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    Salad Stop

    Uploaded by

    preranajhawar01
    Casestudy on saladstop's model

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Salad Stop

    Uploaded by

    preranajhawar01
    29 views3 pages
    Casestudy on saladstop's model

    Original Title

    SaladStop

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Casestudy on saladstop's model

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views3 pages

    Salad Stop

    Uploaded by

    preranajhawar01
    Casestudy on saladstop's model

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 3

    The SaladStop!

    case provides insights into its customer personas, customer journey,


    pain points, and potential recommendations. Here's a breakdown based on the content
    provided:

    1. Customer Personas Identified by SaladStop!

    • Office Workers (Time-Conscious Customers): These customers, often visiting


    during lunch hours, prioritize quick and efficient service over personalized
    interactions. They are in a rush to grab their meal and head back to work.

    • Casual Diners (Interaction-Focused Customers): These customers prefer


    dining at SaladStop! during non-peak hours, appreciating the time for casual
    conversations and personalized service. They value the human interaction and
    personal touches.

    • Pre-Order Customers: Customers who use the SaladStop! app to pre-order


    meals in advance, seeking convenience by minimizing wait times.

    • Delivery Platform Users: Customers who prefer ordering via platforms like
    GrabFood or Foodpanda, valuing convenience and not engaging with in-store
    service.

    2. Customer Journey for Each Persona

    Office Workers (Time-Conscious Customers)

    • Awareness: Seeks quick, healthy food options near their office.

    • Consideration: Notices SaladStop! as a healthy fast-casual option nearby.

    • Purchase: Visits the store, often around peak hours (12:00–2:00 pm).

    • Post-Purchase: Collects meal quickly; likely opts for takeout. Satisfaction


    depends on speed and accuracy of service.

    Casual Diners (Interaction-Focused Customers)

    • Awareness: Familiar with SaladStop! as a health-conscious dining option.

    • Consideration: Decides to visit for a relaxed meal, not rushed by time


    constraints.

    • Purchase: Engages with staff, customizes their order at the salad bar.

    • Post-Purchase: Enjoys a relaxed dining experience, possibly returning for the


    personalized service.

    Pre-Order Customers

    • Awareness: Knows about SaladStop! app's pre-order feature.


    • Consideration: Wants to avoid long queues and waiting times.

    • Purchase: Orders via the app, chooses pickup time, and collects meal from the
    designated pickup shelf.

    • Post-Purchase: Appreciates the convenience of pre-ordering and minimal


    waiting time.

    Delivery Platform Users

    • Awareness: Finds SaladStop! listed on delivery apps like GrabFood.

    • Consideration: Selects SaladStop! for a healthy meal delivered to their home or


    office.

    • Purchase: Places an order through the app and receives it via a delivery driver.

    • Post-Purchase: Experience is based on delivery speed and meal quality upon


    arrival.

    3. Similarities and Differences in Personas

    Aspect Office Casual Diners Pre-Order Delivery


    Workers Customers Platform Users

    Prioritization Speed & Personalized Convenience Convenience


    Efficiency interaction

    Time of Visit Peak lunch Non-peak Pre-specified No physical


    hours hours time visit

    Service Minimal High Minimal None


    Interaction

    Purchase In-store, In-store, dine- Pre-order online, Online, delivery


    Behavior often in quick pickup
    takeout

    4. Five Key Pain Points & Recommendations

    Pain Point 1: Long Waiting Times during Peak Lunch Hours

    • Recommendation: Introduce a dedicated online order preparation area to


    handle pre-orders and third-party deliveries separately from walk-in customers,
    speeding up in-store service.

    Pain Point 2: Confusing Customer Flow for First-Time Visitors


    • Recommendation: Improve store signage to clearly direct customers to the
    salad bar first before heading to the cashier. Assign a staff member to guide
    customers during peak hours to reduce confusion.

    Pain Point 3: High Variability in Service Quality

    • Recommendation: Implement additional training for staff to maintain


    consistent service quality, even during busy periods. Consider adding digital
    ordering kiosks to handle orders when staff are overwhelmed.

    Pain Point 4: Limited Customization Information

    • Recommendation: Display the available toppings and premium options more


    prominently to reduce time spent by customers selecting their ingredients. A
    digital menu board that updates in real-time can also streamline the process.

    Pain Point 5: Inconsistent Experience between In-Store and Online Orders

    • Recommendation: Ensure that the same high standards of food quality and
    presentation are maintained for both online and in-store orders. Consider
    implementing a quality control check for online orders to avoid errors.

    By addressing these pain points, SaladStop! can improve customer satisfaction,


    streamline service delivery, and cater more effectively to the diverse needs of its
    customer base.

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