Buba
Buba
Buba
1. Healthcare:
2. Financial Services:
4. Hospitality:
5. Education:
6. Professional Services:
7. Technology Services:
1. Intangibility:
2. Inseparability:
3. Perishability:
4. Variability:
5. Ownership:
2. External Marketing:
1. Product:
2. Price:
3. Place:
4. Promotion:
5. People:
6. Process:
1. Knowledge Gap:
2. Standard Gap:
3. Delivery Gap:
4. Communication Gap:
5. Perception Gap:
Chap 2 suggestion
1. Functional Expectations:
2. Social Expectations:
3. General Expectations:
4. Personal Expectations:
5. Explicit Expectations:
6. Implicit Expectations:
1. Problem Recognition:
2. Information Search:
3. Evaluation of Alternatives:
4. Purchase Decision:
5. Post-Purchase Evaluation:
Chap 3 suggestion
Elements of Communication
4. Relationship Building:
5. Customer Engagement:
6. Sales Generation:
7. Competitive Advantage:
9. Public Relations:
1. In-person:
2. Phone:
3. Email:
4. Chat:
5. Social Media:
6. Mobile Apps:
7. Self-Service:
1. Intangibility of Services:
3. Perishability of Services:
4. Heterogeneity of Services:
5. Customer Expectations:
7. Technological Challenges:
1. Customer-Centric Approach:
4. Consistent Messaging:
5. Continuous Improvement:
2. Brand Positioning:
3. Brand Experience:
4. Brand Communication:
5. Brand Evaluation:
Brand equity: The value that the brand holds in the minds of
customers.
Brand awareness: The level of recognition and familiarity with the
brand.
Customer satisfaction: The extent to which customers are
satisfied with the brand's products or services.