Report

Contents
Project Overview: Cogni Joys.................................................................................................................................3

Our Approach............................................................................................................................................................... 3
Problem Statement.................................................................................................................................................... 3
Gap Analysis.................................................................................................................................................................. 3
Originality of Cogni Joys...........................................................................................................................................3
Novelty of Cogni Joys.................................................................................................................................................4
Executive Summary................................................................................................................................................... 4
Proposed Business Model.......................................................................................................................................5
Mission Statement...................................................................................................................................................... 5
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Project Overview: Cogni Joys
Cogni Joys is a social enterprise dedicated to bridging the technology gap in Pakistan by
providing early exposure to coding education to young children. Our mission is to empower
the next generation of innovators and problem-solvers by equipping them with the
essential skills of the 21st century.
Our Approach
• Targeted Workshops: We offer three-day coding workshops in schools which are most
focused towards activity-based learning in Pakistan, catering to children aged 7-14. These
workshops consist of an icebreaker session, concept learning, and hands-on practice using
coding-based toys.
• Curriculum Integration: We aim to integrate our coding toys into school curricula, making
coding education a regular part of the learning experience.
• B2B and B2C Sales: We operate on a dual business model, selling our coding toys directly
to parents and individuals through online platforms and collaborating with schools to
provide workshops.
Problem Statement
Pakistan faces a significant technology gap, particularly in terms of early exposure to coding
education. While other countries have recognized the importance of nurturing young
technological talent, Pakistan has lagged behind. This gap is exacerbated by factors such as
limited access to quality education, lack of awareness about coding, and a shortage of
qualified educators.a
Gap Analysis
• Lack of Awareness: Many parents and educators are unaware of the benefits of early
exposure to coding and its potential to shape children's futures.
• Shortage of Qualified Educators: There is a dearth of qualified educators who can
effectively teach coding to young children.
• Infrastructure Challenges: Limited internet connectivity and access to technology
resources in many parts of Pakistan hinder coding education.
• Government Policies: Government policies and initiatives supporting STEM education and
digital literacy are often inadequate or not implemented effectively.
• Limited Access to Quality Education: The quality of education, especially in rural areas, is
often subpar, limiting children's exposure to technology and coding.
3
Originality of Cogni Joys
Cogni Joys is the first social enterprise in Pakistan to introduce hands-on coding education
specifically designed for young children (ages 7-14) using interactive coding toys. By
focusing on early exposure to coding in a fun and engaging way, Cogni Joys bridges the
technology gap in Pakistan, offering an innovative approach to STEM education that hasn't
been widely explored in the local market.
Novelty of Cogni Joys

Cogni Joys uniquely combines coding toys with interactive workshops in schools,
integrating these tools into the school curriculum. The dual business model (B2B and B2C),
along with future plans for local manufacturing, makes the concept novel in how it delivers
and scales coding education. This blend of in-person workshops, physical coding tools, and
curriculum integration provides a fresh, accessible approach to teaching coding to younger
children in Pakistan.
Executive Summary
Cogni Joys is a pioneering social enterprise in Pakistan, dedicated to bridging the significant
technology gap faced by young learners in the country. Our mission is to empower the next
generation of innovators and problem solvers by providing them with early exposure to
coding education. In an era where technological literacy is paramount, we believe that
children aged 7-14 should have the opportunity to develop essential skills that will prepare
them for the challenges of the 21st century.
To achieve our mission, Cogni Joys offers targeted three-day coding workshops in schools
which are most focused towards activity-based learning across Pakistan. These workshops
are designed to be engaging and interactive, incorporating an icebreaker session, concept
learning, and hands-on practice with coding-based toys. By integrating our coding toys into
school curricula, we aim to make coding education a regular and enjoyable part of the
learning experience. Our dual business model focuses on both B2B and B2C sales, allowing
us to sell our innovative coding toys directly to parents and collaborate with schools to
provide enriching workshops.
Despite the advancements in technology structured and interactive framework that Cogni
Joys provides. Moreover, private tutoring may not scale effectively, and tutors may not offer
the same consistent educational value as our integrated workshops and coding toys.
In summary, while competition exists, Cogni Joys stands out through its unique combination
of coding toys, interactive workshops, and curriculum integration, addressing the specific
needs of young learners in Pakistan.
4
Proposed Business Model
Vision Statement
Empowering Pakistani Children to Shape a Brighter Technological Future Through Playful
and Inclusive Coding Education.
Mission Statement
Cogni Joys is dedicated to integrating coding education into fun and interactive learning
experiences for young children, empowering them to become creative problem-solvers and
innovators in a technology-driven world.
Value Proposition
Cogni Joys offers a compelling value proposition to our stakeholders, which includes
schools, parents, and students:
● For Schools: We provide a turn-key solution for integrating coding education into existing
curricula. Our workshops and coding toys enhance academic programs, making schools
more attractive to tech-savvy parents and ensuring students are equipped with vital skills
for the future.
● For Parents: We offer parents an opportunity to invest in their children's future by
providing access to quality coding education. Our coding toys and workshops are designed
to be engaging and educational, ensuring children enjoy learning while developing essential
skills.
● For Students: We create a fun and interactive learning environment that makes coding
accessible and enjoyable for young learners. Our hands-on approach helps students grasp
coding concepts more effectively, laying the foundation for future technological proficiency.
Market Description
The market for Cogni Joys encompasses various segments, with a particular focus on
schools which are most focused towards activity-based learning and affluent urban parents.
1. Schools Which are Most Focused Towards Activity-Based Learning (B2B

Market):
Private schools are increasingly seeking ways to modernize their curricula and provide
students with valuable skills. There is a growing expectation among parents for schools to
incorporate technology and coding into their educational offerings. Cogni Joys addresses
this demand by providing a structured and engaging approach to coding education, making
it easier for schools to implement without the need for in-house expertise.
2. Affluent Urban Parents (B2C Market):
5
The growing middle and upper-middle class in urban areas of Pakistan is increasingly
aware of the importance of technology education for their children. Parents are looking for
innovative ways to enhance their children's learning experiences, making them receptive to
purchasing coding toys.

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Contents

Project Overview: Cogni Joys.................................................................................................................................3

Novelty of Cogni Joys

1. Schools Which are Most Focused Towards Activity-Based Learning (B2B

2. Affluent Urban Parents (B2C Market):

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