Womenswear in China: Industry Profile
Womenswear in China: Industry Profile
Womenswear in China: Industry Profile
Womenswear in China
Reference Code: 0099-2278 Publication Date: December 2010
www.datamonitor.com
Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: [email protected] Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: [email protected] Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e: datamonitormena@ datamonitor.com Datamonitor Asia Pacific Level 46, 2 Park Street Sydney, NSW 2000 Australia
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Market value
The Chinese womenswear market grew by 6.4% in 2009 to reach a value of $35.7 billion.
Market segmentation II
China accounts for 28% of the Asia-Pacific womenswear market value.
Distribution
Clothing, footwear, sportswear and accessories retailers form the leading distribution channel in the Chinese womenswear market, accounting for a 66.4% share of the total market's value.
Market rivalry
The Chinese womenswear market is fairly fragmented and despite strong growth in recent years has resulted in a high level of rivalry.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
CONTENTS
TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION II FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Esprit Holdings Limited Giordano International Limited I.T. Limited Shanghai Metersbonwe Fashion and Accessories Co., Ltd. MARKET DISTRIBUTION MARKET FORECASTS Market value forecast MACROECONOMIC INDICATORS APPENDIX Methodology Industry associations Related Datamonitor research Disclaimer 2 7 7 8 9 10 11 12 12 13 14 15 16 17 18 18 22 26 30 31 32 32 33 35 35 36 36 37
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
CONTENTS
38 38 38 38
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
CONTENTS
LIST OF TABLES
Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Table 18: Table 19: Table 20: Table 21: Table 22: Table 23: China womenswear market value: $ billion, 200509 China womenswear market segmentation II: % share, by value, 2009 Esprit Holdings Limited: key facts Esprit Holdings Limited: key financials ($) Esprit Holdings Limited: key financials (HKD) Esprit Holdings Limited: key financial ratios Giordano International Limited: key facts Giordano International Limited: key financials ($) Giordano International Limited: key financials (HKD) Giordano International Limited: key financial ratios I.T. Limited: key facts I.T. Limited: key financials ($) I.T. Limited: key financials (HKD) I.T. Limited: key financial ratios Shanghai Metersbonwe Fashion and Accessories Co., Ltd.: key facts China womenswear market distribution: % share, by value, 2009 China womenswear market value forecast: $ billion, 200914 China size of population (million), 200509 China gdp (constant 2000 prices, $ billion), 200509 China gdp (current prices, $ billion), 200509 China inflation, 200509 China consumer price index (absolute), 200509 China exchange rate, 200509 10 11 18 20 20 20 22 24 24 24 26 28 28 28 30 31 32 33 33 33 34 34 34
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
CONTENTS
LIST OF FIGURES
Figure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: China womenswear market value: $ billion, 200509 China womenswear market segmentation II: % share, by value, 2009 Forces driving competition in the womenswear market in China, 2009 Drivers of buyer power in the womenswear market in China, 2009 Drivers of supplier power in the womenswear market in China, 2009 Factors influencing the likelihood of new entrants in the womenswear market in China, 2009 Factors influencing the threat of substitutes in the womenswear market in China, 2009 Drivers of degree of rivalry in the womenswear market in China, 2009 Esprit Holdings Limited: revenues & profitability Esprit Holdings Limited: assets & liabilities Giordano International Limited: revenues & profitability Giordano International Limited: assets & liabilities I.T. Limited: revenues & profitability I.T. Limited: assets & liabilities China womenswear market distribution: % share, by value, 2009 China womenswear market value forecast: $ billion, 200914 10 11 12 13 14
15 16 17 21 21 25 25 29 29 31 32
Figure 7: Figure 8: Figure 9: Figure 10: Figure 11: Figure 12: Figure 13: Figure 14: Figure 15: Figure 16:
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
MARKET OVERVIEW
MARKET OVERVIEW
Market definition
The womenswear market comprises: women's activewear, casual wear, essentials, formalwear, formalwear-occasion and outerwear. The markets value is calculated at retail selling price (RSP). For the purpose of this report, Clothing Retailers channel includes clothing, footwear, sportswear and accessories retailers. Hyper/Supermarket & Dis. Channel includes hypermarkets, supermarkets, and discounters. Variety & Gen. Merchandise channel includes discount, variety store and general merchandise retailers. Any currency conversions used within this report have been calculated using constant annual 2009 average exchange rates. For the purposes of this report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
MARKET OVERVIEW
Research highlights
The Chinese womenswear market generated total revenues of $35.7 billion in 2009, representing a compound annual growth rate (CAGR) of 8.8% for the period spanning 2005-2009. Sales by clothing, footwear, sportswear and accessories retailers proved the most lucrative for the Chinese womenswear market in 2009, with total revenues of $23.7 billion, equivalent to 66.4% of the market's overall value. The performance of the market is forecast to decelerate, with an anticipated CAGR of 6.1% for the fiveyear period 2009-2014, which is expected to drive the market to a value of $47.9 billion by the end of 2014.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
MARKET OVERVIEW
Market analysis
The Chinese womenswear market growth rates decelerated over the 2005-2009 period. The rate of growth is expected to stabilize and decelerate gradually over the forthcoming years up to 2014. The Chinese womenswear market generated total revenues of $35.7 billion in 2009, representing a compound annual growth rate (CAGR) of 8.8% for the period spanning 2005-2009. In comparison, the Japanese market declined with a compound annual rate of change (CARC) of -0.8%, and the Indian market increased with a CAGR of 11.6%, over the same period, to reach respective values of $64 billion and $10.2 billion in 2009. Sales by clothing, footwear, sportswear and accessories retailers proved the most lucrative for the Chinese womenswear market in 2009, with total revenues of $23.7 billion, equivalent to 66.4% of the market's overall value. In comparison, sales by department stores totalled $10.7 billion in 2009, equating to 30% of the market's aggregate revenues. The performance of the market is forecast to decelerate, with an anticipated CAGR of 6.1% for the fiveyear period 2009-2014, which is expected to drive the market to a value of $47.9 billion by the end of 2014. Comparatively, the Japanese market will decline with a CARC of -0.8%, and the Indian market will increase with a CAGR of 9.1%, over the same period, to reach respective values of $61.3 billion and $15.8 billion in 2014.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
MARKET VALUE
MARKET VALUE
The Chinese womenswear market grew by 6.4% in 2009 to reach a value of $35.7 billion. The compound annual growth rate of the market in the period 200509 was 8.8%. Table 1: Year 2005 2006 2007 2008 2009 CAGR: 200509 Source: Datamonitor China womenswear market value: $ billion, 200509 $ billion 25.5 29.6 31.7 33.5 35.7 CNY billion 174.3 202.2 216.6 229.5 244.2 billion 18.3 21.3 22.8 24.1 25.7 % Growth 16.0% 7.1% 5.9% 6.4% 8.8% DATAMONITOR
Figure 1:
Source: Datamonitor
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
MARKET SEGMENTATION II
MARKET SEGMENTATION II
China accounts for 28% of the Asia-Pacific womenswear market value. Japan accounts for a further 50.2% of the Asia-Pacific market. Table 2: Category Japan China India South Korea Rest of Asia-Pacific Total Source: Datamonitor China womenswear market segmentation II: % share, by value, 2009 % Share 50.2% 28.0% 8.0% 5.7% 8.1% 100% DATAMONITOR
Figure 2:
Source: Datamonitor
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
Summary
Figure 3: Forces driving competition in the womenswear market in China, 2009
Source: Datamonitor
DATAMONITOR
The Chinese womenswear market is fairly fragmented and despite strong growth in recent years has resulted in a high level of rivalry. As clothing is an essential item and consumer choice is influenced by factors such as fashion and a desire to signal social status, demand patterns are susceptible to branding, advertising, etc, which tends to weaken buyer power despite the lack of significant switching costs. The fast pace of change in the demands of individual buyers means that market players aim to attract customers by creating strong brand consciousness and running intensive marketing campaigns in an attempt to maintain their market shares in a highly competitive market. Due to the low barriers to entry and relatively low requirements for capital, there is a high likelihood of new entrants in this market. Substitutes to womenswear retail such as bespoke tailoring, factory shops and homemade clothing pose a minimal threat to the market players, although there is a growing online presence of womens fashion retailers. Rivalry in the market is assessed as fairly strong due to the combination of growing market size and the similarity of products on offer.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
Buyer power
Figure 4: Drivers of buyer power in the womenswear market in China, 2009
Source: Datamonitor
DATAMONITOR
Virtually all buyers are individual consumers, which weakens buyer power. Generally all retailers have large numbers of individual customers. Retailers can differentiate themselves quite strongly through the styles of clothing offered, which also weakens buyer power. Although there are alternative sources possible for acquiring the womenswear, such as home-made clothing, these products are highly important to consumers. However, buyers have negligible switching costs and brand choice is dependant literally only on the personal taste of customers. Although brand awareness in the market is high, loyalty of consumers to specific brands is moderate and a high level of choice enhances buyer power. Brand loyalty within the womenswear market is connected more with the particular designer than the retailer, although some labels also have their own retail operations. There is a large market for non-designer womenswear especially among customers with lower disposable incomes. On the other hand, for many people clothes represent lifestyle and social status, which gives retailers a chance to influence what is bought through brand advertising and this may weaken buyer power. The position of retailers at the end of the value chain makes it impossible to integrate forwards, which means that they are obliged to offer buyers what they require, in a market often subject to unpredictable and rapid changes in fashion. These factors strengthen buyer power, which is assessed overall as moderate.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
Supplier power
Figure 5: Drivers of supplier power in the womenswear market in China, 2009
Source: Datamonitor
DATAMONITOR
Key suppliers in this market are clothing manufacturers and wholesalers, which are typically small to medium sized enterprises, giving retailers the possibility to source from both. The wholesale and clothing manufacturing sectors are fairly fragmented. The ability of retailers in a given country to source from foreign manufacturers means that the effective supplier fragmentation is made greater. As international trade liberalizes, supplier power is decreased through competition from manufacturers in low-wage regions, most notably China. (Apparel manufacturing is almost always labor intensive, due to the difficulty of automating processes such as the sewing of garments.) Retailers switching costs are not very high, but include the risk of choosing a supplier with more extended supply chain for whom it may not be possible to cope with sudden changes in demand on the market. Suppliers are further weakened by their lack of diversity, which makes the womenswear retail market highly important to their business. Overall, there is moderate supplier power in this market.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
New entrants
Figure 6: Factors influencing the likelihood of new entrants in the womenswear market in China, 2009
Source: Datamonitor
DATAMONITOR
The Chinese womenswear market has grown rapidly in value in recent years, and this, coupled with optimistic forecasts. The global economic situation does however, influence the labor intensive market, making it less attractive for prospective new entrants. Like in most retail markets, barriers to entry are not high - capital requirements are low enough for individuals to enter. However, a few much larger corporations account for a major share of total market revenues. Their scale economies include the ability to build brands in multiple retail outlets, and greater buying power when negotiating with suppliers. The latter allows them to compete more intensely on price. There is little regulation as such for retailers in the market, but there are some self-imposed conventions, like avoiding clothes manufactured with child labor or in dire factory conditions. New entrants who are known to have items manufactured in this way may lose customers. Overall, there is a strong likelihood of significant new entrants to this market.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
Substitutes
Figure 7: Factors influencing the threat of substitutes in the womenswear market in China, 2009
Source: Datamonitor
DATAMONITOR
While there are no substitutes for womenswear as such, there are alternatives to retail. This includes buying directly from manufacturers the conventional distribution chain, which is facilitated by the growth of online sales. Home-made and custom-made (couture) clothing are also niche alternatives to retail of ready-made clothes. Counterfeit clothing can be a significant threat to revenues of manufacturers in some countries. However, the threat of substitutes to womenswear retail is assessed as moderate.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
Rivalry
Figure 8: Drivers of degree of rivalry in the womenswear market in China, 2009
Source: Datamonitor
DATAMONITOR
The Chinese womenswear market is fairly fragmented and typically composed of large numbers of similar retailers in most countries considered, many of which are independents. However there is still room for large numbers of smaller players in this market. Major increases in capacity may be fairly costly to smaller players, if they require the outlay of opening additional outlets, less so if they can be accomplished by taking on more staff on a flexible basis. While some retailers selling womenswear are highly diverse, many retain a strong emphasis on clothing, or womenswear specifically, which intensifies rivalry. A fast pace of change in womenswears market, combined with strong market growth eases rivalry. Rivalry is assessed as moderate overall.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
LEADING COMPANIES
Esprit Holdings Limited
Table 3: Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website Esprit Holdings Limited: key facts 43/f Enterprise Square Three, 39 Wang Chiu Road, Kowloon Bay, Kowloon, HKG 852 2765 4321 852 2362 5576 www.espritholdings.com June 330 Hong Kong DATAMONITOR
Esprit Holdings Ltd. (Esprit) is primarily engaged in retail and wholesale distribution of lifestyle products (including womens wear, mens wear, kids wear, shoes and accessories) designed under its own brand name Esprit. It also sells cosmetic and body care products under the Red Earth brand; as well as time wear, bedding and other home products. The company operates in 18 countries across Europe, Asia Pacific and North America. It is headquartered in Kowloon, Hong Kong and employs about 10,541people. Esprit has 12 product divisions, including Esprit casual, Esprit collection, de.corp ESPRIT URBAN CASUAL, edc by Esprit, ESO Esprit sports and Esprit Kids. It has around 801 directly managed retail stores, with 313,534 squared meters of sales space. The company operates through a single reportable segment. However, it declares its revenues on the basis of distribution channels. The company distributes its products through three channels, namely wholesale, retail, and licensing and others. The retail channel accounted for 47.4% of group turnover in FY2009. Esprits women casual, women collection, and edc women products accounted for 33.8%, 6.6% and 17.5% of group turnover respectively in FY2009.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
Key Metrics The company recorded revenues of $4,448 million in the fiscal year ending June 2009, a decrease of 7.4% compared to fiscal 2008. Its net income was $612 million in fiscal 2009, compared to a net income of $832 million in the preceding year. The company generated 5% and 2.2% of group turnover in Macau and Hong Kong respectively in FY2009.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
Table 4: $ million
Esprit Holdings Limited: key financials ($) 2005 2,661.4 414.2 950.6 42.6 7,720 2006 3,011.9 482.1 1,220.9 46.2 8,400 2007 3,823.4 668.2 1,607.2 48.8 9,617 2008 4,802.1 832.0 2,106.8 50.1 10,541 2009 4,448.4 612.1 1,896.2 37.5 10,766
Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings
DATAMONITOR
Table 5:
Esprit Holdings Limited: key financials (HKD) 2005 20,632.0 3,211.0 7,369.0 330.0 2006 23,349.0 3,737.0 9,465.0 358.0 2007 29,640.0 5,180.0 12,459.0 378.0 2008 37,227.0 6,450.0 16,332.0 388.0 2009 34,485.0 4,745.0 14,700.0 291.0
HKD million Revenues Net income (loss) Total assets Total liabilities Source: company filings
DATAMONITOR
Table 6: Ratio
Esprit Holdings Limited: key financial ratios 2005 15.6% 26.1% 28.2% (0.6%) 4.5% 49.0% $344,747 $53,654 2006 16.0% 13.2% 28.4% 8.5% 3.8% 44.4% $358,563 $57,388 2007 17.5% 26.9% 31.6% 5.6% 3.0% 47.3% $397,571 $69,481 2008 17.3% 25.6% 31.1% 2.6% 2.4% 44.8% $455,567 $78,932 2009 13.8% (7.4%) (10.0%) (25.0%) 2.0% 30.6% $413,192 $56,854
Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
Figure 9:
DATAMONITOR
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
Giordano International (Giordano), an investment holding company, through its subsidiaries, distributes and sells men's, women's and children's apparel and accessories. It markets its products under the brand names Giordano, Giordano Concepts, Giordano Ladies, Giordano Junior and Bluestar Exchange (BSX). The company operates in Hong Kong, China, Taiwan, Korea, Japan, Malaysia, Singapore, the Middle East and Australia. It owns 1,900 shops operating in 30 territories worldwide. It is headquartered in Kowloon, Hong Kong, and employs around 8,300 people. In the men's wear category, Giordano offers jeans, knitwear, pants, shirts, sweater, tees and tanks. The company provides women's apparel such as jeans, knitwear, leisure, pants, shirts, shorts, tees and camis, and accessories including belts and legging. The company's subsidiaries include Bluestar Exchange, Bluestar Exchange Worldwide, East Jean, G & B Sourcing Macao Commercial Offshore, Giordano (Australia) Pty, Giordano (Japan), Giordano (M) Sdn, Giordano (Macau), Giordano Originals (Singapore), PT. Giordano Indonesia, Shenzhen Tiger Garment, Tiger Enterprises and Walton International.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
Key Metrics The company recorded revenues of $651 million in the fiscal year ending December 2008, an increase of 2.0% compared to fiscal 2007. Its net income was $40 million in fiscal 2008, compared to a net income of $38 million in the preceding year. More recent financial information was not available for this company at the time of publication. The company generated 35.2% and 16.9% of its turnover in Mainland China and Hong Kong respectively in FY2008.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
Table 8: $ million
Giordano International Limited: key financials ($) 2004 516.4 49.9 350.5 88.2 9,000 2005 569.3 52.4 383.1 97.4 11,000 2006 564.0 26.4 384.9 115.3 11,400 2007 638.5 38.1 378.6 117.3 12,100 2008 651.2 40.1 329.8 84.0 8,300
Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings
DATAMONITOR
Table 9:
Giordano International Limited: key financials (HKD) 2004 4,003.0 387.0 2,717.0 684.0 2005 4,413.0 406.0 2,970.0 755.0 2006 4,372.0 205.0 2,984.0 894.0 2007 4,950.0 295.0 2,935.0 909.0 2008 5,048.0 311.0 2,557.0 651.0
HKD million Revenues Net income (loss) Total assets Total liabilities Source: company filings
DATAMONITOR
Giordano International Limited: key financial ratios 2004 9.7% 18.1% 6.3% (0.1%) 25.2% 14.7% $57,375 $5,547 2005 9.2% 10.2% 9.3% 10.4% 25.4% 14.3% $51,751 $4,761 2006 4.7% (0.9%) 0.5% 18.4% 30.0% 6.9% $49,471 $2,320 2007 6.0% 13.2% (1.6%) 1.7% 31.0% 10.0% $52,771 $3,145 2008 6.2% 2.0% (12.9%) (28.4%) 25.5% 11.3% $78,454 $4,833
Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
DATAMONITOR
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
I.T. Limited
Table 11: Head office: Telephone: Website: Financial year-end: Ticker: Stock exchange: Source: company website I.T. Limited: key facts 31st Floor, Tower A Southmark, 11 Yip Hing Street, Wong Chuk Hang, HKG 852 3199 1991 www.ithk.com February 999 Hong Kong DATAMONITOR
I.T. Limited, an investment holding group, is involved in the retail business of fashion wears and accessories. The company offers a range of fashion apparel of international brands, in house brands and licensed brands through its retail stores. The company primarily operates in Hong Kong and China. It also operates in Taiwan, Macau, Thailand, Saudi Arabia, Australia and the Philippines. It is headquartered in Wong Chuk Hang, Hong Kong. It has over 300 stores across Greater Chain and employs around 3,400 people. I.T. generated 73.6% and 23.3% of its revenues in Hong Kong and mainland China respectively in FY2009.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
Key Metrics The company recorded revenues of $353 million in the fiscal year ending February 2009, an increase of 35.2% compared to fiscal 2008. Its net income was $5 million in fiscal 2009, compared to a net income of $22 million in the preceding year.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
I.T. Limited: key financials ($) 2005 134.4 14.5 84.1 6.8 1,279 2006 169.6 15.8 98.0 1.6 1,283 2007 197.5 15.8 107.7 1.0 1,428 2008 260.7 22.1 159.2 1.7 2,912 2009 352.6 5.5 171.4 15.1 3,286
Revenues Net income (loss) Total assets Total liabilities Employees Source: company filings
DATAMONITOR
Table 13:
I.T. Limited: key financials (HKD) 2005 1,042.0 112.7 651.7 52.6 2006 1,314.4 122.3 759.9 12.6 2007 1,530.8 122.4 834.8 8.1 2008 2,021.3 171.0 1,234.3 13.4 2009 2,733.3 42.6 1,328.4 116.7
HKD million Revenues Net income (loss) Total assets Total liabilities Source: company filings
DATAMONITOR
I.T. Limited: key financial ratios 2005 10.8% 28.3% 192.4% 67.5% 8.1% 25.8% $105,095 $11,370 2006 9.3% 26.1% 16.6% (76.0%) 1.7% 17.3% $132,157 $12,298 2007 8.0% 16.5% 9.9% (35.9%) 1.0% 15.4% $138,279 $11,057 2008 8.5% 32.0% 47.8% 66.4% 1.1% 16.5% $89,539 $7,574 2009 1.6% 35.2% 7.6% 767.6% 8.8% 3.3% $107,297 $1,671
Profit margin Revenue growth Asset growth Liabilities growth Debt/asset ratio Return on assets Revenue per employee Profit per employee Source: company filings
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
DATAMONITOR
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
LEADING COMPANIES
Shanghai Metersbonwe Fashion and Accessories is a China-based casual wear specialty wholesale and retailer. Its products include sweaters, t-shirts, coats, jackets, jeans, accessories and shirts. They are sold under two brands: Meters/bonwe and ME&CITY. It operates around 3,000 franchised stores and employs over 10,000 people. Key Metrics The company generated total sales of $1 billion in FY2008.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
DISTRIBUTION
MARKET DISTRIBUTION
Clothing, footwear, sportswear and accessories retailers form the leading distribution channel in the Chinese womenswear market, accounting for a 66.4% share of the total market's value. Department stores accounts for a further 30% of the market. Table 16: Channel Clothing, footwear, sportswear and accessories retailers Department stores Hypermarket, supermarket, and discounters Discount, variety store, and general merchandise retailers Other Total Source: Datamonitor China womenswear market distribution: % share, by value, 2009 % Share 66.4% 30.0% 2.4% 1.1% 0.1% 100% DATAMONITOR
Source: Datamonitor
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
MARKET FORECASTS
MARKET FORECASTS
Market value forecast
In 2014, the Chinese womenswear market is forecast to have a value of $47.9 billion, an increase of 34.2% since 2009. The compound annual growth rate of the market in the period 200914 is predicted to be 6.1%. Table 17: Year 2009 2010 2011 2012 2013 2014 CAGR: 200914 Source: Datamonitor China womenswear market value forecast: $ billion, 200914 $ billion 35.7 37.9 40.3 43.0 45.4 47.9 CNY billion 244.2 259.5 276.0 293.9 310.8 328.0 billion 25.7 27.3 29.0 30.9 32.7 34.5 % Growth 6.4% 6.3% 6.3% 6.5% 5.8% 5.5% 6.1% DATAMONITOR
Source: Datamonitor
DATAMONITOR
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
MACROECONOMIC INDICATORS
MACROECONOMIC INDICATORS
Table 18: Year 2005 2006 2007 2008 2009 Source: Datamonitor China size of population (million), 200509 Population (million) 1,297.8 1,304.3 1,310.6 1,317.1 1,323.6 % Growth 0.5% 0.5% 0.5% 0.5% 0.5% DATAMONITOR
China gdp (constant 2000 prices, $ billion), 200509 Constant 2000 Prices, $ billion 1,890.6 2,110.0 2,375.9 2,603.5 2,830.0 % Growth 10.4% 11.6% 12.6% 9.6% 8.7% DATAMONITOR
Source: Datamonitor
China gdp (current prices, $ billion), 200509 Current Prices, $ billion 2,042.5 2,378.0 2,941.4 3,717.9 4,079.2 % Growth 13.5% 16.4% 23.7% 26.4% 9.7% DATAMONITOR
Source: Datamonitor
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
MACROECONOMIC INDICATORS
China inflation, 200509 Inflation Rate (%) 1.8% 1.5% 4.8% 5.9% (0.7%) DATAMONITOR
Source: Datamonitor
China consumer price index (absolute), 200509 Consumer Price Index (2000 = 100) 107.0 108.6 113.8 120.5 119.7 % Growth 1.8% 1.5% 4.8% 5.9% (0.7%) DATAMONITOR
Source: Datamonitor
China exchange rate, 200509 Exchange rate ($/CNY) 8.2033 7.9819 7.6172 6.9623 6.8409 Exchange rate (/CNY) 10.1964 10.0145 10.4228 10.1875 9.5123 DATAMONITOR
Source: Datamonitor
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
APPENDIX
APPENDIX
Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated, analyzed, cross-checked and presented in a consistent and accessible style. Review of in-house databases Created using 250,000+ industry interviews and consumer surveys and supported by analysis from industry experts using highly complex modeling & forecasting tools, Datamonitors in-house databases provide the foundation for all related industry profiles Preparatory research We also maintain extensive in-house databases of news, analyst commentary, company profiles and macroeconomic & demographic information, which enable our researchers to build an accurate market overview Definitions Market definitions are standardized to allow comparison from country to country. The parameters of each definition are carefully reviewed at the start of the research process to ensure they match the requirements of both the market and our clients Extensive secondary research activities ensure we are always fully up-to-date with the latest industry events and trends Datamonitor aggregates and analyzes a number of secondary information sources, including: National/Governmental statistics International data (official international sources) National and International trade associations Broker and analyst reports Company Annual Reports Business information libraries and databases
Modeling & forecasting tools Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and demand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
APPENDIX
Industry associations
International Textile and Apparel Association, Inc. P.O. Box 1360. Monument, CO 80132, US Fax: 719 488 3716 www.itaaonline.org International Apparel Federation 5 Portland Place, London, W1B 1PW, UK Tel.: 44 20 7636 7788 Fax: 44 20 7436 8261 www.iafnet.org China National Garment Association Ottawa, Ontario K1P 5M9 Tel.: 86 10 8529073 Fax: 86 10 85229018 www.cnga.org.cn
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
APPENDIX
Disclaimer
All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied
ABOUT DATAMONITOR
ABOUT DATAMONITOR
The Datamonitor Group is a world-leading provider of premium global business information, delivering independent data, analysis and opinion across the Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & Express, Pharmaceutical & Healthcare, Retail, Technology and Telecoms industries. Combining our industry knowledge and experience, we assist over 6,000 of the worlds leading companies in making better strategic and operational decisions. Delivered online via our user-friendly web platforms, our market intelligence products and services ensure that you will achieve your desired commercial goals by giving you the insight you need to best respond to your competitive environment.
Premium Reports
Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas.
Summary Reports
Our series of company, industry and country profiles complements our premium products, providing top-level information on 30,000 companies, 3,000 industries and 100 countries. While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary information you need - including predictions and forecasts.
Datamonitor consulting
We hope that the data and analysis in this profile will help you make informed and imaginative business decisions. If you have further requirements, Datamonitors consulting team may be able to help you. For more information about Datamonitors consulting capabilities, please contact us directly at [email protected].
China - Womenswear
Datamonitor. This profile is a licensed product and is not to be photocopied