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    LPU Question Paper EMKT509

    Uploaded by

    aashu2130raj

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    LPU Question Paper EMKT509

    Uploaded by

    aashu2130raj
    15 views2 pages

    Original Title

    LPU question Paper EMKT509

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    15 views2 pages

    LPU Question Paper EMKT509

    Uploaded by

    aashu2130raj

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    RegdNo.

    323101288

    Assignment No. 1

    Course Code: EMKT509 Registration Number: _________


    Instructions:
    a. Attempt all questions given below in your own handwriting. Assignment in typed format will not be
    considered for evaluation.
    b. The student has to complete the assignment in the allocated pages only. Any other page in case utilized
    shall not be considered.

    Q1. Differentiate between learning via classical conditioning and learning that occurs
    via operant conditioning. How do marketers use both these learning theories? Give relevant
    examples?
    [10 Marks] [CO3, L2]

    Signature of the Student__________________ Page 1 of 2

    Note:-
    CO: is the Course Outcome as per your course syllabus.
    L1-L6: Learning level objectives as per Revised Bloom Taxonomy (RBT).
    RegdNo. 323101288

    Assignment No. 1

    Course Code: EMKT509 Registration Number: _________


    Instructions:
    a. Attempt all questions given below in your own handwriting. Assignment in typed format will not be
    considered for evaluation.
    b. The student has to complete the assignment in the allocated pages only. Any other page in case utilized
    shall not be considered.

    Q2. Illustrate how is perceptual mapping used by the marketers? Take the example of the
    hospitality sector/ Food and beverages sector?
    [10 Marks] [CO3, L4]

    Signature of the Student__________________ Page 2 of 2

    Note:-
    CO: is the Course Outcome as per your course syllabus.
    L1-L6: Learning level objectives as per Revised Bloom Taxonomy (RBT).

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