CONSTRUCT a clear picture what must Identify or define a problem
be decided COMPILE a list of requirements that Clarify your objectives must be meet COLLECT information on alternatives Development of alternatives that meet the requirements COMPARE alternatives that meet the Analysis of alternatives requirements CONSIDER ‘what might go wrong’ factor Analysis of consequences for each alternative COMMIT a decision and follow through Selection of an alternative with it Personal Decisions Organizational Decisions They affect ourselves rather than They pertain to the problems and others practices of an organization e.g. choosing brand of PC to order e.g. choosing an advertisement campaign, acquiring competing firm
Programmed Decisions Non-Programmed Decisions
They are well-structured and They are un-structured and unique in relatively simple decisions, repetitive nature and are made in response to and fairly routine. unusual situations and that require 'custom made' solutions They are generally handed by a They are handled by individual or routine approach as per established group judgements and creative guidelines, rules or procedures problem-solving approaches e.g. handling customer complaints e.g. Developing a marketing strategy Individual Decisions Group Decisions They are decisions made by an There are the decisions made by individual without a group's input or consensus and/ or consultation of a opinion group of people This is the more traditional DM They involve the group's approach. The advantage is to have participation. The advantages are quicker decisions and a sense of sharing of information and synergy responsibility (the whole is greater than the sum of its parts) The disadvantages are limited The disadvantages are time- intuition and views. Intuition is consuming and a diffusion of understanding something without responsibility that results in a lack reason or proof of accountability e.g. decisions made by chief e.g. decisions made by board of executive, managing director governors or directors