart delivered steady
performance during the quarter with expansion of seller
base rising 94% and live selection growing 32% Y-o-Y.
“The platform witnessed growth in sessions and GMV
led by sales events like ‘Holi Ready’ & ‘Republic
Day’,” it said.
Reliance Retail consumer brands “continue to scale up,
growing 3x+ Y-o-Y in general trade, the company said.
It has witnessed “strong traction on Campa and
Independence brands driving growth of beverage and
staples categories, said RIL.
According to RRVL Executive Director Isha Ambani,
Reliance Retail continues to deliver steady performance
led by growth across consumption baskets.
“We continue to invest and innovate across formats and
products to improve our customer value proposition and
serve evolving consumer needs. Robust expansion and
growth of our retail business signifies our commitment
to customer centricity and confidence in India’s
consumption story,” the company said.
Reliance Retail undertook an equity fundraise of Rs
17,814 crore in FY24, including Rs 2,500 crore infused
by RIL during the quarter.

Reliance Retail will emerge as Reliance Industries’

most rapidly expanding business and the biggest
contributor of revenues and Ebitda, said Mukesh
Ambani, chairman of Reliance Industries Limited
(RIL), at the company’s 46th annual general meeting
(AGM) on August 28.

“I am confident that as India grows from a $2500 per-

capita economy to a $10,000 per capita economy,
Reliance Retail will be our fastest growing business in
revenues and EBITDA,” said Ambani.
Reliance Retail reported revenue of Rs260,364 crore in
FY23, a 30 percent jump over the previous fiscal. Its
Ebitda stood at Rs17,928 crore, while its net profit was
Rs9,181 crore in the same period.

For perspective, Reliance Retail’s closest competitor,

DMart operator Avenue Supermarts, reported revenue
of Rs.41,833 crore in FY23. Its Ebitda was Rs3,659 and
net profit stood at Rs2,556 crore in FY23.

That’s a 6x gap in terms of revenue. “Reliance Retail

has done exceptionally well in demonstrating growth
with profitability,” Arvind Singhal, founder and
chairperson of Technopak Advisors told Forbes India.
It’s hardly surprising then that Reliance Retail stands as
India’s sole entry in the global Top 100.

Reliance Retail has invested over $10 billion in the

retail segment in the last two years, noted Ambani. The
investment has paid off with the company recording
many firsts in FY23: 100 crore transactions, a 42
percent year-on-year growth and 78 crore footfalls. It
added 3,300 new stores to make a total of 18,040 stores
covering 6.56 crore sq.ft of retail area. Two-thirds of
these outlets are in Tier II and Tier III cities. “This is
testament to our commitment of making retail
inclusive,” said Isha Ambani, Reliance Retail’s head
and now an RIL board member.

Moreover, digital sales, from platforms such Ajio.com,

JioMart and others, contributed Rs50,000 crore—
roughly 20 percent of total revenues. “The company has
around 25 crore registered customers, serving over 30
percent of India’s potential consumers, ranking us in the
top-100 globally visited retailers,” said Ambani.

In fact, integrating JioMart with WhatsApp has resulted

in a 9x increase in customers since 2022. JioMart has
on-boarded 25,000 artisans, weavers and micro-
entrepreneurs providing them with the support needed
to modernise their processes and offerings. 1.6 lakh
products of artisans from 150+ cities are available on
Reliance Retail’s platforms, Isha noted.

“The business has robustly expanded into various

categories through brand collaboration and
partnerships. We aim to modernise heritage Indian
brands for today’s consumers, maintaining their long-
standing reputation,” said Isha. She noted that Reliance
Retail’s acquisitions of iconic Indian brands such as
Campa Cola, Sosyo.
 SWOT ANALYSIS
SWOT Analysis
Strengths
 All human basic needs in one place
 Reliance has a reputation in the market.
 Good financial from parent company
 It owns various private label brands
 It has strong distribution network
 Home-delivery facilities.
 WIDEST PORTFOLIO OF BRANDS
MAKING RELIANCE RETAIL A APRTNER
OF CHOICE
 LARGE SUPPLY CHAIN OPERATIONS
WITH ABILITY TO DELIVER PRODUTS
ACROSS THE COUNTRY
Weaknesses
 Poor inventory control at certain locations
 Lack of customer awareness
 Tough competition from competitor’s
  NEGATIVE FACTORS SUCH AS PRICE
AND QUALITY
 INTENSIVE COMPETION IN
ORGANISED AND UNORGANISED IN
PRESSURE OF MARGINS AND
MARKET SHARE

Opportunities
 Digital marketing
 Technology upgradation
 Expansion
 Diversification
 Scaling up own brands and format
 Growing demand for premium and luxury
products in india

Threats
 Strong competition
 High operational cost
 Online retailers
  Macro economic impact on consumer impact
sentiments
Organizational structure

1. Store manager
This is the highest position in the store. He is the
father and head of the family. He is the decision
maker for the store. The store manager is responsible
for both the top line responsibility is sales and the
bottom line responsibility is profit.
Role of Store Manager involves—
Ensuring smooth operations of the store.
Making plans to ensure highest profit for the store.
Proper execution of plans.
Deciding on offer/deals for clearance of products.
Conducting meetings for proper communication
flow.
2. Assistant store manager
There are three ASM’s in the store. Each ASM looks
after 1 to 2 departments of the store. The main
function of the ASM is to assist the SM in his targets
and help achieve him the same.
3. Department manager
This designation is present for both functional
departments as well as the store department. A
definite sales target is set for each department and it
is the responsibility of each DM to achieve the same.
The DM’s of the functional department are
responsible for the smooth operation of their
respective departments. There are 5 DM’s in the
store.
4. Assistant department manager
As the name suggests, the main role of the ADM’s is
to assist the
DM’s in their work. There are 8 ADM’s in the store.

5. Team Leader
Sometimes the department is divided into sections
and there are different teams appointed to look after
these sections. Team leaders are the heads of such
teams. There are a total of 105 TM’s and TL’s in the
store.
6. Team Members
These comprise almost 80% of total staff. They are
the actual customer facing members and their key
role is to provide best service to the customer.
Pleasing personality, good communication skills and
overall product knowledge are the main
requirements for this post.
PRODUCT PROFILE
FOOD SECTION
THIS SECTION TYPICALLY INCLUDES A DIVRSED
RANGE OF PRODUCTS TO MEET DAILY NEED
SUCH as SNACKS,CEREALS,READY TO EAT MEALS
, COLD DRINKS,CONFECTIONERY.

FMP(FAST MOVING PRODUCT & DAIRY

SECTION:
THIS SECTION INCULDES OF OFFERING
VARIETY OF FRESH, HIGH QUALITY
PRODUCT THAT CUSTOMER CAN USE
EVERYDAY AND ALONG WITH SOME DAILY
USE CONSUMBLE COMMODITIES FOR
EVERYDAY LIVING SUCH AS COMMON
FRIUTS, SEASONAL FRUITS ,TROPICAL
FRUITS,VEGETABLES,BUTTER, YOGURT
&CURD, MILK
STAPLES SECTION
THIS SECTION INCLUDES TO ESSENTIAL
PANRTY ITEAMS THAT ARE FREUENTLY
USED IN COOKING AND EVERYDAY MEALS
SUCH AS GRAINS AND PULSES, COOKING
OIL & GHEE, SPICES & CONDIMENTS.

NON FOOD SECTION

THIS SECTION COVER THE VARIETY OF
PRODUCT NOT REALTED TO FOOD IT
PROVIDE ARANGE OF EVERDAY
ESSENTIALS CATERING TO VARIOUS
HOUSEHOLD AND PERSONAL NEEDS SUCH
AS TOILETIRES, SKIN CARE, HAIR OIL,
HOUSEHOLD CLEANERS, LAUNDRY
PRODUCTS, CLEANING TOOLS.
GM SECTION (GENERAL MERCHANDISE)
THIS SECTION IS DESIGHED TO OFFER IN A
WAY A BROAD RANGE OF PRODUCTS THAT
SUPPORT EVERYDAY LIVING HOME
MANAGEMENT AND PERSONAL CARE
NEEDS SUCH AS HOUSEHOLD GOOD,
STATIONERY & OFFICE SUPPLIES, TOYS &
GAMES, TROLLY BAGS, TRAVEL
BACKPACKS.
APPAREL SECTION
 THIS SECTION FEATURES OF VARIETY OF
CLOTHING ITEMS FOR DIFFERENT NEEDS IT
AIMS TO PROVIDE RANGE OF OPTIONS TO
SUIT VARIOUS STYLE AND OCCASIONS IT
INCLUDES MENS CLOTING, WOMENS
CLOTING, CHILDRENS CLOTHING,
ACCESSORIES, FOOTWEAR
 DAILY REPORT

WORKED ASSIGNED

My FIRST work was in food section in that I had to

scan the qr code for pop of every snacks product to
remove the pop from the system and place it inside
the jacket after that proper shelfing of the product
was been done some of the product shelfing was not
done by us for the promoter of companies appointed
they come and do their selfing of their product. Their
was a due date mention for pop change and by shelf
cleaning also.
After that I got to work with FMP& dairy section in
that my work to see the that perishable commdities
expiery date is gone or it is there because it is seen
in every 15 days along with that proper shelfing of
fruis and vegetables and helping to customer
regarding the price of product, showing direction for
billing counter, and was weighing the goods on
mettler.and add pop to every fruits and vegetables
everyday
After that I got to work with Staple section over
their also same work of pop wss there proper
stamping of products in a right manner in a
softicated that customer should not find it diffult to
reach and weighing of loose iteams of basic
neccistes on mettler.
AFTER THAT I GOT NON FOOD SECTION
WHICH was divide in to various subcatogires the
amountof variety in this section was very much
different my work was proper shelfing, removing of
pop placing inide the jacket ,helping to customer if
finding any difficulties. After that my job was in
apparel section in which we had to remove the
clothes from the plastic sheet and add the tag
towards it and display same with footwear also we
had to do. With that my last section which I had
worked was jio mart the work as comparing to other
section was very much thoughest job delivery
coming of a customer product should as per the
required quantity only.
LEARNING /MAJOR TAKEWAYS FROM THE
LIVE PROJECT

While doing my live project I learn the basic chain

how does the different section in mall operates for
day to day activity. During my training Mr Vishal Sir
(Staple Department head)thought me about the Pog,
how the product are put on shelf with the help if the
pog along with that proper selfing why it is
important, maintaining of po everyday with that how
company pay for that bay where product should seen
to customer for purchase, he explain me about the
company paying for per area as per square foot basic
where they promote their product and along with
how the main footfall increases of mall by the
staples and fmp section and for food section also
same thing follows. Another Sir Mr Bala Sir (FMP&
DAIRY PRODUCTS HEAD) he thought me about
the metalor machine how to use it there different hot
keys mentioned as per the product name but some
product had direct billing on the counter metalor
machine it was very much helpful for removing of
pop, the main base of footfall was from this section
also vegetables , fruits and dairy products.
Mr Sunny Sir (ASM) he explain me about the
difference of food and nonfood section why nonfood
is divided in so much catogaries because
requirement of customer not a limit it increase
realting as per the category of non food its
contribution toward is approax 70% which include
GM, appral section explain me about the prices also
in the white paper it is fixed price but in yellow it is
the discount price. Mr. Pradeep Sir thought me to
remove the pop, explain me about the jacket and the
size about the pop A4,A5,A6 and along with that the
back office work alos where all the goods where
stored and with that how to use the cashdlet machine
with that I also explore knowledge of delivery
section also where the updates where coming on the
small machine by refreshing we have to see
wheather any update of order is there or not if it
shows then we have to brings to stock as per the
quatity if it is not available then the arrangement
should be done to fulfil the order. In conclusion, for
retailers to thrive in an increasingly competitive
marketplace, it is imperative to invest in and
regularly assess store atmospherics and layout.
These elements have a direct impact on the
consumer's shopping experience, affecting not just
their immediate purchase decisions, but their long-
term relationship with the brand. In essence, a well-
orchestrated retail environment can be the
differentiating factor that transforms casual visitors
into loyal customers. On the good notes I will only
suggest that while doing a live project or any type of
project which was assigned to us should be helpful
in understanding the base reality of ourselves which
helps us in exploring our skills about how can we
approach to any person to purchase of this not of this
product. Because basic knowledge of books is there
but in realty we should grasp this types of
opportunity which helps for actual field work. If we
see the 10 days live project will be helpful in
understanding how does a industry work and the real
reality of ground how competition is going on only
for shelfing the product on the bay how the different
brand region head visit store to store only for that
shelfing and appointing their promoters with these
observations for live project I would saw that
experiencing of anything Is of learning and
Implementing in different stage of life.
TEAM BUILDING

MIT ADT University

 MIT College of Management

LIVE PROJECT
MIT ADT University, MITCOM MBA students undertaking live projects are more
likely to receive placement, internship offers, or pre-placement offers even before they
complete their program.

What is a Live Project?

In a live project, during their studies, students work with a company in a real-time
environment for a certain period. Live projects are primarily aimed at improving
students’ job skills and providing industry experience and insights. Applying their
management knowledge in a real-time environment is the most practical way for MBA
graduates. And, it also enables them to realize how their jobs are going to be once they
finish their curriculum.

At the end of a live project, the major takeaways for the students are learning to be a
team player, coordinating with stakeholders, taking and implementing instructions of
company Mentor, understanding and aligning with the project and the cultural values of
the company.

Live Project Report Submission Guidelines:

• Company Profile – History and present stage of the company

Organizational Structure
Product Profile

• Objective of Live Project

• Daily Report should be maintained

• Daily work Assigned – Work completed details should be written and signed by
Company Mentor/Company Reporting Authority

• Certificate Copy should be attached

• Learning/ Major Takeaways from the Live Project

• Live Project Report should be prepared in Times New Roman font, 12 Font size,
heading font size should be 14 with 1.5 line spacing for submitting the report.