Business Overview

Key Objectives: The primary objective of the business is to manufacture and sell a
variety of high-quality biscuits in Gaborone, Botswana.

Business Idea: The business will manufacture and distribute a range of biscuits, including
traditional cookies, shortbreads, and crackers. The products will be made using quality
ingredients and will be marketed to both local and international markets.

Business Structure
Management and Ownership: The business will be owned and managed by Bigamoyo
Tendani Hubona, who will serve as the CEO and head of operations.

Staff
Staff: The business will initially employ a small team of 5-10 staff members, including
production, sales, and administrative personnel. As the business grows, additional staff
may be hired as needed.

Wages and Benefits: Staff will be paid competitive wages and will be provided with
benefits such as health insurance, paid vacation, and sick leave.

Working Hours: The business will operate on a typical 8-hour workday, Monday through
Friday. Overtime may be required during peak production periods.

Customer Service
Customer Service: The business will prioritize customer satisfaction and will provide
excellent customer service. This will include responding to customer inquiries and
concerns in a timely and efficient manner, as well as offering refunds or replacements
for products that do not meet customer expectations.

Workshop and Maintenance: The business will maintain a clean and well-organized
workshop to ensure the quality and safety of its products. Regular maintenance and
upkeep of equipment will be performed to ensure that production is efficient and safe.

Executive Summary
Bigamoyo Tendani Hubona is seeking funding from the Citizen Entrepreneurial
Development Agency (CEDA) to start a biscuits manufacturing business in Gaborone,
Botswana.
The business will manufacture and distribute a variety of high-quality biscuits, including
traditional cookies, shortbreads, and crackers.
The business will initially employ a small team of 5-10 staff members and will operate on
a typical 8-hour workday.
Customer service and safety will be prioritized to ensure customer satisfaction and
product quality.
Business Description
Bigamoyo Tendani Hubona will be the sole proprietor of the biscuits manufacturing
business.
The business will be located in Gaborone, Botswana.
The business will operate as a small, local manufacturer of biscuits, with plans to expand
to international markets in the future.
The business will utilize a variety of production and distribution strategies to reach its
target market.

Vision
The business's vision is to become a leading manufacturer of biscuits in Botswana,
known for its high-quality products and excellent customer service.
The business aims to provide customers with a variety of delicious and affordable
biscuits that meet their tastes and preferences.
The business also aims to expand into international markets and become a global leader
in the biscuit industry.

Values
The business values honesty, integrity, and transparency in its business dealings and will
strive to build strong and lasting relationships with its customers and suppliers.
The business also values hard work, dedication, and teamwork and will strive to create a
positive and productive work environment for its employees.

Goals
The business's primary goal is to achieve a 50% market share of the local biscuit market
within the first five years of operation.

The business also aims to achieve a 15% increase in revenue each year for the first three
years of operation.

The business aims to expand its product line to include gluten-free and organic options
within the first year of operation.

Mission
The mission of the business is to provide customers with a variety of high-quality and
affordable biscuits that are made using the finest ingredients and the latest production
techniques.
The business aims to be a trusted and reliable source of biscuits for customers in
Botswana and around the world.
The business is committed to maintaining the highest standards of quality and safety in
its production processes.

Key to Success
The key to success for the business is to create a high-quality product that meets the
needs and preferences of its target market.
The business will also focus on effective marketing and promotion of its products to
increase brand awareness and reach.
The business will also prioritize customer service and satisfaction, ensuring that all
customers receive a positive and memorable experience.

Potential Challenges
Competition from established biscuit manufacturers in the local and international
markets.
Limited funding and resources for marketing and expansion.
Difficulty in obtaining high-quality ingredients and raw materials at competitive prices.
Challenges in developing and maintaining a strong and recognizable brand in the market.

Company Ownership
The business will be owned and operated by Bigamoyo Tendani Hubona, who will serve
as the sole proprietor of the company.
The business will be a for-profit organization and will be operated as a private limited
liability company.
The business will be registered with the Botswana Companies and Intellectual Property
Authority (CIPA).

Start-up Summary
The business will require a total investment of P500,000 to cover the costs of equipment,
ingredients, packaging, and other start-up expenses.
The business will seek funding from CEDA to cover a portion of the start-up costs.
The business will be located in a leased commercial space in Gaborone, Botswana.
The business will initially employ 5-10 staff members and will operate on a typical
8-hour workday.
The business will utilize a variety of production and distribution strategies to reach its
target market.

Products and Services

The business will offer a variety of biscuits, including traditional cookies, shortbreads,
crackers, and other baked goods.
The business will use high-quality ingredients and will offer a variety of flavors and styles
to cater to different customer preferences.
The business will offer both packaged and bulk biscuits for individual customers and
wholesale clients.
The business will also offer custom packaging and branding for corporate clients and
special events.

Products Description and Fulfillment

The business will offer a variety of biscuit products, including traditional cookies in
flavors such as chocolate chip, oatmeal raisin, and sugar cookies.
The business will also offer shortbreads in flavors such as vanilla, chocolate, and lemon.
The business will offer crackers in flavors such as saltine, whole wheat, and sesame seed.

All products will be made using high-quality ingredients and will be free from
preservatives and artificial flavors.

The business will offer a variety of packaging options for its products, including
individual packages, bulk packages, and custom packaging for corporate clients.
Products will be available for purchase online through the business's website, as well as
through local retailers and wholesalers.

The business will offer shipping and delivery services to customers within Botswana and
will offer international shipping to selected countries.
The business will utilize a fulfillment center to process and ship orders to customers in a
timely and efficient manner.

Technology
The business will utilize a variety of production and packaging technologies to streamline
its production and fulfillment processes.
The business will use commercial baking and mixing equipment to ensure consistent
quality and flavor in its products.

The business will also utilize automated packaging and labeling systems to reduce labor
costs and improve efficiency.

The business will use a computerized inventory management system to track and
manage its inventory levels.

The business will also utilize online ordering and payment systems to simplify and
streamline the ordering process for its customers.

Future Services
The business plans to expand its product line in the future to include gluten-free, organic,
and vegan options.
The business also plans to introduce a line of custom-designed biscuit gifts for special
occasions such as weddings, birthdays, and corporate events.

The business plans to offer customized biscuits for special dietary needs, such as
low-sugar, low-fat, and allergen-free options.
The business plans to expand its online presence and offer a wider range of products
through its website.
Production Process
The production process for the business's biscuits will begin with the mixing of
ingredients in a commercial mixer to create the biscuit dough.
The dough will then be rolled out and cut into shapes using specialized baking
equipment.
The biscuits will then be baked in a commercial oven at the appropriate temperature
and time to ensure even cooking and a consistent product.
Once the biscuits are cooled, they will be packaged and labeled using automated
packaging and labeling equipment.
The biscuits will then be stored in a temperature-controlled environment until they are
ready to be shipped to customers.

Equipment
The business will utilize a variety of commercial baking and packaging equipment,
including:
A commercial mixer to mix the ingredients for the biscuit dough.
A commercial oven to bake the biscuits to perfection.
Automated packaging and labeling equipment to package and label the biscuits
efficiently and accurately.
A computerized inventory management system to track and manage inventory levels.
Online ordering and payment systems to simplify the ordering process for customers.
The management team will ensure that all equipment is properly maintained and
serviced to ensure optimal performance and safety.

The Management Team

Bigamoyo Tendani Hubona will serve as the CEO and head of operations for the
business.
The business will hire a team of experienced and qualified staff members to handle
various roles, including production, sales, and administration.
The management team will be responsible for overseeing the day-to-day operations of
the business and ensuring that all products meet the highest standards of quality and
safety.
The management team will work together to develop and implement strategies to grow
the business and achieve its goals.

The Operational Plan

The business will operate on a typical 8-hour workday, Monday through Friday.
The production team will work in shifts to ensure that production is efficient and
continuous throughout the day.
The business will utilize a lean manufacturing approach to reduce waste and optimize
production efficiency.
The business will maintain a well-organized and clean production area to ensure that all
products meet the highest standards of quality and safety.
The business will track and analyze key performance indicators (KPIs) to identify areas
for improvement and to monitor progress towards its goals.

The Production Plan

The business will initially produce a range of traditional cookies, shortbreads, and
crackers.
As the business grows, it will expand its product line to include gluten-free, organic, and
vegan options.

The business will produce its products in small batches to ensure freshness and quality.
The business will utilize a variety of production techniques to create unique and
innovative flavors and textures for its products.

The business will regularly review its production processes and equipment to ensure
that they are efficient and effective.

Unique Products from Competitors

The business will differentiate its products from competitors by offering a variety of
unique and innovative flavors and textures that are not commonly found in the market.
The business will also offer customizable options for its products, such as personalized
packaging and custom-designed biscuits for special occasions.

The business will emphasize the use of high-quality and natural ingredients in its
products, which will differentiate its products from competitors that use artificial
ingredients or preservatives.

Market Offers and Value Proposition

The business will offer a variety of high-quality biscuit products that are affordable and
accessible to customers of all income levels.

The business will provide excellent customer service and support to ensure that
customers are satisfied with their purchases.

The business will offer a range of promotions and discounts to attract new customers
and retain existing customers.

The business will also offer online ordering and delivery services to make its products
more convenient and accessible to customers.

Market Analysis
The biscuits market in Botswana is growing rapidly, with increasing demand for
high-quality and affordable products.
The market is highly competitive, with many local and international players vying for a
share of the market.
The market is dominated by a few large companies that have established brands and
distribution networks.
The market is also characterized by a high level of price sensitivity, with many customers
seeking affordable products that offer value for money.

SWOT Analysis

Strengths: The business's strengths include its experienced management team,

high-quality products, and commitment to customer satisfaction.

Weaknesses: The business's weaknesses include its limited financial resources and lack
of established brand recognition.

Opportunities: The business has the opportunity to differentiate itself from competitors
by offering unique and innovative products and services.

Threats: The business faces competition from established players in the market, as well
as changing consumer tastes and preferences.

Target Market and Segmentation

The business's target market is primarily local consumers in Gaborone, Botswana.
The business will segment its target market based on demographics, including age,
gender, and income level.

The business will also segment its target market based on customer needs and
preferences, such as dietary restrictions and preferences for specific flavors and textures.

The business will focus on targeting young adults and families with young children, as
these groups are more likely to be interested in affordable and healthy snacks.

Segmentation Strategy
The business will use a differentiated segmentation strategy, which involves tailoring its
products and marketing efforts to meet the specific needs and preferences of different
segments of the market.

The business will develop unique product offerings and marketing messages that are
tailored to each segment, in order to appeal to a wide range of consumers.
The business will also use targeted marketing efforts, such as social media advertising
and local events, to reach each segment of the market.

Market Needs
The business's target market has a growing demand for high-quality and affordable
biscuits that meet their dietary needs and preferences.
Consumers are increasingly interested in natural and organic products, as well as
products that are free from artificial ingredients and preservatives.
Consumers are also looking for convenient and affordable snacks that can be consumed
on-the-go, such as biscuits that are individually wrapped or packaged in small, portable
containers.

The business will focus on meeting these needs by offering high-quality and affordable
biscuits that are made with natural ingredients and packaged in convenient and portable
containers.

Advantages of Segmentation Strategy

A differentiated segmentation strategy will allow the business to tailor its products and
marketing efforts to specific segments of the market, which will enable it to better meet
the needs and preferences of these segments.
The business will be able to develop unique and innovative products that are tailored to
each segment, which will help it to differentiate itself from competitors.
The business will be able to develop targeted marketing messages and promotions that
are tailored to each segment, which will help it to build brand awareness and loyalty
among its target customers.

Competitors Analysis
The business will face competition from established biscuit manufacturers in Botswana,
such as Kgalagadi Foods and Tlhokomela Biscuits.
These competitors have established brands and distribution networks, which will make it
difficult for the business to compete in the market.
The business will need to differentiate its products and marketing efforts in order to
stand out from its competitors and attract customers.
The business will also need to focus on building a strong brand and establishing a loyal
customer base, in order to compete effectively in the market.

Customer Personas
The business will develop specific customer personas based on its target market
segments, in order to better understand the needs and preferences of its customers.
For example, one persona may be a young adult who is interested in healthy and
affordable snacks, while another persona may be a busy parent who is looking for
convenient and portable snacks for their children.
The business will use these customer personas to guide its product development and
marketing efforts, ensuring that its products and messaging are tailored to the needs
and preferences of its target customers.

Sales Strategy
The business will use a variety of sales channels to reach its target customers, including
retail stores, online sales, and direct sales.
The business will focus on building relationships with local retailers and wholesalers, in
order to increase its distribution and reach in the market.
The business will also use targeted online marketing and advertising to reach its target
customers and build brand awareness.
The business will use a variety of sales strategies, such as discounts, promotions, and
loyalty programs, to attract and retain customers.

Channel Management
The business will use a variety of channel management strategies to optimize its sales
and distribution channels.
The business will develop strong relationships with local retailers and wholesalers, in
order to increase its distribution and reach in the market.
The business will use a combination of direct sales and online sales to reach its target
customers and optimize its sales efforts.
The business will also use distribution management software to track and manage its
inventory and sales, in order to optimize its supply chain and distribution channels.

Retail Strategy
The business will use a retail strategy to optimize its sales and distribution in retail
stores.
The business will focus on building relationships with local retailers and wholesalers, in
order to increase its distribution and reach in the market.
The business will also use a variety of retail marketing and merchandising strategies,
such as product displays and in-store promotions, to attract customers and increase
sales.
The business will use a retail pricing strategy to optimize its pricing and maximize its
profits in retail stores.

Online Strategy
The business will use an online strategy to optimize its sales and distribution through
online channels.
The business will use a variety of online marketing and advertising strategies, such as
social media advertising and search engine optimization, to reach its target customers
and build brand awareness.
The business will also use an e-commerce website and mobile app to sell its products
directly to customers, which will allow it to expand its reach beyond the local market.
The business will use an online pricing strategy to optimize its pricing and maximize its
profits through online channels.

Pricing Strategy
The business will use a pricing strategy to optimize its pricing and maximize its profits.
The business will use a value-based pricing strategy, which involves setting prices based
on the perceived value of its products to its target customers.
The business will also use cost-plus pricing, which involves adding a mark-up to the cost
of production to determine the selling price.
The business will also use competitive pricing, which involves analyzing the prices of
competitors and setting its own prices accordingly.

Branding and Positioning

The business will use a branding strategy to build a strong and recognizable brand in the
market.
The business will use a brand identity that reflects its values and mission, and will
communicate this identity through its marketing and advertising efforts.
The business will also use a positioning strategy to differentiate itself from competitors
and establish a unique position in the market.
The business will use a positioning statement that communicates its value proposition to
customers, and will use this statement to guide its marketing and advertising efforts.

Advertising and Promotion

The business will use a variety of advertising and promotion strategies to reach its target
customers and build brand awareness.
The business will use a combination of traditional and online advertising, such as
newspaper and magazine ads, radio and television ads, and social media ads.
The business will also use a variety of promotional strategies, such as discounts, coupons,
and giveaways, to attract customers and increase sales.
The business will also use public relations strategies to generate media coverage and
build brand awareness.

Public Relations
The business will use public relations strategies to generate media coverage and build
brand awareness.
The business will use press releases and media kits to generate media coverage and
publicity.
The business will also use social media and online influencers to generate buzz and build
brand awareness.
The business will use a variety of events and partnerships, such as product launches and
industry events, to generate media coverage and increase brand visibility.

Management Team
The management team will be led by the CEO, Bigamoyo Tendani Hubona.
The management team will also include a marketing manager, who will be responsible
for developing and implementing the marketing and advertising strategy.
The management team will also include a sales manager, who will be responsible for
overseeing the sales and distribution channels.
The management team will also include an operations manager, who will be responsible
for overseeing the production and fulfillment processes.
Financial Plan
The business will use a financial plan to manage its cash flow and ensure profitability.
The financial plan will include a cash flow forecast, which will outline the business's
expected revenue and expenses over a specified period of time.
The financial plan will also include a budget, which will outline the business's expected
income and expenses for a specific period of time.
The financial plan will also include a break-even analysis, which will determine the sales
volume required to cover the business's fixed and variable costs.