Outline For Final Presentation

Key areas to include the ventures:
A. Business Overview venture’s background & genesis, product & service offerings,
intended target audience, current market position (in terms of revenues, market
share, brand value, customer satisfaction, other key business outcomes, etc.),
overall business strategy and revenue model, management team & board, etc.
B. Market Analysis business environment, technology environment, legal &
regulatory environment, socio-political environment, gap, value chain & industry
structure, competition (direct & indirect), market segments, gap analysis, demand
forecast, customer attitudes, behaviour, preferences & trends, critical success
factors, etc.
C. Strategy Analysis product market fit (assessment of the degree to which the
Venture’s offerings satisfy the market demand), core competencies & resources, key
Vulnerabilities, risk management, partnerships & alliances, etc.
D. Operations Analysis strategy execution in terms of product & service design,
supply & distribution management, product & service quality, product & service
delivery, inventory management, people management, etc.
E. Recommendations meaningful suggestions to improve the venture’s strategic
position, operations and key business outcomes with clear linkages between the
suggestions and the strategic position / operations / key business outcomes of the venture
Outline:
1. Introduction
• Objective: Define the purpose and scope of the analysis.
• Venture Selection Rationale: Explain why this business was chosen (e.g.,
innovative model, market growth potential, or relevance to course themes).
• Methodology: Outline the primary/secondary research methods.
2. Business Overview
• Background & Genesis: Founding story, timeline, and vision.
• Products/Services: Detail offerings and differentiation.
• Target Audience: Identify customer segments (e.g., demographics, digital
behaviours).
• Market Position: Present data on revenues, market share, and customer
satisfaction.
• Revenue Model: Describe how the business generates income (e.g.,
subscription, transaction fees).
• Management Team: Highlight key personnel and their roles.
3. Market Analysis
• Business Environment: Industry trends and economic factors influencing
growth.
• Technology Landscape: Role of digital technologies (AI, mobile apps, big
data).
• Legal & Regulatory Factors: Address compliance, licenses, and emerging
regulations.
• Socio-Political Climate: Discuss societal adoption and barriers (e.g., resistance
to gig economy models).
• Competition: Compare direct (e.g., Blinkit) and indirect competitors (e.g.,
traditional retailers).
• Customer Behaviour: Insights into preferences, loyalty factors, and pain
points.
4. Strategy Analysis
• Product Market Fit: Evaluate how well the offerings meet demand.
• Core Competencies: Analyse unique strengths (e.g., delivery speed, supply
chain).
• Risks & Vulnerabilities: Identify operational risks or market threats.
• Partnerships: Explore alliances with suppliers, logistics firms, and technology
providers.
5. Operations Analysis
• Execution Strategies: Evaluate supply chain and delivery systems.
• Inventory Management: Methods for ensuring product availability.
• Service Quality: Assess customer experience and satisfaction.
• Human Resources: Role of workforce and gig economy employees.
6. Recommendations
• Provide strategic improvements (e.g., adopting hyperlocal strategies,
expanding product lines).
• Suggest technological enhancements (e.g., AI for personalized
recommendations, block-chain for transparency).
• Propose risk mitigation strategies (e.g., contingency plans, diversification).
7. Conclusion
• Summarize findings.
• Highlight the impact of recommendations on the venture’s growth and
competitive edge.
8. References
• Comprehensive citation of all research materials.
Value Proposition of the Project:
1. Innovative Topic: Quick-commerce represents a dynamic and relevant sector.

2. Application of Concepts: Covers strategic models (e.g., SWOT, value chain)
and ecommerce frameworks from your syllabus.
3. Impactful Recommendations: Demonstrates critical thinking and practical
insights.

Outline For Final Presentation

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Outline For Final Presentation

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Key areas to include the ventures:

B. Market Analysis business environment, technology environment, legal &

regulatory environment, socio-political environment, gap, value chain & industry

forecast, customer attitudes, behaviour, preferences & trends, critical success

Vulnerabilities, risk management, partnerships & alliances, etc.

D. Operations Analysis strategy execution in terms of product & service design,

delivery, inventory management, people management, etc.

E. Recommendations meaningful suggestions to improve the venture’s strategic

Value Proposition of the Project:

1. Innovative Topic: Quick-commerce represents a dynamic and relevant sector.

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