Iced Tea

ICED TEA
A Healthier Beverage Choice

Group 12
MD. AL-SHAHRIA - 177 DANISH HUSSAIN - 087
NAFISA MAHJABIN - 045 SUMAIYA AKTER - 133

Product
ICED TEA
What is Iced Tea?
Brewed like regular tea
Tea leaves
Cooled down
Less bitter
Available in a number of flavors
Hard to Preserve if served in
bottled form
Danish Food Ltd
Iced Tea
Our Product
How is our Product different?
Licorice A plant from a typical

Barley which a 250ml
beverage
Zero Sugar No artificial sweet,
sweeteners aromatic contains a
flavoring is hefty 25-30
extracted grams of sugar
An attractive
option for
Most 250ml No calories,
diabetic
drinks contain green and
patients and
around 100-110 black tea.
health
calories. Our
conscious
people
Competition and the Market
No Iced Tea in Bottled form in the Market
Gives us a first mover advantage to establish
our brand
Danish Food Ltd already has experience in
d tea
the beverage and tea market Ice
Category creation - healthy beverage

Goal is to be a healthier alternative to
unhealthy beverages
Could become a star with proper effort
Pricing
Pricing Objective
Achieving immediate maximum profit
Well- crafted to leverage favourable market condition in BD
Limited competition in bottled Iced Tea sector
Opportunity to become a prominent player
Pricing Approach
Market Skimming strategy
As competition increases, we’ll adjust the price downwards to attract a broader
customer base.
the expansion of our target audience, the average costs will decrease
Nature of Market Nature of Competition
We are focusing on
Market Skimming strategy before the competitors

Health Diverse enter the market
Benefits Flavours
Once they do, we’ll adjust our MRP downward
Will attract customers who are price-sensitive.

Price
Cost Analysis
Cost Breakdown
Raw materials
Costs BDT
Ingredients and Production cost 11
Packaging Cost 5
Packaging
Distribution & Marketing Cost 4
Others 1
Distribution & Marketing Total 21

Unit Economics
COGS
35% Profit
40%
Trade margin
25%
The MPR for a 250ml Iced Tea bottle

is established at BDT 60
Distribution
Strategies
Market Analysis and Target Market Segmentation :
Consumer Preference :
Non- Healthier Ready to

Alcoholic Zero- Refreshing
drinks calorie Drinks
Drinks
Target Market :
People of People
Health who enjoys
All Ages
Conscious natural
(Young to
Individuals flavors &
Adults)
organic
ingridients
Distribution Networks :
Multi-Channel Approach :
Producer Consumer
Producer Retailer Consumer
Wholesaler/
Producer Distributor Retailer Consumer
Wholesaler/ Consumer
Producer Agent
Agent Retailer
Distributor
Distribution Networks :
E-Commerce and Online Sales :
E-Commerce Platforms Social Media Platforms
Daraz Facebook
Panda Mart Instagram
Website
Distribution Sub-Components :
People Process
Independent Retailers ( Grocery stores, tea Distribution Process ( Logistics and transportation)
stalls, etc.) Order Process ( Direct Selling: Online :
Wholesalers and Distributors Indirect Selling: Grocery stores, tea stalls, super
Sales Representative shops:)
Consumer Support ( to collect feedback ) Delivery Process ( Partner up with Pathao Delivery )
Place Presentation
Major Cities ( Dhaka, Chittagong, Khulna, Branding and Packaging

Rajshahi ) Customer Engagement and Feedback
Residential Areas Mechanism ( Online and Offline )
Tourist areas
Rural Areas (online orders)
Communication
Strategies
Marketing is no longer about
the stuff you make, but
about the stories you tell.
-SETH GODLIN,
ENTREPENUER AND WRITER
Communication
Strategies
01. Promotional Budget 02. Promotional Mix Method 03. Promotional Strategy
Objective and Promotional Tools Pull Srategy

Task Method
Advertising
Sales Promotions
Public Relations
Social Media
Marketing
Sampling
Campaign
Online reviews
and testimonials
Promotional
Budget Objectives:
Objective and Task Method Sales increase

•Specific
•Measurable
•Achievable
•Relevant
•Time-Bound(SMART) Brand Awareness
Estimating Cost Of Objectives

0 5 10 15 20 25
Promotional Mix Advertising
Method
Promotional Tools Sales
Promotions
Promotion Mix
Advertising
Sales promotions
Public Relations Public
Selling Relations
Selling
Stopping advertising to save

money is like stopping your watch
to save time -HENRY FORD
Social Media Marketing Content Marketing
Platforms including Insta,

Objective is to educate
Facebook and Twitter. audience
Boosting content
Visually Appealing content
Trendy topic
Engaging and trendy content
Promotional Using Hastags
Word of Mouth
Blog on website, Infographics
Mix Strategies and short videos
So, what are the inbound strategies

we can use to pull the interest of
customer? Digital Marketing
Influencer Marketing
Collaborate with Influencers SEO

on Insta, Facebook and Pay-Per-Check(PPC)
Youtube.
Email
Health food niche
Thank you !
HAVE A GREAT DAY AHEAD.

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ICED TEA

A Healthier Beverage Choice

MD. AL-SHAHRIA - 177 DANISH HUSSAIN - 087

NAFISA MAHJABIN - 045 SUMAIYA AKTER - 133

Licorice A plant from a typical

Category creation - healthy beverage

Market Skimming strategy before the competitors

Once they do, we’ll adjust our MRP downward

Will attract customers who are price-sensitive.

Ingredients and Production cost 11

Distribution & Marketing Total 21

The MPR for a 250ml Iced Tea bottle

Non- Healthier Ready to

Producer Retailer Consumer

E-Commerce and Online Sales :

E-Commerce Platforms Social Media Platforms

Major Cities ( Dhaka, Chittagong, Khulna, Branding and Packaging

Objective and Promotional Tools Pull Srategy

Objective and Task Method Sales increase

Estimating Cost Of Objectives

Stopping advertising to save

Platforms including Insta,

Mix Strategies and short videos

So, what are the inbound strategies

Collaborate with Influencers SEO

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