PARKWAY FIELD • JULY 11, 2020

Everclear • PMF 2019 © Lynda Shenkman

2020
SPONSORSHIP
OPPORTUNITIES
 NEW YORK’S
BACKYARD JAM
Thank you for taking the time to review
this sponsorship proposal for the
16th annual Pleasantville Music Festival.

Since 2005, the Pleasantville

Music Festival has
brought world-famous
artists and breaking
national acts together
with local up-and-comers.
Coming off another successful
and well-attended event—for
thousands of people in and
around Westchester County­— the
Pleasantville Music Festival has
become known as a must-attend
summer event for friends & family,
food & drink, a warm positive vibe,
and of course, world-class rock.
We are New York’s Backyard Jam.

Sponsoring the Pleasantville Music

Festival gives your business the
opportunity to get your name in front
of tens of thousands of people, to be
associated with good times and great
music, and to be known for helping
bring the summer’s best event to
New York’s Backyard.

PleasantvilleMusicFestival.com

Corey Glover of Living Colour

PMF 2017
© Jonathan Cunningham

2
ABOUT THE FESTIVAL

Soul Asylum • PMF 2019 © Lynda Shenkman

What do Blues Traveler, Everclear, The County’s geographical and arts center—
Psychedelic Furs, Gin Blossoms, Living where thousands of people from all
Colour, Soul Asylum, Aimee Mann, Jakob over the region flock each week for our
Dylan, The Revivalists, The Smithereens, nationally-known independent film center,
KT Tunstall, Guster, Robert Randolph & the live theater, outstanding restaurants, the
Family Band, Joan Osborne, and Marshall area’s largest farmers market, and of
Crenshaw all have in common? course, a thriving music scene.
They’ve all put out top-selling albums. It’s a music fest with a distinctly
They’ve all commanded packed houses. suburban backyard feel. It’s a major
And they’ve all performed at the musical event without the major hassles of
Pleasantville Music Festival—along with other festivals. Big-name artists and small-
well over 200 other world-renowned town friendliness. Lots to do, see, and
artists, legends, breakout stars, and hear, yet well-run and clean. Thousands of
up-and-comers over the last 15 years. attendees without pushing and shoving.
Blankets and lawn chairs. A “Tent City,”
What started as a tiny notion has where folks stage a pop-up block party.
become one of the biggest music events
Our extremely popular Beer & Wine
in the county. Now, in its 16th year, it
Garden for adults. A fun, safe activity
continues to grow. Our 2020 festival will
area for kids. And our Vendor Village
again feature three stages. Our Main Stage
with crafts, services and our expanded
for national and regional headliners. Our
Food Court that’s a destination in itself.
Party Stage with its younger, edgier vibe.
And our Chill Tent Stage for less-intense Plus, a commitment to shine a light on
fare in the cool shade. worthy charities making a difference here
The Pleasantville Music Festival is New and around the region. All run by well
York’s Backyard Jam. It’s a destination over a 100 community-minded volunteers,
event, right here in New York’s backyard. tasked with making sure everyone is
Not up in the Catskills. Not down in the having a great time. For 15 of our 16 years,
City. But smack-dab in the center of the festival has been getting the word
Westchester, a county with a population out by utilizing the marketing firepower
and domestic product the size of many of 107.1 The Peak—the popular regional
large states. Where people take their radio station that plays World Class
weekend recreation as seriously as the Rock for New York’s Backyard. And the
weekday rat race. And not just anywhere messaging promoting the event always
in Westchester, but in Pleasantville—the includes on-air acknowledgment of our
most important sponsors. 3
 SPONSORSHIP
OPPORTUNITIES
As the Pleasantville Music Festival has grown, so has our need for support from
key leaders in the business community. Sponsoring the Festival allows us to bring
in the high-demand talent that brings in the crowds—while providing you with
valuable promotional and on-site exposure to the most influential demographic
in the area. It forever associates your name with New York’s Backyard Jam and
solidifies the understanding of our audience that you help make it happen.

WHO IS OUR AUDIENCE?

For the past few years we have averaged between 5,000 and 7,000 in
attendance on our field. Here is what we have learned about them:
• There is an even split of male and female attendees.
• The average age of our ticket buyer is approximately 45 years old.
• 31% of our audience attends with their children.
• 79% of our audience comes from within a
30-mile radius of Pleasantville. (That includes
all of Westchester and parts of Rockland,
Putnam, Fairfield and Bergen counties, along
with the Bronx.)
• 53% of our audience comes from the
central part of Westchester.
• Our marketing area includes all of
Westchester, Rockland and Putnam
Counties in New York State,
the Bronx, Eastern Fairfield
County in Connecticut, and
Bergen County in New
Jersey. The population
in this region exceeds
2 million people.

Aimee Mann
PMF 2019
© Lynda Shenkman

4
WHAT’S IN IT FOR OUR SPONSORS?
Plenty. The Pleasantville Music Festival offers a plethora of benefits to sponsors.
They can include:
• Having a space on the festival’s Sponsor Row, allowing you to introduce yourself to thousands
of attendees on the day of the festival.
• Naming rights to any of the three festival stages or other areas on the festival grounds.
• Sponsorship of specific performances.
• Hanging of banners on the festival grounds.
• Acknowledgment in the radio campaign on 107.1 The Peak. (This popular station out of
White Plains, NY reaches over 100,000 listeners each week throughout the region.)
• Your organization’s logo included in our print ads, posters, program and web site.
(We advertise in publications like Westchester Magazine, The Examiner News and
More Sugar magazine, and our web site receives over 20,000 visitors per month.)
• Mentions in the festival’s extensive Social Media campaign. (We have over 6,500 followers
with a reach of 50,000 per post.)

PROMOTIONAL PACKAGES
There are any number of ways to support the 2020 Pleasantville Music Festival.
Here are some package plans we have assembled that offer maximum
value-added benefits for additional visibility. We are also willing to customize
these packages to meet specific needs.
Exclusive Presenting:

D
• Representation as the “Pleasantville Music Festival, brought to you by “<YOUR BRAND>” in logos

L
and/or text in all Festival marketing and collateral material.

O
• 25 Pleasantville Music Festival adult tickets

S
• 3 on-site Parking passes
• Sponsor banner placement on the Main Stage and
other on-field sites
• Minimum 500 on-air mentions on 107.1, the PEAK
• Assigned tent space on Parkway Field’s Sponsor Row.
• Media presence with corporate acknowledgment
in all print marketing materials for the PMF
including print advertising, posters, event
banners and staff shirts.
• Corporate logo on the PMF e-mail blasts
• Corporate logo on the PMF Sponsorship
page with link to sponsor site
• Exclusive sponsor from your industry
• PMF Social Media mentions
• PMF Program print ad and listing

Matthew Sweet
PMF 2019
© Nik Bucci
 Premiere: $20,000 • Media presence with • Minimum 150 on-air
(LIMIT 1) corporate acknowledgment mentions on 107.1 The PEAK
• Main Stage naming rights in all print marketing • Assigned tent space on
• 15 Pleasantville Music materials for the PMF Parkway Field’s Sponsor
Festival adult tickets including print advertising, Row
posters, event banners and • Media presence with
• 2 on-site parking passes
staff shirts corporate acknowledgment
• Sponsor exclusivity for your
• Corporate logo on the PMF in all print marketing
industry
e-mail blast materials for the PMF
• Sponsor banner placement
• Corporate logo on the PMF including print advertising,
on the Main Stage
Sponsorship page linking to posters, event banners and
• Minimum 250 on-air sponsor web site staff shirts
mentions on 107.1 The PEAK
• PMF Social Media mentions • Corporate logo on the
• Assigned tent space on PMF e-mail blast
• PMF Program listing
Parkway Field’s Sponsor
• Corporate logo on the PMF
Row Title: $10,000 Sponsorship page linking to
• Media presence with • Naming rights to choice of sponsor web site
corporate acknowledgment non-stage sites on field (ie. • PMF Social Media mentions
in all print marketing Tent City, Vendor Village,
materials for the PMF Kid Zone, Food Court, • PMF Program listing
including print advertising, Entrances, Shade Tent)
posters, event banners and • 10 Pleasantville Music
staff shirts Festival adult tickets
• Corporate logo on the PMF • 2 on-site parking passes
e-mail blast • Sponsor exclusivity for your
• Corporate logo on the PMF industry
Sponsorship page linking to • Sponsor banner placement
sponsor web site in a high visibility location
• PMF Social Media mentions to be determined by
• PMF Program print ad and Festival staff
listing
Alternate Stage: $12,500
(LIMIT 2)
• Choice of Party Stage or
Chill Tent Stage naming
rights
• 12 Pleasantville Music
Festival adult tickets
• 2 on-site parking passes
• Sponsor exclusivity for your
industry
• Sponsor banner placement
on the alternate stage being
sponsored
• Minimum 200 on-air
mentions on 107.1 The PEAK
• Assigned tent space on
Parkway Field’s Sponsor
Row

Lexi Fitzgerald of The New Respects

PMF 2019
6 © Lynda Shenkman
Supporting: $7,500 • Corporate logo on the PMF • Corporate logo on the PMF
• 8 Pleasantville Music e-mail blast Sponsorship page linking to
Festival adult tickets • Corporate logo on the PMF sponsor web site
• 1 on-site parking pass Sponsorship page linking to • PMF Social Media mentions
• Sponsor-provided banner sponsor web site • PMF Program listing
placement in a high • PMF Social Media mentions
Gold: $2,500
visibility location to be • PMF program listing
• 4 Pleasantville Music
determined by Festival staff
Platinum: $5,000 Festival adult tickets
• Minimum 100 on-air
• 6 Pleasantville Music • Sponsor-provided banner
mentions on 107.1, the PEAK
Festival adult tickets displayed
• Assigned tent space on
• 1 on-site parking pass • Minimum 25 on-air
Parkway Field
• Sponsor-provided banner mentions on 107.1 The PEAK
• Media presence with
placement in a high • Corporate logo on the
corporate acknowledgment
visibility location to be PMF e-mail blast
in all print marketing
determined by Festival staff • Corporate logo on the
materials for the PMF
including print advertising, • Minimum 50 on-air PMF Sponsorship page
posters, event banners and mentions on 107.1 The PEAK linking to sponsor web site
staff shirts • Assigned tent space on • PMF Social Media mentions
Parkway Field • PMF Program listing
• Corporate logo on the
Silver: $1,000
PMF e-mail blast
• 2 Pleasantville Music
Festival adult tickets
• Corporate logo on
PMF Sponsor page
• PMF Program listing
• PMF Social Media mentions
Bronze: $500
• 2 Pleasantville Music
Festival adult tickets
• Corporate logo on
PMF Sponsor page
• PMF Program listing
Music Fan: $100
• PMF Program listing

NOTE: Package benefits may

vary based upon availability
at time of contract date.

John Popper of Blues Traveler

PMF 2017
© Lynda Shenkman 7
 A LA CARTE SPONSORSHIPS
Interested in selecting only specific benefits of sponsorship?
Choose from our A La Carte options:
Main Stage Naming: $15,000 (LIMIT 1)
Includes signage on Main Stage, recognition in festival program, recognition on web site and
mention in main stage public address announcements. Comes with 10 festival tickets.
Party Stage or Chill Tent Stage Naming: $7,500 each (LIMIT 1 PER STAG E)
Includes signage on the stage being sponsored, recognition in festival program, recognition on
web site and mention in the stage’s public address announcements. Comes with 6 festival tickets
per sponsorship.
Food Court, Vendor Village, Kids Zone, or Tent City Naming:
$2,500 each (LIMIT 1 PER ARE A)
Includes signage in the appropriate area, recognition in
Festival program and web site, and mention in the Main Stage’s public address announcements.
Comes with 4 festival tickets per sponsorship.
Assigned Tent Site on Sponsor Row: $2,500 per site
Includes 10’ x10’ tent site for meeting potential customers, handing out samples and/or literature.
Includes recognition in Festival program and web site. Up to
4 admission bracelets given to those working the tent.
(Sponsor to supply tent, table and chairs)
Radio Mentions: $1,000 per 50 sponsor
name mentions on PMF radio commercials
airing on 107.1 The Peak
Includes recognition in Festival program and web site.
Sponsor Sign Placement:
$400/sign ($600 for 2)
Includes the placing of one sponsor sign or
banner, no bigger than 6’ x 8’ in a high visibility
location to be determined by Festival staff.
Includes recognition in PMF program and
web site.
Individual Performance Underwriting:
$1,500 Main Stage Headliner
performance
$1,000 Other Main Stage
performances
$750 Alternate Stage
Headliner performance
$400 Other Alternate Stage
performances
All performance underwriting
sponsorships include mentions
from the stage and recognition
in PMF program and web site.

The Psychedelic Furs

PMF 2018
© Jonathan Cunningham
8
pa r t n e r s h i p p r o g r a m s
The Pleasantville Music Festival offers sponsors unique opportunities to customize their
interaction with attendees and the surrounding communities. Corporate sponsors can
tailor their participation to increase visibility and spotlight their brand.
Sample partnership programs:
• Product Sampling
• Sponsor cross-promotion opportunities
• Exposure through additional Pleasantville Music Festival events
• Additional exposure through marketing phase leading to the
Pleasantville Music Festival: Pleasantville Farmer’s Market,
Pleasantville Day, and other promotional opportunities

For information or additional

branding opportunities,
contact your PMF representative:

For further information or to

customize a plan that works for you,
contact:
Andy Sullivan
Director of Sponsorship
(646) 302-1996
[email protected].

Micky James
PMF 2019
© Nik Bucci 9
 SPONSORSHIP AGREEMENT

SPONSOR COMPANY

CONTACT NAME

BUSINESS ADDRESS

CITY STATE ZIP CODE

PHONE FAX

E-MAIL WEB SITE

DAY OF EVENT CONTACT

DAY OF EVENT PHONE DAY OF EVENT E-MAIL

LEVEL OF SPONSORSHIP A LA CARTE (IF MORE THAN ONE, WRITE QUANTITY ON LINE)
) $20,000 Premiere Sponsor ) $15,000 Main Stage Naming Sponsor
) $12,500 Alternate Stage Sponsor ) $7,500 Party Stage or Chill Tent Stage Naming Sponsor
) $10,000 Title Sponsor ) $2,500 Food Court, Vendor Village, Kids Zone or
) $7,500 Supporting Sponsor Tent City Naming Sponsor (circle area to be sponsored)
) $5,000 Platinum Sponsor ) $2,500 Assigned Tent Site on Sponsor Row
) $2,500 Gold Sponsor ) $1,000 per 50 radio mentions (specify # of mentions)_____
) $1,000 Silver Sponsor ) $400 per Sponsor Sign Placement ($600 for two) ____________________
) $500 Bronze Sponsor ) Performance Underwriting (specify below)
) $100 Music Fan Sponsor ) $1,500 Main Stage Headliner
) $1,000 Main Stage performance of __________________
) $750 Alternate Stage Headliner ____________________
FORM OF PAYMENT ) $400 Alternate Stage performance of _______________
) Check ) Visa ) MasterCard

CREDIT CARD #

NAME ON CARD EXP.

SIGNATURE

Payment due with signed contract. Make check payable to “Village of Pleasantville” (Memo line: PMF 2020)

MAIL FORMS AND CHECK TO: E-MAIL LOGO ART TO: PLEASE READ, SIGN,
Village of Pleasantville [email protected] AND SEND ATTACHED
80 Wheeler Avenue Logo art should be in hi-res vector format TERMS & CONDITIONS
Pleasantville, NY 10570 (such as .ai or .pdf) so that we can scale ALONG WITH PAYMENT
Attn: PMF Sponsorship your logo across all appropriate media. & THIS FORM

SPONSOR SIGNATURE DATE

YOUR SPONSORSHIP REPRESENTATIVE

NAME PHONE

EMAIL

For further information, please contact Andy Sullivan, Director of Sponsorship, at 646-302-1996 or
[email protected], to customize a plan that works for you.
 PMF SPONSORSHIP TERMS AND CONDITIONS

Pursuant to the terms described below, you (“you” or the day of the PMF may be withdrawn in the event that the
“Sponsor”) agree to enter into a sponsorship agreement PMF is canceled. VoP shall have no liability to Sponsor in
with the Village of Pleasantville (“VoP”) for the July 11, the event of such cancellation of PMF, and no portion of
2020 Pleasantville Music Festival (“PMF”). the Sponsorship Fee shall be refunded.

In consideration of the agreements, representations 8. INDEMNIFICATION: Sponsor agrees to indemnify,

and obligations stated here, including those in the PMF defend and hold harmless the VoP and its directors,
sponsorship opportunities brochure, which is part of this officers, employees, agents and representatives from
agreement, (collectively the “Sponsorship Agreement”)— and against any claim, suit or proceeding arising from
and for good and valuable consideration, the receipt and following: (A) Any breach or alleged breach of this
sufficiency of which are hereby acknowledged—each of Agreement by Sponsor; (B) Any personal injuries or
us, intending to be legally bound, have entered into this property damage caused or allegedly caused by the
Sponsorship Agreement, negligence or intentional acts of the Sponsor, its personnel
or persons under their control; and (C) Any alleged or
1. TERM: The term of the Sponsorship Agreement actual false advertising, fraud, misrepresentation, libel or
commences on the date signed by Sponsor (the “effective slander; illegal competition or trade practice; infringement
date”) and shall expire on July 12, 2020 (the “Term”). of trademarks, trade names or titles; violations of rights
of privacy or publicity; or infringement of copyrights
2. SPONSORSHIP FEE: As a PMF sponsor at the or proprietary and intellectual property rights arising
___________________________ level, or as an A La Carte in connection with the use or display of any sponsor
Sponsor for ___________________________ , the Sponsor materials or signage.
shall pay to the VoP a non-refundable sponsorship fee of
$____________________, payable within thirty (30) days Sponsor further agrees to reimburse any VoP
of the effective date. Payments shall be made in US dollars, indemnitee for any and all losses, damages, liabilities,
by check made payable to the “Village of Pleasantville” or costs or expenses (including reasonable attorneys’
credit card (information supplied on signed “Sponsorship and professionals’ fees and disbursements) incurred in
Agreement”) and mailed or delivered to 80 Wheeler connection with investigating, preparing, pursuing or
Avenue, Pleasantville, NY 10570. defending any third-party action, claim, suit, investigation
or proceeding arising from any of the above (whether or
3. ADVERTISING AND SPONSORSHIP BENEFITS: The not pending or threatened, and whether or not any VoP
Sponsor will receive the benefits attributable to chosen Indemnitee is a party).
sponsorship level, as set forth in the Sponsorship brochure.
9. INSURANCE: [Applies ONLY to sponsors that will have a
4. SIGNAGE: Except as otherwise agreed by the parties, display or booth at the Festival site. Cross this section out
Sponsor shall be responsible for any and all expenses, if it does not apply.] Sponsor warrants and represents that
including those directly or indirectly related to the it has (or will secure prior to the PMF) and will maintain at
installation, fabrication, erection, development and/or its sole cost and expense, effective as of the date hereof
installation of any signage at the PMF. The VoP may reject, and continuing for at least one year after the end of the
in its reasonable discretion, any signage or element thereof Term:
that it deems unsuitable in content or format for the space (a) Workers’ compensation insurance in compliance
designated to Sponsor. with statutory laws.
(b) Commercial general liability insurance, including
5. SPONSOR MATERIALS: Sponsor is responsible, at its
contractual liability and personal injury liability, with
sole cost and expense, for securing any consents, licenses,
minimum limits of $1 million per occurrence and $2 million
waivers, or any other third-party copyrights, trademarks,
general aggregate.
service marks, publicity, or privacy rights in connection
with any images, art files, music, video or other materials (c) Umbrella liability insurance, in excess of (b) above,
used or provided by Sponsor in connection with this with minimum limits of: $2 million per occurrence and $2
Sponsorship Agreement (e.g., any signage, logos, web site million general aggregate.
branding, etc.).
10. MISCELLANEOUS. In case any provision contained
6. SPONSOR PERSONNEL: Sponsor shall ensure that all in this Agreement, or any application thereof, shall be
Sponsor personnel will follow the rules and instructions deemed invalid, illegal or unenforceable, the affected
provided by representatives of the VoP, on site at the provisions shall be construed and deemed rewritten so as
PMF or otherwise, in connection with this Sponsorship to be enforceable to the maximum extent permitted by
Agreement (e.g., safety, ingress and egress, scheduling, law, thereby implementing to the maximum extent possible
etc.). the intent of the parties hereto. The validity, legality and
enforceability of the remaining provisions contained in this
7. FORCE MAJEURE: Sponsor acknowledges and agrees Agreement shall not in any way be affected or impaired
that the PMF is subject to cancellation in the event of thereby.
inclement weather, or other force majeure event, as
determined in the reasonable discretion of the VoP.
(continued on next page)
Accordingly, any sponsorship benefits to be provided on
PMF SPONSORSHIP TERMS AND CONDITIONS (CO NTINUED)

(continued from previous page) This Agreement may be executed in one or more
counterparts, and by the different parties in separate
This Agreement constitutes the entire agreement and counterparts. When executed, each counterpart will be
understanding between the parties hereto and supersedes an original and taken together will constitute one and the
all prior agreements and understandings, both written and same agreement. This Agreement may be executed and
oral, of the parties hereto regarding the subject matter delivered via e-mail or fax, which shall be deemed for all
of this Agreement. The parties agree that all indemnities, purposes as an original.
representations and warranties contained in this
Agreement will survive the termination and/or expiration
of this Agreement.

ACCEPTED FOR THE SPONSOR FOR THE VILLAGE OF PLEASANTVILLE

Signature: Signature:

Name: Name:

Title: Title:

Date:

Address:

Telephone:

E-mail:

Andy Sullivan
Sponsorship Department
(646) 302-1996
[email protected]